Art of Tech Consulting

What Art of Tech Consulting does

Art of Tech Consulting is a privately-held enterprise consulting firm operating under the legal entity Cinestaan Digital Private Limited, headquartered in Mumbai with a secondary office in London. Founded in 2021, the firm positions itself as combining consulting discipline with product engineering heritage, serving clients ranging from disruptive startups to global enterprises including Bloomberg, Disney, Google, and Mahindra. The company operates across at least seven verticals — healthcare, education, FMCG distribution, e-commerce, media/cinema, hospitality, and real estate — with engagements spanning India, East Africa, Central Asia, the UK, and the US.

The company's core product offering comprises four platform-based operating systems: Campus OS (a modular smart-school ERP covering academics, fee management, admissions, medical, boarding, and wellbeing), Ecommerce OS (an enterprise commerce platform with dynamic pricing, global payment orchestration, conversational commerce, and unified B2B/B2C dashboards), Health OS (healthcare, in development), and Media OS (media and entertainment, in development). Beyond platforms, Art of Tech delivers bespoke products including Carer Circle (an AI oncology platform with proprietary predictive models trained on 100,000+ patient journeys), UFO Buzz (a box-office prediction engine aggregating 100+ audience signals), Commerzest (mobile-first commerce for emerging-market micro-vendors), Moviebeam (in-room hospitality entertainment serving 1,000+ hotels), Gilanis Commerce (offline-first FMCG distribution for East Africa), and admissions and assessment platforms for UWC institutions. Technology stacks include Next.js, React, Node.js, PostgreSQL, Redis, GraphQL on AWS with Docker, supplemented by regional integrations spanning UPI, M-Pesa, WhatsApp Business, Stripe, PayPal, Firebase, and biometric/RFID hardware.

Revenue is generated through a hybrid model combining professional services (enterprise consulting engagements) and modular platform licensing (Campus OS, Ecommerce OS, with Health OS and Media OS forthcoming). Pricing is quote-based with no public tiers disclosed; the company cites value-add claims of USD 20,000-USD 250,000 in additional annual value per school for Campus OS and 99.99% uptime SLA for Ecommerce OS. Sales motion is direct and consultative, with 'Let's Talk' and 'Free Consultation' CTAs throughout the website, targeting enterprise buyers and operating with an 11-50 employee footprint across India and the UK.

Name

Art of Tech Consulting

Legal name

Cinestaan Digital Private Limited

Website

https://artoftechconsulting.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Art of Tech Consulting is a Mumbai-based enterprise consulting firm that builds modular vertical platforms (Campus OS, Ecommerce OS, Health OS, Media OS) and bespoke products with embedded AI capabilities, serving clients from startups to global enterprises across healthcare, education, e-commerce, and media.

Ownership category

akta.pro rank

Product category

Enterprise Technology Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHACAI)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), ERP, CRM & Enterprise Applications Consulting (BPAHAEAI), Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)

Keywords

• Enterprise consulting services
• Platform development
• Product engineering
• Digital transformation
• Custom software development

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Enterprise Consulting Services: Strategic consulting engagements where the company acts as a technology partner for enterprise transformation projects. They bring product-building discipline to consulting, staying engaged until results are delivered rather than just handing over strategy documents.
2. Platform Licensing (Campus OS, Ecommerce OS, Health OS, Media OS): Modular subscription-based licensing of proprietary platforms. Organizations can subscribe only to required modules, scaling from small institutions to multi-campus trusts. Platforms are licensed to enterprises for deployment and customization.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Art of Tech Consulting is an enterprise consulting firm that designs, builds, and licenses modular cloud-native platform operating systems — Campus OS (education), Ecommerce OS (commerce), Health OS (healthcare), and Media OS (entertainment) — alongside bespoke client-specific products such as AI oncology platforms, B2B distribution systems, mobile commerce platforms, and hospitality entertainment solutions. The firm delivers engagements through direct consulting services with subscription-based platform licensing, emphasizing a 'product DNA' approach where consulting teams remain engaged through execution.

Product overview

Art of Tech Consulting is an enterprise consulting firm with product DNA, operating four platform-based operating systems: Campus OS (education), Ecommerce OS (e-commerce), Health OS (healthcare), and Media OS (entertainment). The platforms are modular by design, allowing organizations to subscribe only to required modules. Campus OS unifies school operations through six modules covering academics, fee management, admissions, medical, boarding, and wellbeing. Ecommerce OS provides five modules including dynamic pricing, payment orchestration, conversational commerce, inventory management, and unified B2B/B2C dashboard. Health OS and Media OS are currently in development. Beyond platforms, the company delivers client-specific products including Carer Circle (AI oncology platform), Commerzest (mobile-first commerce), Gilanis Commerce Platform (B2B distribution), UFO Buzz (box office prediction), Moviebeam (hospitality entertainment), Brownie Pointss (couples app), Subler (space rental marketplace), and assessment/admissions platforms for UWC institutions.

Differentiator

Problem solved

Functional benefit

Brands

• Campus OS: A modular smart school ERP system that replaces disconnected tools with a secure, cloud-native platform for education institutions.
• Ecommerce OS
• Health OS
• Media OS

Products and services

• Campus OS A modular cloud-native smart school ERP system unifying school operations including academics, fee management, admissions, medical, boarding, and wellbeing modules with role-based portals for administrators, teachers, parents, and medical staff. Built for educational institutions from individual schools to multi-campus trusts.
• Ecommerce OS An enterprise-grade fully integrated commerce operating system designed to scale global transactions, automate complex B2B and B2C pricing logic, and deliver frictionless multi-channel retail experiences with global payment orchestration including UPI, M-Pesa, Stripe, and PayPal. Built for enterprises and high-growth retailers with 99.99% uptime SLA.
• Health OS Healthcare platform operating system being developed for healthcare organizations to support clinical operations, patient management, and health data processing.
• Media OS Media and entertainment platform operating system being developed for media organizations.
• Carer Circle AI-powered oncology platform providing digital health support for cancer patients and preventive health users through therapy access, personalized guidance, trusted content, and data-led wellbeing journeys. Features three proprietary AI models for wellbeing trajectory prediction, cancer-specific outcome prediction across 40+ cancer types, and daily risk scoring from vitals data.
• Commerzest Mobile-first e-commerce platform empowering micro-vendors in emerging markets through 100% smartphone-operable architecture, automated subdomain generation, frictionless store hosting, and regional payment integrations.
• Gilanis Commerce Platform B2B commerce platform integrating five enterprise systems (ERP, CRM, SFA, WMS, TMS) into a single offline-first field interface for East African FMCG distribution networks operating across 45 countries.
• UWC India Admissions Platform Automated admissions platform featuring reviewer assignment, collaborative scoring, shortlist generation, and integrated interview scheduling on GDPR-compliant microservices architecture for educational institutions.
• Brownie Pointss Couples application built around visibility of everyday acts of love, featuring a real-time reciprocity engine, points system, shared memories with media, wishlists, and reminders. Available on iOS and Android.
• UFO Buzz AI-driven box office prediction engine for India's film industry aggregating audience sentiment, trailer engagement, search trends, cast popularity, and regional interest signals using an ensemble architecture combining social-behaviour models with nonlinear director reputation, trailer hype velocity, and regional search momentum models. Produces first-day theatrical collection forecasts broken down by region, language, and audience segment.
• Moviebeam In-room entertainment and interactive TV platform for hospitality industry featuring guest engagement tools, live TV, personal device casting, and hotel services integration.
• UWC Central Asia Assessment Platform Real-time academic assessment and reporting platform mapping assessments to IB standards with moderation workflows and parent-facing reporting for international schools.
• Subler Flexible space rental marketplace connecting facility owners and renters for hourly and long-term use with comprehensive dashboards, calendar sync via Nylas, automated payment routing via Stripe Connect, and support for multi-party transactions.

Quantifiable outcome

• 178% increase in sustained patient programme engagement for Carer Circle oncology platform
• +11 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability9 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Razorpay: India-focused payments and commerce platform with regional payment integrations (UPI, etc.) that overlap with Art of Tech's Global Payment Orchestrator; comparable on emerging-market payment architecture.

Direct peers

• Thoughtworks: Global technology consultancy that pioneered the 'product DNA' positioning around software engineering excellence; directly comparable on enterprise consulting with proprietary frameworks and platform-style offerings.
• Mphasis: India-based IT services company with applied AI and platform offerings; comparable on enterprise consulting with proprietary IP and emerging-market delivery capability.
• Globant: Digital transformation consultancy offering both professional services and proprietary platforms (Globant Enterprise AI, Behealthy) across multiple verticals; comparable on the consulting-plus-productized-platform model.
• Endava: Technology services firm combining custom software development with industry-specific platforms across payments, financial services, and healthcare; comparable on the multi-vertical product-engineering approach.
• Persistent Systems: India-headquartered digital engineering firm with platform-led offerings (e.g., Cloudblaze, GenAI solutions) serving enterprise clients across healthcare, BSE, and BFSI; directly comparable on India sourcing + enterprise platform delivery.

Broad incumbents

• Infosys: Indian IT services giant with broad enterprise consulting and platform offerings (Infosys Finacle, Mana); comparable on India-based enterprise platform delivery with broader scale.
• Capgemini Invent: Global consulting arm of Capgemini offering digital transformation, AI, and platform engineering across multiple verticals; comparable on enterprise consulting with multi-vertical platform offerings.

Emerging players

• Tiger Analytics: AI and analytics consulting firm building custom data science solutions for Fortune 1000 enterprises; comparable on emerging-market sourcing for US/UK enterprise AI consulting.
• Fractal Analytics: AI-focused analytics consulting firm with proprietary AI products (Qure.ai, Eugenie.ai); directly comparable on the AI consulting + productized platform model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AOTC_OfficialN
• LinkedInlinkedin.com/company/art-of-tech

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art of Tech Consulting