What Sibbing does

Sibbing is a Dutch financial advisory, accountancy, and insurance group headquartered in Veenendaal that exclusively serves medical professionals across the Netherlands. Founded in the early-to-mid 1980s and operating today with approximately 70+ employees, the firm is structured as four operating entities — Sibbing Accountants en Adviseurs B.V., Sibbing Adviesgroep B.V., SWA Assuradeuren Veenendaal B.V. (operating as a gevolmachtigd agent / managing general agent), and United Salary B.V. — delivering six integrated service lines: accountancy, consultancy, financial advisory, practice advisory (Praktijkadvies), payroll and HR services, and insurance intermediation. Target clients include medical specialists (including MSBs), general practitioners, dentists, midwives, physiotherapists, and other healthcare collectives. Since 2025, Sibbing has been part of Specialist Risk Group (SRG), a London-based international insurance intermediary.

The firm's underlying technology stack is a modest digital advisory platform rather than a proprietary product: it includes online appointment scheduling, online damage reporting, email/newsletter distribution, and digital client portals, with Visma Nmbrs used as the third-party payroll engine for salary administration. SWA Assuradeuren's authorized-agent status enables in-house policy issuance and claims handling across multiple insurers, while referral integrations route clients to SOS International, DAS, ARAG, Carglass, and Anker Alarm Service for emergency, legal, and glass-repair claims. Marketing relies on segmented SEO landing pages, free lead-magnet books for starting medical professionals, email newsletters, social media (Facebook, LinkedIn, X, YouTube), and educational lectures/events for GPs, dentists, midwives, and specialists.

Revenue is generated through professional-services fees (accountancy, tax, financial and practice advisory), insurance commissions (including underwriting economics from the in-house gevolmachtigd agent), and recurring payroll/HR service fees. Pricing is custom and quote-based, with free introductory consultations offered to prospects. GTM is sales-led via dedicated advisors organized by professional specialty and service line, complemented by direct-to-consumer content marketing. Sibbing serves clients nationally from a single Veenendaal office and operates with no public AI/ML capabilities disclosed.

Name

Sibbing

Legal name

Sibbing Accountants en Adviseurs B.V.

Website

https://sibbing.nl

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Sibbing is a Veenendaal-based Dutch financial advisory, accountancy, and insurance firm that exclusively serves medical professionals — including medical specialists, GPs, dentists, midwives, and physiotherapists — across the Netherlands with integrated services spanning practice setup through retirement.

Ownership category

akta.pro rank

Product category

Financial Advisory Services for Healthcare Professionals

NAICS

Insurance Agencies and Brokerages (52421), Offices of Certified Public Accountants (541211)

SIC

Insurance Agents, Brokers & Service (6411), Services-Management Consulting Services (8742)

akta.pro primary industry

Professional Practice Brokerage (Medical/Dental/Legal/Accounting) (FSAEAIAI)

Keywords

• Medical professional advisory
• Healthcare accountancy
• Insurance brokerage
• Payroll administration
• Practice advisory

Headquarters

HQ city

Veenendaal

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory Services: Fees generated from providing financial advisory services to individual medical professionals and medical practices, including financial planning, mortgage advice, insurance advice, and practice advisory services.
2. Accountancy and Tax Services: Fees from accounting services, tax return preparation, financial statement preparation (jaarrekening), and tax advisory for medical practices and professionals.
3. Insurance Intermediation: Commissions earned as an intermediary placing insurance products (damage insurance, liability insurance, travel insurance, etc.) for medical professionals. Sibbing acts as a gevolmachtigd agent (authorized agent) for multiple insurers and uses selective, unbound intermediation.
4. Salary and Personnel Services: Fees from payroll administration (salarisadministratie) and HR services for medical practices and small businesses, using Nmbrs software platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sibbing is a Dutch financial advisory group that delivers integrated accountancy, financial advisory, insurance intermediation and underwriting, practice advisory, payroll/HR, and consultancy services exclusively to medical professionals and healthcare organizations in the Netherlands. Operating through four legal entities from Veenendaal, it serves individual medical specialists, general practitioners, dentists, midwives, and physiotherapists, as well as practices, MSBs, collectives, hospitals, and clinics, from career start through retirement.

Product overview

Sibbing is a full-service financial advisory group for medical professionals in the Netherlands, organized into four operating divisions: Sibbing Adviesgroep B.V. (financial advisory), Sibbing Accountants en Adviseurs B.V. (accountancy), Sibbing Assuradeuren/SWA Assuradeuren Veenendaal B.V. (insurance brokerage and underwriting as a gevolmachtigd agent), and Sibbing Salaris- en Personeelsdiensten/United Salary B.V. (payroll and HR services). The core product portfolio spans six integrated service lines — Accountancy, Consultancy, Financial Advisory, Practice Advisory, Payroll & HR Services, and Insurance — each addressing a specific financial or operational need of medical professionals (physicians, specialists, dentists, midwives, physiotherapists) from career start through retirement. Sibbing Assuradeuren serves as both an insurance intermediary and a managing general agent (volmachtbedrijf), enabling rapid policy issuance and in-house claims handling. The services are delivered by specialized teams aligned to target client segments, with full synergy benefits across the different service lines. Additionally, Sibbing offers a specialized MSB (Medisch Specialistisch Bedrijf) service line addressing the specific governance, liability, and risk management needs of medical specialist companies, and provides free information books for starting medical professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Accountancy Accounting and bookkeeping services including annual accounts preparation and tax filings for medical practices and medical professionals, delivered through Sibbing Accountants en Adviseurs B.V.
• Financieel Advies (Financial Advisory) Financial advisory covering mortgages, income insurance, financial planning, and personal/business finance for individual medical professionals and practices.
• Praktijkadvies (Practice Advisory) Practice advisory services covering practice setup, takeover, partnership formation, dissociation, and transfer guidance for medical professionals.
• Verzekeren (Insurance) Insurance brokerage and advisory services covering property, liability, motor, travel, and professional insurance, offered through Sibbing Assuradeuren (SWA Assuradeuren Veenendaal B.V.) as both a managing general agent and intermediary.
• Consultancy Strategic and operational consultancy services for medical practices and healthcare organizations.
• Salaris- en Personeelsdiensten (Payroll and HR Services) Payroll administration and HR services for medical practices and small businesses, using the Nmbrs (by Visma) payroll platform, delivered through United Salary B.V.
• Dienstverlening voor het MSB (MSB Service Line) Specialized risk management and insurance solutions for Medisch Specialistisch Bedrijven (MSBs), including collective legal protection, supplementary liability coverage, professional liability outside hospitals, directors' liability insurance, and absence management insurance (WGA-hiaatverzekering/AOV Ziekenhuizen Loyalis).
• Sibbing Assuradeuren Insurance underwriting and brokerage subsidiary operating as a gevolmachtigd agent (managing general agent) for multiple insurers, offering policy issuance, claims handling, and portfolio management for property, casualty, motor, and liability insurance. Statutory name: SWA Assuradeuren Veenendaar B.V.

Quantifiable outcome

• Integrated services without gaps or overlaps — complete coverage from career start to retirement
• +1 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• SOS InternationalminorOthersSOS International provides emergency assistance services for Sibbing clients requiring urgent help outside office hours, for car breakdowns, or for other insurance emergencies abroad. Contact number: +31 (0)26 400 23 90.
• Anker Alarm ServiceminorOthersAnker Alarm Service provides emergency alarm center services for Sibbing clients who have a Sibbing travel insurance (doorlopende reisverzekering) while traveling abroad. Contact number: +31 (0)88 00 11 210.
• DASminorOthersDAS provides legal assistance services for Sibbing insurance clients. Sibbing refers clients to DAS for legal advice or to report legal conflicts. Phone: 020-6518815.
• ARAGminorOthersARAG provides legal assistance services for Sibbing insurance clients. Sibbing refers clients to ARAG for legal advice. Phone: 033 - 4342342.
• Visma/NmbrscoreTechnology or IntegrationSibbing Salaris- en Personeelsdiensten uses Visma Nmbrs payroll software (connect.visma.com) as its salary administration platform for processing payroll for clients in the healthcare sector and SMB market. Nmbrs handles payroll processing, salary administration, and HR management for Sibbing's salary services clients.
• Loyalis (AOV Ziekenhuizen)minorOthersSibbing offers Verzuimverzekering & WGA-hiaatverzekering (AOV Ziehuizen Loyalis) as part of its insurance offerings for MSB (Medisch Specialistisch Bedrijf) clients, providing income continuity and disability insurance solutions.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Countus: Countus is a Dutch accountancy and advisory firm with a dedicated healthcare vertical serving medical practices with bookkeeping, tax, and practice advisory services. Directly comparable in accountancy and practice advisory for Dutch healthcare providers.
• Aevitae: Aevitae is a Dutch insurance broker and intermediary with strong healthcare and disability insurance expertise, operating as a gevolmachtigd agent for multiple insurers. Directly comparable in insurance intermediation and healthcare specialization.
• Fiscount: Fiscount is a Dutch financial services provider that historically focused on healthcare professionals, offering insurance, financial planning, and practice advisory. It is a directly comparable specialty player in the same niche with overlapping service lines.
• Nedasco: Nedasco is a Dutch insurance intermediary with a significant healthcare and disability insurance practice, providing both brokerage and gevolmachtigd agent services. It is a directly comparable specialty insurance intermediary operating in overlapping client segments.
• VvAA: VvAA is a Dutch cooperative organization dedicated to medical professionals, offering integrated services spanning insurance, financial advice, legal services, and member benefits. It is the closest peer to Sibbing given its similar vertical specialization and integrated full-service model for Dutch healthcare providers.

Broad incumbents

• BDO Netherlands: BDO Netherlands is one of the largest Dutch accounting and advisory firms with a healthcare practice serving medical professionals and practices. Comparable as a broad incumbent providing overlapping services at much larger scale.
• Allianz Netherlands: Allianz Netherlands is a major general insurer offering commercial and personal insurance including healthcare professional liability. Comparable as a broad incumbent insurance carrier underwriting the same risk categories Sibbing intermediates.
• Meeùs (Aon Netherlands): Meeùs, now part of Aon Netherlands, is one of the largest Dutch insurance brokerages offering commercial and specialty insurance including healthcare. Comparable as a much broader incumbent serving medical practices alongside generalist clients.
• Baker Tilly Netherlands: Baker Tilly Netherlands is a major Dutch accounting and advisory firm with a healthcare vertical serving medical practices. Comparable in accountancy and practice advisory but operating across all SMB segments at greater scale.

Emerging players

• Figo Pension (AZL): Figo is a Dutch pension administration platform focused on healthcare professionals, providing pension and retirement services for medical practitioners. Comparable as a healthcare-specialized emerging player addressing retirement planning for Sibbing's client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SibbingAdvies
• Facebookfacebook.com/SibbingAdviesgroepBV

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sibbing