Hopi Hari
Hopi Hari is one of Brazil's largest theme parks, founded in 1999 in Vinhedo (São Paulo), operating 40+ attractions across five themed zones and serving families, thrill-seekers, school groups, corporate clients, and visitors with disabilities via its Código Azul program.
- Company typePrivate
- Founded1999
- HeadquartersVinhedo, Brazil
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Hopi Hari does
Hopi Hari is one of Brazil's largest and longest-running theme parks, founded in 1999 and headquartered on a 760,000 m² site (240,000 m² built) in Vinhedo, São Paulo, approximately 30 minutes from São Paulo city along the Rodovia dos Bandeirantes. The park operates a single integrated physical destination divided into five distinct themed zones — Kaminda Mundi, Infantasia, Mistieri, Aribabiba, and Wild West — featuring more than 40 attractions ranging from family and children's rides to extreme thrill rides, plus live shows, dining venues, and a proprietary "Hopi Plaka" reloadable digital currency exchanged at on-park Troka Plaka stations. It is legally organized as Hopi Hari S.A., a privately-held Brazilian sociedade anônima (public limited company) with no identified parent or institutional investor, employing over 1,000 families of collaborators directly.
The business model is anchored on per-visit admission ticketing (Passaporte) sold via three channels — website e-commerce, a telephone central de vendas, and walk-up ticket counters at R$135 (online advance) to R$250 (gate) — supplemented by a layered monetization stack comprising the VIP Pass fast-lane add-on (R$219.90), the premium Karpis Rédi concierge package (flat-rate for groups of 2–8), the Anuali annual pass, the Hopi Niver birthday package, on-park food and beverage, corporate and school group bookings, and event-driven premium tickets (Hopi Night, Hora do Horror, Natal Mágiko, Hopi Pride, Hopi Arraiá, Hopi Folia). Customer segments span families with children (primary), young adult thrill-seekers, school/educational groups (Edukare program), corporate clients, and visitors with disabilities served through the Código Azul program (operating since 2001).
Commercial reach is currently single-site Brazil, with a formalized joint-ticketing partnership with adjacent Wet'n Wild park (R$109.90 combined ticket) acting as the principal cross-distribution mechanism. The current administration has positioned the company on a compliance-led footing — TÜV ride certifications, ABNT technical alignment, Fire Department operating permit through April 2028, and CLT labor-law adherence — alongside active reinvestment in ride refreshes, a year-round events calendar, and Great Place to Work certifications in 2023 and 2024.
Hopi Hari firmographics
Firmographics- Name
- Hopi Hari
- Legal name
- Hopi Hari S.A
- Website
- https://hopihari.com.br
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Hopi Hari is one of Brazil's largest theme parks, founded in 1999 in Vinhedo (São Paulo), operating 40+ attractions across five themed zones and serving families, thrill-seekers, school groups, corporate clients, and visitors with disabilities via its Código Azul program.
- Ownership category
- akta.pro rank
Where Hopi Hari is headquartered
LocationHeadquarters
- HQ city
- Vinhedo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Hopi Hari business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Day Pass (Passaporte) Sales: Primary revenue stream. Visitors purchase day-pass passports (admission tickets) either in advance online at discounted rates or at the physical ticket counter at higher walk-up prices. The ticket grants access to all standard attractions, shows, and entertainment during operating hours. Revenue is one-time per visit and represents the core revenue driver.
- VIP Pass (Fast-Lane) Add-Ons: Visitors purchase VIP Pass as an add-on to their base admission ticket. The VIP Pass grants expedited queue access to up to 12 of the most popular attractions. Upsell opportunity layered on top of base ticket purchase. Additional variants include VIP Pass Uni (single attraction) and VIP Pass Tikitos (for children under 1.40m).
- Karpis Rédi VIP Packages: Premium all-inclusive group experience sold as a flat-rate package for 2–8 people. Includes park admission for all group members, concierge-guided itinerary, unlimited VIP attraction access, reserved restaurant meals, unlimited popcorn and soda refills, exclusive merchandise kit, and character meet-and-greet. This is a high-value upsell targeting affluent families and corporate groups.
- On-Park Spending (Food, Beverage, and Merchandise): The park operates multiple restaurants, food kiosks, and souvenir shops. Visitors pay using credit/debit cards or the proprietary Hopi Plaka currency system. Spending includes meals at themed restaurants (Saloon, Euro Restaurandi, Hopi Hango, Gran Palaz/Kafé di Palaz), specialty outlets (Loja Docile, Aribabiba Shopi), and snacks. Alcohol sales (chopp, drinks) are restricted to adults 18+.
- Event-Specific Tickets and Add-Ons: Special events such as Hopi Night, Hora do Horror, Natal Mágiko, Hopi Pride, Hopi Arraiá, and Spoiler Night may carry separate or premium-priced tickets beyond standard admission. Some events include concert/performance experiences (e.g., RBD Tribute, Summer Beats music festival, Hopi Folia with samba school parades).
- Corporate and Group Bookings: Private events, corporate team-building days, and exclusive park buyouts are sold directly to businesses and organizations through the corporate sales division. Revenue recognized as package deals with bundled services.
- Hopi Niver (Birthday Packages): Birthday celebration packages sold to families wanting to host parties within the park. Includes reserved space, catering, cake, sweets, and access to attractions. An additional service layered on top of park admission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard day pass – online advance purchase |
| One time/ perpetual license | Pay-as-you-go | Standard day pass – walk-up price at park ticket counter |
| One time/ perpetual license | Pay-as-you-go | Day pass with flexible date (no date defined) |
| One time/ perpetual license | Pay-as-you-go | VIP Pass (fura fila fast-lane service) |
| One time/ perpetual license | Multi-year contract | Karpis Rédi VIP experience |
| Unit Pricing | Pay-as-you-go | Children's pricing (bilheteria/in-person only) |
| Unit Pricing | Pay-as-you-go | Senior pricing |
| Unit Pricing | Pay-as-you-go | Consumer promotional pricing – various seasonal campaigns |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels10 records
Hopi Hari product offering
Product offeringCore offering
Hopi Hari operates a 760,000 m² theme park in Vinhedo, São Paulo, Brazil, selling Passaporte day admissions and Anuali annual passes that grant access to 40+ attractions across five themed zones (Kaminda Mundi, Infantasia, Mistieri, Aribabiba, Wild West). The park upsells with the VIP Pass fast-lane service ("fura fila do bem") and the Karpis Rédi all-inclusive VIP concierge experience for groups of 2-8, complemented by Hopi Niver birthday parties, Corporate Eventos, Edukare school programs, and the Código Azul inclusion program for visitors with permanent disabilities. Revenue is further diversified across on-park dining (Saloon, Euro Restaurandi, Gran Palaz, Hopi Hango, Hopi Vegani, Sorveteria Place de La Glace, Docile), souvenir retail, and a year-round seasonal events calendar (Hopi Night, Hora do Horror, Natal Mágiko, Hopi Pride, Hopi Arraiá, Hopi Folia, Celebration, Spoiler Night).
Product overview
Hopi Hari is a theme park operating as a single unified experience with multiple integrated products and services. The core product is the Passaporte (admission ticket), which provides access to the park and its 40+ attractions across five themed areas. Premium add-on services include VIP Pass (express queue access), Karpis Rédi (full VIP experience with concierge), and Código Azul (accessibility program). Additional revenue streams include birthday party packages (Hopi Niver), food services (Gastronomia), and annual passes (Anuali). The park also operates seasonal sub-brands including Hopi Night (music festivals), Hora do Horror (horror events), Natal Mágiko (Christmas), Hopi Pride (LGBTQ+ festivals), and Hopi Arraiá (June festivals). Educational programs and corporate events round out the service portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Passaporte Hopi Hari (Day Admission Ticket) Core theme park admission granting one-day access to 40+ attractions across five themed zones (Kaminda Mundi, Infantasia, Mistieri, Aribabiba, Wild West), all live shows, and entertainment during operating hours. Available online in advance at a discount, online with a flexible date, or at physical ticket counters at higher walk-up rates. Quantity discounts of 10%+ apply when buying two or more tickets. Children up to 1 meter enter free; seniors 65+ enter free with photo ID.
- Anuali (Annual Pass) Annual subscription pass granting unlimited access to the park throughout the year, excluding exclusive events. Targets repeat visitors and offers higher lifetime value than single-day admissions.
- VIP Pass (Fast-Lane Service) Paid add-on fast-lane service ("fura fila do bem") granting expedited queue access to up to 12 of the park's most popular attractions. Does not include park admission — a separate Passaporte must be purchased. Priced at R$219.90 (reduced from R$239.90). Variants include VIP Pass Uni (single-attraction access) and VIP Pass Tikitos (for children under 1.40m).
- Karpis Rédi (VIP Group Experience) The most exclusive VIP experience at Hopi Hari, sold as a flat-rate package for groups of 2-8 people. Includes park admission for all members, private parking for up to 2 vehicles, dedicated concierge itinerary design, unlimited VIP attraction access, reserved lunch at Euro Restaurandi or Saloon Wild West, unlimited popcorn and soda refills, exclusive merchandise kit, and character meet-and-greet. Targets affluent families, corporate hospitality, and special occasions.
- Hopi Niver (Birthday Party Packages) Birthday celebration packages for families hosting parties within the park, including reserved space, cake, sweets, catering, and access to 40+ attractions. Layered on top of standard park admission.
- Programa Código Azul (Accessibility Program) Inclusion and accessibility service for visitors with permanent physical or intellectual disabilities. Includes free entry, 50% discount for one companion, personalized safety maps indicating suitable attractions, exclusive queue access, and pre-registration with 5-day advance notice plus document verification.
- Eventos Corporativos (Corporate Events) Private event services for businesses, including exclusive park buyouts, team-building activities, and full professional event hosting. Sold directly to companies through a dedicated corporate events sales team via the corporate portal.
- Programa Educativo Edukare (School Educational Program) Educational programming for schools that aligns themed park attractions and seasonal events with curriculum standards, including history-based learning content during Hora do Horror. Includes group pricing and dedicated school portal at hopihari.com.br/escola.
- Gastronomia (Food & Beverage Service) Multiple on-park dining venues including Saloon (Wild West), Euro Restaurandi (Kaminda Mundi), Gran Palaz/Kafé di Palaz (Aribabiba), Hopi Hango, Hopi Vegani (vegan menu, award-winning), Ultrasí, Sorveteria Place de La Glace (Gela Boca), Germânia West Lounge, and Docile shop. Payments accepted via credit/debit cards or the Hopi Plaka internal currency system. Alcohol sales restricted to adults 18+.
- Seasonal Events Programming (Hopi Night, Hora do Horror, Natal Mágiko, Hopi Pride, Hopi Arraiá, Hopi Folia, Celebration, Muzikali, Summer Beats, Spoiler Night) A year-round calendar of ticketed seasonal events and festivals running in parallel to general park admission. Includes Hopi Night (music festivals with annual themes such as Sonora, Cinética, Hollywood, Atlântida), Hora do Horror (Latin America's main horror event, August to November), Natal Mágiko (Christmas celebration), Hopi Pride (Brazil's largest LGBTQIAPN+ festival), Hopi Arraiá (June Festa Junina), Hopi Folia (Carnival with samba school parades), Celebration (park anniversary), Muzikali (Sertaneja music), Summer Beats, Spoiler Night (exclusive evening event), and Páscoa (Easter). Many carry separate or premium-priced tickets and include concert/performance experiences.
Quantifiable outcome
- 4th most visited theme park in Latin America (TEA Theme Index 2023)
- +4 more outcomes
Companies that use Hopi Hari
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
Hopi Hari technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hopi Hari partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wet'n WildcoreHopi Hari and Wet'n Wild, neighboring parks located within walking distance on the Rodovia dos Bandeirantes (km 72), formed a joint ticketing partnership. For R$109.90, visitors receive one day of access at each park. This is a strategic co-marketing and co-distribution partnership that benefits both parks by cross-selling each other's visitor bases. Both parks also jointly suspended operations during the COVID-19 pandemic, demonstrating coordinated crisis management.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Hopi Hari competitors and assessment
Company assessmentDirect peers
- PortAventura World: Spanish multi-park resort including PortAventura Park, Ferrari Land, and Caribe Aquatic Park with themed zones, seasonal events, and adjacent hotel/partner offerings — directly analogous to Hopi Hari's joint ticketing model with Wet'n Wild.
- Beto Carrero World: Largest theme park in Latin America, located in Penha, Santa Catarina, Brazil. Directly comparable as a Brazilian full-scale theme park operator with similar ride mix, themed zones, and seasonal event calendar targeting the same family demographic.
- Tivoli Gardens: Historic Danish amusement park founded in 1843, offering themed zones, seasonal events, dining, and entertainment. Comparable as a heritage-branded, single-location park with strong cultural identity and a calendar of recurring events.
- Europa-Park: German family-owned theme park with multiple themed zones, seasonal events, and a comparable mix of thrill rides and family attractions. Comparable in scale, family ownership structure, and immersive world-building approach.
- Parque Warner Madrid: Spanish theme park with multiple themed zones, character-driven attractions, and seasonal events. Comparable scale and target demographic, with similar IP-licensed attraction mix.
Broad incumbents
- Walt Disney Parks and Resorts: Global theme park benchmark operating Disney World, Disneyland, and international parks. Relevant as the gold-standard incumbent for thematic immersion, premium pricing tiers (e.g., Genie+), and seasonal event programming.
- SeaWorld Entertainment: US-based theme park operator with multiple parks, seasonal events (Halloween Spooktacular, Christmas events), and annual pass programs. Comparable revenue model with admissions, F&B, merchandise, and event-driven demand.
- Six Flags Entertainment: Major North American regional theme park operator with multiple properties and a similar mix of thrill rides and family attractions. Comparable for seasonal pass programs (analogous to Anuali) and group/corporate event offerings.
- Universal Destinations & Experiences: Global operator of Universal Studios theme parks and Halloween Horror Nights events. Comparable for its emphasis on thrill rides, IP-based attractions, and large seasonal horror/music events that mirror Hopi Hari's Hora do Horror and Hopi Night formats.
Regional players
- Movie Park Germany: German theme park focused on movie-themed attractions and seasonal events, smaller scale than Hopi Hari but comparable in thematic-zone structure and family demographic targeting within the European market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights8 records
Customer concentration
Hopi Hari social profiles
Digital presenceHopi Hari compliance and trust
Trust signalCompliance2 records
Hopi Hari financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hopi Hari leadership team
Management profileNumber of profiles
Profiles1 record
Hopi Hari funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hopi Hari M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hopi Hari
What does Hopi Hari do?
Hopi Hari operates a 760,000 m² theme park in Vinhedo, São Paulo, Brazil, selling Passaporte day admissions and Anuali annual passes that grant access to 40+ attractions across five themed zones (Kaminda Mundi, Infantasia, Mistieri, Aribabiba, Wild West). The park upsells with the VIP Pass fast-lane service ("fura fila do bem") and the Karpis Rédi all-inclusive VIP concierge experience for groups of 2-8, complemented by Hopi Niver birthday parties, Corporate Eventos, Edukare school programs, and the Código Azul inclusion program for visitors with permanent disabilities. Revenue is further diversified across on-park dining (Saloon, Euro Restaurandi, Gran Palaz, Hopi Hango, Hopi Vegani, Sorveteria Place de La Glace, Docile), souvenir retail, and a year-round seasonal events calendar (Hopi Night, Hora do Horror, Natal Mágiko, Hopi Pride, Hopi Arraiá, Hopi Folia, Celebration, Spoiler Night).
Is Hopi Hari a public or private company?
Hopi Hari is a private company. It is classified as unknown and is currently operating.
When was Hopi Hari founded?
Hopi Hari was founded in 1999. It employs 1,001 to 5,000 people.
Where is Hopi Hari based?
Hopi Hari is headquartered in Vinhedo, Brazil, in the Latin America region.
How does Hopi Hari make money?
Seven revenue lines are on record. Day Pass (Passaporte) Sales are the primary driver. The others are VIP Pass (Fast-Lane) Add-Ons, karpis Rédi VIP Packages, on-Park Spending (Food, Beverage, and Merchandise), event-Specific Tickets and Add-Ons, corporate and Group Bookings and hopi Niver (Birthday Packages).
Who are Hopi Hari's main competitors?
Direct peers on record are PortAventura World, Beto Carrero World, Tivoli Gardens, Europa-Park and Parque Warner Madrid. Broad incumbents are Walt Disney Parks and Resorts, SeaWorld Entertainment, Six Flags Entertainment and Universal Destinations & Experiences. Movie Park Germany is listed as a regional player.
Does Hopi Hari have an API?
No public API is recorded for Hopi Hari.