GameOn Marketing

What GameOn Marketing does

GameOn Marketing is a specialist B2B marketing and public relations agency focused exclusively on the iGaming industry. Founded in 2004 by Sarah and Andy Blackburn in the Isle of Man / UK, the firm has operated for over 20 years as a vertical specialist serving operators, game studios, and B2B suppliers across global regulated and emerging markets, with a roster of 100+ clients that includes Entain, Microgaming, BGaming, Spribe, and 1x2Network. The agency offers an integrated suite of eight service lines: PR & Communications, Fractional CMO, Social Media Management, Creative & Web Design, Affiliate Marketing & PR, Award Submissions, Events Management, and GO Intel (its AI-assisted strategic insights and market intelligence arm, supplemented by the FocusOn newsletter and SpotlightOn case-study blog).

The underlying technology stack centers on GO Intel, which combines AI-powered tooling with human domain expertise to produce bi-monthly market reports, bespoke research, and event-led briefings. GameOn monetizes through professional services engagements and retainers; pricing is not publicly disclosed and is tailored per client. The go-to-market motion is event-driven, anchored on tier-one iGaming conferences (ICE, SBC, NEXT NYC) combined with thought leadership content, proprietary research publications, and PR-driven visibility to acquire and retain clients.

GameOn Marketing Limited is a privately held, founder-controlled UK Limited company, bootstrapped over its 20+ year history with no disclosed external institutional funding. The team comprises approximately 20 specialists, including a Finance Director, Head of Account Management, Head of Marketing Division, two Fractional CMOs, and dedicated leads across PR, social, creative, events, and content. In 2024 the firm launched a dedicated Marketing Services Division, signaling an expansion from a PR-led agency into a broader strategic marketing partner for the iGaming sector.

Name

GameOn Marketing

Legal name

GameOn Marketing Limited

Website

https://gameon.im

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

GameOn Marketing is a specialist B2B marketing and PR agency exclusively serving the global iGaming industry. Founded in 2004, it offers PR, fractional CMO, social media, creative, affiliate, awards, events, and AI-assisted market intelligence (GO Intel) to operators, studios, and B2B suppliers.

Ownership category

akta.pro rank

Product category

iGaming Marketing & PR Services

NAICS

Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Live Operations & Game Management (Events, Economy Tuning, Content Drops) (MPAFAKAC)

Keywords

• IGaming PR services
• Marketing agency services
• Brand communications
• Event management marketing
• Market intelligence research

Headquarters

HQ city

Isle

HQ country

Jamaica

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Agency Services: Full-service strategic communications and marketing agency serving the iGaming industry. Services include PR & Communications, CMO Fractional Service, Social Media Management, Creative & Web Design, Affiliate Marketing & PR, Award Submissions, and Events Management. Revenue generated through client service engagements and retainers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

GameOn Marketing is a specialist iGaming marketing and PR agency offering integrated services including strategic PR and communications, fractional CMO leadership, social media management, creative and web design, affiliate marketing and PR, award submissions, events management, and GO Intel, an AI-powered market intelligence and research arm. The agency serves iGaming operators, game studios, and B2B suppliers globally with tailored campaigns, thought leadership, and commercially driven marketing programs.

Product overview

GameOn Marketing is a specialist iGaming Marketing & PR Agency offering a comprehensive suite of integrated marketing services. The portfolio centers on eight core offerings: PR & Communications (strategic media placements and thought leadership), CMO Fractional Service (part-time senior marketing leadership), Social Media Management (channel management and community building), Creative & Web Design (brand identity and website development), Affiliate Marketing & PR (partner management and traffic optimization), Award Submissions (award entry writing for EGR, SBC, SiGMA), Events Management (bespoke events including VIP experiences and industry event presence), and GO Intel (AI-powered strategic market intelligence and research). These services work together as an integrated marketing ecosystem designed to amplify iGaming brands, elevate their stories, and drive commercial growth across global gaming markets.

Differentiator

Problem solved

Functional benefit

Brands

• GO Intel: GameOn's strategic insights and market intelligence arm, combining AI-powered tools with deep industry expertise to deliver market analysis, trend forecasting, and actionable intelligence for iGaming businesses.
• FocusOn

Products and services

• PR & Communications

Quantifiable outcome

• Gaming Corps achieved 235% increase in Share of Voice, 9%+ B2B engagement rates, and 700% boost in affiliate site presence
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Better Collective: Global sports betting and iGaming affiliate marketing group. Comparable audience (iGaming operator marketing budgets) but different business model — affiliate network vs. agency services — making it an adjacent peer rather than a direct competitor.
• AffiliateINSIDER: iGaming affiliate marketing consultancy, events (AffPapa, AIBC), and media. Adjacent peer in the iGaming marketing ecosystem — overlaps with GameOn's affiliate PR service and shares event-driven GTM motion at conferences like SiGMA.
• Gambling.com Group: Listed iGaming affiliate and media company operating branded comparison sites. Overlaps with GameOn's affiliate PR and content offering, and competes for the same operator marketing dollars, but at much larger scale and via owned media rather than agency services.
• Catena Media: Listed iGaming-focused affiliate marketing and lead generation company. Adjacent rather than directly competing: both monetize iGaming operator demand, but Catena operates an affiliate-network model while GameOn provides PR and marketing services.
• XtremePush: CRM, marketing automation, and gamification platform purpose-built for iGaming operators. Indirect peer: both serve iGaming operator marketing teams, but XtremePush sells technology tooling whereas GameOn delivers agency services and strategy.
• Clarion Gaming (SBC Events): Organizer of major iGaming industry events including ICE, SBC Summit, and EiG. Ecosystem counterpart to GameOn's events management line — GameOn executes client presence at these events, while Clarion owns and operates them.

Direct peers

• Square in the Air: UK-based specialist iGaming and gambling PR, content, and events agency. The most direct competitor to GameOn, serving many of the same operator and studio clients with comparable PR, content, and event-led services.
• Pulse Agency: iGaming marketing and communications agency offering PR, content, and creative services to operators and suppliers. Directly comparable in client base (iGaming brands), service mix (PR + creative), and B2B agency model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gameon.igaming.agency
• LinkedInlinkedin.com/company/gameon-marketing
• Instagraminstagram.com/gameon.marketing/?hl=en
• Xx.com/GameOnMarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GameOn Marketing