Talent Managers Association
The Talent Managers Association (TMA) is a U.S. not-for-profit trade association, founded in 1956 and headquartered in North Hollywood, California, that vets, certifies, and represents professional talent managers in the entertainment industry through annual membership dues, a Code of Ethics, and the Heller Awards.
- Company typePrivate
- Founded1956
- HeadquartersMarina Del Rey, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Talent Managers Association does
The Talent Managers Association (TMA) is a U.S. not-for-profit mutual benefit corporation and trade association for professional talent managers, originally incorporated in 1956 as the Conference of Personal Managers (COPM) and rebranded to its present form in 2000. Headquartered at 4821 Lankershim Boulevard, Suite F 160, North Hollywood, California, TMA serves vetted talent managers representing actors, performers, and creative professionals across the entertainment industry, reaching members nationwide. Its core offering is a single Full Membership tier, awarded only after a peer-reviewed vetting process conducted during an annual Membership Season (June through August) that includes background checks, character affidavits, business verification, professional references, and a virtual interview with the Membership Committee.
TMA monetizes exclusively through membership fees: a non-refundable $50 application fee, a $150 one-time initiation fee upon acceptance, and $250 in annual dues, totaling $450 for new Full Members and $250 for renewals. Member benefits include a publicly searchable Current Members Directory, vendor discounts, networking events, a TMA Certificate of Affiliation and lapel pin, access to industry services such as Casting Workbook and Breakdown Services, and eligibility for the annual TMA Manager of the Year and Lifetime Achievement awards administered at The Heller Awards ceremony. Members are bound by a Code of Ethics that mandates commission-only compensation (15-20% depending on category), prohibits advance fees, and requires compliance with the Krekorian Talent Act, positioning TMA as a self-regulating body in the absence of state licensing for talent managers. The organization has no proprietary technology, no API, and no AI or machine-learning capabilities; its digital footprint consists of a Wix-hosted website and standard Facebook, Twitter, and Instagram profiles. Governance is provided by an elected volunteer Executive Board — currently the 2025-27 board led by President Victoria Mojica Monroe (Monroe Talent Management), Vice President Lori Kay (Prevail Artist Entertainment), and Treasurer Tammy Wallace (Five Star Talent Management).
Talent Managers Association firmographics
Firmographics- Name
- Talent Managers Association
- Legal name
- Talent Managers Association
- Website
- https://talentmanagers.org
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The Talent Managers Association (TMA) is a U.S. not-for-profit trade association, founded in 1956 and headquartered in North Hollywood, California, that vets, certifies, and represents professional talent managers in the entertainment industry through annual membership dues, a Code of Ethics, and the Heller Awards.
- Ownership category
- akta.pro rank
Talent Managers Association industry classification
Industry- Product category
- Professional Association Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Talent Agency & Representation Services (HSACAHAK)
- akta.pro secondary industry
- Full-Service Artist Management (MPAIAGAA)
Keywords
Where Talent Managers Association is headquartered
LocationHeadquarters
- HQ city
- Marina Del Rey
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Talent Managers Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Fees and Dues: Revenue is generated through membership fees including non-refundable application fees ($50), one-time initiation fees ($150), and annual membership dues ($250) for a total of $450 for new full members. Additionally, TMA members generate revenue through commission-based compensation from their clients (15% for film, television, live theatre, publishing, licensing, merchandising, commercials, industrials, live performance, and personal appearances; 20% for music and modeling).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full Membership with all member benefits including voting rights, committee participation, networking events, and eligibility for Manager of the Year nominations. |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Talent Managers Association product offering
Product offeringCore offering
The Talent Managers Association is a not-for-profit mutual benefit trade association that provides vetted membership, industry advocacy, networking mixers, and professional development resources to personal/talent managers working with artists in the entertainment industry. Originally incorporated in 1956 as the Conference of Personal Managers (COPM) and renamed to TMA in 2000, it monetizes its services through an initiation fee ($450 for new members) plus annual membership dues.
Product overview
The Talent Managers Association (TMA) operates as a single unified membership-based trade organization rather than a platform with separate modules. The core offering is membership certification for talent managers, which includes a rigorous vetting process, Code of Ethics compliance, access to the Current Members Directory, and eligibility for the TMA Manager of the Year Award and Heller Awards. Member benefits include networking events, vendor discounts, and access to industry services such as Casting Workbook and Breakdown Services. The organization does not offer separate product tiers or add-on modules; membership is structured by Full Membership and Honorary Membership status, with Full Members eligible to run for board positions after one year in good standing.
Differentiator
Problem solved
Functional benefit
Products and services
- TMA Vetted Membership A paid, vetted membership in the only U.S. trade association dedicated to talent managers, available to personal/talent managers in the entertainment industry for a $450 initiation fee plus annual dues. Members receive access to the member directory, networking mixers, workshops, the newsletter, and the association's collective industry advocacy.
- TMA Networking Mixers In-person networking events for TMA members and invited industry guests, intended to foster deal-flow, referrals, and shared practice among entertainment talent managers.
- TMA Newsletter A periodic newsletter providing TMA members and prospective members with association updates, industry developments, and educational content relevant to personal/talent managers.
- TMA Member Directory A directory of vetted TMA members, accessible to members and used as both a referral resource and a credentialing signal within the entertainment industry.
Companies that use Talent Managers Association
Customer profileSegments1 record
Ideal customer profiles1 record
Talent Managers Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Talent Managers Association partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
Talent Managers Association competitors and assessment
Company assessmentOthers
- SAG-AFTRA: Labor union representing performers — the principal client base of TMA's members. While a union rather than a trade association, SAG-AFTRA engages in related legislative and ethical advocacy affecting personal managers (including the Krekorian Talent Act referenced by TMA).
- Writers Guild of America: Labor union representing writers in film, television, and digital media. Shares the trade-body hybrid model with TMA-adjacent organizations and operates within the same industry representation framework.
- Directors Guild of America: Labor organization representing directors and related entertainment professionals. Shares the trade-association-and-collective-bargaining hybrid structure with TMA-adjacent bodies, and is listed among TMA's industry links.
- Producers Guild of America: Trade organization for film, television, and new media producers. Operates within the same Hollywood talent ecosystem and represents a comparable trade-body structure addressing professional standards in entertainment.
- Actors' Equity Association: Labor union representing theatrical performers — the largest pool of TMA members' clients. Listed among TMA's industry links and engages in legislative advocacy adjacent to the Krekorian Talent Act framework TMA cites in its Code of Ethics.
- American Federation of Musicians (AFM): Labor union for musicians — directly relevant given that TMA's Code of Ethics specifies commission rates for music management (20%). AFM is listed among TMA's industry links and serves a related talent category.
Broad incumbents
- Academy of Television Arts & Sciences: Major entertainment industry professional organization that operates membership, awards (Emmys), and industry standards functions. TMA Vice President Lori Kay is a Television Academy member and Primetime Emmy voter, illustrating structural parallels.
- Casting Society of America: Established entertainment industry trade organization serving casting directors. Operates with a similar membership-and-ethics structure to TMA, sits within the same talent representation ecosystem, and partners in industry initiatives referenced by TMA's links.
Direct peers
- Association of Talent Agents (ATA): Industry trade association representing licensed talent agents — closely adjacent function to TMA's personal managers. Both organizations represent intermediaries in entertainment talent representation and engage in legislative advocacy affecting the profession.
- National Conference of Personal Managers (NCOPM): Direct peer and primary competing trade association for personal managers in the entertainment industry. Both TMA and NCOPM serve the same professional population with similar membership, ethical standards, and Manager Hall of Fame / award recognition programs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Talent Managers Association social profiles
Digital presenceTalent Managers Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Talent Managers Association leadership team
Management profileNumber of profiles
Profiles3 records
Talent Managers Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Talent Managers Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Talent Managers Association
What does Talent Managers Association do?
The Talent Managers Association is a not-for-profit mutual benefit trade association that provides vetted membership, industry advocacy, networking mixers, and professional development resources to personal/talent managers working with artists in the entertainment industry. Originally incorporated in 1956 as the Conference of Personal Managers (COPM) and renamed to TMA in 2000, it monetizes its services through an initiation fee ($450 for new members) plus annual membership dues.
Is Talent Managers Association a public or private company?
Talent Managers Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Talent Managers Association founded?
Talent Managers Association was founded in 1956. It employs 251 to 500 people.
Where is Talent Managers Association based?
Talent Managers Association is headquartered in Marina Del Rey, United States, in the North America region.
How does Talent Managers Association make money?
One revenue line is on record: membership Fees and Dues.
Who are Talent Managers Association's main competitors?
Others on record are SAG-AFTRA, Writers Guild of America, Directors Guild of America, Producers Guild of America, Actors' Equity Association and American Federation of Musicians (AFM). Broad incumbents are Academy of Television Arts & Sciences and Casting Society of America. Direct peers are Association of Talent Agents (ATA) and National Conference of Personal Managers (NCOPM).
Does Talent Managers Association have an API?
No public API is recorded for Talent Managers Association.
What industry is Talent Managers Association in?
Talent Managers Association's product category is Professional Association Services. Its primary akta.pro industry code is HSACAHAK, Talent Agency & Representation Services, with a secondary code of MPAIAGAA, Full-Service Artist Management. Its NAICS code is 711410 and its SIC code is 8600.