AllOffice Nordic AB

What AllOffice Nordic AB does

AllOffice Nordic AB is a privately held Swedish multi-channel retailer of office, cleaning, hygiene, kitchen, electronics, furniture, workwear, and packaging products, headquartered in Östersund and operating 29 physical stores plus a national webstore at alloffice.se. The company serves both B2B customers (cleaning companies, HORECA, offices and corporates, and camping operators) and private consumers, with a stated positioning as one of Sweden's largest and the largest privately owned supplier in the category. Its technology stack is a standard transactional e-commerce web platform supported by own-warehouse fulfillment and a field sales force; there are no disclosed AI features, APIs, or proprietary technology components.

The business is built on a roll-up model: the company traces its history to 1978 (Kontorsvaruhuset) and has grown through approximately 60 acquisitions, with two completed in the last year (Kullbergs Kontorsvaror AB in October 2023 and Zerva AB in February 2024) to deepen regional density in Södermanland and Västra Götaland/Skaraborg. Revenue is generated almost entirely through one-time product sales across seven product categories, supplemented by a small set of services (document management, cabinet service, dishwashing service, cleaning training, and a print/branding sub-brand, Tryck & Profil). Pricing is unit-based with carton and pallet volume options, a 995 SEK free-shipping threshold, 20-day net payment terms, and Klarna/Visa/MasterCard accepted online. The company differentiates on local presence, personal service, and sustainability credentials, including ISO 9001/14001/45001, EcoVadis bronze, Nordic Swan/NPA, Naturvårdsverket registration, and EU organic certification, supported by a 5/5 Creditsafe credit rating.

Name

AllOffice Nordic AB

Legal name

AllOffice Nordic AB

Website

https://alloffice.se

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

251–500 employees

Short description

AllOffice Nordic AB is a privately held Swedish multi-channel retailer selling office, cleaning, hygiene, kitchen, electronics, furniture, workwear, and packaging products through 29 stores, a national webstore, and a B2B field sales force, serving corporate, HORECA, cleaning, and consumer customers.

Ownership category

akta.pro rank

Product category

Office & Facility Supplies Retail

NAICS

Linen and Uniform Supply (81233)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

General All-Purpose Cleaners (CRAJAMAA)

Keywords

• Office supplies retail
• Cleaning products wholesale
• Hygiene products distribution
• HORECA supplies
• Business consumables

Headquarters

HQ city

Örnsköldsvik

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Cleaning & Hygiene: Sale of cleaning equipment, hygiene products, paper towels, toilet paper, hand sanitizer, disposable gloves, and masks through retail and wholesale channels.
2. Product Sales - Office Supplies: Sale of office supplies including copy paper, binders, Post-it notes, pens, packaging materials, envelopes, and cardboard packaging.
3. Product Sales - Kitchen & Catering: Sale of kitchen and catering products including take-away packaging, kitchen knives, frying pans, and coffee for workplaces and Horeca sector.
4. Product Sales - Electronics: Sale of consumables such as toners and ink cartridges, and office machines including label makers.
5. Product Sales - Furniture & Interior: Sale of office furniture including chairs and desks, and conference room products like whiteboards.
6. Product Sales - Professional Clothing & Safety: Sale of professional clothing and personal protective equipment including disposable gloves and face masks.
7. Services: Services including document management, cabinet service, dish service, cleaning training, profiling products, and professional clothing branding.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

AllOffice Nordic AB is a multi-channel Swedish retailer and wholesaler of office, cleaning, hygiene, kitchen/catering, electronics, furniture, workwear, and packaging supplies, serving business customers and private consumers through 29 stores, a national e-commerce platform, and a field sales force. The offering is anchored in a complete one-stop product range spanning seven categories, complemented by services such as document management, cabinet service, dishwashing service, cleaning training, and print/branding via a dedicated profile webstore.

Product overview

AllOffice Nordic AB operates as a multi-channel B2B/B2C office supplies, cleaning, hygiene, and restaurant products retailer in Sweden. The company offers a unified e-commerce platform combined with 29 physical stores nationwide. The product portfolio spans seven main categories: Städ & Hygien (cleaning and hygiene supplies including Tork paper products), Kontorsmaterial (office supplies including Post-it, copy paper, and writing instruments), Kök & Servering (kitchen and catering products including Zoégas coffee and take-away containers), Elektronik (toner, ink cartridges, and office machines), Möbler & Inredning (office furniture and whiteboards), Yrkeskläder & Skydd (workwear and protective equipment), and Packa & Skicka (packaging and shipping supplies). The company complements its product sales with service offerings including Dokumenthantering (document management), Skåpservice (cabinet service), Diskservice (dishwashing service), Städutbildningar (cleaning training), and Tryck & Profil (printing and branding services). AllOffice has no AI-powered features or API integrations—its offering is purely transactional e-commerce with physical retail.

Differentiator

Problem solved

Functional benefit

Products and services

• Städ & Hygien (Cleaning & Hygiene) Retail and wholesale category of paper towels, toilet paper, hand sanitizer, surface disinfectants, disposable gloves, face masks, cleaning cloths, mops, trash bags, and dishwashing detergent for public spaces, workplaces, HORECA, and professional cleaning firms.
• Kontorsmaterial (Office Supplies) Retail and wholesale category of office supplies including copy paper, ring binders, Post-it notes, ballpoint pens, envelopes, cardboard packaging, stretch film, receipt rolls, and general office organization products for businesses and private consumers.
• Kök & Servering (Kitchen & Catering) Retail and wholesale category of kitchen and catering products for hotels, restaurants, catering operators, and workplace canteens, including plastic and paper take-away containers, kitchen knives, frying pans, and food and beverage items such as coffee.
• Elektronik (Electronics) Retail and wholesale category of office electronics consumables and machines, including toner cartridges, ink cartridges, label makers (e.g., Dymo), and small office machines.
• Möbler & Inredning (Furniture & Interior) Retail and wholesale category of office furniture and meeting-room equipment, including office chairs, desks, conference-room products such as whiteboards, and ergonomic interior solutions.
• Yrkeskläder & Skydd (Workwear & Protection) Retail and wholesale category of professional workwear and personal protective equipment, including disposable nitrile and vinyl gloves, face masks, and protective clothing for workplaces and professional users.
• Packa & Skicka (Pack & Ship) Retail and wholesale category of packaging and shipping supplies, including envelopes, cardboard boxes, stretch film, packing tape, and other materials used to pack and ship goods and documents.
• Dokumenthantering (Document Management) Service offering for document handling and management provided to AllOffice customers as part of its broader facility-support services.
• Skåpservice (Cabinet Service) Service offering for cabinet and cupboard management as part of AllOffice's facility services for businesses.
• Diskservice (Dishwashing Service) Service offering for professional dishwashing operations provided to AllOffice customers.
• Städutbildningar (Cleaning Training) Training services for cleaning professionals offered by AllOffice to upskill cleaning company staff and in-house teams on cleaning techniques and products.
• Tryck & Profil (Print & Branding) Printing and branding/profiling services for businesses delivered through a dedicated profile webstore by AllOffice's profiling experts, covering customized workwear, signage, and branded materials.

Quantifiable outcome

• Orders placed before 13:00 are normally shipped the same day
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Zerva ABcoreStrategic or Co-development Partner · 20 February 2024AllOffice acquired Zerva AB to strengthen its position in western Sweden (Västsverige) and the Skaraborg region. The acquisition is fully in line with AllOffice's strategy to grow within cleaning and hygiene with strong local actors.
• Kullbergs Kontorsvaror ABcoreStrategic or Co-development Partner · 9 October 2023AllOffice Nordic AB acquired Kullbergs Kontorsvaror AB to further strengthen its presence in Södermanland. Kullbergs is a highly professional and appreciated wholesaler within office and conference materials, office furniture and interior design, ergonomics, cleaning and kitchen products, paper products, and packaging.
• EcoVadiscoreStrategic or Co-development PartnerAllOffice partners with EcoVadis, one of the world's leading independent sustainability assessment providers, to ensure their sustainability work maintains high and consistent quality. EcoVadis reviews companies across four areas: environment, labor conditions and human rights, ethics, and sustainable procurement. The partnership provides an objective, third-party view of AllOffice's sustainability strengths and development areas.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Ahlsell: Sweden-headquartered technical distribution group serving installers, contractors, and facility managers with electrical, plumbing, tools, and facility supplies (including cleaning/hygiene). Comparable to AllOffice in Nordic B2B distribution of professional supplies, though with a heavier industrial-trades focus.

Direct peers

• Staples Solutions: European B2B arm of Staples serving office, cleaning, and facility supplies across multiple European countries. Closely comparable to AllOffice in product mix, B2B sales-led GTM, and emphasis on facility/cleaning categories beyond core office consumables.
• RAJA Group: European distributor specializing in packaging, warehouse supplies, and workplace consumables with operations in multiple European countries. Directly comparable to AllOffice's Pack & Ship and facility-supply categories, with a similar mid-market multi-channel distribution model.
• Clas Ohlson: Swedish-origin retail chain selling office, household, hardware, and workplace products via physical stores and e-commerce. Comparable to AllOffice in cross-category Swedish retail assortment and store footprint, though skewed more toward consumer DIY/household than B2B.
• Lyreco: Pan-European B2B distributor of office, cleaning, and workplace supplies operating across 25+ countries including Sweden. Directly comparable to AllOffice in product mix (office supplies, cleaning, hygiene, catering) and B2B sales-led GTM, but at materially larger scale.
• Dustin Group: Swedish/Nordic B2B and B2C e-commerce-led distributor of IT hardware, office supplies, and workplace products. Closest publicly listed Swedish peer to AllOffice in multi-channel office-supply distribution, though with stronger IT-product weighting.
• Office Depot (OTOS Group): European office-supply distribution business (now under OTOS Group) serving B2B and B2C customers across multiple countries. Directly comparable to AllOffice in office-supply assortment, multi-channel model, and SMB/corporate customer focus.
• Viking Office Europe (OTOS): European office-supply distributor (now under OTOS Group) operating across multiple European countries with B2B and direct-delivery catalog model. Comparable to AllOffice in office consumables assortment and B2B/catalog-led distribution, though with a different geographic footprint.
• Antalis: European B2B distributor of paper, packaging, and visual communication supplies. Comparable to AllOffice in paper, packaging, and office-supply distribution with multi-country B2B reach, though more concentrated in print/paper verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/10931800

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AllOffice Nordic AB