Group Claeys Insurance Brokers

What Group Claeys Insurance Brokers does

Group Claeys Insurance Brokers NV is an independent insurance broker headquartered in Bruges, Belgium, operating across six offices (Brugge, Knokke, Kortrijk, Veurne, Oostende, Oostduinkerke) with a team of more than 50 employees. The firm was created through the merger of three independent brokerages — Germain Claeys, Vandendriessche, and De Clerck — consolidating a heritage in Belgian corporate and SME insurance that traces back to 1965. It is registered with the FSMA under number 115814 A and is led by four managing director/partners (Joris Smeulders as CEO, Yves Claeys, Michel De Clerck, and Frederik Vandendriessche).

The company's offering is built on three product pillars — Private Insurance (vehicle, home, health, liability), Professional Insurance (SMEs, self-employed, liberal professions, with niche expertise in garages, hospitality, construction and medical), and Wealth Insurance (luxury assets including classic and exclusive cars, art, jewellery, real estate and yachts) — augmented by a Financial Optimisation module covering pensions, investments and wealth protection. Distribution is omnichannel: relationship-led advice through six physical offices, an in-house claims team of ten specialists with legal expertise and a 24/7 emergency line, and a digital ecosystem comprising the My Group Claeys client portal, the MyBroker mobile app (built on the Portima broker platform), and the e-GOR pension platform. Marketing channels emphasise direct consultations, word-of-mouth referrals, and high-visibility sponsorships such as the ZOUTE GRAND PRIX and Marie Claire Zoute Rally in the luxury automotive segment.

The business model is commission-based: as an independent broker, Group Claeys places and renews policies with a panel of carrier partners including AG Insurance, AXA Belgium, Allianz Belgium, Baloise, VIVIUM, Athora Belgium, Aedes and DKV Belgium, retaining the freedom to compare terms and prices and to negotiate proprietary general conditions. The firm holds a share in the underwriter Private Insurance Assuradeuren (PIA) to access specialised pools for luxury-asset coverage, and uses One Life for investment account servicing. End customers are not charged brokerage fees directly; revenue is generated via recurring commissions on placed premiums and on wealth-management fees, making it a classic intermediation business with diversified segment exposure across individuals, SMEs and HNW clients.

Name

Group Claeys Insurance Brokers

Legal name

Group Claeys Insurance Brokers NV

Website

https://groupclaeys.be

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Independent Belgian insurance broker offering private, professional, and wealth insurance through six offices and digital platforms, serving individuals, SMEs, self-employed professionals, and high-net-worth clients across Belgium.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Insurance brokerage
• Commercial insurance
• Personal insurance
• Wealth insurance
• Insurance advisory

Headquarters

HQ city

Bruges

HQ country

Belgium

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Brokerage Commissions: As an independent insurance broker, Group Claeys earns commissions from insurance companies for policies placed and renewed. They work with multiple insurance company partners (AG Insurance, AXA, Allianz, Baloise, VIVIUM, Athora, and others) giving them flexibility to find optimal coverage for clients. Revenue is commission-based, not charged directly to clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Group Claeys Insurance Brokers is an independent insurance broker in Belgium that provides personalized insurance planning across three pillars — Private Insurance (vehicles, home, health, family liability), Professional Insurance (SMEs, self-employed, liberal professions, large companies with business, fleet, cyber, and employee coverage), and Wealth Insurance (classic/exclusive cars, art, jewellery, yachts, real estate). The broker compares conditions and prices across multiple insurance company partners and supports clients with an in-house claims team of ten specialists and digital tools (MyBroker app, My Group Claeys portal, e-GOR pension platform).

Product overview

Group Claeys Insurance Brokers operates as a multi-product insurance brokerage built around three core pillars: Professional Insurance (business/SME coverage), Wealth Insurance (luxury goods including classic cars, art, jewellery, yachts, and real estate), and Private Insurance (personal vehicle, home, health, and liability). The portfolio is unified under a single client-facing digital platform called My Group Claeys, which comprises the MyBroker app for policy management and the e-GOR integration for pension accounts. Financial Optimisation services (capital management, retirement planning, and wealth protection) are offered as an adjacent module. The company differentiates through its in-house claims team, specialist expertise in niche sectors (automotive, hospitality, construction, medical), and its own negotiated insurance terms and conditions. A free insurance audit is offered to all prospective clients.

Differentiator

Problem solved

Functional benefit

Brands

• My Group Claeys: Digital client portal providing 24/7 access to insurance policies, claims management, document signing, and broker contact.
• MyBroker
• e-GOR

Products and services

• Private Insurance Personalised private insurance packages covering vehicles, homes, health, family liability, leisure, and future planning, including car insurance, fire/home insurance, health insurance, accident coverage, and family liability policies for private individuals and families in Belgium.
• Professional Insurance Business insurance for SMEs, large companies, self-employed, and liberal professions, covering business premises, employees, fleets, liability, cyber risks, and niche sectors such as garages, hospitality, construction, and medical.
• Wealth Insurance Specialised insurance for luxury goods including classic/exclusive cars, villas, yachts, art collections, and jewellery, providing custom-built, discreet coverage through partnerships with Private Insurance Assuradeuren (PIA).
• Financial Optimisation Financial planning services including investment account management, pension planning, wealth protection, guaranteed income, and term life insurance, encompassing capital management, retirement planning, and risk cover.
• My Group Claeys — Digital Client Portal Client-facing digital portal providing 24/7 access to insurance policies, claims management, document signing, and broker contact, comprising the MyBroker smartphone app and the e-GOR pension platform integration.
• Car Insurance (Auto Insurance) Vehicle insurance covering car, motor, and fleet coverage, with an online quote tool for car insurance, supporting both private and business vehicle use.
• Cars and Collections Insurance Specialist classic and exclusive car insurance with global cover, no-excess options, and coverage for regularity rallies; Group Claeys is the market leader in this segment and a partner of the ZOUTE GRAND PRIX.
• Art Insurance All-risk insurance for fine art collections, paintings, artworks, and collector's items, covering private collectors, galleries, and professionals with 100% all-risk protection including new acquisitions and restoration fees.
• Real Estate Insurance Home and contents insurance covering primary and secondary homes (in Belgium or abroad), all contents at replacement value, art and jewellery valuations, and travel bag contents.
• Jewellery Insurance Exclusive jewellery insurance with global cover including theft, new value compensation, and worldwide protection for travel.
• Yacht and Boat Insurance Insurance for pleasure crafts, yachts, sailing craft, RIBs, sloops, and catamarans, covering vessel, passengers, and liability with full-year cover, replacement value, and personal accident protection.

Quantifiable outcome

• Free audit of insurance portfolio
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Insurance Company Partners (Multiple)coreOthersGroup Claeys works with multiple insurance company partners including AG Insurance, AXA Belgium, Allianz Belgium, Baloise Insurance, VIVIUM, Athora Belgium (ex-Generali), Aedes, Allianz Global Assistance, DKV Belgium, and others. This multi-partner approach enables them to compare conditions and prices to find optimal coverage for clients, while maintaining independence from any single insurer.
• Private Insurance Assuradeuren (PIA)coreTechnology or IntegrationPIA (Private Insurance Assuradeuren) is an underwriter in which Group Claeys holds shares. Through PIA, Group Claeys can access specialized insurance groups at home and abroad, enabling them to create personalized insurance products or packages for optimal discretion and coverage of luxury goods.
• ZOUTE GRAND PRIXflagshipGTM or Marketing PartnerGroup Claeys is the official partner of ZOUTE GRAND PRIX, one of Europe's biggest classic and exclusive car festivals held in Knokke-Heist. This partnership positions them as the market leader in exclusive and classic car insurance.
• Marie Claire Zoute RallycoreGTM or Marketing PartnerProud partner of the Marie Claire Zoute Rally, complementing their ZOUTE GRAND PRIX partnership and reinforcing their brand presence among affluent automotive enthusiasts.
• One LifecoreTechnology or IntegrationOne Life is an investment account platform integrated into Group Claeys's service offering. Clients can access their One Life investment accounts through Group Claeys's digital platforms for capital management and investment services.
• e-GORcoreTechnology or Integratione-GOR is a secure digital pension account platform providing access to supplementary pension information. Group Claeys clients use this platform for pension optimization, accessing individual pension rights, free supplementary pension for self-employed, and individual retirement savings accounts.
• SURLUXminorGTM or Marketing PartnerSURLUX is referenced as a partner for Classic Car Insurance, suggesting a specialized insurance solution for classic vehicles.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Willis Towers Watson (WTW): Global advisory, broking, and solutions company with insurance brokerage and wealth-management services. Overlaps with Group Claeys across commercial brokerage and wealth/retirement services in Europe.
• Aon Belgium: Global insurance and reinsurance broker with a Belgian presence serving commercial and wealth clients. Comparable in product breadth (personal, commercial, wealth) but operates at global scale with broader risk advisory services.
• Marsh Belgium: Global insurance broker and risk advisor with a substantial Belgian operation serving corporate, SME, and specialty clients. Comparable as a multi-carrier broker in Belgium but with materially greater scale and a wider portfolio.
• Howden: International insurance broker with growing European footprint, active in personal lines, commercial, and specialty risks. Comparable as a multi-product, multi-carrier broker expanding in continental Europe including Belgium-adjacent markets.

Others

• AG Insurance: One of Belgium's largest insurers offering life, non-life, and wealth products. Partner of Group Claeys; relevant for benchmarking the Belgian market rather than direct broker competition.
• Baloise Insurance (Belgium): Swiss-headquartered insurer with Belgian operations offering personal, commercial, and wealth insurance. Listed here as a key Group Claeys carrier partner and a relevant Belgian insurance market peer, though operating as a carrier rather than broker.

Direct peers

• Touring Verzekeringen: Belgian insurance and assistance provider offering personal lines (auto, home, travel) and roadside services. Comparable as a Belgium-based multi-line insurance intermediary serving private and SME clients.
• Vanbreda Risk & Benefits: Belgian independent insurance broker and consultancy serving corporate, SME, and affinity clients. Highly comparable as a domestic independent brokerage with similar multi-line, multi-carrier model and Belgian market focus.
• Van Dessel Verzekeringen: Belgian independent insurance broker providing personal, business, and wealth insurance. Direct peer given its Belgian footprint, multi-product offering, and independent broker business model.

Emerging players

• Hiscox: Specialty insurer/broker active in fine art, classic car, and high-value household insurance in Europe. Comparable niche overlap with Group Claeys' wealth insurance franchise (art, cars, collections), though typically distributed via brokers rather than a Belgian retail footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groupclaeys
• LinkedInlinkedin.com/company/group-claeys-insurance-brokers

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Group Claeys Insurance Brokers