RD Coatings USA

What RD Coatings USA does

RD Coatings USA is the exclusive North American distributor of elastomeric acrylic waterproofing coatings manufactured by its Belgian parent, RD Coatings (Assesse, Belgium). Founded in 1994 and headquartered in Stratford, Connecticut, the company supplies premium, liquid-applied waterproofing membrane systems for the building envelope — applied to walls, roofs, metal surfaces, balconies, terraces, decks, and mechanical equipment rooms. Products meet or exceed ASTM and ISO performance standards and include a deep SKU portfolio (RD-Elastometal, RD-Elastoflex, RD-E Deck, RD-Hydrograff HP, RD-Monoguard, RD-Elastowrap AB, RD-Elastoroof/Alu, RD Metal Unicoat, and others) covering elastomeric, rust-inhibitive, air-barrier, low-VOC, and textured-finish variants, plus surface preparation and accessory products.

The core technology is a one-part, water-based acrylic polymer system that cures to a seamless, rubber-like, UV-resistant waterproof membrane capable of stretching up to 200% without cracking. The business model is sales-led and specification-driven: products are specified by architects and engineers into CSI-format construction documents, then sold through a captive network of trained and certified contractor applicators who receive free on-site training and quality control support from RD Coatings USA. Revenue is generated via project-based, quote-based one-time product sales to approved contractors, A&E firms, and property managers/building owners across the US and Canada. No public pricing, no revenue figures, and no headcount are disclosed.

Name

RD Coatings USA

Legal name

RD Coatings USA

Website

https://rdcoatingsusa.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

RD Coatings USA is the exclusive North American distributor of elastomeric acrylic waterproofing coatings manufactured by Belgium-based parent RD Coatings, supplying architects, engineers, property managers, and certified contractors with premium building envelope waterproofing systems across the US and Canada.

Ownership category

akta.pro rank

Product category

Building Envelope Waterproofing Coatings

NAICS

Paint and Coating Manufacturing (32551), Adhesive Manufacturing (32552)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Adhesives & Sealants (2891)

akta.pro primary industry

Industrial Protective Coatings (IMADAKAB)

akta.pro secondary industries

Industrial & Protective Coatings (IMAEAGAB), Waterproofing Membranes & Systems (Liquid-Applied & Sheet) (IMADAOAC), Waterproof Coatings & Leak Sealing (Basements, Foundations, Roof Coatings) (HSAGADAI)

Keywords

• Waterproofing coatings
• Elastomeric coatings
• Building envelope protection
• Acrylic roof coatings
• Architectural specifications

Headquarters

HQ city

Stratford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Waterproofing Coating Products: RD Coatings USA generates revenue through the sale of elastomeric waterproofing coating products and related accessories. Products are sold to approved contractors, architectural specification projects, and building owners. Pricing is quote-based with system specifications determining final product quantities and costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

RD Coatings USA manufactures, distributes, and provides technical support for premium elastomeric acrylic waterproofing coating systems used to protect building envelopes. The company offers liquid-applied waterproof membranes applied to walls, roofs, metal surfaces, balconies, terraces, decks, and mechanical equipment rooms, with complementary primers, fillers, sealants, and reinforcing mesh accessories. Products meet or exceed ASTM and ISO performance standards and are specified by architects and engineers for commercial and residential construction and renovation projects.

Product overview

RD Coatings USA is a manufacturer and exclusive supplier of premium, high-performance waterproofing solutions for the building envelope in North America. Their product portfolio consists of a comprehensive line of elastomeric and acrylic-based liquid-applied waterproofing coatings and accessory products. The core products include RD-Elastoflex (elastomeric wall coating), RD-Elastometal (rust-inhibitive metal coating), RD-Elastodeck/RD-E Deck (deck waterproofing systems), RD-Elastowrap AB (air barrier coating), and RD-Hydrograff HP (masonry waterproofing). These are complemented by surface preparation products (RD-E Deck Filler, RD-E Deck Surfacer, RD-Unifix primer), sealants (RD-Acryl W, RD-Acrykit), reinforcing materials (RD-Fleece/Mesh Woven and Octagonal), and finish coats (RD-Monoguard, RD-Monograff HP). All products meet or exceed ASTM and ISO performance standards for elastomeric coatings and can be applied by brush, roller, or airless spray to create seamless rubber waterproof membranes on walls, roofs, metal surfaces, balconies, terraces, decks, and mechanical equipment rooms.

Differentiator

Problem solved

Functional benefit

Brands

• RD-Elastometal: Rust-inhibitive acrylic coating system for metal surfaces including roofs, gutters, and architectural metal panels
• RD-Elastoflex
• RD-E Deck
• RD-Hydrograff HP
• RD-Monoguard
• RD-Elastowrap AB

Products and services

• RD-E Deck / RD-Elastodeck Elastomeric waterproofing coating system for exterior concrete decks, sidewalks, interior concrete floors, walls, and engineered metal building roofs. Forms a seamless rubber waterproof membrane with 66% solids by weight and 56% solids by volume.
• RD-Elastometal Rust-preventing acrylic polymer coating for metal surfaces including previously coated standing seam metal roofs, gutters, and architectural metal panels. Forms a seamless rubber anti-rust and waterproof membrane with 67% solids by weight, 57% solids by volume, and 0% VOC per gallon. Provides 200% elongation.
• RD-Elastoflex Elastomeric acrylic wall coating that forms a breathable, elastic, UV-resistant waterproof membrane for exterior walls of masonry, concrete, and stucco surfaces. Contains 71% solids by weight, 58-60% solids by volume, with VOC of 45 g/l.
• RD-Elastowrap AB / RD-Elastowrap LE Air barrier coating system for cementitious and porous surfaces providing vapor and air barrier protection. Standard variant contains 72% solids by weight, 58% solids by volume, with VOC of 45 g/l. Low-emission (LE) variant available for specialized applications.
• RD-Hydrograff HP / RD Hydrograff High-performance waterproofing coating for masonry and concrete surfaces, providing long-term protection for building envelopes.
• RD-Monoguard / RD-Monograff HP Finish coat coatings for metal and other surfaces. RD-Monoguard serves as a primer on new galvanized metal, stainless steel, and aluminum, and as a top coat finish. RD-Monograff HP provides a high-performance gloss finish and color protection for coated surfaces.
• RD Metal Unicoat Single-coat anticorrosive coating system for metal surfaces, providing efficient rust protection and waterproofing in a one-step application.
• RD-Elastoroof/Alu Aluminum-finish elastomeric roof coating for specialized roofing waterproofing applications, combining reflectivity with seamless membrane protection.
• RD-Elastoflex Quartz Textured acrylic polymer coating with quartz aggregate for stucco-textured finish applications. Contains 75% solids by weight, 65% solids by volume, with VOC of 45 g/l.
• RD-E Deck Slurry High-performance slurry system for waterproofing concrete floors and decks, providing a heavy-duty seamless waterproof layer.
• RD-Unifix Acrylic impregnating primer used to prepare surfaces for coating application. Contains 15% solids with 0% VOC, suitable for environmentally sensitive applications.
• RD-Acryl W / RD-Acrykit One-part acrylic dispersion caulking/sealant products for sealing joints and cracks in waterproofing applications.
• RD-E Deck Filler / RD-E Deck Surfacer One-part acrylic surface preparation products used to fill voids, holes, and spalls (Filler) and to smooth rough surfaces and fill minor holes and joints (Surfacer) in concrete and masonry before coating application.
• RD-Eco Powerclean Eco-friendly cleaning product used for preparation of surfaces before coating application.
• RD-Fleece/Mesh Woven and Octagonal Reinforcing Fabrics Woven and octagonal reinforcing fleece/mesh fabrics used in conjunction with coating systems for additional strength, crack resistance, and full mesh reinforcement to enhance durability and waterproofing performance.

Quantifiable outcome

• Elastomeric coatings can stretch 200% without showing cracks or tears
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• RD Coatings (Assesse, Belgium)coreTechnology or IntegrationRD Coatings USA is the exclusive supplier of RD Coatings products in North America. RD Coatings, headquartered in Assesse, Belgium, manufactures the elastomeric waterproofing coating products. The parent company provides the core technology and product formulations while RD Coatings USA handles distribution, technical support, and contractor training for the North American market.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Sherwin-Williams: Sherwin-Williams operates the largest North American coatings distribution network and offers protective and waterproofing coatings for buildings, making it a broad incumbent competitor to RD Coatings USA despite its much wider product scope.
• PPG Industries: PPG is a global coatings giant with industrial and architectural protective coatings lines that compete for the same building envelope specification opportunities as RD Coatings USA, though it serves a much broader portfolio of end markets.

Direct peers

• Sika Corporation: Sika produces a broad portfolio of liquid-applied waterproofing membranes, sealants, and protective coatings for building envelopes, directly comparable to RD Coatings USA's acrylic elastomeric systems and competing in the same AEC specification market.
• Polycoat Products: Polycoat manufactures elastomeric polyurethane and acrylic protective coatings used for waterproofing building surfaces, closely mirroring RD Coatings USA's elastomeric acrylic chemistry and target customers.
• Mule-Hide Products: Mule-Hide offers elastomeric roof coatings, deck coatings, and waterproofing systems for commercial buildings, competing head-to-head with RD Coatings USA in the contractor-applied waterproofing segment.
• GAF (Standard Industries): GAF's commercial waterproofing and coatings division supplies liquid-applied membrane systems for roofs and decks, positioning it as a direct competitor to RD Coatings USA's deck and roof coating portfolio.
• Kemper System America: Kemper System supplies cold liquid-applied waterproofing membranes for roofs, walls, and decks, overlapping with RD Coatings USA's seamless membrane technology and architectural specification channel.
• Neogard (Hempel): Neogard, a Hempel company, manufactures liquid-applied waterproofing and traffic coatings for parking decks, roofs, and pedestrian surfaces, directly comparable to RD Coatings USA's RD-E Deck and deck surfacing systems.
• Tremco (RPM International): Tremco manufactures and distributes waterproofing, roofing, and building envelope coatings, directly competing with RD Coatings USA in the architectural specification channel for commercial waterproofing projects.
• Henry Company: Henry Company specializes in commercial and residential waterproofing systems including elastomeric roof coatings and air barriers, overlapping closely with RD Coatings USA's RD-Elastometal and RD-Elastowrap product lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RD Coatings USA