PMA Direct Marketing Company

Direct Marketing and Commercial Printing Servicespmadm.com

Company typePrivate
Founded1983
HeadquartersTukwila, United States
Headcount11–50
GTM typeB2B
OfferingServices

PMA Direct Marketing Company firmographics

Firmographics

Name: PMA Direct Marketing Company
Legal name: PMA Direct Marketing
Website: https://pmadm.com
Company type: Private
Founded year: 1983
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

PMA Direct Marketing Company industry classification

Industry

Product category: Direct Marketing and Commercial Printing Services
NAICS: Direct Mail Advertising (541860), Commercial Printing (except Screen and Books) (323111), Advertising Material Distribution Services (54187), Printing and Related Support Activities (3231)
SIC: Services-Direct Mail Advertising Services (7331), Commercial Printing (2750), Service Industries For The Printing Trade (2790)
akta.pro primary industry: Direct Mail Marketing Services (Print, Postcard, Dimensional Mail) (BPAFAKAH)
akta.pro secondary industries: Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF), Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH)

Keywords

Direct mail services
Variable data printing
Print fulfillment services
Data processing marketing
Mailpiece design

Where PMA Direct Marketing Company is headquartered

Location

Headquarters

HQ city: Tukwila
HQ country: United States
HQ region: North America

Offices2 records

Markets served

PMA Direct Marketing Company business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

Print Services: Full-service printing including direct mail pieces, multi-page mailings, capital campaigns, manuals, handbooks, corporate brochures, catalogs, postcards, custom labels, envelopes, and more. Primarily project-based with pricing based on complexity and volume.
Direct Mail Services: Engineering, handling, verifying, and executing direct mail strategies. Includes data processing, mail preparation, and postal optimization to maximize discounts.
Fulfillment Services: Inventory management, product assembly, pick-pack-ship operations, labeling, distribution, and mailing services.
Data Processing and Variable Data Marketing: Database management and variable data printing solutions that customize each printed piece for individual recipients, driving higher response rates and ROI.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Custom project-based pricing

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

PMA Direct Marketing Company product offering

Product offering

Core offering

PMA Direct Marketing provides integrated print, mail, and fulfillment services for business customers. Core offerings include digital printing (black/white and full color), variable data printing for personalized direct mail campaigns, Certified Mailpiece Design Professional (MDP) direct mail execution, data processing for targeted campaigns, marketing strategy and concept development, account/project management, and assembly, kitting, and distribution fulfillment. The company delivers these services under one roof to organizations needing targeted, data-driven direct marketing materials.

Product overview

PMA Direct Marketing is a full-service direct marketing company offering an integrated suite of services under one roof. The core offering centers on Variable Data Printing combined with Data Processing for personalized, data-driven direct mail campaigns. Services include Print Capabilities (digital black/white and full color presses with bindery), Direct Mail (MDP-certified design and execution), Marketing Solutions (concept development and design), Account Management (project planning and campaign management), and Assembly & Fulfillment (inventory, kitting, and distribution). The company operates with an average of 25+ years of industry experience per employee and merged with immedia (Mailmedia Inc.) in March 2021.

Differentiator

Problem solved

Functional benefit

Products and services

Print Capabilities Full-service printing capabilities ranging from simple to complex needs, including digital black and white and full color presses and bindery equipment. Handles direct mail pieces, multi-page mailings, capital campaigns, manuals and handbooks, corporate brochures, catalogs, postcards, custom labels, and envelopes.
Direct Mail
Variable Data Printing
Data Processing
Marketing Solutions
Account Management
Assembly & Fulfillment

Quantifiable outcome

Marketing campaigns incorporating direct mail achieve better results than digital-only approaches

Companies that use PMA Direct Marketing Company

Customer profile

Named customers1 record

Segments2 records

Ideal customer profiles2 records

PMA Direct Marketing Company technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

PMA Direct Marketing Company partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and minor.

immedia (Mailmedia Inc.)coreStrategic or Co-development Partner · 1 March 2021PMA Direct Marketing and immedia (Mailmedia Inc.) completed a merger effective March 1, 2021, creating one company positioned for growth. immedia had served print, mail, and fulfillment needs of hundreds of businesses in the Puget Sound area for over 41 years. Most of immedia's staff joined PMA's Kent, Washington facility, giving customers access to the largest mail intake centers in the State. Debbie Irwin remains as liaison for immedia's clients.
UPSminorOthersUPS is a trusted shipping vendor used by PMA to deliver materials and packages to destinations. UPS has implemented CDC guidelines and maintains delivery services during COVID-19.
USPS (United States Postal Service)coreOthersPMA Direct Marketing leverages USPS for direct mail delivery and postal services. They work with USPS to ensure mailpiece designs meet regulations and maximize postal discounts for clients.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

PMA Direct Marketing Company competitors and assessment

Company assessment

Direct peers

Harte-Hanks: Multi-channel marketing services company with significant direct mail, database, and analytics capabilities. Comparable to PMA in the direct mail + data-driven personalization space, with a much broader national footprint.
IWCO Direct: One of the largest US direct mail marketing services providers, offering data, print, mail, and analytics. Highly comparable to PMA as a full-service direct mail operator, though at materially greater national scale.
InfoCision: Direct marketing and contact center services company with direct mail, telemarketing, and fundraising capabilities. Comparable to PMA in serving nonprofit fundraising and customer engagement via direct mail and related channels.
Millennium Print Group: Direct mail and commercial printing company focused on high-volume personalized print. Comparable to PMA on variable data printing, direct mail production, and data-driven campaign execution, at larger scale.
Donnelley Marketing Solutions (now part of Vericast): Legacy direct marketing and data-driven print services provider, now integrated within Vericast. Direct functional overlap with PMA's data processing, variable data printing, and direct mail execution services.
Lacy & Par: Regional Pacific Northwest commercial printer and direct mail services provider. Closely comparable to PMA in scale, geography, and service mix — and explicitly a prior employer of senior PMA staff, indicating direct labor-market overlap.
Standard Register (now part of Sentry Data Systems): Historical direct mail, print, and document solutions provider. Comparable to PMA in combining commercial print with data-driven, regulated document production and postal workflows.
Japs-Olson: Direct mail and commercial printing company with one of the largest direct mail production operations in the US. Closely comparable to PMA's print + direct mail + fulfillment model, though at meaningfully larger national scale.

Broad incumbents

Vericast (formerly Valassis): Large marketing services company with deep direct mail, print, and coupon/distribution capabilities. Overlaps with PMA in direct mail execution and postal-optimized campaigns, but operates at significantly larger scale as a broad incumbent.
Quad/Graphics: Major US commercial printer with substantial direct mail, in-store, and integrated marketing capabilities. Comparable to PMA on the print + direct mail axis, but operates nationally with vastly greater scale and a broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

PMA Direct Marketing Company compliance and trust

Trust signal

Compliance1 record

PMA Direct Marketing Company financial estimates

Financial estimate

Revenue estimate

Valuation estimate

PMA Direct Marketing Company leadership team

Management profile

Number of profiles

Profiles5 records

PMA Direct Marketing Company funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

PMA Direct Marketing Company M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PMA Direct Marketing Company

What does PMA Direct Marketing Company do?

Is PMA Direct Marketing Company a public or private company?

PMA Direct Marketing Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was PMA Direct Marketing Company founded?

PMA Direct Marketing Company was founded in 1983. It employs 11 to 50 people.

Where is PMA Direct Marketing Company based?

PMA Direct Marketing Company is headquartered in Tukwila, United States, in the North America region.

How does PMA Direct Marketing Company make money?

Four revenue lines are on record. Print Services are the primary driver. The others are direct Mail Services, fulfillment Services and data Processing and Variable Data Marketing.

Who are PMA Direct Marketing Company's main competitors?

Direct peers on record are Harte-Hanks, IWCO Direct, InfoCision, Millennium Print Group, Donnelley Marketing Solutions (now part of Vericast), Lacy & Par, Standard Register (now part of Sentry Data Systems) and Japs-Olson. Broad incumbents are Vericast (formerly Valassis) and Quad/Graphics.

Does PMA Direct Marketing Company have an API?

No public API is recorded for PMA Direct Marketing Company.

What industry is PMA Direct Marketing Company in?

PMA Direct Marketing Company's product category is Direct Marketing and Commercial Printing Services. Its primary akta.pro industry code is BPAFAKAH, Direct Mail Marketing Services (Print, Postcard, Dimensional Mail), with a secondary code of IMALAKAF, Direct-to-Container & Digital Printing (Inkjet/Laser). Its NAICS code is 541860 and its SIC code is 7331.