What Hochstrasser Kaffee does

Hochstrasser AG (operating as Hochstrasser Kaffee) is a traditional Swiss coffee roastery founded in 1852 and headquartered at Grossmatte Ost 22 A in Luzern. The company roasts premium coffee in-house using a drum roasting (Trommelröstverfahren) process with long-term roasting (Langzeitröstung), monitored via computer-controlled roast profiles and produced under FSSC 22000 food-safety certification. The product portfolio spans the Hochstrasser coffee brand (multiple blends including Fabio, Fabiola, Bio, and Fairtrade Max Havelaar lines), the Eilles Tee diamond collection of 30 teas, and a curated assortment of premium espresso machines, grinders, manual brewers, and accessories sourced from brands such as La Marzocco, Rocket, ECM, Profitec, Bezzera, Lelit, and Jura.

The business serves three customer segments: gastronomy (hotels, restaurants, cafes), corporate clients (office coffee programs starting at 20 cups/day), and private individuals. Revenue is generated through one-time product sales, recurring machine contracts (monthly rental, per-cup, per-kilo), authorized service and repair for premium machine OEMs, barista training through the Coffee Academy, and private-label coffee manufacturing for resellers. Distribution combines a B2B field-sales motion, a direct-to-consumer e-commerce shop, a physical Coffee Competence Center in Luzern, and house delivery for enterprise accounts.

Operationally, the company is a privately held Swiss Aktiengesellschaft, family-controlled since founding, with no disclosed external funding, parent company, M&A activity, or public listing. Geographic scope is regional, anchored on central Switzerland with a secondary training site in Untervaz (Graubünden). No revenue, headcount, or financial-performance figures are publicly disclosed; the company is described as a Swiss KMU (SME). Certifications include Fairtrade Max Havelaar, Bio/organic (bio.inspecta), Rainforest Alliance, FSSC 22000, and CO2 reduction via EnAW.

Name

Hochstrasser Kaffee

Legal name

Hochstrasser AG

Website

https://hochstrasser.ch

Company type

Private

Founded year

1852

Operating status

Operating

Headcount range

11–50 employees

Short description

Hochstrasser AG is a 165-year-old Swiss coffee roastery based in Luzern, serving gastronomy, corporate, and private customers across central Switzerland with premium roasted coffee, tea, espresso machines, and SCA-certified barista training.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery

NAICS

Coffee and Tea Manufacturing (311920)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industries

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee Blending & Flavoring (AFAFADAC), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

Keywords

• Specialty coffee roasting
• Premium coffee beans
• Coffee machine sales
• Barista training services
• Private label coffee

Headquarters

HQ city

Lucerne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Coffee and Tea Product Sales: Sale of roasted coffee and tea products including own-brand coffees (Fabio, Crema, Fairtrade Max Havelaar, Bio varieties), Eilles Tea Diamond line, and other hot beverages.
2. Coffee Machine Sales and Rental: Sale and rental of professional coffee machines including Siebträger, Vollautomaten, and grinders. Multiple payment models: monthly rental, per-cup concept, and per-kilo concept.
3. Service and Repair: Official service partner for Jura, Rocket, ECM, Lelit, Profitec, La Marzocco, Bezzera and other brands. Offers maintenance, inspection, repairs, and warranty services for coffee machines.
4. Coffee Academy Training: Barista training courses including Barista Level 1, Latte Art, Home Barista, Training on the Job, and Home Barista Crashkurs. Certificates provided for course completion.
5. Private Label Coffee: Custom coffee brand creation for businesses and resellers - from green coffee selection through own recipe to branded packaging.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Hochstrasser AG is a Swiss coffee roastery founded in 1852 in Lucerne that roasts and sells Premium Kaffee as well as the Eilles tea brand, coffee machines (portafilter, fully automatic, grinders, manual preparation devices), and accessories. The business also offers integrated coffee concepts for gastronomy and corporate customers, the Kaffee Akademie training program, private label coffee manufacturing, and machine service/repair through its own technical service organization.

Product overview

Hochstrasser AG is a traditional Swiss coffee roastery founded in 1852 in Lucerne, offering premium coffee roasted in-house with over 165 years of experience. The product portfolio centers on their core coffee roasting business (Hochstrasser Kaffee) featuring various premium blends including Fabio, Fairtrade Max Havelaar, and organic options, complemented by the Eilles Tea Diamond collection of 30 tea varieties. They distribute professional and home coffee equipment including Siebträgermaschinen (portafilter machines) from brands like La Marzocco, Rocket, ECM, Profitec, Bezzera, and Lelit; Kaffeemühlen (grinders) from Eureka, Rocket, and Fiorenzato; JURA Vollautomaten (fully automatic machines); and manual brewing devices (Bialetti, HARIO). Supporting services include the Kaffee Akademie (barista training academy), Kaffeekonzept Gastro (hospitality coffee solutions), Kaffeekonzept Firmen (corporate coffee programs), Private Label (custom branding), and a physical Kaffee-Kompetenzcenter (competence center) for testing, service, and sales. The company also offers accessories, cleaning products, and dishware, creating a comprehensive coffee ecosystem from bean to cup.

Differentiator

Problem solved

Functional benefit

Brands

• Hochstrasser: Premium coffee brand featuring various blends including Fabio Crème, Fabio Espresso, Fabiola, and Fairtrade Max Havelaar certified coffees.
• Eilles Tee

Products and services

• Hochstrasser Premium Kaffee Long-time drum-roasted specialty coffee roasted in Lucerne by Hochstrasser AG, sold as whole beans or ground coffee to gastronomy, corporate clients, and private consumers seeking premium cup quality.
• Eilles Tee Premium tea assortment offered by Hochstrasser AG under the Eilles brand, sold to private consumers and hospitality/business customers.
• Siebträgermaschinen (Portafilter coffee machines) Portafilter espresso machines for gastronomy, corporate offices, and home baristas, supplied as part of Hochstrasser's integrated coffee solution offerings.
• Vollautomaten / JURA fully automatic coffee machines Fully automatic coffee machines, including JURA models, sold and rented to gastronomy and corporate customers as turnkey components of Hochstrasser coffee concepts.
• Kaffeemühlen (Coffee grinders) Coffee grinders for professional venues and home users, sold by Hochstrasser as part of its brewing equipment assortment.
• Manuelle Kaffeezubereiter (Manual coffee preparation) Manual coffee preparation devices such as pour-over and hand-brew equipment for private customers and coffee enthusiasts.
• Geschirr (Coffee dishware) Coffee cups, saucers, and tableware for serving specialty coffee, sold to private customers and gastronomy clients.
• Siebträger Zubehör (Portafilter accessories) Portafilter accessories and consumables for espresso preparation, including tampers, knock boxes, portafilter holders, water filters, cleaning brushes, latte-art training drops, and dosing funnels.
• Reinigungsmittel (Coffee machine cleaning products) Specialized cleaning products for coffee machines, used by gastronomy and home baristas to maintain equipment hygiene and performance.
• Kaffee Akademie (Coffee Academy training) Barista and coffee training courses run in-house by Hochstrasser, delivered to gastronomy staff, corporate customers, and private consumers.
• Kaffeekonzept Gastro (Gastronomy coffee concept) End-to-end B2B coffee solution for gastronomy operators, combining Hochstrasser coffee, machine supply, maintenance, and barista training into a packaged concept.
• Kaffeekonzept Firmen (Corporate coffee concept) End-to-end B2B coffee solution for Swiss companies and offices, integrating coffee supply, machines, service, and training for corporate workplaces.
• Gastronomie-Marke / Private Label coffee Private-label coffee manufacturing service through which Hochstrasser roasts coffee under a customer's own brand, leveraging its certified sourcing and drum-roasting capability.
• Kaffee-Kompetenzcenter (Coffee Competence Center) Physical showroom in Lucerne where customers can experience Hochstrasser's coffee, machines, and accessories and place orders with personal advisory support.
• Technischer Kundendienst / Technischer Service In-house technical service and repair organization for coffee machines, serving gastronomy, corporate, and private customers.
• Hochstrasser Geschenkideen (Gift vouchers) Gift voucher program for private customers to gift Hochstrasser coffee, tea, and accessories.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• JuracoreTechnology or IntegrationOfficial service partner for Jura coffee machines. Provides warranty repairs, maintenance, and service for Jura Vollautomaten. Also offers Jura filter recycling program for CLARIS cartridges at their competence center.
• Rocket EspressocoreTechnology or IntegrationOfficial service partner for Rocket espresso machines. Provides repairs, service, and warranty work.
• ECM (Espresso Casa Maschinen)coreTechnology or IntegrationOfficial service partner for ECM espresso machines including Synchronika, Mechanika, and Classika lines.
• La MarzoccocoreTechnology or IntegrationOfficial service partner for La Marzocco professional espresso machines. Provides warranty repairs and service.
• ProfiteccoreTechnology or IntegrationOfficial service partner for Profitec espresso machines.
• LelitcoreTechnology or IntegrationOfficial service partner for Lelit espresso machines including Bianca and Mara models.
• BezzeracoreTechnology or IntegrationOfficial service partner for Bezzera espresso machines. Provides warranty repairs and service.
• Olympia ExpressminorChannel Partner/ Reseller/ DistributorReseller of Olympia Express espresso machines including Maximatic model.
• Coffee Machine ManufacturerscoreTechnology or IntegrationWorks with most well-known coffee machine manufacturers and importers in Switzerland to provide complete machine concepts for gastronomy and corporate customers.
• Coffee Farmers (Origin Countries)coreStrategic or Co-development PartnerMaintains close relationships with coffee farmers in origin countries (Brazil, Colombia, Mexico, Honduras, Tanzania, Peru). Regular visits to origin countries with attention to fair, social employment conditions.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lavazza Group: Italian global coffee roaster with a sizable HoReCa and corporate business, machine partnerships, and capsule systems. Overlaps Hochstrasser's gastronomy and corporate full-service model across Europe.
• Nestlé Nespresso SA: Global Swiss-based premium coffee and machine platform serving both consumer and professional channels. Comparable as a Swiss-headquartered incumbent dominating premium coffee and machine ecosystems in Hochstrasser's same target segments.
• Segafredo Zanetti (Massimo Zanetti Beverage): Global Italian coffee group with extensive HoReCa distribution and private-label manufacturing. Comparable to Hochstrasser's combination of branded roasting and private-label services at much larger scale.

Direct peers

• Blaser Café AG: Swiss traditional coffee roastery founded in 1930 with comparable portfolio of roasted coffee, machines, and B2B/B2C distribution. Highly relevant as a like-for-like regional specialty roaster with similar heritage-driven positioning.
• Kaffee Partner GmbH: German-headquartered B2B coffee solutions provider operating vending and full-service coffee programs for offices and HoReCa. Comparable full-service B2B coffee model including machines, beans, service and rental.
• Mövenpick Kaffee (Unilever): Swiss-origin premium coffee brand with deep gastronomy and retail presence across Switzerland. Comparable mid-premium positioning, broad machine partnerships, and similar focus on the HoReCa and corporate segments.
• Caffè Chicco d'Oro SA: Swiss coffee roastery headquartered in Ticino selling roasted coffee, pods, and machines to retail and foodservice customers. Comparable traditional Swiss roaster with overlapping B2B/B2C and e-commerce motions.
• TeeGschwendner GmbH: Specialty tea retailer and wholesaler offering curated tea assortments to gastronomy and retail. Closely comparable for Hochstrasser's Eilles Tea Diamond line and tea-focused B2B/B2C distribution.

Emerging players

• Bonanza Coffee Roasters: Berlin-based specialty coffee roaster combining own-café retail, wholesale, and barista education. Comparable as a younger specialty roaster pursuing direct-trade sourcing, training, and multi-channel distribution — a structural peer for Hochstrasser's growth model.

Regional players

• Stoll Kaffee Rösterei AG: Swiss specialty coffee roastery operating primarily in German-speaking Switzerland with e-commerce, B2B, and barista training. Directly comparable as a heritage Swiss roaster competing in the same regional market segments as Hochstrasser.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hochstrasser Kaffee