Nuevo Sur

What Nuevo Sur does

Nuevo Sur is a privately held Argentine electrical products and solutions distributor founded in 1984 in Comodoro Rivadavia and headquartered across the Patagonia region. The company operates through six integrated business units covering core electrical materials (cables, conductors, panels, automation), lighting and luminary projects, communications and video surveillance, tools and hardware, air conditioning, and plastic food packaging via its BANDEX representation. It organizes its go-to-market around four vertical specializations: Oil & Gas (with a strategic Neuqu\u00e9n hub serving Vaca Muerta), Mining (as the only electrical distributor member of CAPROMISA in Santa Cruz), Building and Construction, and Public Services (municipalities, cooperatives, and utilities), supplemented by a horizontal installer community called Club del Instalador. Supporting services include lighting photometric calculations, switchboard design and assembly with certified panel builders, continuous technical advisory, and supplier-led training programs.

The underlying technology stack is not proprietary; Nuevo Sur integrates and distributes products from global partners including Schneider Electric (PowerTag wireless energy monitoring), Signify/Philips (Tango G4 LED Flood), and Siemens (Oil & Gas and ATEX equipment). Distribution is delivered through a regional branch network (Industrial Chubut, Neuqu\u00e9n Sucursal Iluminaci\u00e9n, R\u00edo Gallegos) plus commercial representatives in Trelew and Puerto Madryn, backed by a 10,000 m\u00b2 logistics center in Chubut. Revenue is generated primarily through one-time hardware sales and project-tied technical services, with quote-based pricing (Cotizaciones) carrying 15 working-day validity. Nuevo Sur is a member of the Fegime Latam distribution network, which represents over 51% of Argentina's industrial electrical market across 21 member companies, 50+ sales points, and 33 warehouses.

Name

Nuevo Sur

Legal name

Nuevo Sur

Website

https://nuevosur.com.ar

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Nuevo Sur is a privately held Argentine electrical products distributor founded in 1984, serving Oil & Gas, mining, construction, and public services customers across Patagonia through six business units and a regional branch and logistics network, and operating as a member of the Fegime Latam network.

Ownership category

akta.pro rank

Product category

Electrical Distribution & Industrial Supplies

NAICS

Electrical Equipment Manufacturing (33531), Electric Lighting Equipment Manufacturing (3351)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro industry

PRIMARYCRAOAFAG

Lighting & Electrical Supplies for Home Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Home, Furniture & Home Improvement Distribution

Keywords

• Electrical distribution
• Industrial electrical supplies
• Lighting solutions
• Electrical materials wholesale
• HVAC equipment distribution

Headquarters

HQ city

Comodoro Rivadavia

HQ country

Argentina

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Electrical Materials Sales: Core revenue from sale of electrical materials including cables, conductors, circuit breakers, switchboards, automation equipment, and related components for industrial, commercial, and residential use.
2. Specialized Business Units: Revenue from six specialized business units: Electrical Materials, Lighting & Projects, Communications & Video Surveillance, Tools & Hardware, Air Conditioning, and Bandex (plastic packaging). Each unit provides sector-specific products and solutions.
3. Technical Services and Consulting: Technical advisory services provided with each sale, including project support, luminaire calculations, and switchboard design services. Training and formation courses offered in partnership with strategic suppliers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Nuevo Sur distributes electrical materials, lighting, communications and video surveillance, tools and hardware, HVAC equipment, and food packaging through six business units, serving industrial, commercial, and residential customers across Argentine Patagonia. The company represents leading global brands (Schneider Electric, Signify/Philips, Siemens, BANDEX) and complements product sales with technical advisory, photometric design, switchboard assembly, and continuous training services.

Product overview

Nuevo Sur is an electrical materials distributor serving Patagonia Argentina with 40 years of experience. The company operates through six integrated business units: Materiales Eléctricos (core electrical materials for low/medium/high voltage), Iluminación y Proyectos (lighting solutions and luminary projects), Comunicaciones y Videovigilancia (security and connectivity), Herramientas y Ferretería (tools and hardware), Climatización (HVAC), and Bandex (food industry packaging). The portfolio spans four specialization areas: Oil & Gas (Vaca Muerta operations), Minería (CAPROMISA member), Building (construction and architecture), and Servicios Públicos (utilities and municipalities). Supporting services include luminary design calculations, electrical panel projects and assembly, technical advisory, and continuous training programs. Recent product additions include Schneider Electric PowerTag wireless energy monitoring, Signify Tango G4 LED Flood projectors, and ISOLATORS-EX[GD] industrial safety switches. Nuevo Sur is a member of the Fegime Latam network covering over 51% of Argentina's industrial electrical market.

Differentiator

Problem solved

Functional benefit

Brands

• Fegime Latam: Nuevo Sur is a member of Fegime Latam, the first network of electrical solutions and products provider companies with national coverage in Argentina.

Products and services

• Materiales Eléctricos (Electrical Materials) Core electrical materials unit offering products for low, medium, and high voltage installations including cables, conductors, canalizations, electrical panels, circuit breakers, grounding systems, automation, control, and measurement solutions for industrial, commercial, and residential customers.
• Iluminación y Proyectos (Lighting and Projects) Lighting solutions combining technology, energy efficiency, and aesthetics for interior, exterior, technical, and decorative lighting in civil and industrial projects, including LED luminaires, reflectors, street lighting, emergency systems, architectural lighting, and lighting control/domotics.
• Comunicaciones y Videovigilancia (Communications and Video Surveillance) Security and connectivity solutions including video surveillance, access control systems, alarms, structured cabling, UPS, switches, routers, networking equipment, video doorbells, and intercoms for industrial, corporate, and residential applications.
• Herramientas y Ferretería (Tools and Hardware) Complete line of hardware, manual and electric tools, and accessories providing comprehensive support for technicians, installers, and operators including measuring equipment, fastening elements, personal protective equipment, and technical adhesives.
• Climatización (HVAC and Climate Control) Thermal comfort solutions for industrial, commercial, and residential environments including split and multisplit air conditioners, industrial HVAC equipment, electric heating systems, extractors, fans, and electric and solar water heaters.
• Bandex (Food Packaging) Rigid packaging, PVC film, and expanded polystyrene (PS/EPS) products for food industry, manufactured with 100% recycled material to reduce carbon footprint, offered as official BANDEX representative in Patagonia.
• Proyectos y Cálculos Luminotécnicos (Lighting Design and Photometric Calculations) Lighting design and photometric calculation services for industrial, commercial, public, sports, and residential projects including isolux curves and illuminance analysis to ensure technical precision, energy efficiency, and regulatory compliance.
• Proyectos y Montajes de Tableros (Switchboard Design and Assembly) Electrical panel design, manufacturing, and assembly services from concept to commissioning, working with certified panel builders and backed by a solid supplier network for reliable and customized solutions.
• Asesoría Técnica (Technical Advisory) Continuous technical support accompanying each sale with expertise and tailored solutions for every project stage, including virtual and in-person training courses with suppliers.
• Cursos de Formación Permanente (Continuous Training Programs) Virtual and in-person training programs conducted with strategic suppliers to keep clients, installers, technicians, and end users updated on the latest national and regional electrical market innovations.
• PowerTag by Schneider Electric Wireless energy monitoring solution by Schneider Electric that integrates into existing electrical panels without complex modifications, enabling real-time data transmission for proactive energy management, anomaly detection, and operational continuity.
• Tango G4 LED Flood by Signify (Philips) LED projector for large area and recreational sports lighting by Signify/Philips with integrated optical system, heat sink, and controller in a compact robust housing meeting international standards, offering 10% energy savings, 50,000 hour lifespan, and 5-year warranty.
• ISOLATORS-EX[GD] Industrial Safety Switches Industrial safety switches and disconnectors for explosive atmospheres manufactured under EN 60947-3 standard, available in GRP thermosetting, AISI 316L stainless steel, or aluminum enclosures with up to AC-3 usage category for motors and inductive loads.

Quantifiable outcome

• 40 years of continuous operation leading the Patagonia electrical market
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and major.

• Fegime LatamcoreChannel Partner/ Reseller/ Distributor · 16 June 2026Nuevo Sur is a member of Fegime Latam, the first national network of electrical product and solution provider companies in Argentina. With over 21 member companies, 50+ active sales points, 33 strategically distributed warehouses, and over 1,460 collaborators, Fegime Latam holds more than 51% market share in Argentina's industrial electrical market. The network maintains close ties with Fegime Europa and operates with principles of independent family business, quality standards, and strategic supplier partnerships.
• BANDEXcoreChannel Partner/ Reseller/ Distributor · 1 August 2025BANDEX is a national leader in plastic containers and food packaging with a strong focus on sustainability and certifications. Nuevo Sur is the official BANDEX representative in Patagonia, offering plastic food trays combining efficiency and sustainability, supporting the growth of local food industry.
• CAPROMISAcoreStrategic or Co-development Partner · 1 October 2024Nuevo Sur is the only electrical distributor member of CAPROMISA (Cámara de Proveedores Mineros de Santa Cruz), reinforcing its commitment to sustainable mining development in the region.
• Schneider ElectricmajorTechnology or IntegrationSchneider Electric is a global leader in energy management and automation. Nuevo Sur partners with Schneider Electric to offer products including PowerTag wireless energy monitoring solutions, electrical distribution equipment, and automation systems. The partnership provides customers with intelligent energy solutions for industrial efficiency.
• Signify (Philips)majorTechnology or IntegrationSignify (under Philips brand) is a global leader in lighting solutions. Nuevo Sur offers Signify products including Tango G4 LED Flood projectors for large area and recreational sports lighting, representing Signify's commitment to sustainable lighting innovation.
• SiemensmajorTechnology or IntegrationNuevo Sur offers Siemens products for Oil & Gas applications as part of its industrial electrical solutions portfolio, including equipment catalogued for explosive atmosphere environments.
• Certified Switchboard Builders (Tableristas Certificados)coreImplementation/ SI/ Consulting PartnerNuevo Sur works with certified switchboard builders (tableristas certificados) providing permanent technical support and backed by a solid network of national suppliers for switchboard design, manufacturing, and assembly projects.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sica: Leading Argentine manufacturer and distributor of electrical materials (conduit, boxes, accessories). Comparable product overlap on electrical materials and shared customer base in Argentine construction and infrastructure; broader portfolio and national footprint.
• Signify Argentina (Philips Lighting): Argentine arm of global lighting leader Signify. Comparable on the lighting business unit (LED luminaires, projectors like Tango G4) and shared customer base in commercial, industrial, and public lighting projects; potential disintermediation risk in the same way as Schneider.
• Prysmian Argentina: Argentine subsidiary of global cable and electrical conductor manufacturer Prysmian. Comparable because cables and conductors form a core line for Nuevo Sur; overlaps in serving utilities, Oil & Gas, and construction customers with electrical infrastructure products.
• Siemens Argentina: Argentine subsidiary of global industrial electrical and automation leader Siemens. Comparable on industrial electrical solutions, particularly ATEX/explosive atmosphere equipment for Oil & Gas — Nuevo Sur's Neuquén strategy explicitly references Siemens ATEX-rated product supply.
• Rexel Argentina: Argentine arm of global electrical distributor Rexel. Comparable as a multi-brand electrical materials wholesaler serving industrial, commercial, and residential customers; competes with Nuevo Sur on national accounts but with materially greater procurement scale and broader geographic reach.
• ABB Argentina: Global electrical equipment and automation manufacturer with significant Argentine operations. Comparable for industrial electrical products (switchgear, drives, automation) that Nuevo Sur distributes alongside its other brands; competes for similar Oil & Gas and mining customers.
• Schneider Electric Argentina: Direct subsidiary of Schneider Electric, Nuevo Sur's largest supplier. Comparable product lines (PowerTag, distribution equipment, automation) and overlapping customer base; represents both a key partner and a structural threat if Schneider elects to direct-sell marquee accounts.

Direct peers

• Distrocuyo: Argentine electrical materials distributor headquartered in Mendoza, also a member of Fegime Latam. Directly comparable as a regional B2B electrical distributor serving industrial customers across Argentina's interior with the same global supplier partnerships (Schneider, Siemens, Signify).
• Würth Argentina: Argentine subsidiary of Würth, the global industrial tools and fasteners distributor. Comparable as a B2B distributor of tools, hardware, and consumables targeting industrial customers and tradespeople; overlaps with Nuevo Sur's Herramientas y Ferretería unit and installer base.

Regional players

• Electro Misiones: Regional Argentine electrical materials distributor serving the Misiones/Litoral region. Comparable product line and customer base (electrical contractors, utilities, residential) but operates in a different geography and does not directly compete with Nuevo Sur's Patagonian footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NUEVOSURcomunidad
• LinkedInlinkedin.com/company/nuevo-sur

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nuevo Sur