Ethereal Brewing
Ethereal Brewing is a Lexington, Kentucky craft brewery operating three direct-to-consumer venues — Manchester Brewery, Public House restaurant, and Slice House pizza taproom — on a historic 25-acre Distillery District property, serving house-brewed craft beer, food, cocktails, and private events.
- Company typePrivate
- Founded2014
- HeadquartersLexington, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ethereal Brewing does
Ethereal Brewing is a privately-held craft brewery founded in 2014 in Lexington, Kentucky by Andrew Bishop and Brandon Floan. The company operates a vertically integrated hospitality business built around an approximately 25-tap craft beer program featuring roughly 25 distinct SKUs spanning West Coast and New England IPAs, stouts, porters, sours, pilsners, barrel-aged specialties (including bourbon-barrel-aged barleywine), and seasonal rotations. Ethereal's primary production brewery and taproom is located at 1224 Manchester Street within Lexington's historic Distillery District on a 25-acre site formerly occupied by the James E. Pepper Distillery (1879-1958); the company also operates Public House, a full-service restaurant at 102 W Vine Street in partnership with Executive Chef Greg Spaulding (Salt & Vinegar concept), and Slice House, a brick-oven pizza taproom at 401 S Limestone.
The business model is exclusively direct-to-consumer with no third-party wholesale distribution referenced. Revenue streams include on-site beer pours ($6-$12.50), batched and signature cocktails ($10-$12), full restaurant menus at Public House (pub items $13.5-$46), pizza at Slice House ($15-$29), curated bourbon and whiskey selections, ciders, seltzers, non-alcoholic beverages (including Athletic Brewing products), and private event venue rentals. Customer segments span craft beer enthusiasts, casual and elevated diners, bourbon and whiskey tourists, and event bookers — all served through the three owned-and-operated venues.
Underlying operations reflect traditional brewing craft rather than proprietary technology. Notable production techniques include bourbon barrel aging using Kentucky barrels, hop rates exceeding 4 lb/bbl in flagship hazy IIPAs, and a twice-fermented house-beer batter used in signature Fish & Chips. Ingredient sourcing emphasizes Kentucky Proud local farms (Sunwatch Homestead, Lakewatcher Farms, Kenny's Creamery), and the company maintains an annual collaboration with fellow Lexington brewery Blue Stallion on the Above the Clouds NEIPA series. Ethereal has no disclosed funding, no external investors, no digital platform or app, and operates entirely on-premises at three Lexington locations.
Ethereal Brewing firmographics
Firmographics- Name
- Ethereal Brewing
- Legal name
- Ethereal Brewing
- Website
- https://etherealbrew.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ethereal Brewing is a Lexington, Kentucky craft brewery operating three direct-to-consumer venues — Manchester Brewery, Public House restaurant, and Slice House pizza taproom — on a historic 25-acre Distillery District property, serving house-brewed craft beer, food, cocktails, and private events.
- Ownership category
- akta.pro rank
Ethereal Brewing industry classification
Industry- Product category
- Craft Brewery
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Craft Beer Bars & Taprooms (THAFAEAG), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
Keywords
Where Ethereal Brewing is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Ethereal Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- On-site Beer Sales: Craft beer sold directly through taproom pours at Manchester Brewery, Public House, and Slice House locations. Includes flagship and seasonal rotations.
- Food Service: Full restaurant menus at Public House (pub fare, supper menu) and Slice House (NY style pizza, Olde World pizza, salads). Manchester location offers bar snacks.
- Batched Cocktails: Pre-made cocktails including Old Fashioned, Margarita, L.I.T., Moscow Mule; Bartender creations and classic cocktails at Public House
- Private Event Rental: Event venue rental at multiple locations including Manchester taproom and Public House for private gatherings
- Retail Merchandise: Non-alcoholic beverages including sodas, Athletic Brewing NA beers available for on-site purchase
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Craft Beer Pours |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Ethereal Brewing product offering
Product offeringCore offering
Ethereal Brewing is a craft brewery that produces and sells hand-crafted beer across multiple styles (IPAs, stouts, sours, pilsners, barrel-aged specialty beers) through its own on-site taproom and restaurant venues in Lexington, KY. The company operates three distinct concepts—Manchester Brewery (production taproom), Public House (full-service restaurant and bar), and Slice House (pizza taproom)—serving house-brewed beer alongside food menus, cocktails, ciders, and bourbon selections.
Product overview
Ethereal Brewing is a craft brewery with a multi-location portfolio centered in Lexington, Kentucky. The company operates three distinct venues: Manchester Brewery (the main production brewery in the historic Distillery District), Public House (a full-service restaurant at 102 W Vine Street featuring chef-curated American cuisine and craft cocktails), and Slice House (a pizza restaurant at 401 S Limestone serving NY Style and Olde World brick oven pizzas). Their core product is craft beer, featuring approximately 25 distinct beer varieties including flagship IPAs (West Coast and New England Hazy styles), stouts, porters, sours, pilsners, and barrel-aged specialty beers. The brewery also offers batched cocktails, ciders, seltzers, and a curated selection of bourbons and whiskeys.
Differentiator
Problem solved
Functional benefit
Products and services
- Manchester Brewery Taproom The main production brewery and taproom at 1224 Manchester Street in Lexington's historic Distillery District on a 25-acre property formerly home to the James E. Pepper Distillery. Serves 15+ craft beers on tap alongside bar snacks for on-site consumption.
- Public House Restaurant Full-service restaurant at 102 W Vine Street in historic downtown Lexington, featuring shareables, sandwiches, pub menu, supper menu, and desserts curated by Executive Chef Greg Spaulding (Salt & Vinegar concept). Offers craft beer, batched cocktails, bartender creations, bourbon and whiskey selections, and live entertainment.
- Slice House Pizza-focused taproom at 401 S Limestone serving NY Style Pizza, Olde World brick oven Pizza, salads, and sweets, paired with rotating craft beer taps.
- Muffin Man Blueberry Muffin Sour Flagship craft sour ale at 6.5% ABV featuring blueberry and muffin characteristics with cleansing acidity. Originally a small batch turned flagship due to customer demand.
- Wanderland West Coast IPA Flagship West Coast IPA at 7.2% ABV with a balanced blend of bitterness and citrus hop character.
- Fad-Tastic New England Hazy IPA New England Hazy IPA at 6.9% ABV with high hop flavor but low bitterness. A staple hazy IPA offering.
- The Jabberwock Barrel-Aged English Barleywine Barrel-aged English Barleywine at 12% ABV, a blend of English strong ales aged in Kentucky bourbon barrels with malty, toasted bread tones, caramel, and dark fruit notes.
- Above the Clouds IV Hazy NEIPA Annual collaboration hazy NEIPA at 6.6% ABV brewed with Blue Stallion Brewing. Year 4 featured Dolcita, Citra, and Citra Abstrax hops.
- Private Event Hosting Venue rental for private gatherings and events at Manchester Brewery taproom and Public House locations, available for booking through the website.
- Batched Cocktails & Bartender Creations Ready-to-serve batched cocktails (Old Fashioned, Margarita, L.I.T., Moscow Mule) and signature bartender creations (Mean Girl, La Lechuza, Drury Lane, What's the Tea?, Honey, The Bees Are Smoking Oranges Again!) served at Public House.
Companies that use Ethereal Brewing
Customer profileSegments4 records
Ideal customer profiles3 records
Ethereal Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ethereal Brewing partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Blue Stallion BrewingcoreAnnual collaboration on Above the Clouds IV Hazy NEIPA. Each year's iteration features different hop varieties - Year 4 featured Dolcita, Citra, and Citra Abstrax. This is a recurring flagship collaboration between the two Lexington breweries.
- Greg Spaulding / Salt & VinegarcoreExecutive Chef Greg Spaulding brings Salt & Vinegar concept to Public House, combining his cuisine (trained under Mark Jensen, former Executive Chef at West Main Crafting Co.) with Ethereal's craft brews and cocktails. Full bar menu developed in partnership.
- Papa PretzelminorArtisanal sourdough pretzel supplier for Public House menu. Fresh 10.5oz pretzels baked daily, served with Brie & Camembert whipped with herbs, spices, and Ethereal beer.
- Kentucky Proud SuppliersminorPartnership with local KY Proud farms and producers: Sunwatch Homestead pork for bratwurst, Lakewatcher Farms chicken, and Kenny's Creamery dairy products. Supports local agricultural community.
- Athletic BrewingminorSupplier of non-alcoholic beer options including Cerveza Atletica, Upside Dawn, and Run Wild IPA for guests seeking non-alcoholic alternatives.
- Worth BrewingminorFounder Andrew Bishop's inspiration source - a small brewery and taproom in Northwood, IA owned by his uncle. Visit there sparked the vision for Ethereal Brewing.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Ethereal Brewing competitors and assessment
Company assessmentBroad incumbents
- Sierra Nevada Brewing Co. Large national craft brewer with taproom restaurants and broad distribution; provides a benchmark for how a multi-format craft beer brand can scale into food and event experiences.
- Stone Brewing: Large craft brewer with on-premise restaurants and IPAs in the same hop-forward category Ethereal competes in (West Coast, hazy IPAs). Useful benchmark for the upscale brewpub format.
- Great Lakes Brewing Company: Established Midwest craft brewer with brewpub and broader distribution; offers a useful comparable for taproom-plus-distribution economics that Ethereal currently lacks.
- New Belgium Brewing Company: National craft brewer operating taproom and event venues alongside distribution; comparable as a scaled example of brewpub-as-destination economics that Ethereal could grow into.
Regional players
- Rhinegeist Brewery: Cincinnati-based craft brewery with taproom, beer hall, and event space operating a comparable multi-venue, experiential model in a neighboring Kentucky-Ohio market. Comparable production scale and diversified concept strategy.
Direct peers
- Country Boy Brewing: Lexington craft brewery with taproom and brewpubs serving a comparable set of craft beer enthusiasts in the same metro, offering overlapping flagship IPAs and seasonal releases.
- Alltech's Lexington Brewing & Distilling Co. Lexington brewery-distillery operating a taproom and restaurant on a heritage site, directly competing for bourbon-country tourists and locals who pair craft beer with Kentucky cuisine.
- Blue Stallion Brewing: Lexington-based craft brewery and taproom that collaborates annually with Ethereal on Above the Clouds NEIPA. Direct local competitor serving the same craft beer enthusiast base in the same city.
- West Sixth Brewing: Lexington-anchored craft brewery with taproom and food service in the same Kentucky market. Directly competes for craft beer drinkers and gastropub traffic.
Emerging players
- HopCat: Multi-location craft beer bar and restaurant concept offering a comparable multi-tap, elevated-pub-fare model that competes for the same experiential dining and craft beer consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ethereal Brewing social profiles
Digital presenceEthereal Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ethereal Brewing leadership team
Management profileNumber of profiles
Profiles2 records
Ethereal Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ethereal Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ethereal Brewing
What does Ethereal Brewing do?
Ethereal Brewing is a craft brewery that produces and sells hand-crafted beer across multiple styles (IPAs, stouts, sours, pilsners, barrel-aged specialty beers) through its own on-site taproom and restaurant venues in Lexington, KY. The company operates three distinct concepts—Manchester Brewery (production taproom), Public House (full-service restaurant and bar), and Slice House (pizza taproom)—serving house-brewed beer alongside food menus, cocktails, ciders, and bourbon selections.
Is Ethereal Brewing a public or private company?
Ethereal Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ethereal Brewing founded?
Ethereal Brewing was founded in 2014. It employs 11 to 50 people.
Where is Ethereal Brewing based?
Ethereal Brewing is headquartered in Lexington, United States, in the North America region.
How does Ethereal Brewing make money?
Five revenue lines are on record. On-site Beer Sales are the primary driver. The others are food Service, batched Cocktails, private Event Rental and retail Merchandise.
Who are Ethereal Brewing's main competitors?
Broad incumbents on record are Sierra Nevada Brewing Co., Stone Brewing, Great Lakes Brewing Company and New Belgium Brewing Company. Rhinegeist Brewery is listed as a regional player. Direct peers are Country Boy Brewing, Alltech's Lexington Brewing & Distilling Co., Blue Stallion Brewing and West Sixth Brewing. HopCat is listed as an emerging player.
Does Ethereal Brewing have an API?
No public API is recorded for Ethereal Brewing.
What industry is Ethereal Brewing in?
Ethereal Brewing's product category is Craft Brewery. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFAEAG, Craft Beer Bars & Taprooms. Its NAICS code is 31212 and its SIC code is 2082.