Le Voyage à Nantes

What Le Voyage à Nantes does

SPL Le Voyage à Nantes is the official destination management and cultural tourism organization for Nantes Métropole, structured as a Société Publique Locale (public local company) created in January 2011 and wholly owned by the metropolitan government. It serves individual leisure tourists, school groups, CSE/employee committees, and corporate event clients, and operates the official visitor reception office at 9 Rue des États in Nantes. The core product is a curated citywide tourism platform combining a permanent public art collection of more than 100 works (Le Voyage permanent) marked by a painted green-line itinerary, an annual themed summer event (the 2026 edition "La Terre" opens a four-year elements cycle), and a winter seasonal event (Le Voyage en hiver). It manages and markets flagship cultural assets including Les Machines de l'Île, the Château des ducs de Bretagne, HAB Galerie, the Estuaire Nantes <> Saint-Nazaire art trail, and the Vignoble route.

The underlying technology is a multi-language consumer platform (French, English, Spanish, plus guide content in 9+ languages) integrating online ticketing (reservation.levoyageanantes.fr), an e-shop (boutique.levoyageanantes.fr), a mobile Pass Nantes experience, audioguides and sound discoveries, and the ACCEO accessibility platform for deaf and hard-of-hearing visitors. There is no proprietary AI/ML layer; digital tools are conventional web, mobile, and accessibility integrations. Distribution combines a physical visitor centre, call centre, three partner boutiques, and a dedicated B2B infrastructure with three sales channels (Groupes, Scolaires, CSE) plus the Service Affaires corporate events division.

Revenue is generated through four streams: (1) ticket and pass sales — Pass Nantes (€26–€75 retail across 24h–7-day tiers), Pass du Voyage (€75 annual adult), Pass Musées (€15 annual), and individual site entries; (2) B2B services including group bookings, CSE preferential pricing, and corporate events (meetings, incentives, seminars) at privatizable venues up to 3,000 attendees; (3) retail and merchandise through the Bazar officiel and partner boutiques, including bespoke CSE gift boxes; and (4) ancillary revenue from culinary partnerships (Les Tables de Nantes), guided tours, and partner ecosystem participation. As a SPL, the entity is publicly funded in part by Nantes Métropole and reinvests ticket revenue into cultural programming rather than distributing profits.

Name

Le Voyage à Nantes

Legal name

SPL Le Voyage à Nantes

Website

https://levoyageanantes.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Le Voyage à Nantes is the official public tourism organization for Nantes Métropole, operating flagship cultural sites, ticketed city passes, a 100-work public art itinerary, and seasonal cultural events for leisure, school, and corporate visitors.

Ownership category

akta.pro rank

Product category

Destination Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Tourism Trade & Services Exports Development (BPADAMAO)

akta.pro secondary industries

School Group & Curriculum-Led Trips (THAKAGAB), Honeymoon & Romance Travel Agencies (THAKAFAC), Eco-Cruises & Small-Ship Nature Cruises (Expedition Cruising) (THAAAEAK)

Keywords

• Destination tourism
• Cultural tourism
• City tourism pass
• Guided city tours
• Visitor services

Headquarters

HQ city

Nantes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales & Pass Revenue: Revenue is generated through the sale of ticketed experiences including individual museum and site entries, the Pass Nantes (24h–7 days, 26–63€ per adult), the annual Pass du Voyage (72€ adult), and the Pass Musées (15€ per year). Group bookings and corporate event services (affaires) also generate direct revenue. The e-shop (boutique.levoyageanantes.fr) sells official merchandise and artist-designed gift boxes.
2. B2B Services (Group & Corporate): Revenue from organized group visits (school groups, leisure groups, CSE/comité d'entreprise packages) and corporate event services (meetings, incentives, seminars, team-building) booked through dedicated B2B sales teams. CSE rates are offered at preferential pricing with minimum order requirements waived for special promotions.
3. Retail & Merchandise: Sale of official Le Voyage à Nantes merchandise and artist-designed products through the Bazar officiel du Voyage à Nantes, three partner boutiques (Château des ducs de Bretagne, Machines de l'île, HAB Galerie), and the online e-shop. Bespoke corporate gift boxes (coffrets cadeaux CSE) are also sold.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels10 records

Core offering

Le Voyage à Nantes is a public destination management organization that promotes tourism in Nantes, France, through city-wide cultural programming, permanent and seasonal art trails, city passes, guided tours, and group travel services. The organization operates a unified summer cultural event ("Le Voyage estival") and a permanent year-round route of art installations and cultural venues ("Le Voyage permanent"), alongside ticketed passes (Pass Nantes, Pass du Voyage) that grant access to multiple partner attractions.

Product overview

Le Voyage à Nantes is a unified destination tourism platform operated by SPL Le Voyage à Nantes (Société Publique Locale), combining a portfolio of cultural attractions, passes, and services for visitors to Nantes Métropole. The core offering centers on two interconnected event programs: Le Voyage Permanent (year-round public art collection of 100+ works along the green line) and Le Voyage à Nantes (annual summer event with themed temporary installations). These are supported by ticketed passes (Pass Nantes in 24h-7 day durations; Pass du Voyage annual pass), guided tours, and 17 distinct branded sites and services including Les Machines de l'Île, Château des ducs de Bretagne, HAB Galerie, Estuaire trail, and Les Tables de Nantes culinary guide. The portfolio also encompasses B2B services (group travel, corporate events, school programs), seasonal hospitality venues, and thematic sub-initiatives including Le Voyage Durable (sustainable travel) and Le Voyage Accessible (disability access).

Differentiator

Problem solved

Functional benefit

Products and services

• Pass Nantes

Quantifiable outcome

• 822 km of cycling infrastructure accessible within the Nantes destination, enabling active and sustainable tourism experiences
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• ICI Loire OcéanminorGTM or Marketing Partner · 1 January 2026Media partner broadcasting daily radio chronicles (7:48 AM weekdays) about the summer event's artworks, artists, and happenings from 29 June to 23 August 2026.
• Studio KatraminorStrategic or Co-development Partner · 1 January 2025Studio Katra collaborated with Le Voyage à Nantes and company Humbird on the DRING! (Dispositif Roulant Innovant Nantais) project — an innovative free electric-assist pedal shuttle service operating within Parc des Chantiers during the summer event.
• HumbirdminorStrategic or Co-development Partner · 1 January 2025Humbird co-developed the DRING! innovative shuttle service with Studio Katra and Le Voyage à Nantes for the summer 2025 event.
• Business of BouffeminorGTM or Marketing Partner · 1 January 2025Collaborative podcast series 'Les Pieds dans le Terroir' exploring the Nantes food ecosystem, featuring local producers and chefs from Les Tables de Nantes network.
• Réseau de vélo partagé Naolib (Bicloo)coreTechnology or IntegrationIntegration of Naolib bike-share (Bicloo) stations within the Pass Nantes transport benefits, enabling multimodal sustainable mobility for visitors.
• SNCF / Naolib (Public Transport Network)coreTechnology or IntegrationUnlimited public transport (tram, bus, navibus) included in the Pass Nantes, with Naolib network integration, free weekend travel, and TER Nantes-Clisson connections.
• Cultural Institutions (Lieu Unique, FRAC, École des Beaux-Arts, Musée d'arts)coreStrategic or Co-development PartnerPartnership with Nantes' cultural ecosystem including Lieu Unique, FRAC des Pays-de-la-Loire, École des Beaux-Arts Nantes Saint-Nazaire, and Musée d'arts de Nantes for exhibitions, programming, and cross-promotion within the Voyage à Nantes itinerary.
• Accueil Vélo (Bike-Friendly) NetworkminorChannel Partner/ Reseller/ DistributorNetwork of tourism businesses (accommodation, restaurants, activity providers) labeled 'Accueil Vélo' to serve cycling tourists along major cycling routes including La Vélodyssée, Loire à Vélo, and La Régalante.
• Les Tables de Nantes (Culinary Network)coreChannel Partner/ Reseller/ DistributorCulinary guide and network of 100+ selected restaurants, wine bars, caves, and food experiences promoted as part of the Voyage culinaire, with exclusive 'I love Muscadet' and 'Vit'fait bien fait!' designations.
• Le Voyage passe par ici (Partner Businesses)minorChannel Partner/ Reseller/ DistributorPartner programme for local businesses along the green line who act as informal guides and distribute exclusive summer event goodies to visitors.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Barcelona Turisme: Barcelona's official tourism board running the Barcelona Card, cultural tours, and major event programming. Comparable European city DMO with a similar pass + cultural-tourism offering, serving as an aspirational benchmark for Nantes.

Direct peers

• Only Lyon - Office de Tourisme de Lyon: Official tourism board for the Lyon metropolitan area, operating a Lyon City Pass, guided tours, event programming, and a network of cultural sites. Directly comparable as a French mid-size-city DMO with integrated pass, tours, and event production.
• Office de Tourisme de Strasbourg: Strasbourg's official tourism office running the Strasbourg Pass, Christmas market (a signature event), river tours, and cultural programming. Comparable French DMO combining city pass, seasonal event, and cultural-site management.
• Office de Tourisme et des Congrès de Marseille: Marseille's official tourism office with a City Pass, cruise and boat-tour integration, guided tours, and event programming. Comparable large French DMO with port/estuary tourism and pass-based ticketing.
• Office de Tourisme et des Congrès de Bordeaux: Bordeaux's official tourism office, offering a Bordeaux City Pass, cultural tours, and major event programming (e.g., wine festivals, Bordeaux Wine Week). Closely comparable mid-size French city DMO with similar pass + cultural events model.
• Office de Tourisme de Lille: Lille's official tourism office with a city pass, cultural events (Braderie), and guided tours. Comparable mid-size Northern French DMO with similar pass + events structure.

Peers

• Visit Brussels: Brussels' official tourism and convention bureau offering a Brussels Card, cultural event programming, and DMO services. Comparable European city DMO with pass-based ticketing, multilingual platform, and cultural event focus.

Broad incumbents

• Atout France: France's national tourism development agency. Functions as the umbrella DMO whose remit overlaps with Nantes' destination promotion role at a national rather than city level, providing context for the SPL's positioning.
• Paris je t'aime (Office du Tourisme et des Congrès de Paris): Paris's official tourism office operating the Paris Museum Pass and Paris Visite transport pass. A larger French DMO with a comparable pass-based business model and cultural-site partnerships.

Others

• GetYourGuide: Global online travel-activity marketplace that increasingly aggregates and resells tickets, tours, and passes from local cultural attractions. Indirect peer / channel partner whose disintermediation risk is a structural concern for traditional DMOs like Le Voyage à Nantes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfr-fr.facebook.com/voyageanantes
• LinkedInlinkedin.com/company/le-voyage-à-nantes
• Instagraminstagram.com/levoyageanantes/?hl=fr
• TikToktiktok.com/@levoyageanantes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Voyage à Nantes