MTF Finance
MTF Finance is a 55-year-old New Zealand specialist lender offering vehicle loans, personal loans, small business loans, and mortgage advice through 200+ franchise offices, 150+ dealer partners, and digital channels, serving consumers and SMEs nationwide with assets exceeding $1B.
- Company typePublic
- Founded1970
- HeadquartersDunedin, New Zealand
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What MTF Finance does
MTF Finance (legal entity: Motor Trade Finance Limited) is a New Zealand specialist lender founded in 1970 and headquartered in Dunedin. The company originates secured and unsecured loans to consumers and small businesses across New Zealand, with a product portfolio spanning vehicle loans (cars, motorcycles, boats, jet skis, caravans, EVs, trailers), personal loans ($2,000-$30,000 unsecured, starting from 9.90% p.a.), small business loans (including finance lease and operating lease), and mortgage advice services. MTF earns interest income on its loan book, commissions from mortgage brokerage arrangements with banks and non-bank lenders, and occasional financial advice fees (up to 1% for complex cases).
The company distributes through a hybrid model: 55+ franchise offices operated by independent local owners, 150+ approved vehicle dealer partnerships that enable point-of-sale financing, a self-serve online application portal (apply.mtf.co.nz), and a customer management portal (my.mtf.co.nz). MTF holds a Financial Advice Provider license (FSP26831) from the Financial Markets Authority, and its mortgage advisers are authorized under this license. Technology infrastructure is built on Microsoft Azure with Terraform-managed infrastructure-as-code, and the company is mid-execution of a Business Transformation Programme to modernize digital platforms.
MTF is publicly listed on the NZDX (New Zealand Debt Exchange) under ticker MTF, indicating wholesale debt funding channels. In January 2023, MTF acquired Lending People, an online brokerage, to expand digital origination. Business assets exceed $1B (some sources cite $1.2B+), and the company maintains a 4.9/5 Trustpilot rating across 11,000+ reviews. Headquarters headcount is 51-100 employees, reflecting an asset-light model where franchise operators handle local servicing.
MTF Finance firmographics
Firmographics- Name
- MTF Finance
- Legal name
- Motor Trade Finance Limited
- Website
- https://mtf.co.nz
- Company type
- Public
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MTF Finance is a 55-year-old New Zealand specialist lender offering vehicle loans, personal loans, small business loans, and mortgage advice through 200+ franchise offices, 150+ dealer partners, and digital channels, serving consumers and SMEs nationwide with assets exceeding $1B.
- Ownership category
- akta.pro rank
MTF Finance industry classification
Industry- Product category
- Consumer & Small Business Lending
- NAICS
- Sales Financing (52222)
- SIC
- Personal Credit Institutions (6141), Finance Lessors (6172), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Commercial Trucking & Heavy Equipment Vehicle Finance (FSAKADAI)
- akta.pro secondary industries
- Motorcycle & Powersports Finance (FSAKADAG), Fleet & Commercial Vehicle Finance (FSAKADAE)
Keywords
Where MTF Finance is headquartered
LocationHeadquarters
- HQ city
- Dunedin
- HQ country
- New Zealand
- HQ region
- Oceania
Offices8 records
Markets served
MTF Finance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Interest Income on Loans: MTF Finance earns interest income from personal loans, vehicle loans, business loans, and other financing products extended to consumers and small businesses. Interest rates start from 9.90% p.a. for personal loans.
- Mortgage Brokerage Commissions: MTF Finance mortgage advisers receive commission from lenders (banks and non-bank lenders) for arranging home loans. Commission is typically based on the amount and type of mortgage, with ongoing annual commissions possible over the life of loans.
- Financial Advice Fees: In most cases, MTF Finance does not charge fees for financial advice. However, a fee may be charged (up to 1% of loan amount) for complex loans referred to specialist lenders, and a clawback recovery fee (up to 0.50% of loan balance) may apply if loans are repaid within 28 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Personal loans with interest rates starting from 9.90% p.a. |
| Outcome Based/ Performance | One time/ perpetual license | Financial advice service fees for complex cases |
| Unit Pricing | Monthly | Home renovation loans |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
MTF Finance product offering
Product offeringCore offering
MTF Finance (Motor Trade Finance Limited) is a New Zealand specialist lender providing vehicle finance, personal loans, small business loans, and mortgage advice. Operating since 1970, MTF delivers lending products through a national franchise network of 200+ offices and via 150+ approved vehicle dealers, focusing on cars, motorcycles, boats, caravans, EVs, and trailers.
Product overview
MTF Finance is a New Zealand-based specialist lender offering a portfolio of financial products centered on secured and unsecured lending. The core offerings include Vehicle Loans (car loans, motorcycle loans, boat/jet ski loans, caravan/motorhome loans, EV loans, trailer/horse float loans), Personal Loans (debt consolidation, home improvement, travel, wedding loans), and Small Business Loans (business vehicle loans, finance lease, operating lease). The company expanded in 2023 by acquiring Lending People, an online brokerage, to enhance its digital capabilities. MTF Finance operates through a franchise network of 55+ offices and 150+ vehicle dealers nationwide, with assets exceeding $1.2B. The company also provides mortgage advice services through licensed advisers who work with multiple lenders to offer home loan products. Interest rates start from 9.90% for personal loans.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle Loans
Quantifiable outcome
- Same-day approval available for most loan applications
- +2 more outcomes
Companies that use MTF Finance
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
MTF Finance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MTF Finance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lending PeoplecoreMTF Finance acquired Lending People, an online brokerage, as part of its digital transformation strategy. The acquisition aims to enhance customer offerings, expand into new digital and traditional channels, grow revenue, and improve technology platforms. Lending People continues as a stand-alone entity led by its co-founder.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
MTF Finance competitors and assessment
Company assessmentDirect peers
- Heartland Group Holdings: Heartland Group Holdings is a listed New Zealand financial services group offering reverse mortgages, asset finance, and consumer lending, making it comparable to MTF's diversified consumer and small business finance model. Both are significant NZ non-bank lenders serving similar customer segments.
- Latitude Financial Services: Latitude Financial is an Australia and New Zealand consumer finance provider offering personal loans, vehicle finance, and credit cards, directly comparable to MTF's vehicle and personal loan products. It operates at larger scale across both ANZ markets.
- Finance Now: Finance Now is a New Zealand specialist consumer lender providing personal loans, vehicle finance, and debt consolidation products, directly comparable to MTF's personal loan and vehicle loan offerings. Both compete for similar underbanked consumer segments in the NZ market.
- Toyota Finance New Zealand: Toyota Finance is a captive vehicle finance provider in New Zealand offering loans and leases for Toyota vehicles, directly competing with MTF's vehicle loan products via the dealer channel. Both serve vehicle buyers through dealer partnerships at point of sale.
- UDC Finance: UDC Finance is a New Zealand asset finance company offering vehicle and equipment finance to consumers and businesses, making it a direct comparable to MTF's vehicle loan and business asset finance products. Both operate in the NZ non-bank specialist lending space with similar product focus.
- Avanti Finance: Avanti Finance (formerly Instant Finance) is a New Zealand non-bank lender offering personal loans, vehicle finance, and home loans, directly overlapping with MTF's core product portfolio. Both target similar consumer and small business customer segments across New Zealand.
Emerging players
- Lending Crowd: Lending Crowd is a New Zealand peer-to-peer lending platform offering consumer and small business loans, partially overlapping with MTF's personal and business loan products. It represents an emerging digital alternative in the same specialist lending category.
- Harmoney: Harmoney is a New Zealand and Australia-based peer-to-peer lending platform offering personal loans to consumers, competing directly with MTF's unsecured personal loan products via a fully digital model. It represents the emerging digital-first approach to consumer lending that MTF is countering via its Lending People acquisition.
Broad incumbents
- BNZ (Bank of New Zealand): BNZ is one of New Zealand's major banks offering personal loans, vehicle finance, mortgages, and business banking across the full spectrum of MTF's product range. It represents the broad incumbent competition MTF faces with deeper capital and lower cost of funds.
- ANZ Bank New Zealand: ANZ is the largest bank in New Zealand and parent of UDC Finance, offering comprehensive personal, vehicle, and business lending products. It competes broadly with MTF across all lending categories while also operating the closest direct specialist competitor through UDC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
MTF Finance social profiles
Digital presenceMTF Finance financial estimates
Financial estimateRevenue estimate
Valuation estimate
MTF Finance leadership team
Management profileNumber of profiles
Profiles9 records
MTF Finance subsidiaries and ownership
Company hierarchySubsidiaries1 record
MTF Finance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MTF Finance M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MTF Finance
What does MTF Finance do?
MTF Finance (Motor Trade Finance Limited) is a New Zealand specialist lender providing vehicle finance, personal loans, small business loans, and mortgage advice. Operating since 1970, MTF delivers lending products through a national franchise network of 200+ offices and via 150+ approved vehicle dealers, focusing on cars, motorcycles, boats, caravans, EVs, and trailers.
Is MTF Finance a public or private company?
MTF Finance is a public company. It is classified as unknown and is currently operating.
When was MTF Finance founded?
MTF Finance was founded in 1970. It employs 51 to 100 people.
Where is MTF Finance based?
MTF Finance is headquartered in Dunedin, New Zealand, in the Oceania region.
How does MTF Finance make money?
Three revenue lines are on record. Interest Income on Loans are the primary driver. The others are mortgage Brokerage Commissions and financial Advice Fees.
Who are MTF Finance's main competitors?
Direct peers on record are Heartland Group Holdings, Latitude Financial Services, Finance Now, Toyota Finance New Zealand, UDC Finance and Avanti Finance. Emerging players are Lending Crowd and Harmoney. Broad incumbents are BNZ (Bank of New Zealand) and ANZ Bank New Zealand.
Does MTF Finance have an API?
No public API is recorded for MTF Finance.
What industry is MTF Finance in?
MTF Finance's product category is Consumer & Small Business Lending. Its primary akta.pro industry code is FSAKADAI, Commercial Trucking & Heavy Equipment Vehicle Finance, with a secondary code of FSAKADAG, Motorcycle & Powersports Finance. Its NAICS code is 52222 and its SIC code is 6141.