What Women In Tech World does

Women In Tech World (operating as WiTWorld) is a Canadian national nonprofit organization founded in 2018 and headquartered in Vancouver, Canada. The organization is dedicated to creating community action plans and educational programming to support and advance women within the Canadian technology industry. Its work is anchored by Canada's Gender Equity Roadmap, a community-driven action plan based on qualitative research from 1,600+ voices gathered across 30+ Canadian tech communities, comprising 1,500+ demographic surveys, 900+ written accounts, and 145 hours of audio recordings. A provincial variant (Discovery Foundation's B.C. Gender Equity Roadmap) extends the research to British Columbia, and a French-language edition ("Feuille de route pour l'égalité des genres au Canada") broadens linguistic reach.

The organization's flagship programming is the Women in Tech Mastermind Series, a 6-month virtual cohort program with monthly meetings and three tracks tailored to career stage: Aspiring Leaders (early-to-mid career), Executive Leaders (10+ years in leadership), and Tech Founders (tech entrepreneurs). Programs are facilitated in collaboration with partners including myCEO and the Discovery Foundation, and the organization coordinates a coalition of 100+ national and community partners. WiTWorld engages government stakeholders, including work on Advancing Women in STEM in the Government of Canada.

The business model is donation- and contribution-driven, supplemented by cohort-based program participation (with financial assistance available upon request). There is no proprietary technology platform; the organization distributes research publications, newsletters, and program registration through its own website. Marketing relies on content marketing, email newsletters, events, and partner referrals. As a nonprofit, WiTWorld does not pursue traditional monetization or scale economics; its "valuation" is mission-driven, with funding sourced from individuals, corporations, and foundations.

Name

Women In Tech World

Legal name

Women in Tech World

Website

https://womenintechworld.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Women In Tech World is a Canadian nonprofit that runs community-driven research (Gender Equity Roadmap) and a 6-month Women in Tech Mastermind Series across three career-stage tracks, serving women professionals, tech founders, and government partners across Canada.

Ownership category

akta.pro rank

Product category

Gender Equity Research and Education

NAICS

Research and Development in the Social Sciences and Humanities (541720), Professional and Management Development Training (611430)

akta.pro primary industry

Digital Skills & Tech Upskilling (Noncredit) (EDAAAEAE)

Keywords

• Women in tech nonprofit
• Gender equity research
• Career development programs
• Community-based research
• Tech industry advocacy

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Contributions: As a nonprofit organization, Women In Tech World generates revenue through charitable donations and contributions from individuals, corporations, and foundations to support research initiatives, community outreach, and educational programming for women in technology.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Women In Tech World is a Canadian national nonprofit that produces community-driven research and educational programming to advance women in the Canadian tech industry. Its deliverables include Canada's Gender Equity Roadmap (and a B.C.-focused variant with the Discovery Foundation) built from a 1,600+ voice qualitative dataset, and the Women in Tech Mastermind Series, a 6-month virtual program with three tracks (Aspiring Leaders, Executive Leaders, Tech Founders) delivered via monthly peer-learning sessions and industry expert facilitation.

Product overview

Women in Tech World is a national nonprofit organization that creates community action plans and educational programming to support and advance women within the tech industry. The organization operates primarily through its research initiatives (Canada's Gender Equity Roadmap and Discovery Foundation's B.C. Gender Equity Roadmap) which provide data-driven insights, and its signature Women in Tech Mastermind Series—a 6-month remote program with three distinct tracks (Aspiring Leaders, Executive Leaders, and Tech Founders) designed to support women at different career stages through peer learning and industry expert workshops.

Differentiator

Problem solved

Functional benefit

Brands

• Gender Equity Roadmap: A community-driven action plan based on qualitative research from 1,600+ voices in Canadian tech communities, designed to support and advance women in tech.
• Women in Tech Mastermind Series

Products and services

• Canada's Gender Equity Roadmap A community-driven action plan built on the largest qualitative dataset on Canadian women in tech, drawing on 1,600+ voices, 1,500+ demographic surveys, 900+ written accounts, and 145 hours of audio recordings to deliver actionable steps for advancing women in the Canadian tech industry.
• Women in Tech Mastermind Series A 6-month virtual cohort program with monthly meetings connecting women in tech through peer learning, industry expert facilitation, and personalized workshops. The program runs three tracks: Aspiring Leaders (early-to-mid career professionals), Executive Leaders (10+ years of experience in leadership roles), and Tech Founders (entrepreneurs launching and scaling tech businesses). Facilitators include myCEO Co-Founder Betty Hasker; financial assistance is available upon request.
• Discovery Foundation's B.C. Gender Equity Roadmap A regional study of women in technology focused on British Columbia, produced in partnership with the Discovery Foundation as a provincial extension of the national Gender Equity Roadmap initiative.
• Driving WinTech Initiative A research initiative that conducted 9 weeks of community engagement and 10 months of analysis, producing Canada's Gender Equity Roadmap based on 1,600+ voices gathered across 30+ Canadian tech communities.

Quantifiable outcome

• 25% of tech industry is women, earning $7,000 less annually (CBC News statistic cited)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• myCEOcoreStrategic or Co-development PartnerCollaboration on the Women in Tech Mastermind Series. myCEO Co-Founder Betty Hasker serves as a facilitator for the program. The partnership provides business coaching and career acceleration support for women in tech through a 6-month virtual mastermind format.
• Discovery FoundationcoreGTM or Marketing PartnerCollaboration on Discovery Foundation's B.C. Gender Equity Roadmap, a localized study of women in technology in British Columbia. The partnership extends the national Gender Equity Roadmap initiative to the provincial level.
• National and Community Partners (100+)coreStrategic or Co-development PartnerOver 100 national and community partners across 30+ Canadian tech communities participated in the Gender Equity Roadmap research initiative, contributing to the largest qualitative dataset on women in Canadian tech.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Black Girls CODE: Nonprofit providing technology education and exposure to Black girls and women. Comparable as a community/education-driven nonprofit serving underrepresented groups in tech, with similar program-based delivery and donor-supported model.
• Lesbians Who Tech: Community of queer women and non-binary people in technology. Comparable as a community-driven women-in-tech nonprofit with events, mentorship, and career programming; serves a different demographic niche but operates a similar community/education model.
• Women Who Code: Global nonprofit network providing programming, community, and career resources for women in technology. Directly comparable to WiTWorld as a community-driven women-in-tech nonprofit with cohort-style programming, though operating at much larger global scale.
• Girls Who Code: Nonprofit working to close the gender gap in technology through education programs for girls and young women. Comparable mission and educational program delivery model, though primarily focused on the K-12/early-career pipeline rather than mid-career professionals.
• AnitaB.org: Global nonprofit focused on advancing women in computing through programs like Grace Hopper Celebration, Top Companies for Women Technologists, and career resources. Highly comparable to WiTWorld's mission and program-based delivery model.

Broad incumbents

• Catalyst: Global nonprofit working to accelerate progress for women in the workplace, including in technology. Comparable research-and-advocacy-driven nonprofit model, though operating at a broader workplace-equity level rather than tech-specific.
• United Nations Women: Global UN entity dedicated to gender equality and the empowerment of women, with technology and STEM-focused programming. Adjacent as a large-scale institutional actor working on gender equity in technology at a policy level.
• Traction on Demand / BuildON: Large Canadian tech employer with established women-in-tech and DEI programming. Comparable as a Canadian tech ecosystem actor investing in women-in-tech initiatives, though from a corporate rather than nonprofit perspective.

Regional players

• TECHNATION: Canada's national technology industry association, formerly ITAC, with diversity and inclusion programming. Adjacent to WiTWorld as a Canadian tech ecosystem body that also addresses women-in-tech issues at an industry-association level.
• Canadian Women in Technology (CANWiT): Canadian organization supporting women in technology through networking, mentorship, and professional development. Most direct geographic peer to WiTWorld within Canada, though with a different regional/structural footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WiTWorld_
• Facebookfacebook.com/womenintechworld
• LinkedInlinkedin.com/company/women-in-tech-world

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women In Tech World