PixelZebra

What PixelZebra does

PixelZebra is a Netherlands-based IT services firm headquartered in Nootdorp, founded in 2012, with 11–50 employees. The company operates in the Microsoft ecosystem, providing Microsoft Outlook, CRM, and Microsoft Dynamics 365 implementations, with operations branded under the Axelio name and a dedicated focus on the Dutch nonprofit and member-organization sector. Its go-to-market is enterprise field sales, anchored by a dedicated sales manager (Diederik Bos) and a 5-step consulting methodology (Listen & Understand, Advise & Configure, Train & Educate, Manage & Support, Optimize & Innovate).

The company's product architecture is built on Microsoft Dynamics 365 as the platform layer, enriched with proprietary sector modules — the Donateurs- en Ledenmodule (Donor and Member Module) and the Campagnemodule (Campaign Module) — that bundle donor, member, and engagement data with targeted campaign automation. The solution layer extends to Microsoft Power Platform (Power BI, Power Apps, Power Automate), Azure cloud services, and Microsoft AI tools (Copilot, Copilot Studio, Microsoft Foundry). Add-on products include Billio (payment management) and Spatio (field management), with Axelio Academy providing structured training and enablement. Revenue is generated through subscription/recurring CRM licensing and professional services for implementation, configuration, training, and ongoing support; pricing is not publicly disclosed and is delivered via direct sales consultation.

PixelZebra serves multiple verticals, with the nonprofit segment (charities and member organizations) as its primary focus, evidenced by named customers including Leger des Heils, Make-A-Wish, Stichting Ambulance Wens, and Koninklijke Wandelbond Nederland (KWbN). Additional verticals include Agri & Food, Dienstverleners (service providers), Groothandel & Productie (wholesale and production), and Onderwijs (education). Marketing combines a Dutch-language content hub, sector-specific case studies, Microsoft partner co-marketing, and industry events. The company has no disclosed funding rounds, mergers, acquisitions, or executive leadership changes in the available record.

Name

PixelZebra

Website

https://pixelzebra.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

PixelZebra is a 11–50 employee Netherlands-based IT services firm operating as a Microsoft Dynamics 365 partner under the Axelio brand, focused on CRM, ERP, and AI implementations for Dutch nonprofit and member organizations, with selective presence in agriculture, education, wholesale, and service sectors.

Ownership category

akta.pro rank

Product category

Vertical CRM Software for Nonprofits

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415), Software Publishers (513210)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industry

Enterprise Reporting & Pixel-Perfect Reporting (HDAEAMAB)

Keywords

• Nonprofit CRM solutions
• Microsoft Dynamics partner
• Donor management software
• Member organization CRM
• Vertical Dynamics 365

Headquarters

HQ city

Nootdorp

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. CRM Solutions and Implementation: Provides Microsoft Dynamics 365 CRM solutions tailored for nonprofits and member organizations, including configuration, implementation, and ongoing support services
2. Professional Services: Consulting, implementation, training, and ongoing support services following a structured 5-step methodology

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

PixelZebra delivers Microsoft Dynamics 365 CRM and ERP implementation services for nonprofit organizations (charities) and member-based associations in the Netherlands. The offering bundles the Microsoft Dynamics 365 platform with proprietary pre-built modules for donor/member data consolidation (Donateurs- en Ledenmodule) and targeted campaign communication (Campagnemodule), complemented by Power BI dashboards, AI capabilities via Microsoft Copilot, and add-on solutions for payment management (Billio) and field operations (Spatio).

Product overview

Axelio offers a platform-plus-modules architecture built on Microsoft Dynamics 365 for nonprofit organizations. The core platform provides CRM and ERP capabilities, enriched with sector-specific modules for donors and members. Key modules include the Donateurs- en Ledenmodule (donor and member management) and Campagnemodule (targeted communication). Integration with Microsoft Power Platform (Power BI, Copilot Studio) and Azure AI services (Foundry, Copilot) extends analytics and AI capabilities. Additional add-on solutions include Billio (payment management), Spatio (field management), and Axelio Academy (training services).

Differentiator

Problem solved

Functional benefit

Products and services

• Donateurs- en Ledenmodule (Donor and Member Module)

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• MicrosoftcoreTechnology or IntegrationMicrosoft Dynamics 365 partner providing CRM, ERP, Data & BI, AI (Copilot, Copilot Studio, Foundry), and Power Platform solutions. Full integration within Microsoft ecosystem including Power BI dashboards, Azure services, and Microsoft 365 applications.
• Microsoft Dynamics 365 SalescoreTechnology or IntegrationCore CRM platform for customer relationship management serving nonprofit and member organization clients
• Microsoft Power Platform (including Power BI, Power Apps, Power Automate)coreTechnology or IntegrationLow-code platform and business intelligence tools integrated with Dynamics 365 for custom applications and data visualization
• Microsoft AzuresupportingTechnology or IntegrationCloud infrastructure platform enabling digital innovation and AI capabilities within the nonprofit solutions
• Microsoft Copilot / Microsoft Copilot Studio / Microsoft FoundrysupportingTechnology or IntegrationAI and productivity tools integrated into the nonprofit CRM solutions for smart analytics and automation

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• PinkRoccade: Dutch IT services provider with a strong public-sector and nonprofit footprint, often delivering CRM and ERP solutions — comparable as a Netherlands-based IT services firm operating in adjacent verticals.

Broad incumbents

• Avanade: Global Microsoft-focused consultancy (joint venture between Accenture and Microsoft) — represents the upper bound of Dynamics 365 ecosystem competition, particularly on enterprise nonprofits and cross-workload deals.
• Salesforce.org (Salesforce Nonprofit Cloud): Nonprofit-specialized CRM platform from Salesforce — not a Microsoft partner, but represents the dominant CRM alternative that nonprofits evaluate against Dynamics 365 deployments.
• Microsoft Netherlands: The principal platform vendor — competes through direct enterprise sales and field marketing toward the same Dutch nonprofit and member organization buyers, and dictates partner economics.
• Columbus (now part of Global Hit): Larger European Microsoft Dynamics 365 partner with broader industry coverage and deeper delivery capacity — overlaps with PixelZebra/Axelio in CRM/ERP implementations but at greater scale and wider vertical reach.
• NTT Data Business Solutions: Global Microsoft Dynamics partner (especially Business Central and F&O) — competes for the same Dynamics 365 ERP/CRM deals but with substantially larger delivery footprint.

Direct peers

• HSO: Global Microsoft Dynamics 365 partner with a strong presence in the Netherlands, providing CRM and ERP implementation services across multiple verticals — directly comparable as a Dynamics 365 partner competing for similar mid-market and enterprise deals.
• Qubiq: Dutch Microsoft Dynamics 365 partner offering CRM, ERP, and BI implementation services to mid-market organizations — a direct competitor in the same Netherlands Dynamics 365 ecosystem with overlapping CRM/ERP delivery capabilities.
• Rapidion: Netherlands-based Microsoft Dynamics 365 partner focused on CRM, ERP, and Power Platform implementations — comparable in geography, size, and Dynamics 365 service offering.

Emerging players

• Bloomerang: US-headquartered donor management and nonprofit CRM platform — comparable as a vertical-specialized nonprofit CRM solution, though typically serving smaller nonprofits than Dynamics 365 deployments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/pixelzebraCRM

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PixelZebra