What SJC does

SJC (Ippan Shadan Hojin Shin Joho Center) is a Tokyo-headquartered, non-profit survey research organization founded in 1972, structured as a General Incorporated Association under Japanese law. The company's core business is executing commissioned statistical, public opinion, market, and fact-finding surveys for central government ministries and agencies (Cabinet Office, Ministry of Internal Affairs and Communications, Ministry of Education/Culture/Sports/Science/Technology, Ministry of Agriculture/Forestry/Fisheries, Ministry of Health/Labour/Welfare, and others), universities and research institutions (University of Tokyo, Ochanomizu University, Gifu University, National Institute of Population Studies, NHK, Institute of Statistical Mathematics), and private-sector clients. Survey execution spans face-to-face interviews (up to 10,000 simultaneous samples), drop-off/pick-up (up to 20,000 samples), mail, telephone, panel/monitor, and online modes, with statistical analysis including cross-tabulation, significance tests, multivariate analysis, and cluster analysis.

SJC's technical platform rests on three pillars: (1) a nationwide fieldwork infrastructure of 786 registered survey investigators and 8 branch offices (Sapporo, Sendai, Tokyo, Nagoya, Osaka, Fukuoka) plus field supervisors and instructors; (2) scientific sampling methodology drawing on census-based representative frames such as the Basic Resident Register and Establishment Frame; and (3) institutional quality and security credentials - ISO 9001:2015 (Q0101), ISO/IEC 27001:2022 (JATE-IS 0073), and the JIPDEC Privacy Mark - which together qualify the firm to handle sensitive government statistical surveys and personal data.

Revenue is generated on a project-by-project, professional-services basis through government procurement/tendering and direct commission, with no publicly disclosed pricing or revenue figures. Survey investigators are engaged as independent contractors (請負契約) on a piece-rate basis rather than as employees. SJC maintains industry association memberships (ESOMAR, JMRA, Japan Public Opinion Research Association) and publishes the academic journal 'Shinjoho' (since 1975) to support thought leadership and methodological R&D. The organization is governed by a board chaired by Tsubaki Hirokazu, with Yamamoto Yasuhisa serving as General Secretary, and is not venture- or PE-backed.

Name

SJC

Legal name

一般人、法人新情報センター (Ippan Shadan Hojin Shin Joho Center)

Website

https://sjc.or.jp

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

SJC is a Tokyo-based non-profit survey research organization founded in 1972, executing large-scale public opinion, statistical, market, and fact-finding surveys for Japanese government ministries, universities, and private clients via an 8-branch nationwide network and 786 contracted field investigators.

Ownership category

akta.pro rank

Product category

Survey Research Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Services (8741)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

Keywords

• Survey research services
• Public opinion polling
• Market research services
• Statistical survey execution
• Fact-finding surveys

Headquarters

HQ city

Akasaka

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Survey Execution Services for Government and Public Institutions: SJC generates revenue by executing commissioned statistical surveys, public opinion polls, and market research studies on behalf of government ministries, agencies, universities, and research institutions. Revenue is project-based, derived from individual survey contracts awarded through procurement processes or direct commissioning.
2. Market Research for Private Sector: SJC conducts market research surveys for private companies and organizations, including consumer behavior studies, product testing, advertising effectiveness measurement, and corporate image surveys. Revenue is generated through project fees for survey design, execution, and reporting.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

SJC provides commissioned survey execution services spanning public opinion surveys, market research, and fact-finding/statistical surveys, covering questionnaire design, scientific sampling, nationwide fieldwork execution (face-to-face, drop-off, mail, telephone, panel), statistical analysis, and report delivery. The organization's primary clients are Japanese central government ministries and agencies that commission official statistical surveys and public opinion research, with additional commissions from universities, research institutions, and private-sector organizations.

Product overview

SJC（一般社团法人新情报中心）是一家成立于1972年的调查专业机构，主要从事世论调查、市场调查和実態调查三大核心业务。公司采用统一平台服务模式，提供从调查咨询、企划设计、问卷开发、样本抽取到实地执行、数据分析和报告撰写的一站式服务。主要调查方法包括：面接調査（覆盖全国1万样本同时调查）、留置調査（覆盖全国2万样本）、郵送調査、电话调查和モニター调查。SJC受政府机关委托实施多项重要统计调查，包括総務省「家計消費状況調査」和文科省「21世紀出生児縦断調査」等，并运营机关誌「新情報」发布研究成果。公司在全国设有8个分支机构，拥有786名注册调查员网络。

Differentiator

Problem solved

Functional benefit

Products and services

• Public Opinion Survey Services (世論調査サービス) End-to-end public opinion survey execution services for government agencies, including questionnaire and method research (face-to-face, drop-off, mail, telephone), sample precision research, fieldwork management methodology research, and development of tabulation/analysis programs. Designed for government ministries, agencies, and public institutions that require statistically rigorous national opinion data.
• Market Research Services (市場調査サービス) Commissioned market research services covering consumer behavior surveys for products and services, corporate/business image and evaluation surveys, advertising and media effectiveness measurement, retail share-of-shelf surveys, new product / naming / packaging testing, and demand forecasting for new business. For private-sector companies and organizations seeking consumer insight and market intelligence.
• Fact-finding Survey Services (実態調査サービス) Fact-finding surveys for government agencies and local governments, including resident fact-finding surveys for urban planning, needs fact-finding surveys for elderly and disabled populations, business establishment surveys for town planning, public hazards / traffic volume / population dynamics surveys, distribution fact-finding surveys, and commercial district surveys.
• Survey Process Services (調査プロセスサービス) End-to-end commissioned survey process services from consultation through analysis and reporting. Each process step (survey planning and design, sampling, fieldwork, tabulation/analysis, report creation) can also be commissioned individually. Designed for clients who need a specific stage of survey execution rather than full-service delivery.

Quantifiable outcome

• Simultaneous nationwide survey execution capability of up to 20,000 samples for certain survey methods
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• 公益社団法人 日本世論調査協会 (Japan Public Opinion Research Association)coreOthersSJC is a member of the Japan Public Opinion Research Association (operated by the Japan Public Opinion Research Association). The association sets ethical standards for public opinion research in Japan and SJC adheres to its ethics guidelines, including the principle that survey participation must be voluntary.
• 、一般社団法人はん社日本マーケティング・リサーチ協会 (Japan Marketing Research Association)coreOthersSJC is a member of the Japan Marketing Research Association (JMRA), the principal industry body for marketing research in Japan. SJC follows the JMRA's Marketing Research Code of Conduct and its Personal Information Handling Guidelines for the marketing research industry.
• ESOMAR (European Society for Opinion and Marketing Research)coreOthersSJC is a member of ESOMAR, the global association for market, social, and opinion research. ESOMAR membership provides SJC with international standards, best practices, and global industry connectivity for conducting surveys internationally.
• 海外調査ネットワーク (Overseas Survey Network)minorOthersSJC maintains an overseas survey network for international survey needs, with partner organizations in the USA, Brazil, Sweden, Germany, UK, France, Russia, Korea, Philippines, Thailand, and other countries. The network enables SJC to support international research projects commissioned by Japanese clients.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Macromill: Japan-headquartered global digital market research and online panel operator - comparable in survey execution business but focused on online/panel methodologies rather than face-to-face fieldwork.
• Video Research: One of Japan's oldest market research firms providing survey-based and media research services to government and private clients across Japan - direct peer in commissioned survey execution for Japanese institutional buyers.
• Intage: Large Japanese market research and consulting firm offering consumer panel, custom survey, and commissioned research services - directly comparable in market research operations though with significantly greater scale.
• Rakuten Insight: Operates one of Asia's largest online consumer panels for market research - comparable survey research business but specialized in online panels rather than face-to-face commissioned fieldwork.
• Nippon Research Center: Major Japanese public opinion polling and survey research firm, founded 1960, conducting government-commissioned and private-sector polling with face-to-face fieldwork - directly comparable to SJC in methodology, client base, and methodology-heavy positioning.
• Central Research Services (CRS): Japanese survey research firm executing commissioned surveys for government and private-sector clients with field interviewer networks nationwide - directly comparable service offering.

Broad incumbents

• Kantar: Global market research and insights firm - broad incumbent offering overlapping custom survey and consumer research services in Japan and globally where SJC's overseas network also operates.
• Ipsos: Global market research and opinion polling firm with significant Japan presence - broad incumbent providing overlapping survey, public opinion, and market research services across methodologies.
• NielsenIQ: Global measurement and data analytics giant operating syndicated consumer panel and custom research in Japan - broad incumbent in the same market research industry with overlapping service offerings to Japanese enterprises.

Others

• Japan Marketing Research Association (JMRA): Principal industry association for marketing research in Japan of which SJC is a member - sets ethical and methodological standards for the industry and serves as ecosystem/context for SJC's competitive positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SJC