What Launch Behavioural Health does

Launch Behavioural Health is a Toronto-based private psychology and behavioral health provider operating as a specialized clinical division of Dalton Associates, the 200-plus-professional Ontario mental health practice founded in 1996. Founded in 2012 within Dalton's Autism and Behavioural Services division and rebranded as a direct-service clinic in 2019, Launch delivers evidence-based interventions — Applied Behaviour Analysis (ABA), Cognitive Behaviour Therapy (CBT), and Acceptance and Commitment Therapy (ACT) — to children, youth, and adults with autism spectrum disorder, ADHD, and other neurodevelopmental conditions. Core service lines include ABA therapy, comprehensive psychological and psychoeducational assessments, mental health and ADHD services, an executive functioning program, Indigenous community-based services, and a catalog of evidence-based group programs (PEERS across age bands, Children's Friendship Training, Facing Your Fears, Unstuck and On Target!, Be BOLD!/DNA-V, Soles of the Feet) plus summer camps. The practice is staffed by Board Certified Behaviour Analysts, Registered Psychologists, Registered Psychotherapists, and Instructor Therapists under BCBA supervision, and operates from two Toronto sites (250 and 276 Carlaw Ave.) plus assessment locations in Guelph and Owen Sound, with virtual delivery and in-community Indigenous services extending reach across Ontario.

The business model is predominantly fee-for-service professional services with a recurring subscription tier on the ABA side. Clinical services are billed hourly at $175-$250; psychological assessments are priced at $3,500-$4,000 for comprehensive packages; intensive ABA programs are billed monthly at tiered rates from $3,500 (8 hours/week) to $8,000 (20 hours/week); supervised psychological ABA is $140/hour; and individual group programs range from $500 (Conversation Club, 5 weeks) to $2,000 (PEERS for Preschoolers, 14 sessions). Funding comes from a mix of direct private pay, Ontario Autism Program (OAP) government funding for eligible children from birth to 18, and extended health benefits; psychological services are explicitly not covered by OHIP. The company is BHCOE-accredited, an approved OAP provider, and markets a no-waitlist position for ABA services as a differentiator.

The underlying technology stack is conventional for the sector rather than proprietary: clinical operations run on Central Reach / Precision X for ABA data collection, VBMAPP for assessment tracking, multiple validated psychometric platforms (Pearson Q-interactive and Q Global, PAR iConnect, MHS, Western Psychological Services, Riverside Insights, TeleSage), Microsoft Teams for virtual service delivery, and RapidReport for generative AI-assisted report drafting. Distribution relies on physician referrals, healthcare provider networks, self-referrals through the website, email newsletter capture via Mailchimp, and active social media presence on Facebook, Twitter/X, LinkedIn, and Instagram, supplemented by webinars and a public resource library targeting families and educators.

Name

Launch Behavioural Health

Legal name

Launch Behavioural Health

Website

https://launchbehaviouralhealth.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Launch Behavioural Health is a Toronto-based behavioral health clinic, part of Dalton Associates, delivering evidence-based ABA, psychological assessments, and mental health services to children, youth, and adults with autism, ADHD, and other neurodevelopmental disorders across Ontario.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Individual and Family Services (6241), Services for the Elderly and Persons with Disabilities (624120), Child and Youth Services (62411)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

akta.pro secondary industries

Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ), Behavioral Therapy (ABA/ESDM/Positive Behavior Support) (EDACAFAE), ABA Therapy Providers (Home-Based) (EDAKAHAB), Autism Executive Functioning & Academic Skills Intervention (EDAKAKAI), Autism Parent/Caregiver Education & Training (School-Linked) (EDAKAKAJ)

Keywords

• Applied behaviour analysis
• Psychological assessment services
• Neurodevelopmental therapy
• Mental health counseling
• Autism behavioral services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fee-for-Service Clinical Services: Direct payment for psychological assessments, mental health services, ADHD services, and executive functioning programs at hourly rates ranging from $175-$250/hour
2. Comprehensive Psychological Assessments: Full psychological assessments including developmental, psychoeducational, autism and ADHD specific testing priced at $3500-$4000, with reduced fees for abbreviated assessments
3. ABA Program Services: Intensive ABA services billed monthly at tiered rates: 8 hours/week at $3,500/month, 12 hours at $5,000/month, 16 hours at $6,500/month, 20 hours at $8,000/month
4. Ontario Autism Program (OAP) Funding: Government-funded services for individuals aged birth to 18 with ASD diagnosis, providing yearly funding allocations for eligible services and supports
5. Extended Health Care Benefits: Services may be covered through patients' extended health care insurance benefits

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Launch Behavioural Health delivers evidence-based behavioural health services for children, youth, and adults with autism spectrum disorder, ADHD, and other neurodevelopmental disorders. Core offerings include Applied Behaviour Analysis (ABA) programs, comprehensive psychological assessments, mental health services, ADHD services, and an executive functioning program, supplemented by a catalogue of evidence-based group programs and summer camps. Services are delivered through in-person clinics in Toronto, virtual sessions, and in-community visits including outreach to Indigenous communities across Ontario.

Product overview

Launch Behavioural Health offers a comprehensive suite of behavioral health services organized around core programs including Applied Behaviour Analysis (ABA) Services, Psychological Assessments, Mental Health Services, ADHD Services, Executive Functioning Program, Indigenous Services, and Social Skills and Mental Health Groups. The service portfolio includes specialized group programs such as PEERS (for preschoolers, teens, and young adults), Children's Friendship Training (CFT), Facing Your Fears, Soles of the Feet mindfulness, Unstuck and On Target! executive functioning groups, Be BOLD! resilience programs, and caregiver-focused groups. The organization also offers summer camps for neurodiverse children and teens. All services are evidence-based and focus on children, youth, and adults with neurodevelopmental diagnoses including autism spectrum disorder, ADHD, and other developmental needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Applied Behaviour Analysis (ABA) Services

Quantifiable outcome

• Research shows starting ABA around ages 2-3 and continuing for at least one year leads to meaningful developmental gains and smooth transition into school

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Two partnerships are on record, tiered core.

• Dalton AssociatescoreStrategic or Co-development PartnerLaunch Behavioural Health is a specialized clinical service team within Dalton Associates, one of the largest mental health and wellness practices in Ontario. Founded in 1996, Dalton Associates provides supervised psychological services and mental health services throughout Ontario with more than 200 Mental Health Professionals.
• Indigenous Communities Throughout OntariocoreStrategic or Co-development PartnerLaunch provides specialized behavioral, psychological, and speech-language services for children and youth in Indigenous communities through regular in-community visits, virtual support, and collaboration with families, educators, and community service providers.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CBT Associates: Toronto psychology practice offering CBT, ACT, and related evidence-based therapies for children, youth, and adults. Comparable private-pay model, similar Ontario geography, and overlapping therapeutic approaches (CBT, ACT) for anxiety, ADHD, and neurodevelopmental concerns.
• Kinark Child and Family Services: Ontario-based provider of mental health, autism, and youth justice services for children and youth. Overlapping evidence-based therapy delivery, family-centred care model, and similar geography make it one of the closest in-province comparables.
• Kerry's Place Autism Services: Ontario-based autism services organization serving children, youth, and adults with ASD across the lifespan. Directly comparable service portfolio (ABA, behavioural support, social skills, residential) and same Ontario Autism Program provider ecosystem; Launch's Executive Director previously served on Kerry's Place Board.

Broad incumbents

• Centria Healthcare: One of the largest North American providers of ABA and home-based behavioural services for children with autism. Far larger scale and geographic footprint than Launch, with overlapping ABA service delivery, clinical staffing model, and payer mix (including government-funded programs).
• Hopebridge Autism Therapy Centers: US-based scaled ABA and pediatric therapy provider operating hundreds of centers. Comparable ABA, speech, and occupational therapy services for children with autism and neurodevelopmental disorders, but with substantially larger scale and US-only operations.
• Cortica: US-based integrated pediatric neurodevelopment provider combining ABA, speech, occupational therapy, and medical care for autism and related conditions. Overlapping multidisciplinary model and paediatric neurodevelopment focus, but operates at much larger scale across multiple US states.

Regional players

• MindBeacon (TELUS Health): Canadian virtual mental health platform offering CBT and related therapies, now part of TELUS Health. Adjacent rather than directly competing but operating in overlapping Ontario mental health ecosystem; illustrates a different scale (digital-first) approach to similar therapy demand.
• Holland Bloorview Kids Rehabilitation Hospital: Toronto-based paediatric rehabilitation hospital providing autism, developmental, and mental health services for children with disabilities. Overlapping patient population (neurodevelopmental disorders) and Ontario geography, but operates as a hospital rather than a private clinic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/launchbehaviour
• Facebookfacebook.com/launchbehaviouralhealth
• LinkedInlinkedin.com/company/launch-behavioural-health
• Instagraminstagram.com/launchbehaviouralhealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Launch Behavioural Health