CBT Associates

What CBT Associates does

CBT Associates is a private group psychology practice headquartered in Toronto, Ontario, operating under the legal entity CBT Management L.P. The firm provides evidence-based Cognitive Behavioral Therapy and related modalities (DBT, ACT, MBCT) to adults, children, adolescents, couples, and families across two physical clinic locations in the Greater Toronto Area (downtown Toronto at 150 York Street and North York at 4950 Yonge Street), supplemented by secure video and phone therapy delivered throughout Ontario. The practice is staffed by 50+ registered psychologists, psychological associates, registered psychotherapists, and registered social workers, with services governed by the College of Psychologists of Ontario, College of Registered Psychotherapists of Ontario, and the Ontario College of Social Workers and Social Service Workers.

The core technology is the clinical CBT methodology itself, augmented by the MindBeacon Therapist Guided Program (iCBT), a proprietary digital therapy platform developed within the clinics that provides educational modules, homework assignments, and outcome measurement tools accessible to clients via the web. The MindBeacon platform integrates with in-person care by allowing therapists to review client progress prior to sessions, and is offered both as a standalone consumer product and as an enhancement to traditional therapy. Scheduling is handled through the Jane App online booking system, and group therapy cohorts are delivered via Microsoft Teams. The firm also operates a CPA-accredited Clinical Psychology Residency Program, currently suspended for 2023-2024 due to internal reorganization.

CBT Associates operates a fee-for-service revenue model. Individual therapy sessions are priced between $150 and $265 depending on clinician credentialing, with fees set per Ontario Psychological Association guidelines and not covered by OHIP; clients pay out-of-pocket or via extended health insurance. Additional revenue streams include third-party referrer services billed to insurance companies, WSIB, First Nations and Inuit Health Branch, Canadian Forces, and rehabilitation companies; corporate wellness seminars delivered to employer organizations; group therapy cohorts (DBT Skills at $1,500 total for 15 weekly sessions, Couples Group at $1,200 total for 12 weekly sessions); and subscription-style recurring revenue from the MindBeacon digital platform. Customer segments span individual consumers (adults, children/adolescents, couples, families) and enterprise/institutional buyers (third-party payers, employers), with a horizontal segmentation approach across persona types.

Name

CBT Associates

Legal name

CBT Management L.P.

Website

https://cbtassociates.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

CBT Associates is a Toronto-based private group psychology practice employing 50+ registered clinicians who deliver evidence-based Cognitive Behavioral Therapy to adults, children, adolescents, couples, and families across two GTA clinics and province-wide virtual sessions, with fee-for-service billing supplemented by corporate wellness and MindBeacon digital iCBT.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Cognitive behavioral therapy
• Psychological assessment services
• Telepsychology sessions
• Couples and family therapy
• Corporate mental wellness

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Individual and Group Psychotherapy Services: Direct client fees for psychological therapy services including individual, couples, family, and group therapy sessions. OHIP does not cover these services; clients pay out-of-pocket or through extended health insurance.
2. Third-Party Referrer Services: Assessment and treatment services billed to third-party payers including insurance companies, Workplace Safety and Insurance Board (WSIB), First Nations and Inuit Health Branch, Canadian Forces, and rehabilitation companies.
3. Corporate Wellness Programs: Virtual workshops and seminars for employers on mental health topics, stress management, and workplace wellness delivered to employee groups.
4. Digital Therapy Platform (MindBeacon): Standalone digital iCBT therapy program with therapist guidance, offered as an alternative to or enhancement of in-person therapy.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

CBT Associates is a Toronto-based psychology practice delivering evidence-based cognitive behavioural therapy (CBT) to adults, adolescents, children, couples and families. Services are offered in-person at multiple GTA clinic locations and virtually via secure online video, and the practice also conducts psychological assessments and provides group therapy programs alongside corporate wellness offerings.

Product overview

CBT Associates is a psychology clinic network providing evidence-based psychological services across the Greater Toronto Area. The organization operates two main service delivery channels: in-person therapy at clinic locations in Toronto, Aurora, and North York, and virtual therapy throughout Ontario. The core offering centers on Cognitive Behavioural Therapy (CBT) for adults, children, adolescents, and couples, supplemented by specialty services including DBT skills groups, couples group therapy, and career counselling. Digital service delivery is enabled through the MindBeacon Therapist Guided Program (iCBT), a proprietary digital therapy platform providing internet-based CBT with therapist support. Third-party referral services include disability management and independent psychological assessments. The organization also operates a CPA-accredited Clinical Psychology Residency Program and provides corporate wellness seminars for employers.

Differentiator

Problem solved

Functional benefit

Brands

• MindBeacon: Digital therapy platform providing therapist-guided internet-based Cognitive Behavioural Therapy (iCBT) with one-on-one therapist support. Available as a fully digital experience for individuals experiencing depression, anxiety, stress, or negative thoughts and feelings.
• BEACON Digital Therapy

Products and services

• Adult Individual CBT Therapy One-on-one cognitive behavioural therapy sessions delivered by registered psychologists, psychological associates, and supervised therapists for adults experiencing anxiety, depression, OCD, PTSD, insomnia and related conditions.
• Child and Adolescent Therapy CBT-based therapy for children, teens, and young adults up to age 25, addressing youth-specific issues such as school refusal, anxiety, behavioural challenges, ADHD and social difficulties.
• Couples Therapy CBT-informed couples counselling provided by clinicians who have completed the practice's intensive couples training program, targeting relationship conflict, communication problems, and intimacy concerns.
• Family Therapy Structured family therapy sessions addressing parenting challenges, family conflict, blended-family dynamics, and behavioural issues affecting the family unit.
• Group Therapy Programs Time-limited group CBT programs, including the Mood & Anxiety Group Series and the OCD Group, where multiple clients attend facilitated sessions to learn and practise CBT skills together.
• Psychological and Psychoeducational Assessments Formal psychological, psychoeducational, ADHD, autism spectrum, and diagnostic assessments administered by doctoral-level psychologists for children, adolescents and adults, with reports suitable for school accommodations, workplace supports, and treatment planning.
• Virtual CBT (Online Therapy) Real-time CBT sessions delivered remotely via secure video link so clients can attend therapy from any location in Ontario without travelling to a physical clinic.
• MindBeacon Internet-Delivered CBT Therapist-guided online CBT program from MindBeacon provided as a complementary, structured alternative to in-person sessions, supported by CBT Associates clinicians.
• Corporate Wellness and EAP Programs Customized mental-health support packages for employers, including on-site workshops, manager training, lunch-and-learn seminars, and access to CBT therapy for employees through corporate arrangements.

Quantifiable outcome

• CBT typically involves 8-20 sessions for most problems
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MindBeaconcoreStrategic or Co-development PartnerCBT Associates is part of the MindBEACON Group of companies. MindBeacon is a digital therapy platform developed within the clinics using CBT Associates' clinical expertise. The platform provides therapist-guided iCBT programs and enhances in-clinic care with educational modules and outcome tracking.
• Hospitals and UniversitiescoreStrategic or Co-development PartnerCBT Associates partners with leading hospitals and university programs to advance mental health care in Canada. Many associates are affiliated with teaching hospitals and universities.
• Canadian Council of Professional Psychology ProgramsminorOthersMembership in professional organization supporting clinical psychology education and training programs.
• College of Psychologists of OntariocoreOthersRegulatory college governing psychologists in Ontario, setting standards for professional practice and ensuring public protection.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Headspace Health: Combined entity of Headspace and Ginger, offering consumer wellness content plus therapist-led virtual care. Broad incumbent in digital mental health with overlapping iCBT and therapy offerings.
• GreenShield: Canadian health benefits insurer and provider offering mental health coverage and digitally-enabled therapy services. Payer/provider hybrid that competes with CBT Associates on third-party referral and insurance-billed therapy.
• Maple (Shopify): Canadian virtual care platform offering on-demand access to physicians, nurse practitioners, and mental health specialists. Overlaps with CBT Associates' virtual therapy delivery within the broader Canadian telehealth market.
• TELUS Health (incl. LifeWorks): Canadian telehealth and employee benefits giant offering virtual mental health, EAP services, and digital therapy. Broad incumbent with overlapping corporate wellness and direct-to-consumer therapy channels across Canada.

Emerging players

• Spring Health: Employer-paid mental health benefit provider combining digital tools, coaching, and therapy. Adjacent to CBT Associates' enterprise wellness channel, providing scaled competition for corporate mental health contracts.
• 7 Cups: Online emotional support platform pairing users with trained listeners and licensed therapists via chat and video. Adjacent competitor in the self-directed digital mental health space relevant to MindBeacon's iCBT positioning.
• Lyra Health: Mental health benefits platform providing employer-sponsored access to a network of therapists and coaches. Overlaps with CBT Associates' corporate wellness seminars/third-party referral channel but at a much larger scale and benefits-mediated model.

Direct peers

• BetterHelp: Direct-to-consumer online therapy platform offering messaging, chat, phone, and video sessions with licensed therapists across North America. Direct competitor to CBT Associates' MindBeacon iCBT and virtual therapy offerings for Ontario consumers seeking flexible, affordable care.
• Talkspace: Public telehealth platform connecting users with licensed therapists via text, audio, and video. Competitor in the online CBT/digital therapy category, especially for asynchronous digital mental health programs that overlap with MindBeacon iCBT.

Regional players

• Modern Therapy: Toronto-based online therapy marketplace connecting Canadians with licensed therapists. Closest direct regional peer operating in the same Canadian consumer mental health space with overlapping clinician pool.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cbtassociates
• Facebookfacebook.com/CBTAssociates
• LinkedInlinkedin.com/company/cbt-associates

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBT Associates