A Tall Order

What A Tall Order does

A Tall Order Ltd is a privately held UK-based international media distribution company that operates as an intermediary between content producers and media buyers, licensing programming rights to broadcasters, streaming platforms, in-flight entertainment providers, and podcast networks worldwide. Its core offering is a curated content catalogue of over 25,000 hours of award-winning programming spanning business (notably Bloomberg Originals such as Leaders with Francine Lacqua and Bloomberg Investigates), entertainment, documentaries, food and drink, science and technology, sports, travel, and children's content, sourced from a network of producer partners that includes Insight TV, Janson Media, Farmhouse Films, Globalive Media, and Bouldercreek International.

The company's underlying technology is intentionally lean: the client-facing surface consists of the marketing website at atallorder.co.uk plus a self-serve catalogue and screener portal operated on the third-party IFE Data platform (atallorder.ifedata.com). Operational tools include Calendly for sales scheduling and Vimeo for video previews. A weekly human-curated content collection is distributed via email newsletter as a recurring engagement mechanism. The technology is not a point of differentiation; the moat sits in the rights portfolio and buyer relationships.

Commercially, A Tall Order generates revenue primarily through licensing royalties on content distribution deals negotiated on a per-title or per-rights basis, supplemented by recurring access to the catalogue through the IFE Data portal. The go-to-market is hybrid: a high-touch enterprise sales motion for major broadcasters and IFE providers (e.g., PBS America, SBS, Tele-Quebec, Anuvu, Aeroplay, Inflight Dublin, Spafax) layered with self-serve catalogue access for smaller buyers. The company is founder-operated with a leadership team of three (Managing Director Martin Henlan, Head of Operations Emily Clarke, Sales & Marketing Jess Henlan) and operates from Farnham, Surrey with a registered address in Epsom.

Name

A Tall Order

Legal name

A Tall Order Ltd

Website

https://atallorder.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

A Tall Order is a UK-based privately held international media distribution company that licenses a curated catalogue of over 25,000 hours of programming from producers to broadcasters, streaming platforms, in-flight entertainment providers, and podcast networks worldwide.

Ownership category

akta.pro rank

Product category

Media Distribution Services

NAICS

Motion Picture and Video Distribution (51212)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Distribution Feeds & Syndication (Partner Delivery, APIs, Feeds) (MPAHALAJ)

Keywords

• Media distribution services
• Content licensing
• In-flight entertainment content
• Broadcast content distribution
• Content catalogue curation

Headquarters

HQ city

Epsom

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Content Distribution Licensing: A Tall Order acts as a media distributor, licensing content from producers and sub-licensing to media buyers (broadcasters, streaming platforms, in-flight entertainment providers). Revenue generated through distribution fees and licensing royalties.
2. Catalogue Access Services: Provides registered users access to full catalogue with screening capabilities for content evaluation and purchasing decisions

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

A Tall Order is an international media distribution company that licenses and sub-licenses video content from independent producers to media buyers worldwide. Its offerings span media distribution services across in-flight entertainment, TV broadcast, streaming platforms, and podcasts, supported by a curated catalogue of over 25,000 hours of multi-genre content and a weekly themed content curation service accessed through the IFE Data client portal.

Product overview

A Tall Order is an international media distribution company offering a comprehensive content distribution platform and services. The core offerings include: Media Distribution Services for distributing content across in-flight entertainment, TV broadcast, streaming platforms, and podcasts; a Content Curation Service providing weekly themed collections and personalized recommendations; and a Content Catalogue featuring over 25,000 hours of award-winning programming. The portfolio includes Business content (Bloomberg programs, interviews, finance shows), Entertainment (dramas, lifestyle series), Films & Docu-Films, Food & Drink programming, Science & Technology content, Sports programming, Travel series, Children's programming, and seasonal Christmas content. Key content partnerships include Bloomberg, Insight TV, Janson Media, and Farmhouse Films, among others. The company operates the IFE Data platform for customer account management and full catalogue access.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Distribution Services International media distribution service licensing high-quality video content from independent producers and placing it with media buyers across all platform types, including in-flight entertainment providers, TV broadcasters, streaming platforms, and podcast networks.
• Content Curation Service Weekly hand-picked themed content collections providing personalised recommendations to media buyers, showcasing programmes across multiple genres and themes to support content discovery and acquisition decisions.
• Content Catalogue Access Registered-user access to A Tall Order's full content catalogue, including over 25,000 hours of award-winning programming across Business, Entertainment, Films & Docu-Films, Food & Drink, Interviews, Science & Technology, Sports, Travel, Children's, and Christmas categories, with screening capabilities for content evaluation.
• IFE Data Client Portal Self-service online client portal enabling registered media buyers to browse the content catalogue, access full episode screeners for evaluation, and manage their accounts for content licensing decisions.

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

23 partnerships are on record, tiered core.

• BloombergcoreChannel Partner/ Reseller/ DistributorBloomberg is a major content producer whose programming (Leaders with Francine Lacqua, Bloomberg Investigates, and others) is distributed by A Tall Order to international platforms. A Tall Order distributes Bloomberg content across multiple markets and platforms.
• Insight TVcoreChannel Partner/ Reseller/ DistributorInsight TV is a global TV channel and content producer. A Tall Order distributes Insight TV's programming internationally to broadcasters and platforms.
• Janson MediacoreChannel Partner/ Reseller/ DistributorJanson Media is a content producer whose titles (The Letter Writer, District of Second Chances) are distributed internationally by A Tall Order.
• PBS AmericacoreChannel Partner/ Reseller/ DistributorPBS America distributes public broadcasting content. A Tall Order works to distribute content to PBS America and similar public broadcasting networks.
• Globalive MediacoreChannel Partner/ Reseller/ DistributorGlobalive Media produces content including Beyond Innovation. A Tall Order distributes their programming internationally.
• AnuvucoreChannel Partner/ Reseller/ DistributorAnuvu is an in-flight entertainment provider. A Tall Order provides content distribution services to Anuvu's airline entertainment platforms.
• AeroplaycoreChannel Partner/ Reseller/ DistributorAeroplay is an in-flight entertainment company. A Tall Order distributes content to Aeroplay for their airline entertainment services.
• Inflight DublincoreChannel Partner/ Reseller/ DistributorInflight Dublin is an in-flight entertainment provider. A Tall Order provides content for their entertainment offerings on flights.
• IFE DatacoreTechnology or IntegrationIFE Data provides the technology platform for A Tall Order's client portal (atallorder.ifedata.com), enabling registered users to access catalogue, screen content, and manage accounts.
• Tele-QuebeccoreChannel Partner/ Reseller/ DistributorTele-Quebec is a Quebec public broadcaster. A Tall Order distributes content to Tele-Quebec's network.
• SBScoreChannel Partner/ Reseller/ DistributorSBS is a Australian public broadcaster. A Tall Order distributes content to SBS's network.
• Farmhouse FilmscoreChannel Partner/ Reseller/ DistributorFarmhouse Films produces food and wine content including Wine Masters and The Most Expensive Wine in the World. A Tall Order distributes their programming internationally.
• Bouldercreek InternationalcoreChannel Partner/ Reseller/ DistributorBouldercreek International produces golf content (Golf's Greatest Holes series). A Tall Order distributes their programming internationally.
• Mirror WatercoreChannel Partner/ Reseller/ DistributorMirror Water is a content producer. A Tall Order distributes their programming to international markets.
• Stellar EntertainmentcoreChannel Partner/ Reseller/ DistributorStellar Entertainment is a content production company. A Tall Order distributes their programming internationally.
• SpafaxcoreChannel Partner/ Reseller/ DistributorSpafax is an airline media and entertainment company. A Tall Order provides content for Spafax's in-flight entertainment solutions.
• Boulder Creek InternationalcoreChannel Partner/ Reseller/ DistributorBoulder Creek International produces international golf programming. A Tall Order distributes their content globally.
• Soar Entertainment & MediacoreChannel Partner/ Reseller/ DistributorSoar Entertainment produces travel content (Traveling with Denella Ri'Chard). A Tall Order distributes their programming internationally.
• Press2MediacoreChannel Partner/ Reseller/ DistributorPress2Media produces documentary content (Charlie Bee Company). A Tall Order distributes their programming internationally.
• Atlant MediacoreChannel Partner/ Reseller/ DistributorAtlant Media produces outdoor and adventure content (Angler Adventures). A Tall Order distributes their programming internationally.
• Accelerate TVcoreChannel Partner/ Reseller/ DistributorAccelerate TV produces entertainment content (Third Avenue). A Tall Order distributes their programming internationally.
• Boom DocumentariescoreChannel Partner/ Reseller/ DistributorBoom Documentaries produces documentary content (Redeeming Uncle Tom). A Tall Order distributes their programming internationally.
• BRI VideocoreChannel Partner/ Reseller/ DistributorBRI Video produces content (Luminaries: Pope Francis). A Tall Order distributes their programming internationally.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• BBC Studios: Distribution arm of the BBC, one of the world's largest content licensors across all genres and platforms. Overlaps with A Tall Order in the same buyer ecosystem but operates at vastly greater scale and portfolio breadth.

Direct peers

• Hat Trick International: UK-based boutique distributor of comedy, drama, factual and entertainment programming to global buyers. Closest size and genre-mix comparable to A Tall Order within the boutique-distributor segment.
• Banijay Rights: Global distribution business of Banijay, licensing multi-genre catalogue (drama, factual, entertainment) to broadcasters, streamers and digital platforms. Direct competitor in content intermediation with overlapping buyer relationships.
• ITV Studios: Global content distribution arm of ITV, distributing finished programmes and formats to international broadcasters, streaming platforms and ancillary channels such as in-flight entertainment. Comparable business model of acquiring rights from producers and sub-licensing to worldwide buyers.
• Cineflix Rights: Canadian-headquartered international distributor of factual, drama and documentary programming to broadcasters and streaming platforms globally. Closely comparable in scale, genre mix and go-to-market approach.
• Fremantle: Major international content distributor and producer, licensing drama, documentary and factual formats across broadcast, streaming and ancillary platforms worldwide. Operates the same producer-to-buyer intermediation model at significantly greater scale.
• All3Media International: UK-based content distribution arm of All3Media, licensing drama, documentary and factual programming to broadcasters, streamers and platforms globally. Directly comparable as a B2B content distributor serving the same buyer types (broadcasters, streamers, IFE) with a similar intermediation model.
• ZDF Studios: Distribution arm of German public broadcaster ZDF, licensing a large factual and drama catalogue to international buyers including IFE and streaming platforms. Comparable B2B rights-and-distribution intermediary with similar target customer mix.
• Flame Distribution: UK-based distributor representing independent producers across documentary, factual and lifestyle genres to global platforms. Operates the same producer-representation and international licensing model as A Tall Order.
• DCD Rights: UK-based distributor of drama, documentary, factual and lifestyle programming to international broadcasters, streamers and ancillary platforms. Comparable boutique distributor targeting overlapping buyer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/atallorderltd
• LinkedInlinkedin.com/company/a-tall-order-programme-distribution
• Instagraminstagram.com/atallorderltd
• Xx.com/ATallOrderLTD

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Tall Order