UDC Finance
UDC Finance is New Zealand's largest non-bank lender, providing personal vehicle finance and business asset finance across transport, forestry, agriculture, aviation, and construction sectors through a nationwide dealer network and direct channels. Owned by Japan's SBI Shinsei Bank Group since 2020.
- Company typePrivate
- Founded1937
- HeadquartersAuckland, New Zealand
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What UDC Finance does
UDC Finance Limited is a New Zealand-headquartered non-bank asset finance company founded in 1937 and headquartered in Auckland. The company provides two core product lines: Personal Vehicle Finance for individuals purchasing cars, motorcycles, boats, motorhomes, and electric vehicles, and Business Asset Finance covering equipment, fleet, plant, aviation, transport, forestry, agriculture, civil construction, and insurance premium funding. Its distribution model combines a nationwide accredited dealer network for point-of-sale origination with direct channels including a 24/7 online application portal, dedicated phone-based sales, and regional specialist relationship managers organized by industry and geography.
Revenue is generated primarily through interest income on loans (8.55%–11.70% p.a. for personal, 9.65%+ for business), supplemented by establishment fees ($249 personal, $510 business), PPSR fees ($10.35), weekly maintenance fees, and ancillary charges. Pre-approved revolving facilities (Creditline, Easylink, Assetlink) target recurring business asset purchasers and embed the lender into ongoing procurement workflows. The technology stack comprises an online application platform, the myUDC customer self-service portal, and UDC Live for dealer access, with an Illion integration enabling automated bank statement verification.
Since 2020 UDC has operated as a wholly owned subsidiary of Japan's SBI Shinsei Bank Group, following its divestiture by ANZ Bank New Zealand Limited. In April 2024 the company completed the acquisition of Bank of Queensland's New Zealand assets to expand its domestic footprint. UDC is the largest non-bank lending institution in New Zealand and employs 251–500 people.
UDC Finance firmographics
Firmographics- Name
- UDC Finance
- Legal name
- UDC Finance Limited
- Website
- https://udc.co.nz
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- UDC Finance is New Zealand's largest non-bank lender, providing personal vehicle finance and business asset finance across transport, forestry, agriculture, aviation, and construction sectors through a nationwide dealer network and direct channels. Owned by Japan's SBI Shinsei Bank Group since 2020.
- Ownership category
- akta.pro rank
UDC Finance industry classification
Industry- Product category
- Non-Bank Asset-Based Lending
- NAICS
- Sales Financing (52222), Sales Financing (522220)
- SIC
- Finance Lessors (6172), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Merchant Cash Advance (MCA) & Revenue-Based Financing (FSAKAGAD)
- akta.pro secondary industry
- Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment) (FSAKAAAK)
Keywords
Where UDC Finance is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
UDC Finance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Vehicle Finance: Interest-bearing loans for personal vehicles including cars, motorcycles, boats, and motorhomes. Revenue generated through interest rates ranging from 8.55% to 11.70% p.a. for personal loans and establishment fees.
- Business Asset Finance: Asset-based lending solutions for businesses including equipment, fleet, and commercial vehicle financing. Revenue from interest on business loans at rates from 9.65% p.a. with associated fees.
- Insurance Premium Funding: Financing solution allowing businesses to spread annual insurance premiums into monthly payments. Minimum loan amount of $10,000 with terms typically over 11 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personal Vehicle Finance - Interest Rates from 8.55% p.a. |
| Subscription | Monthly | Electric & Hybrid Vehicle Finance - Interest Rates from 8.95% p.a. |
| Subscription | Monthly | Marine Finance - Interest Rate 9.30% p.a. |
| Subscription | Monthly | Motorcycle Finance - Minimum Loan $2,500 |
| Subscription | Monthly | Business Asset Finance - Interest Rates from 9.65% p.a. |
| Subscription | Monthly | Insurance Premium Funding - Minimum $10,000 |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
UDC Finance product offering
Product offeringCore offering
UDC Finance is a New Zealand non-bank lender providing asset-based finance to individuals and businesses. Core offerings are Personal Vehicle Finance (cars, electric/hybrid vehicles, motorcycles, boats, motorhomes/caravans) and Business Asset Finance (business vehicles, fleet, plant and equipment, aviation, transport and logistics, forestry, agriculture, civil construction). Supporting offerings include Insurance Premium Funding for businesses and pre-approved revolving facilities (Creditline, Easylink, Assetlink) for ongoing asset purchases.
Product overview
UDC Finance operates as a diversified asset-based lending company offering two core product lines: Personal Vehicle Finance and Business Asset Finance. Personal Vehicle Finance includes sub-products for cars, electric/hybrid vehicles, motorcycles, marine vessels, and motorhomes/caravans. Business Asset Finance encompasses specialized modules for vehicle finance, fleet management, plant and equipment, aviation, transport and logistics, civil construction, forestry, and agriculture sectors, plus Insurance Premium Funding. Flexible credit facilities include Creditline, Easylink, and Assetlink for recurring business asset purchases. Supporting infrastructure includes online Loan Repayment Calculators, the myUDC customer portal, and UDC Live for account management. The company serves customers through a network of accredited dealers and direct relationships.
Differentiator
Problem solved
Functional benefit
Brands
- Creditline: A pre-approved limit for purchasing business assets, designed to give businesses flexibility to get equipment and vehicles without hassle of applying for finance each time.
- Easylink
- Assetlink
Products and services
- Business Asset Finance
Quantifiable outcome
- Decision within 24 hours for eligible loans
- +1 more outcomes
Companies that use UDC Finance
Customer profileSegments8 records
Ideal customer profiles3 records
UDC Finance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
UDC Finance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IllioncoreUDC has partnered with Illion to facilitate the retrieval of customer income and expense data via bank statements. Customers receive a link to enter banking credentials and select which account statements to provide, streamlining the verification process for loan applications.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
UDC Finance competitors and assessment
Company assessmentDirect peers
- Heartland Group Holdings: Heartland is a listed NZ non-bank lender offering reverse mortgages, asset finance, and business loans, competing with UDC across multiple product lines and customer segments.
- Finance Now: Finance Now is a New Zealand non-bank lender specialising in personal loans and vehicle finance, directly overlapping with UDC's consumer lending book and customer segments.
- Avanti Finance: Avanti Finance is a New Zealand non-bank lender providing personal loans, business loans, and asset finance to comparable consumer and SME customer segments as UDC.
- MTF Finance: MTF Finance is one of New Zealand's largest non-bank vehicle and equipment finance companies, offering very similar asset-based lending products to consumers and SMEs across the same dealer network model.
Broad incumbents
- ANZ Bank New Zealand: ANZ is UDC's former parent and a major NZ bank offering personal loans, asset finance, and commercial lending that overlaps with UDC's full product range and competes in the same channels.
- Pepper Money: Pepper Money is a major Australasian non-bank lender offering consumer and asset finance products similar to UDC's core book, with broader geographic reach across Australia and New Zealand.
- Liberty Financial: Liberty Financial is an Australian non-bank lender providing asset finance and personal loans with a comparable business model, but operating in a larger adjacent market with broader geographic reach.
- ASB Bank: ASB Bank is a major New Zealand bank offering personal loans, vehicle finance, and business lending that directly overlaps with UDC's core lending products and customer base.
Emerging players
- Toyota Financial Services New Zealand: Toyota Financial Services NZ provides captive vehicle finance for Toyota and Lexus buyers, directly competing for the same vehicle finance demand that anchors UDC's personal auto book.
Others
- Turners Automotive Group: Turners is a major NZ automotive group with finance offerings, an adjacent participant in the vehicle ecosystem where UDC competes for consumer financing demand at the point of sale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
UDC Finance social profiles
Digital presenceUDC Finance compliance and trust
Trust signalCompliance1 record
UDC Finance financial estimates
Financial estimateRevenue estimate
Valuation estimate
UDC Finance leadership team
Management profileNumber of profiles
Profiles9 records
UDC Finance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UDC Finance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UDC Finance
What does UDC Finance do?
UDC Finance is a New Zealand non-bank lender providing asset-based finance to individuals and businesses. Core offerings are Personal Vehicle Finance (cars, electric/hybrid vehicles, motorcycles, boats, motorhomes/caravans) and Business Asset Finance (business vehicles, fleet, plant and equipment, aviation, transport and logistics, forestry, agriculture, civil construction). Supporting offerings include Insurance Premium Funding for businesses and pre-approved revolving facilities (Creditline, Easylink, Assetlink) for ongoing asset purchases.
Is UDC Finance a public or private company?
UDC Finance is a private company. It is classified as corporate owned and is currently operating.
When was UDC Finance founded?
UDC Finance was founded in 1937. It employs 251 to 500 people.
Where is UDC Finance based?
UDC Finance is headquartered in Auckland, New Zealand, in the Oceania region.
How does UDC Finance make money?
Three revenue lines are on record. Vehicle Finance is the primary driver. The others are business Asset Finance and insurance Premium Funding.
Who are UDC Finance's main competitors?
Direct peers on record are Heartland Group Holdings, Finance Now, Avanti Finance and MTF Finance. Broad incumbents are ANZ Bank New Zealand, Pepper Money, Liberty Financial and ASB Bank. Toyota Financial Services New Zealand is listed as an emerging player. Turners Automotive Group is listed as an others.
Does UDC Finance have an API?
No public API is recorded for UDC Finance.
What industry is UDC Finance in?
UDC Finance's product category is Non-Bank Asset-Based Lending. Its primary akta.pro industry code is FSAKAGAD, Merchant Cash Advance (MCA) & Revenue-Based Financing, with a secondary code of FSAKAAAK, Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment). Its NAICS code is 52222 and its SIC code is 6172.