Sporturf
- Company typePrivate
- Founded1996
- HeadquartersDalton, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sporturf does
Sporturf, operating as a brand of Controlled Products, LLC within the Recreational Group family, manufactures synthetic turf systems for athletic, recreational, and residential applications. The company designs and produces sport-specific turf for football, soccer, baseball, softball, lacrosse, field hockey, golf, indoor facilities, playgrounds, pet areas, and landscape use, with proprietary technologies including Silverback™ coating (manufactured to +/-0.5% precision), ArmorLoc locking systems, and an in-house R&D laboratory using LISPORT wear simulation and INSTRON tensile testing. Products are tested to international standards including FIFA, FIH, DIN, and EN, and the company maintains ISO 9001 certification.
The company operates a hybrid go-to-market combining an authorized dealer network with exclusive geographic territories for mid-market installations and direct enterprise sales supported by design consultants, technical specification sheets, CAD drawings, and an architect/specifier program offering CEU credits. Revenue is generated through one-time hardware sales of turf systems and related installation services, with project-based pricing quoted by sales representatives and dealers. The customer base spans educational institutions, professional and amateur sports facilities, and international projects, with named installations including Missouri State University, Samford University, The Citadel, MKE Wave, and facilities in Mexico. Recent strategic activity includes the June 2025 launch of the NR34 Turf Systems, co-developed with Hall of Fame pitcher Nolan Ryan and RS3 Turf for baseball and softball fields.
Sporturf firmographics
Firmographics- Name
- Sporturf
- Legal name
- Controlled Products, LLC
- Website
- https://sporturf.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Sporturf industry classification
Industry- Product category
- Synthetic Turf Manufacturing
- NAICS
- Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)
- akta.pro secondary industry
- Team Sports Equipment & Apparel Distribution (CRAOAJAA)
Keywords
Where Sporturf is headquartered
LocationHeadquarters
- HQ city
- Dalton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sporturf business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Synthetic Turf Manufacturing and Sales: Sporturf manufactures and sells artificial turf systems directly to customers through dealers and direct enterprise sales. Products are sold for various sports applications including football, soccer, baseball, lacrosse, field hockey, golf, indoor facilities, pet turf, playgrounds, and landscapes. Revenue is generated through one-time product sales with potential installation services.
- Dealer Network Program: Sporturf distributes products through an authorized dealer network where dealers purchase products directly from the manufacturer and resell to end customers with installation services.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Sporturf product offering
Product offeringCore offering
Sporturf manufactures and sells synthetic/artificial turf systems for athletic, recreational, and residential applications. The company produces sport-specific turf systems for football, soccer, baseball/softball, lacrosse, field hockey, and golf, plus indoor gym surfaces and landscape/playground/pet turf. Products are sold through an authorized dealer network with exclusive territories and via direct enterprise sales for large projects, with full specification support for architects and facility designers.
Product overview
Sporturf is a manufacturer of artificial/synthetic turf products serving athletic, recreational, and residential applications. The company operates as part of the Controlled Products family and offers an extensive product portfolio organized by sport and application. Core athletic products include football turf systems (PowerHouse and GameChanger lines with various pile heights), soccer turf (Fast Grass and MonoSport lines), baseball turf (Sporturf 36 PL705, Fielder's Choice series, and the new NR34 systems developed with Nolan Ryan), field hockey (Wet Hockey FIH71 with FIH certification), and golf turf (Iron Woods, True Turf, True Putt, Putt One, and Bunker Turf lines). Indoor and gym applications are served by the Fast Grass AT755E with portable velcro options. Specialty products include pet turf (Fresh Grass PL929, Sassy Grass), playground and landscape systems (Living Extreme, Living Colors, Living Play, True Grass PL53). The portfolio also includes proprietary Silverback coating technology. Products are sold directly and through a dealer network, with technical support for architects and facility designers including CAD drawings and specification sheets.
Differentiator
Problem solved
Functional benefit
Brands
- Sporturf Living: Product line for playgrounds, parks, schools, and residential landscapes featuring safe, comfortable surfaces built to last.
- Silverback
- ArmorLoc
- PowerHouse
- GameChanger
- Fast Grass
- MonoSport
- Fielder's Choice
- NR34
Products and services
- PowerHouse Football Turf Systems High-performance football turf systems engineered for intense athletic use and consistent traction. Available in multiple pile-height configurations including 2C-52H, 2C-40Z, and 2C-46Q. Designed for schools, universities, and professional football programs requiring durable, all-weather surfaces.
- GameChanger Football Turf Systems Advanced three-component football turf systems with multiple configurations (3C-52H, 3C-40Z, 3C-46Q, T40, T52) for superior player safety, durability, and field performance from training facilities through professional-level play.
- Fast Grass Soccer Turf Systems Soccer turf systems (Fast Grass 40 and Fast Grass 55) made from a high-performance blend of nylon and polyethylene fibers with non-rubber infill, offering true ball roll and up to 10% cooler surface than traditional filled turf. Used for outdoor soccer fields from youth clubs to professional arenas.
- MonoSport Soccer Turf Systems Monofilament soccer turf systems (MonoSport 411-40 and 411-45) providing consistent ball roll and playability with enhanced cushioning, suitable for year-round play in any climate.
- Fielder's Choice Baseball Turf Systems Baseball turf systems (Fielder's Choice 416-50, 416-52, 416-60) engineered for consistent ball response, player safety, and realistic grass feel across pile heights from 50mm to 60mm.
- Sporturf 36 PL705 Baseball Turf System Baseball-specific turf system (Sporturf 36 PL705) designed to optimize ball bounce, speed, and roll while reducing heat and glare for safer, more enjoyable playing experience.
- NR34 Turf Systems (Baseball/Softball) Revolutionary baseball and softball turf system developed in partnership with Nolan Ryan and RS3 Turf. Replicates natural grass performance with improved ball bounce and speed, reduced splash, and enhanced traction. Designed for baseball and softball fields from school level through professional play.
- Wet Hockey FIH71 Field Hockey Turf Field hockey turf (Wet Hockey FIH71) with Silverback coating and high-performance fibers for long-lasting durability under demanding conditions. FIH certified for elite competition and school-level play.
- Iron Woods PL322 Golf Turf Golf turf system (Iron Woods PL322) designed for driving ranges and fairway installations with realistic ball response.
- True Putt / True Turf / Putt One Putting Green Systems Golf turf systems (True Putt PL307, True Turf PL308, Putt One PL306) for putting green applications, offering true ball roll, predictable speed, and authentic performance for practice greens, putting courses, and indoor/outdoor installations.
- Bunker Turf PL914 Synthetic bunker turf (Bunker Turf PL914) for golf course sand traps with realistic appearance and minimal maintenance.
- Fast Grass AT755E Indoor Gym Turf Non-rubber infilled indoor gym turf (Fast Grass AT755E) with 50/50 nylon and polyethylene blend. Portable with 4" or 8" velcro option, up to 10% cooler than traditional filled turf. Designed for indoor training facilities and multipurpose arenas.
- Fresh Grass PL929 Landscape / Playground Turf Signature landscape and playground product (Fresh Grass PL929) with thatch system providing added body and reducing infill. Four-color blend provides authentic natural lawn appearance for residential and commercial landscapes.
- PL926 Landscape Turf Landscape and multipurpose turf (PL926) with thatch layer for added body. Four-color blend provides authentic natural grass look for residential and commercial landscape applications.
- Sassy Grass Pet Turf Pet and multipurpose turf (Sassy Grass) with thatch layer and two-color blend for realistic appearance. Designed for pet areas requiring durability and easy cleaning.
- Sporturf Living Playground Turf Systems (Living Extreme / Living Colors / Living Play) Sporturf Living playground and landscape product family including Living Extreme (natural-looking turf with field/olive face fibers), Living Colors (vibrant color options for custom designs and logos), and Living Play (antimicrobial with ChargeGuard technology reducing bacteria, odors, and static shock). Built for playgrounds, parks, schools, and residential landscapes.
- True Grass PL53 Athletic / Playground Turf Premium athletic field and playground product (True Grass PL53) with the longest-lasting fiber available. Suitable for indoor and outdoor installation over concrete or compacted aggregate base.
Companies that use Sporturf
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles6 records
Sporturf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Sporturf partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nolan Ryan (RS3 Turf)coreSporturf developed the NR34 Turf Systems specifically for baseball and softball fields in close partnership with Hall of Fame pitcher Nolan Ryan and RS3 Turf. The partnership leverages Nolan's baseball expertise to engineer a synthetic turf that replicates natural grass performance characteristics for ball bounce, speed, and player safety.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Sporturf competitors and assessment
Company assessmentRegional players
- Polytan: Polytan (German-based, part of the Sport Group) manufactures and installs synthetic sports surfaces primarily in Europe. Comparable to Sporturf in product technology and FIFA/World Rugby certified offerings, but with primary geographic focus on EMEA rather than North America.
Broad incumbents
- CCGrass: CCGrass is one of the world's largest artificial turf manufacturers, vertically integrated in China with global distribution. Comparable to Sporturf in core turf manufacturing but operates at meaningfully greater scale with broader product breadth across sports, landscape, and commercial segments.
Direct peers
- Act Global: Act Global is a US-based manufacturer of synthetic turf for sports fields and landscape, with notable FIFA-quality projects. Comparable to Sporturf in core sports turf manufacturing, dealer distribution, and international project references.
- SYNLawn: SYNLawn is a US-based manufacturer of artificial grass for landscape, pet, playground, and sports applications. Comparable to Sporturf across the residential and commercial landscape segments with a franchise/dealer network and similar Silverback-adjacent coating technology positioning.
- Global Syn-Turf: Global Syn-Turf is a US-based manufacturer and distributor of artificial grass for landscape, pet, playground, and sports applications. Comparable to Sporturf in product breadth and dealer-driven residential/commercial go-to-market, with overlapping turf system offerings.
- TigerTurf: TigerTurf (part of SportGroup) is a global synthetic turf manufacturer serving sports, landscape, and playground markets. Comparable to Sporturf in product breadth, international standards compliance (FIFA/World Rugby/FIH), and dealer-led distribution across geographies.
- Hellas Construction: Hellas Construction manufactures and installs synthetic turf systems across the US, particularly strong in Texas and the Southwest. Directly comparable to Sporturf in football/soccer turf manufacturing with full vertical integration (manufacturing + installation).
- FieldTurf: FieldTurf, a Tarkett brand, is the largest North American manufacturer of synthetic turf systems for sports fields. Directly comparable to Sporturf across football, soccer, baseball, and multi-sport installations with overlapping dealer/installer channels and similar FIFA/FIH-certified product lines.
- AstroTurf: AstroTurf (operated by SportGroup) is a legacy synthetic turf manufacturer with a global installed base across sports and landscape applications. Comparable to Sporturf in core manufacturing, product portfolio breadth, and channel structure, competing head-to-head on multi-sport installations.
- Shaw Sports Turf: Shaw Sports Turf, a Berkshire Hathaway subsidiary, manufactures synthetic turf for football, soccer, baseball, and lacrosse fields. Directly comparable to Sporturf in product mix, dealer-driven distribution, and enterprise sales motion targeting schools, universities, and professional venues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sporturf social profiles
Digital presenceSporturf compliance and trust
Trust signalCompliance1 record
Sporturf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sporturf leadership team
Management profileNumber of profiles
Sporturf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sporturf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sporturf
What does Sporturf do?
Sporturf manufactures and sells synthetic/artificial turf systems for athletic, recreational, and residential applications. The company produces sport-specific turf systems for football, soccer, baseball/softball, lacrosse, field hockey, and golf, plus indoor gym surfaces and landscape/playground/pet turf. Products are sold through an authorized dealer network with exclusive territories and via direct enterprise sales for large projects, with full specification support for architects and facility designers.
Is Sporturf a public or private company?
Sporturf is a private company. It is classified as corporate owned and is currently operating.
When was Sporturf founded?
Sporturf was founded in 1996. It employs 101 to 250 people.
Where is Sporturf based?
Sporturf is headquartered in Dalton, United States, in the North America region.
How does Sporturf make money?
Two revenue lines are on record. Synthetic Turf Manufacturing and Sales are the primary driver. The others are dealer Network Program.
Who are Sporturf's main competitors?
Polytan is listed as a regional player. CCGrass is listed as a broad incumbent. Direct peers are Act Global, SYNLawn, Global Syn-Turf, TigerTurf, Hellas Construction, FieldTurf, AstroTurf and Shaw Sports Turf.
Does Sporturf have an API?
No public API is recorded for Sporturf.
What industry is Sporturf in?
Sporturf's product category is Synthetic Turf Manufacturing. Its primary akta.pro industry code is IMAOAJAI, Artificial Turf & Synthetic Grass Manufacturing, with a secondary code of CRAOAJAA, Team Sports Equipment & Apparel Distribution. Its NAICS code is 33992 and its SIC code is 3949.