Gooii
Gooii is a Nottingham-based digital agency, founded in 2001, that designs and develops bespoke iOS/Android applications, websites, and AR/VR/MR experiences for enterprise, government, heritage, and consumer brand clients on a project-based professional services model.
- Company typePrivate
- Founded2001
- HeadquartersNottingham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Gooii does
Gooii Limited is a Nottingham-based digital agency founded in 2001 that operates as a creative design-led studio delivering bespoke mobile applications, websites, and AR/VR/MR experiences. The company employs approximately 9 people, including a full C-suite (CEO Phillip Hasted, CTO Martin Oxnard, CIO Franz Evert, COO Jorgen Pedersen, CCA Nicky Johnson), and develops natively for iOS (Swift/Objective-C), Android (Java/Kotlin), and the web (PHP/WordPress, JavaScript, Clojure/ClojureScript), with Unity powering immersive AR/VR/MR content. Proprietary technology includes NFC receipt interception via reverse-engineered ESC/POS code, a Bluetooth IoT device control platform, and live 3D AR streaming technology optimised for 5G Open RAN delivery.
The business operates entirely on a project-based professional services model, charging bespoke quotations rather than standardized rates, with multi-year contract cadences. Gooii serves a diversified mix of enterprise, government, heritage/culture, and consumer brand clients, including Nottingham City Council, Cambridgeshire County Council, Nottinghamshire County Council, BBC RES, Jisc, Molson Coors, Swim England, and the Royal Armouries. Notable projects include the NETGO! mobile ticketing platform for Nottingham's tram network, the world's first live-streamed AR concerts over 5G Open RAN, and heritage/cultural digital platforms such as Jisc Archives Hub.
Distribution is exclusively direct: no self-serve products, no marketplace channels beyond app store distribution for free consumer apps, and acquisition driven by industry awards, consortium participation in government innovation programmes (CORE HDD, 5G Connected Forest), referrals, and trade show presence. The company is privately held and founder-owned with no external funding, no parent company, and no disclosed revenue. Certificated to Cyber Essentials, WCAG AA, and PCI DSS standards, with offices at the Antenna Media Centre in Nottingham.
Gooii firmographics
Firmographics- Name
- Gooii
- Legal name
- Gooii Limited
- Website
- https://gooii.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gooii is a Nottingham-based digital agency, founded in 2001, that designs and develops bespoke iOS/Android applications, websites, and AR/VR/MR experiences for enterprise, government, heritage, and consumer brand clients on a project-based professional services model.
- Ownership category
- akta.pro rank
Gooii industry classification
Industry- Product category
- Digital Agency Services
- NAICS
- Computer Systems Design and Related Services (54151), Web Search Portals, Libraries, Archives, and Other Information Services (519)
- SIC
- Services-Computer Programming Services (7371), Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
- akta.pro secondary industries
- Enterprise Search, Indexing & Content Discovery (HDAEAGAH), Digital Out-of-Home (DOOH) Advertising (MPAAAKAB), Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)
Keywords
Where Gooii is headquartered
LocationHeadquarters
- HQ city
- Nottingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Gooii business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Bespoke App & Digital Development Projects: Custom mobile app development (iOS/Android), AR/VR/XR experiences, and website design and development on a per-project basis for enterprise, government, and commercial clients. Projects range from transport ticketing apps to immersive AR concerts.
- AR/VR Retail Experiences for Brands: Commissioned AR retail experiences for consumer brands (e.g., Coors, Madrí Excepcional). Branded AR marketing campaigns creating in-store or supermarket immersive experiences to drive product engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke project pricing — no public tiers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Gooii product offering
Product offeringCore offering
Gooii is a digital design and development agency that creates bespoke mobile applications (native iOS and Android), accessible websites, and extended reality (AR/VR/MR) experiences for enterprise, government, cultural, and education clients. Its offering centres on three service categories — Gooii Apps, Gooii Websites, and Gooii XR/AR/VR/MR — complemented by proprietary platforms such as the NETGO! mobile ticketing system and the NOUMI digital receipts app. All work is delivered in-house by a small senior UK-based team, with revenue generated through per-project quotations rather than subscriptions or licences.
Product overview
Gooii is a Nottingham-based digital agency offering an integrated portfolio of app development, website design, and Extended Reality (AR/VR/MR) services. The core offerings comprise Gooii Apps (iOS and Android mobile app development), Gooii Websites (bespoke PHP/WordPress development), and Gooii XR/AR/VR/MR (immersive experiences using Unity and AR headsets). Specialized products include NETGO! mobile ticketing and Nottingham Contactless (transport ticketing solutions), the NOUMI digital receipts app and Fire Beam BLUE smoke detector app (IoT/Bluetooth-connected products), and tourism/hospitality AR experiences like the Cambridge Corn Exchange AR Experience and 5G Connected Forest project. The company also delivers cultural/heritage digital solutions (Jisc Archives Hub, Royal Armouries website, iMuseum), educational apps (Passaggi music app, Swim England AR), and gaming products (DriveVR, Splitty Kitty). Gooii develops custom backend systems and cloud platforms alongside client-facing apps and websites.
Differentiator
Problem solved
Functional benefit
Products and services
- Gooii Apps (Mobile App Development) Bespoke native iOS and Android mobile application design and development service, including iPhone, iPad, and Android devices with backend systems, IoT integration (Bluetooth, NFC), AR/VR features, and immersive experiences. Delivered to enterprise, government, and consumer clients on a per-project basis.
- Gooii Websites (Website Design and Development) Bespoke website design and development using PHP, WordPress, Clojure/ClojureScript, and JavaScript, producing accessible WCAG-compliant websites with custom functionality, content management systems, and data visualisation interfaces. Delivered to government, cultural, and enterprise clients.
- Gooii XR/AR/VR/MR (Extended Reality Development) Extended Reality app development including Augmented Reality, Virtual Reality, and Mixed Reality experiences. Develops holographic AR concerts, VR training apps, and AR tourism experiences using Unity, HoloLens 2, Meta Quest, and Apple Vision Pro. Delivered to venues, brands, and government clients.
- NETGO! Mobile Ticketing App Free mobile ticketing app for Nottingham's tram network enabling purchase of single, day, week, group, and season tickets. Includes event tickets, push notifications for service updates, and security features preventing ticket sharing. Available on iOS and Android.
- Nottingham Contactless Website Oyster-style contactless ticketing website for Nottingham's multi-operator transport network (NCT buses, NET trams, Linkbus). Implements tap-on/tap-off capped fare technology with Apple Pay, Google Pay, PayPal, NFC, and QR code support, developed in partnership with INIT.
- Cambridge Corn Exchange AR Experience Augmented Reality experience for Cambridge's 19th century Corn Exchange venue celebrating 150 years of music. Includes holographic performances of historic musicians, an interactive car show with vintage vehicles, vortex portals, and a collaborative brick wall. Delivered over a 5G Open RAN network.
- 5G Connected Forest AR Experiences AR experiences for Nottinghamshire tourism including the 'Robin Hood: Arrow Through Time' holographic movie and 'Rufford Ghost Walk' holographic ghost walk. Uses 5G technology and AR headsets at Sherwood Forest and Rufford Abbey to enhance heritage visitor experiences.
- NOUMI Digital Receipts App Cloud-based digital receipts app using NFC technology for contactless receipt transfer from retail POS systems. Reverse-engineers ESC/POS printer code to translate physical receipt data into visual digital receipts with cloud storage and offline capability. Targets retailers seeking to reduce paper waste and printing costs.
- Fire Beam BLUE App Wireless Bluetooth-connected app for iOS and Android enabling engineers to commission, configure, and manage commercial warehouse optical beam smoke detectors from the ground, removing the need for cherry pickers or physical access hardware.
- Jisc Archives Hub Research discovery platform providing access to collection descriptions from over 320 UK institutions with millions of records. Features Elasticsearch-powered search, boolean querying, and map-based repository filtering, built on a Clojure RESTful API integrated with Knowledge Integration's CIIM middleware.
- DriveVR App VR app for driver safety training allowing users to explore real-life driving situations via fully immersive VR using Google Cardboard headsets. Commissioned by the Safer Roads Partnership (Worcestershire and West Mercia Police) to influence behaviour change and reduce accidents among young drivers.
- Swim England Learn to Swim AR App Augmented Reality app for Swim England allowing children and parents to celebrate learning to swim with interactive AR experiences tied to the Learn to Swim programme.
- UK Medical Heritage Library Data Visualisation Data visualisation interface for medical research project digitising 15 million pages of 19th century published works. Created for the Jisc and Wellcome Library partnership to provide accessible search and exploration of historical medical texts.
Quantifiable outcome
- DriveVR was found in an independent report to influence behaviour change and will save lives
- +4 more outcomes
Companies that use Gooii
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles5 records
Gooii technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability8 records
Feature7 records
Gooii partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and strategic.
- AWTG LtdcoreProject partner in CORE HDD consortium. AWTG is involved in the development and integration of 5G Open RAN hardware and software for the Cambridgeshire project.
- BenetelcoreProject partner in CORE HDD consortium providing radio unit technology for the 5G Open RAN network deployment in Cambridgeshire.
- OntixcoreProject partner in CORE HDD consortium providing mobile network infrastructure services for the 5G Open RAN deployment.
- WolframcoreProject partner in CORE HDD consortium providing computational and software expertise for the 5G Open RAN ecosystem.
- University of SurreycoreProject partner in CORE HDD consortium providing academic research and development expertise for 5G Open RAN technology.
- University of CambridgecoreProject partner in CORE HDD consortium contributing academic expertise for 5G Open RAN AR content testing at Cambridge Corn Exchange.
- Connecting Cambridgeshire / Cambridgeshire County CouncilcoreGooii is a project partner in the Cambridgeshire Open RAN Ecosystem (CORE HDD) project led by Connecting Cambridgeshire on behalf of Cambridgeshire County Council, funded by DSIT. Gooii develops AR experiences for Cambridge Corn Exchange testing 5G Open RAN network capabilities. This is a flagship government innovation project.
- Touché TechnologycoreLocal Nottingham-based specialist in NFC, Bluetooth, and wireless communications technologies. Gooii and Touché operate as a 'one-stop shop' for connected product development — Gooii provides creative and app development skills, Touché provides electronics and firmware. Joint exhibitors at the Engineering Design Show. Partners on NOUMI digital receipts, Fire Beam BLUE, and other IoT projects.
- INIT (Innovations in Transportation Ltd)strategicTechnology partner for Nottingham Contactless project. INIT supplies the integrated ticketing infrastructure (card readers, validators) and Gooii developed the front-end website. INIT and Gooii collaborate on multi-operator contactless ticketing solutions.
- JisccoreSelected as a supplier on Jisc's Virtual and Augmented Reality supplier framework — a curated panel enabling Higher Education institutions to procure VR/AR technologies from pre-approved suppliers. Jisc represents 320+ UK higher and further education institutions.
- Nottinghamshire County CouncilcoreClient and project lead for the 5G Connected Forest project — a government-funded initiative using 5G technology to enhance Sherwood Forest and Rufford Abbey with AR holographic experiences for tourism.
- Parkwood LeisurecoreProject collaborator on Rufford Ghost Walk holographic AR experience at Rufford Country Park, part of the 5G Connected Forest initiative.
- Nick Hutchings (BAFTA winner)strategicCo-writer of Robin Hood: Arrow Through Time holographic film alongside Gooii Director Phil Hasted. Hutchings is a BAFTA award-winning writer and contributed creative direction for the world's first holographic movie.
- Knowledge IntegrationstrategicTechnology partner on multiple education and heritage projects (Jisc Archives Hub, UK Medical Heritage Library, iMuseum, Mann at War). Provides CIIM middleware and Elasticsearch aggregation for data visualisation projects.
- Converge PD LtdstrategicManaged the Fire Beam BLUE project process and specified requirements for The Fire Beam Company. ConvergePD provides complete product development services for life-safety and industrial product markets, partnering with specialist suppliers for electronics and software.
- BBC RES (Research & Educational Space)strategicLong-standing development partner with BBC on multiple projects spanning web, artificial intelligence, and AR technology for educational and research applications.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Gooii competitors and assessment
Company assessmentOthers
- Touché Technology: Nottingham-based specialist in NFC, Bluetooth, and wireless hardware — Gooii's co-development partner for NOUMI and Fire Beam BLUE. Hardware-side ecosystem partner rather than a competitor.
- MPSquared (Interactive Resources): Noted as a long-standing Gooii client (15+ year relationship per testimonials). Adjacent regional digital services partner rather than a direct AR/VR competitor.
Direct peers
- Nexus Studios: London-based independent studio creating immersive, interactive, and narrative-driven XR experiences. Direct peer in creative-led AR/VR work for brands, cultural institutions, and entertainment clients.
- Sugar Creative: Bristol-based creative technology studio specialising in immersive AR/VR/MR experiences for brands, broadcasters, and cultural institutions. Closely comparable in offering (XR experiences) and client base (UK cultural, heritage, and government clients), with similar team size.
- Rewind (Unreal Engine / Meta-acquired entity): UK VR/AR studio (historically independent) with deep expertise in immersive experiences for enterprise and entertainment. Closely comparable in creative AR/VR delivery, though now operating with greater resources inside Meta's Unreal Engine ecosystem.
- Visualise Creative: London-based immersive content studio producing VR, AR, and 360° experiences for brands, broadcasters, and the public sector. Direct UK peer in bespoke AR/VR delivery for enterprise, government, and cultural clients.
- Happy Finish: UK-headquartered creative production agency specialising in AR, VR, 3D, and CGI content for global brands and retailers. Comparable in delivering commissioned AR/VR brand experiences, with similar museum and retail client overlap.
Broad incumbents
- Amplify: London-headquartered brand experience agency producing immersive and digital experiences for global brands. Comparable in delivering brand-driven immersive experiences and AR retail activations, with a broader creative portfolio.
- UNIT9: Global creative technology and production company with a strong AR/VR practice serving major brands. Broader incumbent in the same XR services space, with much larger scale and global footprint.
- MediaMonks (S4 Capital): Global digital production and creative services company inside S4 Capital, offering AR/VR experiences alongside broader digital production. Operates as a broad incumbent rather than a specialist AR/VR studio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Gooii social profiles
Digital presenceGooii compliance and trust
Trust signalCompliance3 records
Gooii financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gooii leadership team
Management profileNumber of profiles
Profiles9 records
Gooii funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gooii M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gooii
What does Gooii do?
Gooii is a digital design and development agency that creates bespoke mobile applications (native iOS and Android), accessible websites, and extended reality (AR/VR/MR) experiences for enterprise, government, cultural, and education clients. Its offering centres on three service categories — Gooii Apps, Gooii Websites, and Gooii XR/AR/VR/MR — complemented by proprietary platforms such as the NETGO! mobile ticketing system and the NOUMI digital receipts app. All work is delivered in-house by a small senior UK-based team, with revenue generated through per-project quotations rather than subscriptions or licences.
Is Gooii a public or private company?
Gooii is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gooii founded?
Gooii was founded in 2001. It employs 1 to 10 people.
Where is Gooii based?
Gooii is headquartered in Nottingham, United Kingdom, in the Europe region.
How does Gooii make money?
Two revenue lines are on record. Bespoke App & Digital Development Projects are the primary driver. The others are AR/VR Retail Experiences for Brands.
Who are Gooii's main competitors?
Others on record are Touché Technology and MPSquared (Interactive Resources). Direct peers are Nexus Studios, Sugar Creative, Rewind (Unreal Engine / Meta-acquired entity), Visualise Creative and Happy Finish. Broad incumbents are Amplify, UNIT9 and MediaMonks (S4 Capital).
Does Gooii have an API?
No public API is recorded for Gooii.
What industry is Gooii in?
Gooii's product category is Digital Agency Services. Its primary akta.pro industry code is MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains, with a secondary code of HDAEAGAH, Enterprise Search, Indexing & Content Discovery. Its NAICS code is 54151 and its SIC code is 7371.