What Parque Warner Madrid does

Parque Warner Madrid operates a Warner Bros.-licensed theme park in San Martín de la Vega, Community of Madrid, Spain, founded in 2002 and owned by Parques Reunidos Grupo through its operating entity Madrid Theme Park Management, S.L.U. The core asset comprises five themed areas — Hollywood Boulevard, Cartoon Village, Old West Territory, DC Super Heroes World, and Movie World Studios — anchored by roller coasters (Superman Atracción de Acero, Batman Gotham City Escape, Stunt Fall, Coaster Express), live stunt and drone shows, character meet-and-greets, and an adjacent Parque Warner Beach water park opened in 2021. The technology layer consists of a mobile virtual queue system (Pase Correcaminos in five tiers with 50%–90% wait-time reduction), wristband-based Flash Pass access at the water park, QR-code entry through the Parque Warner app, and an analytics/CRM stack anchored on SalesForce, Google Analytics, Adobe, Hotjar, and Eulerian.

The business model is a transactional, multi-module consumer platform. Base 1-day tickets are dynamically priced from €27.90 (advance online) to €62.90 (full retail) with combined Parque Warner + Warner Beach bundles, evening tickets, and seasonal passes layered on top. Secondary spend modules include priority access products, dining packages (Menú Express, All Inclusive, Autoservicio, Cóctel Aquaman), Fotopass photography, parking, horror experiences (Halloween Scary Nights, Expedientes Warren, IT Experience, La Monja, Crime Alley), and group/corporate event bookings (minimum 20 persons, 10-day advance). The Bono Verano monthly subscription (€29.95) provides the only recurring revenue stream. Distribution is primarily direct-to-consumer via the parquewarner.com storefront and the proprietary mobile app, with secondary channels through group sales, tour operator partner TravelCircus for Park + Hotel packages, and on-site box office. Customer segments span families and individual consumers (primary), schools and educational groups, corporate clients, private celebration organizers, tourists via travel agencies, and seasonal/thematic event goers.

Name

Parque Warner Madrid

Legal name

Madrid Theme Park Management, S.L.U.

Website

https://parquewarner.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Parque Warner Madrid is a Warner Bros.-licensed theme park in Madrid, Spain, operated by Parques Reunidos subsidiary Madrid Theme Park Management, serving families, tourists, schools, and corporate clients with roller coasters, DC Super Heroes attractions, live shows, and an adjacent water park.

Ownership category

akta.pro rank

Product category

Theme Park Operations

NAICS

Amusement and Theme Parks (713110), Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131), Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Amusement Parks & Theme Parks (THAAAAAA)

akta.pro secondary industry

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

Keywords

• Theme park admissions
• Roller coaster attractions
• Live entertainment shows
• Water park experiences
• Themed event celebrations

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Theme Park Admission: Day-park entry tickets sold at variable dynamic pricing with advance purchase discounts (from €27.90 online) and full retail pricing (€62.90 general adult). Revenue is one-time per visit, with peak pricing on high-demand days. Combined park+beach and park+hotel packages are also sold.
2. Priority Access & Virtual Queue Products (Pase Correcaminos / Flash Pass): Tiered queue-jump and unlimited-ride products sold as add-ons to base tickets: Correcaminos Basic, Silver, Gold, Platinum (with varying attraction access and wait-time reduction percentages), and Flash Pass for water attractions. One-time-use or daily-use passes.
3. Dining & Catering Packages: On-site food and beverage packages including Menú Express, Menú All Inclusive (hourly meals with wristband), Menú Autoservicio, Menú Cocktail Aquaman, and group catering for school trips, corporate events, comunions, and birthday parties.
4. Season Passes & Annual Memberships: Summer Bono pass (€29.95/month) offering unlimited summer access across Warner parks. Annual passes and Fotopass annual photography packages provide recurring or longer-duration revenue.
5. On-Site Extras (Parking, Merchandising, Photography): Additional park revenue from parking (standard, covered, caravan), Fotopass daily and annual photography products, merchandise shops, and special experiences such as Expedientes Warren (horror walkthrough), IT Experience, Crime Alley, La Monja, VIP Packages, and Looney Tunes Magic Party.
6. Group & Corporate Events: Group bookings (20+ persons), school trips, corporate events, birthday parties (minimum 10 children), and communion celebrations generate revenue through bundled ticket and catering packages.
7. Ticketed After-Hours Events: Halloween Scary Nights (separate entry from 22:00–03:00 or 24:00–05:00 on select October dates), Warner Summer Nights (evening entry from 20:00), and themed night events with premium pricing.
8. Park + Hotel Packages: Combined ticket and accommodation packages sold via TravelCircus partner platform, starting from €69 per person, generating commission or package revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Parque Warner Madrid operates a Warner Bros.-licensed amusement park in San Martín de la Vega (Madrid) featuring five themed areas (Hollywood Boulevard, Cartoon Village, Old West Territory, DC Super Heroes World, Movie World Studios) with roller coasters, live stunt and drone shows, character meet-and-greets, and an adjacent water park (Parque Warner Beach). The park sells day admissions, subscription season passes, virtual-queue priority products, dining packages, photography packages, and themed horror experiences, supplemented by corporate, school, and private-event packages.

Product overview

Parque Warner Madrid is a Warner Bros.-themed amusement park operated by Madrid Theme Park Management under the Parques Reunidos group. The offering is a platform-plus-modules architecture: the core park entry ticket grants access to five themed areas (Hollywood Boulevard, Cartoon Village, Old West Territory, DC Super Heroes World, Movie World Studios), a full attraction roster (roller coasters including Batman Gotham City Escape and Superman Atracción de Acero, family rides, and water-adjacent attractions), live shows, character meet-and-greets, and dining/shopping. Adjacent Parque Warner Beach is a separately ticketed water park. The portfolio extends to add-on modules: virtual queue systems (Pase Correcaminos in five tiers, Flash Pass for water park), dining packages (Menú Express, All Inclusive, Autoservicio, Cóctel Aquaman), photography (Fotopass Annual/Daily/Family), horror experiences (Expedientes Warren, IT Experience, Crime Alley, La Monja, Halloween Scary Nights), celebrations (birthday, communion, corporate), VIP packages, parking reservations, season passes (Bono Parques/Bono Verano), and a proprietary mobile app enabling QR-based entry, wait times, and virtual queue management. Parque Warner and Parque Warner Beach are also sold as combined ticket bundles.

Differentiator

Problem solved

Functional benefit

Brands

• Parque Warner Beach: Adjacent water park featuring aquatic attractions, water slides, and pool experiences themed around DC Super Heroes characters including Superman, Wonder Woman, Batman, Harley Quinn, Aquaman, and The Joker.
• Pase Correcaminos

Products and services

• Parque Warner Madrid Day Admission Warner Bros.-themed amusement park located in San Martín de la Vega, Madrid, featuring five themed areas (Hollywood Boulevard, Cartoon Village, Old West Territory, DC Super Heroes World, Movie World Studios), roller coasters including Batman Gotham City Escape and Superman Atracción de Acero, live shows, and character meet-and-greets. Sold as General, Junior, Reduced, Group, and Evening ticket variants at dynamic pricing.
• Parque Warner Beach Adjacent water park featuring aquatic attractions and pools themed around DC Super Heroes characters, including Superman: El vuelo, Wonder Woman: Salto al paraíso, Batman: La sombra del murciélago, Harley Quinn: La Huída, The Joker: El tubo de la risa, Aquaman, and Black Manta. Sold standalone from €41.90/day or combined with Parque Warner Madrid.
• Pase Correcaminos (Virtual Queue Pass) Mobile-based virtual-queue system allowing visitors to reserve time slots for attractions, reducing conventional wait times by 50% (Silver/Basic tiers) or 90% (Gold/Platinum tiers). Sold as a daily add-on in Basic, Silver, Gold, and Platinum tiers. Requires the Parque Warner app and a QR-code-compatible smartphone.
• Flash Pass (Parque Warner Beach)
• VIP Package
• Bono Parques (Season Pass) / Bono Verano
• Halloween Scary Nights
• Combo Terror Experience
• Expedientes Warren (Terror Passage)
• IT Experience
• Crime Alley: Night of Chaos
• La Monja (Horror Experience)
• DC Super-Villains Stunt Show Live-action stunt show featuring DC Universe villains with action sequences and pyrotechnic effects. Included with park admission; premieres July 1, 2026.
• Justice League: Rise of the Penguin (Drone Show) Drone-based light show depicting Justice League characters. Returns summer 2026 to close each day; included with park admission.
• Fotopass (Annual, Daily, Family)
• Menú Express
• Menú All Inclusive
• Menú Autoservicio
• Menú Cóctel Aquaman
• Cumpleaños (Birthday Celebrations)
• Comuniones (First Communion Celebrations)
• Eventos Corporativos (Corporate Events)
• Grupos y Colegios (Groups and Schools)
• Park + Hotel Package
• Entrada Noche (Summer Nights Evening Ticket)
• Looney Tunes Magic Party
• Parking (Normal, Covered, Caravan)
• App Parque Warner Madrid

Quantifiable outcome

• Priority queue products (Correcaminos) reduce wait times by 50% (Silver/Basic) to 90% (Gold/Platinum)
• +3 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• RepsolminorOthersParque Warner and Repsol have partnered to promote family leisure experiences through multiple energy solutions. This is a sponsorship/co-marketing collaboration.
• KIAminorOthersListed as a collaborator/sponsor of Parque Warner Madrid. Nature of partnership appears to be sponsorship or co-marketing.
• FrigominorOthersListed as a collaborator/sponsor. Frigo is a food/ice cream brand associated with the park's food and beverage offerings.
• McCainminorOthersListed as a collaborator/sponsor. McCain is a frozen food brand potentially supplying menu items at the park's dining establishments.
• Coca-ColaminorOthersListed as a collaborator/sponsor. Coca-Cola supplies beverages throughout the park, including Coca-Cola Freestyle machines and standard soft drink offerings.
• MahouminorOthersListed as a collaborator/sponsor. Mahou is a Spanish beer brand potentially serving alcoholic beverages at park restaurants and dining locations.
• Ayuntamiento de San Martín de la VegaminorOthersThe municipal government of San Martín de la Vega is listed as a collaborator. The park is physically located in this municipality, and the relationship involves local government support and community engagement.
• TravelCircuscoreChannel Partner/ Reseller/ DistributorTravelCircus serves as the official tour operator partner for Parque Warner Madrid, distributing Park + Hotel packages starting from €69 per person. The platform enables international and domestic tourists to book combined accommodation and park entry.
• Fundación EcomarminorOthersParque Warner Madrid partners with the Ecomar Foundation through its reusable cup initiative. A €1 deposit on reusable cups can be donated to Ecomar for coastal cleaning projects, demonstrating the park's environmental commitment.
• Parques ReunidoscoreStrategic or Co-development PartnerParques Reunidos Servicios Centrales, S.A. (parent company) and Madrid Theme Park Management, S.L.U. (operating entity) form the corporate backbone of Parque Warner Madrid. Parques Reunidos is one of the world's largest leisure park operators with a portfolio including Zoo Aquarium de Madrid, Faunia, Atlantis, Parque de Atracciones, and international parks across Europe, Australia, and the USA. Parques Reunidos provides corporate services, technology infrastructure, distribution, and capital for new attractions and shows.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Efteling: Major Dutch theme park with its own fairy-tale IP and branded hotels. Comparable as a European family destination with strong repeat-visit loyalty, season passes, and on-site accommodation packages mirroring Parque Warner + Warner Beach and TravelCircus packages.
• Disneyland Paris: Europe's largest branded theme park resort. Comparable as a major European destination theme park leveraging globally recognized IP (Disney/Pixar/Marvel) with multi-day admission, priority access products, and seasonal events analogous to Parque Warner Madrid's Halloween/Christmas programming.
• Six Flags Entertainment: Major US/Canadian theme park operator with licensed IP zones (DC, Looney Tunes at certain parks) and seasonal passes. Comparable in leveraging Warner/DC licensing on roller coasters and in season-pass economics, though operating in a different geography.
• Europa-Park: Germany's largest theme park and a leading European family destination. Comparable as a major European theme park operator with hotels, seasonal events, and a broad attraction mix that competes for the same inbound tourist segment as Parque Warner.
• Parque de Atracciones de Madrid: Historic Madrid city amusement park also operated by Parques Reunidos. Serves a similar local Madrid audience but with a more traditional, non-branded offering; demonstrates the parent's broader Madrid-region portfolio strategy and is a substitute for casual family outings.
• Universal Studios Hollywood / Universal Parks: Global IP-driven theme park operator leveraging Universal, Warner-adjacent, and other studio franchises. Comparable in business model: licensing IP to build themed zones, monetizing through gate admission, priority passes, and seasonal events.

Direct peers

• PortAventura World: Spain's largest theme park resort, located on the Mediterranean coast. Directly competes with Parque Warner Madrid for Spanish domestic and inbound tourists, with Ferrari Land and branded/licensed zones offering similar IP-driven family entertainment at scale.
• Movie Park Germany: German theme park historically themed around Warner Bros. and other studio IP. Highly comparable in model (studio-licensed themes, roller coasters, family rides) and offers a useful European comparator for Warner-licensed park economics.

Regional players

• Tivoli Gardens: Historic Copenhagen amusement park operating gate admission, seasonal events (Halloween, Christmas), priority products, and dining packages. Comparable in monetisation mix and European family tourist positioning, though primarily Northern European catchment.
• LEGOLAND Billund Resort: Branded European theme park resort anchored on a global IP (LEGO) with on-site hotel, season passes, and dynamic ticket pricing. Comparable in IP-driven family positioning, ancillary monetization (photo pass, dining plans), and bundled accommodation packages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ParqueWarner
• Facebookfacebook.com/parquewarnermadrid

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parque Warner Madrid