Freud
Comercial Herramientas del Sur S.L., operating as Freud in Spain, is an authorized distributor of Freud industrial cutting and precision tools for the entire Spanish market, selling circular saws, blades, milling tools, CNC tooling, and window-manufacturing tools to professional woodworkers and high-production workshops.
- Company typePrivate
- Founded1989
- HeadquartersGranada, Spain
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Freud does
Freud, operating commercially as Comercial Herramientas del Sur S.L., is a privately-held Spanish distributor founded in 1989 and headquartered in Cijuela (Granada). The company holds exclusive authorized-distributor rights for the Freud brand of industrial cutting and precision tools across all of Spain, serving professional woodworkers and high-production workshops. Its product portfolio spans circular saw blades, replaceable blade heads, welded plates, milling tools, CNC-compatible tooling, portable saws, and specialized window-manufacturing tools, supported by proprietary upstream technologies including TiCo (titanium-cobalt) MicroGrain carbide, Silver I.C.E. and Perma-SHIELD coatings, the ISOprofil high-speed profile system, trimetallic welding, and anti-vibration slot designs.
The business operates a direct-sales model via the corporate website (freud.es), downloadable product catalogs (General Catalog 2025, Portable Saws, Milling/CNC), and direct quote-based contact, supplemented by social-media presence on Facebook, X, and Instagram. Pricing is quote-based and not publicly disclosed; revenue is recognized on hardware sales of consumable industrial tooling. The customer base is horizontal and segmented by use case (professional woodworkers for finish-quality applications; high-production workshops for durability and downtime reduction) rather than by named enterprise accounts. No institutional investment, funding rounds, or M&A activity is recorded.
Commercially, the company is a channel entity rather than an independent manufacturer: its competitive positioning depends on the territorial distribution rights to the global Freud brand and on the proprietary technology stack licensed through that relationship. Operational scope is single-country (Spain), with no disclosed expansion into additional geographies, verticals beyond window manufacturing, or enterprise-anchor contracts. Compliance posture includes GDPR and Spanish Organic Law 03/2018 adherence, and the business has received minor public co-funding under Spain's Kit Digital SME digitalization program.
Freud firmographics
Firmographics- Name
- Freud
- Legal name
- COMERCIAL HERRAMIENTAS DEL SUR S.L.
- Website
- https://freud.es
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Comercial Herramientas del Sur S.L., operating as Freud in Spain, is an authorized distributor of Freud industrial cutting and precision tools for the entire Spanish market, selling circular saws, blades, milling tools, CNC tooling, and window-manufacturing tools to professional woodworkers and high-production workshops.
- Ownership category
- akta.pro rank
Freud industry classification
Industry- Product category
- Industrial Cutting Tools
- NAICS
- Cutting Tool and Machine Tool Accessory Manufacturing (333515), Saw Blade and Handtool Manufacturing (332216)
- SIC
- Machine Tools, Metal Cutting Types (3541), Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Metal Cutting Tools, Tooling & Workholding (Cutters, Inserts, Chucks, Fixtures) (IMAHADAB)
- akta.pro secondary industry
- Industrial Saws & Cutting Systems (Band/Circular Saws, Abrasive Cutting) (IMAHADAL)
Keywords
Where Freud is headquartered
LocationHeadquarters
- HQ city
- Granada
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Freud business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Cutting Tools Distribution: Sale of Freud cutting tools and precision instruments including circular saws, blades, interchangeable blade heads, welded plates, milling tools, CNC tools, and window tools to professional woodworkers and high-production workshops across Spain.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Product catalogs available for professional woodworkers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Freud product offering
Product offeringCore offering
Freud designs, manufactures, and distributes precision cutting tools for wood and derivative materials, including circular saws, blades, replaceable blade heads, welded plates, milling tools, CNC tools, portable saws, and specialized window-manufacturing tools. In Spain, Comercial Herramientas del Sur S.L. operates as the official authorized Freud distributor, selling these professional-grade cutting tools to woodworkers and high-production workshops with quote-based pricing and catalog-driven sales.
Product overview
Freud is a worldwide leader in cutting and precision tools with over 35 years of experience. The company manufactures and distributes a comprehensive portfolio of cutting tools including circular saws, blades, replaceable blade heads, welded plates, milling tools, CNC tools, portable saws, and window manufacturing tools. The product line is supported by proprietary technologies including Silver I.C.E., Perma-SHIELD, and Exrim anti-adherent coatings, TiCo carbide (titanium+cobalt), the ISOprofil System for high-speed window production, and Performance System for superior finishing. Freud positions itself as serving professional woodworkers and high-production workshops with tools emphasizing superior finish, maximum durability, and extended tool life.
Differentiator
Problem solved
Functional benefit
Products and services
- Sierras circulares (Circular Saws)
Quantifiable outcome
- Blades can be sharpened up to 6 times with ISOprofil technology
Companies that use Freud
Customer profileSegments2 records
Ideal customer profiles2 records
Freud technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Freud partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Freud (Manufacturer)coreComercial Herramientas del Sur S.L. is an official authorized distributor of Freud cutting tools for all of Spain. Freud is a global leader in production of cutting and precision tools with over 35 years of experience.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Freud competitors and assessment
Company assessmentDirect peers
- CMT Orange Tools: CMT (formerly Dimar) is an Italian cutting tool manufacturer offering circular saw blades, router bits, and CNC tooling. It competes directly with Freud in the professional woodworking segment with a similar focus on premium carbide tooling.
- Guhdo Werkzeuge: Guhdo is a German manufacturer of industrial wood-cutting tools including saw blades, CNC tooling, and window-production tooling. It directly overlaps with Freud's product portfolio and serves the same professional woodworking and high-production workshop customer base.
- Leuco: Leuco is a German precision toolmaker specializing in diamond-tipped and carbide cutting tools for wood, plastics, and metal. It directly competes with Freud in circular saws, CNC tooling, and window-fabrication tools with similar technology-driven positioning.
- Leitz: Leitz is a German global leader in industrial cutting tools for wood, metal, and plastics processing. It is the closest direct competitor to Freud, with overlapping portfolios in circular saw blades, CNC tooling, and window-manufacturing tooling, and comparable proprietary carbide and coating technology.
- Aigner Werkzeuge: Aigner is an Austrian manufacturer of circular saw blades, hogger heads, and CNC tooling for the woodworking and window industries. It competes head-to-head with Freud in the window-manufacturing tooling niche across Europe.
- Diablo Tools (Freud USA): Diablo Tools is the US sister brand of Freud, producing saw blades, router bits, and cutting tools under the same parent manufacturer. It represents Freud's direct offering in the North American market and shares technology platforms.
Broad incumbents
- Festool: Festool is a German premium power tools manufacturer with strong overlap in portable saws, plunge saws, and precision cutting accessories for professional woodworkers. It is a broader incumbent offering complete tool systems rather than specialized blade heads.
- Irwin Tools: Irwin is a broadline hand tools and accessories brand offering circular saw blades, bi-metal bandsaw blades, and cutting accessories. It overlaps with Freud's blade portfolio but spans a much broader tool category range.
- Bosch Professional Power Tools: Bosch Professional is a global broadline power tools and accessories giant. While its portfolio is much wider than Freud's, its circular saw blades and cutting accessories overlap with Freud's offerings in professional workshops and high-production facilities.
Emerging players
- Mafell: Mafell is a German premium manufacturer of portable woodworking machinery with proprietary precision-cutting solutions. It is a niche, higher-end competitor in portable sawing applications where Freud also competes with its portable saws line.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
Freud social profiles
Digital presenceFreud compliance and trust
Trust signalCompliance2 records
Freud financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freud leadership team
Management profileNumber of profiles
Freud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freud
What does Freud do?
Freud designs, manufactures, and distributes precision cutting tools for wood and derivative materials, including circular saws, blades, replaceable blade heads, welded plates, milling tools, CNC tools, portable saws, and specialized window-manufacturing tools. In Spain, Comercial Herramientas del Sur S.L. operates as the official authorized Freud distributor, selling these professional-grade cutting tools to woodworkers and high-production workshops with quote-based pricing and catalog-driven sales.
Is Freud a public or private company?
Freud is a private company. It is classified as family owned and is currently operating.
When was Freud founded?
Freud was founded in 1989. It employs 501 to 1,000 people.
Where is Freud based?
Freud is headquartered in Granada, Spain, in the Europe region.
How does Freud make money?
One revenue line is on record: cutting Tools Distribution.
Who are Freud's main competitors?
Direct peers on record are CMT Orange Tools, Guhdo Werkzeuge, Leuco, Leitz, Aigner Werkzeuge and Diablo Tools (Freud USA). Broad incumbents are Festool, Irwin Tools and Bosch Professional Power Tools. Mafell is listed as an emerging player.
Does Freud have an API?
No public API is recorded for Freud.
What industry is Freud in?
Freud's product category is Industrial Cutting Tools. Its primary akta.pro industry code is IMAHADAB, Metal Cutting Tools, Tooling & Workholding (Cutters, Inserts, Chucks, Fixtures), with a secondary code of IMAHADAL, Industrial Saws & Cutting Systems (Band/Circular Saws, Abrasive Cutting). Its NAICS code is 333515 and its SIC code is 3541.