What Mirror Twin Brewing does

Mirror Twin Brewing is a privately held craft brewery founded in 2016 and headquartered in Lexington, Kentucky, operating two side-by-side taprooms on National Avenue (725 National — the original brewery taproom, and 723 National — a newly renovated cocktail lounge) plus a second HBurg location under a dedicated general manager. The company's core product is a lineup of nine flagship beers (Red Blooded American Red Ale, Old Reliable Lager, Citranomical IPA, Kitten Mittons Porter, Mos' Def IPA, White Girl Wasted Blonde Ale, The Oregon Pale, Hazy But Lazy NEIPA, and You, Me, & Mr. PB Stout), supplemented by a rotational release program spanning wheats, lagers, NEIPAs, porters, ciders, pale ales, sours, blonde ales, and stouts.

The business has deliberately extended beyond beer into adjacent beverage categories: a full cocktail and brunch program (cocktails priced at $11–$12, bottomless mimosas at $15), a frozen alcoholic slushee line at $8, and an on-shelf spirits program that includes allocated bourbons (Blanton's, Bookers, Weller, Rip Van Winkle, Stagg) and barrel picks (e.g., Michter's Barrel Strength RD1). An embedded on-site food partner, Rolling Oven Pizzeria, operates three wood-fired ovens across the property and has been co-located with Mirror Twin since launch, making the combined venue a food-and-beverage destination. The company also sells flagship beer in kegs on a quote basis ([email protected]) and offers canned beer for off-premise purchase, and accepts private event space reservations through an online request form.

The business model is direct-to-consumer and pay-as-you-go. Pricing is unit-based across spirits ($7 standard pours), cocktails ($11–$12), slushees ($8), and mimosas ($15), with keg pricing opaque (quote-only). Co-owners Derek DeFranco (Director of Brewing Operations) and Mike Sobolak (Head of Brand Strategy) lead a small team that includes a Head Brewer, Head of People & Guest Experience, two General Managers (National Ave and HBurg), and a Graphic Designer & Social Media Specialist. The customer base is local adult social drinkers in Lexington, KY, plus a smaller event-booker segment; the company has no disclosed institutional investors, no parent company, and no external funding rounds on record.

Name

Mirror Twin Brewing

Legal name

Mirror Twin Brewing

Website

https://mirrortwinbrewing.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Mirror Twin Brewing is a privately held Lexington, Kentucky craft brewery operating two side-by-side taprooms and a second HBurg location, selling flagship and rotational beers, cocktails, slushees, and spirits to local adult consumers, with on-site Rolling Oven Pizzeria food and keg/canned wholesale channels.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Regional & National Breweries (THAFALAD), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft beer production
• Brewery taproom
• Cocktail lounge
• Craft brewing operations
• Spirits retail

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. On-site Beer Sales: Draft beer sales through taproom locations including flagship and rotational beers
2. Cocktail and Spirit Sales: Mixed drink and cocktail sales ranging from $11-$15, featuring craft cocktails and brunch offerings
3. Slushee Sales: Frozen alcoholic slushees priced at $8 each
4. Bottle/Can Beer Sales: Canned beer products available for purchase including various styles from wheat beers to stouts
5. Spirits Retail: On-shelf spirit sales including bourbons, whiskeys, vodka, tequila, gin, and rum with prices ranging from $7 for standard pours
6. Keg Sales: All flagship beers available as kegs for wholesale; contact [email protected] for inquiries

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Mirror Twin Brewing is a craft brewery that produces and serves its own flagship and rotating beers across two side-by-side taprooms in Lexington, KY — a traditional brewery taproom (OG Taproom at 725 National) and a cocktail lounge (723 National). The company also offers handcrafted cocktails, frozen alcoholic slushees, on-shelf spirits, canned beer to-go, and private event space.

Product overview

Mirror Twin Brewing is a craft brewery and taproom company operating two distinct side-by-side venues in Lexington, KY. The product portfolio centers on their core brewing operation offering flagship beers (Red Blooded American, Old Reliable, Citranomical, Kitten Mittons, Mos' Def, White Girl Wasted, Oregon Pale, Hazy But Lazy, You Me & Mr. PB) available year-round on tap and in cans, complemented by rotational seasonal and experimental beers. Beyond beer, they operate a full cocktail lounge and offer mixed drinks, slushees, and bottled spirits. The OG Taproom (725 National) provides the traditional brewery experience while the Cocktail Lounge (723 National) offers a lounge atmosphere with cocktails and spirits. Additional services include keg sales of flagship beers and event space reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• Flagship Beers
• Rotational Beers
• Canned Beer
• Mixed Drinks
• Slushees
• Spirits On Shelf
• The OG Taproom (725 National)
• The Cocktail Lounge (723 National)
• Keg Sales
• Event Space Reservations

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core, flagship and minor.

• Rolling Oven PizzeriacoreStrategic or Co-development PartnerRolling Oven Pizzeria is a separate business specializing in wood-fired pizza, wings, sandwiches, fat sticks, salads and more. They have been partnered with Mirror Twin Brewing since day one, meeting on Tinder. They have three wood-fired ovens on site between both buildings (725 and 723 National). The partnership provides food service for taproom customers.
• West Sixth BrewingflagshipStrategic or Co-development PartnerCollaboration partnership on Lemonberry Wheat beer - a wheat ale with blueberry and lemon at 5.0% ABV. This is a collaborative beer release between the two Lexington breweries.
• The Working Cat ProjectminorGTM or Marketing PartnerThe Working Cat Project is dedicated to giving feral cats a second chance at life through spay/neuter and relocation to safe barn homes across the bluegrass. A portion of the proceeds from Kitten Mittons porter will go directly to help them.

Scale indicators1 record

Recent moves3 records

Expansion highlights5 records

Direct peers

• Country Boy Brewing: Lexington craft brewery with a taproom and a similar lineup of flagship and rotational beers. Competes head-to-head for Lexington craft drinkers on taps, cans, and on-premise experience.
• Ethereal Brewing: Lexington craft brewery with a taproom, producing a varied lineup of IPAs, sours, and seasonal beers. Direct competitor for the same local craft drinker demographic.
• West Sixth Brewing: Lexington-based craft brewery operating a taproom and producing flagship and rotating beers. Most direct local peer — Mirror Twin has even co-released a collaboration beer (Lemonberry Wheat) with West Sixth, underscoring overlap in customer base and product mix.
• Rock House Brewing: Kentucky craft brewery operating a brewpub-style taproom. Comparable business model combining brewing with on-premise food and drink service.
• Pivot Brewing: Lexington-area craft brewery with taproom, known for farmhouse/sour-leaning styles. Competes for the same local craft audience and taproom visit occasions.
• Blue Stallion Brewing: Lexington craft brewery operating a taproom focused on German-style lagers and traditional ales. Comparable in scale and on-premise taproom model to Mirror Twin.

Broad incumbents

• BJ's Restaurant Brewhouse: National casual-dining chain that operates an in-house brewery program with taproom-style beer service. Comparable on-premise brewery-plus-restaurant concept, though at corporate chain scale.
• Gordon Biersch Brewery Restaurant: National brewpub chain producing lagers and offering full food service. Comparable brewpub business model (on-site brewing + on-premise food + bar), though at chain scale.
• Lexington Brewing & Distilling Co. (Kentucky Ale): Larger Kentucky craft brewer/distiller (acquired by Alltech) producing Kentucky Ale and Town Branch spirits. Comparable core product (craft beer) but at materially greater scale and broader distribution.

Emerging players

• Karrikin Beer Co. Cincinnati-based craft brewery with taproom and can distribution. Comparable scale and craft-beer focus, with overlapping wholesale ambitions in the broader Kentucky/Ohio region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mirrortwinbrew
• LinkedInlinkedin.com/company/mirror-twin-brewing-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirror Twin Brewing