Xtremepush
Xtremepush is an AI-native customer engagement platform combining a real-time CDP, InfinityAI predictive engine, XpertOS agentic operating system, and XP Gamify/XP Loyalty engines to serve primarily iGaming operators (sportsbook, casino, lottery) with expanding presence in finance, eCommerce, and publishing, evidenced by 20+ named Tier-1 enterprise customers including BetMGM, Caesars, Entain, and Kindred.
- Company typePrivate
- Founded2014
- HeadquartersDublin, Ireland
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Xtremepush does
Xtremepush is an AI-native customer engagement, personalization, and data platform that combines a real-time Customer Data Platform (CDP), the InfinityAI predictive engine, the XpertOS agentic CRM operating system, XP Gamify, and XP Loyalty into a single unified offering. Headquartered in Dublin, Ireland and founded in 2014, the company primarily serves operators in regulated iGaming verticals (sportsbook, casino, lottery) — evidenced by 20+ named Tier-1 customers including BetMGM, Caesars, Entain, Betsson, Kindred, William Hill, Fanatics, Hollywoodbets, Rush Street Interactive, BCLC, OLG, OPAP, and Codere — with expanding presence in sports media (Oddschecker, LiveScore), publishing (RTÉ), and travel/retail (daa / Dublin Airport Authority).
The platform's architecture deliberately separates a Governed Data Layer (consent management, suppression, regulatory logic) from a Decisioning Layer (AI agents) and an Activation Layer (channels and send infrastructure), supporting private cloud and on-premises deployment and holding ISO 27001 certification. Proprietary technology components include XpertOS (a three-tier agentic operating system with Xpert Assistant, Xpert Flows, and Xpert Crew tiers embedding governed agents with human-in-the-loop approval), InfinityAI (a model-agnostic, adaptive engine with Explainable AI and dynamic per-client model selection), the real-time CDP with millisecond activation, a WYSIWYG omnichannel journey builder spanning email, SMS, web/mobile push, in-app, microsites, onsite, inline content, ad retargeting, and real-time sports feeds, and XP Loyalty powered by the acquired Scrimmage real-time loyalty engine.
Xtremepush operates a multi-stream enterprise SaaS revenue model comprising quote-based platform subscriptions on multi-year enterprise contracts, seat-based AI subscriptions for InfinityAI (rather than per-model pricing), and indirect revenue via a certified Solutions Partners network (Enteractive, Hybrid Interaction, Smart Play Advisors, Kyborg) delivering CRM strategy and managed services. Go-to-market combines enterprise direct sales (prominent "Book a Demo" CTAs), an XP Partners Programme spanning both Solutions Partners and Technology Partners (Playtech, Bragg, IGT, EveryMatrix, Kambi, Bede, OpenBet, Sportradar, Strive Gaming, GiG, Altenar, Amelco), and a content-led, webinar-driven demand generation engine. The company has raised approximately €40M+ across disclosed rounds (Enterprise Ireland in 2016, €27.8M from Grafton Capital in July 2021, and €12M from AshGrove Capital in October 2025), with the 2025 round explicitly earmarked for acquisitions and vertical expansion into financial services, e-commerce, and publishing.
Xtremepush firmographics
Firmographics- Name
- Xtremepush
- Legal name
- Xtremepush Limited
- Website
- https://xtremepush.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Xtremepush is an AI-native customer engagement platform combining a real-time CDP, InfinityAI predictive engine, XpertOS agentic operating system, and XP Gamify/XP Loyalty engines to serve primarily iGaming operators (sportsbook, casino, lottery) with expanding presence in finance, eCommerce, and publishing, evidenced by 20+ named Tier-1 enterprise customers including BetMGM, Caesars, Entain, and Kindred.
- Ownership category
- akta.pro rank
Xtremepush industry classification
Industry- Product category
- Customer Engagement & Data Platform (iGaming CRM)
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- App Monetization & Subscription Management Platforms (BPAMADAI)
Keywords
Where Xtremepush is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Xtremepush business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise SaaS Subscription: Subscription-based pricing for the Xtremepush platform (CDP, CRM, gamification, omnichannel, BI modules) sold to operators in iGaming, finance, eCommerce, and publishing; demo-based, typically multi-year enterprise contracts.
- Seat-Based AI Subscription (InfinityAI): Pricing offered on a seat-based subscription model rather than per-model, providing access to a library of predictive models (propensity, value, forecasting, audiences, affinity).
- Implementation and Managed Services via Partners: Revenue generated indirectly through certified Solutions Partners (e.g., Enteractive, Hybrid Interaction, Kyborg, Smart Play Advisors) who deliver CRM strategy, managed CRM execution, and operational services to operators using Xtremepush.
- Acquisition-Driven Growth and Vertical Expansion Revenue: Growth capital (€12m from AshGrove Capital in 2025) earmarked for acquisitions and expansion into financial services, e-commerce, and publishing, indicating inorganic revenue expansion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Multi-year contract | InfinityAI seat-based subscription with access to library of predictive models |
| Subscription | Multi-year contract | Enterprise platform subscription (quote-based) |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels10 records
Xtremepush product offering
Product offeringCore offering
Xtremepush sells a unified, AI-native customer engagement platform that combines a real-time Customer Data Platform (CDP), the InfinityAI predictive engine, the XpertOS agentic CRM operating system, the XP Loyalty engine, the XP Gamify free-to-play engine, omnichannel activation (email, SMS, web push, mobile push, in-app, microsites, onsite messages, inline content, ad retargeting, real-time sports feed), Consent Management, and a Business Intelligence layer. The platform is sold as a subscription-based SaaS to operators in iGaming, finance, eCommerce, and publishing, with quote-based multi-year enterprise contracts and seat-based pricing for InfinityAI.
Product overview
Xtremepush offers a single unified customer engagement platform (rather than a platform-plus-separate-modules architecture) that combines a real-time Customer Data Platform (CDP), omnichannel activation across native channels (Email, SMS, Web Push, Mobile Push, In-App Messaging, Microsites, Ad Retargeting, Onsite Messages, Inline Content, Real-Time Sports Feed, and Campaign Orchestration), the InfinityAI predictive AI engine, the XpertOS agentic CRM operating system (with its Xpert Assistant, Xpert Flows and Xpert Crew tiers), XP Loyalty (powered by the acquired Scrimmage engine) for gamified loyalty, the XP Gamify free-to-play engine, Consent Management, and a Business Intelligence / Computations layer. Together these capabilities are offered as one platform targeted at iGaming, eCommerce, finance and publishing operators.
Differentiator
Problem solved
Functional benefit
Brands
- XpertOS: Agentic CRM operating system for regulated industries such as iGaming, comprising Xpert Assistant, Xpert Flows and Xpert Crew tiers.
- XP Loyalty
- InfinityAI
Products and services
- Xtremepush Platform Unified customer engagement platform combining a real-time Customer Data Platform (CDP), Omnichannel Activation, AI Optimisation via InfinityAI, a Gamification Engine, XP Loyalty, and Advanced Intelligence / BI in a single solution. Targets iGaming, eCommerce, finance and publishing operators, sold as a multi-year enterprise SaaS subscription.
- XpertOS Agentic CRM operating system built into the Xtremepush platform for regulated industries such as iGaming, financial services and insurance. Features three tiers (Xpert Assistant, Xpert Flows, Xpert Crew) that scale team output with engine-level governance separating compliance enforcement from AI execution.
- InfinityAI Predictive AI engine offering Adaptive AI (auto-selects best-performing model per data and use case), Explainable AI (XAI) for transparency, and Plug & Play Models for churn prevention, value modelling, forecasting, affinity modelling, AI Audiences, and Smart Campaigns. Sold on a seat-based subscription.
- XP Loyalty Gamified loyalty solution built directly into the Xtremepush platform for iGaming operators, featuring reward rules, quests, achievements, levels, leaderboards, and a customisable loyalty widget. Purpose-built around sportsbook and casino mechanics rather than retail-style points schemes.
- XP Gamify Free-to-play (F2P) games and gamification engine that distributes rewards and bonuses in an engaging way to build a seamless F2P to P2P journey, including a Custom Game Builder with flexible options for player journeys, rewards, and branding.
- Real-Time Customer Data Platform (CDP) Customer Data Platform providing a 360-degree Single Customer View by collecting and consolidating data from all sources, devices and touchpoints in real time (milliseconds). Supports dynamic segmentation, behavioural triggering, and omnichannel activation.
- Business Intelligence / Computations Advanced analytics layer that transforms data into actionable dashboards, enables calculation of advanced customer attributes (GGR, LTV, complex aggregates), and provides player predictions plus a library of out-of-the-box campaigns ready for deployment.
Quantifiable outcome
- 600% increase in Betsul's average annual revenue; 50% cost reduction
- +7 more outcomes
Companies that use Xtremepush
Customer profileNamed customers29 records
Segments4 records
Ideal customer profiles4 records
Xtremepush technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
AI capability5 records
Feature7 records
Xtremepush partnerships and signals
Strategic signalPartnerships
35 partnerships are on record, tiered core, flagship and minor.
- Seen.iocorePartnership announced April 2026 integrating Seen.io's AI-powered personalised video platform with Xtremepush's iGaming CRM and Loyalty solution. Available through the XP Partners Programme and validated by a Superbet case study showing +2.2pp FTD uplift and 86% NPS uplift.
- ScrimmageflagshipUS-based loyalty platform acquired by Xtremepush in January 2026 to launch XP Loyalty, integrating Scrimmage's real-time loyalty engine into the Xtremepush data layer and unifying CRM, F2P and loyalty services. Scrimmage CEO Dan Taren joined Xtremepush as Head of Loyalty Product.
- PlaytechcoreNamed technology partner integrating Xtremepush CRM and loyalty into the Playtech platform across sportsbook, casino, and bingo operators globally.
- Bragg Gaming GroupcoreTechnology partnership enabling Xtremepush CRM and InfinityAI capabilities to interoperate with Bragg's PAM platform, RGS, and content aggregation across 30+ regulated jurisdictions.
- IGT (International Game Technology)coreTechnology partner for sports betting, lottery and digital gaming; integrates Xtremepush CRM and loyalty into IGT PlaySports and broader IGT offerings.
- EveryMatrixcoreIntegration with EveryMatrix's modular iGaming platform serving 300+ Tier 1 operators across casino, sports betting, payments and affiliate management.
- KambicoreIntegration with Kambi's turnkey sportsbook and standalone products (Odds Feed+, Managed Trading, Bet Builder, Front End) serving dozens of operators worldwide.
- Bede GamingcorePart of MERKUR GROUP; integration delivers Xtremepush CRM and loyalty marketing suite into Bede's platform powering billions of transactions per year across lottery, casino, sports betting and bingo.
- OpenBetcoreTechnology partner integrating Xtremepush with OpenBet's sportsbook and content platform.
- SportradarcoreIntegration with Sportradar's sports data, betting, and managed services offering real-time feeds and content to power personalised Xtremepush campaigns.
- Strive GamingcorePartnership enables Xtremepush CRM and loyalty to interoperate with Strive Gaming's player account management (PAM) platform for North American iGaming operators.
- GiG (Gaming Innovation Group)corePartnership integrates Xtremepush CRM and InfinityAI into GiG's iGaming platform and sportsbook, supporting 36+ regulated markets.
- AltenarcoreIntegration with Altenar's sportsbook software powering operators in 50+ countries, with Xtremepush powering the CRM and engagement layer.
- AmelcocoreIntegration with Amelco's bespoke trading and sportsbook solutions powering Fanatics, Hard Rock Bet, Entain, and Flutter Entertainment.
- DigitaincorePartnership with Digitain's Sportsbook, Centrivo iGaming platform, Virtual Sports and Paydrom payment gateway serving operators globally for 20+ years.
- IGT PlaySportscoreSportsbook partner offering book management, trading services, and marketing solutions to commercial operators, tribal casinos, and lotteries.
- ShopifycoreOut-of-the-box eCommerce data integration enabling retailers to centralise Shopify customer data in the Xtremepush CDP and activate personalised omnichannel campaigns.
- SalesforcecoreIntegration listed among technology partners extending Xtremepush with CRM data interop for enterprise customers.
- Moveable InkcorePartnership enabling personalised, data-driven content generation in CRM campaigns across customer touchpoints.
- EnteractivecoreSolutions Partner providing award-winning (Re)Activation Cloud services for iGaming operators; converts inactive players into active depositors via one-to-one local-language calls; headquartered in Malta with offices in Miami and Bucharest.
- Hybrid InteractioncoreCertified Xtremepush partner and Managed Services provider composed of CRM & Gamification veterans, delivering Conversion, Retention and VIP Management to iGaming operators across 15+ years and 300+ projects.
- Smart Play AdvisorscoreConsultancy of industry veterans (Ian Williams, Sally Davies, Matt Taylor, Will Griffiths) formalising long-standing collaboration with Xtremepush on growth marketing, CRM strategy and campaign execution for operators.
- Kyborg - CRM Managed ServicesminorConsultancy delivering operational expertise, tailored tech solutions, and targeted training for iGaming clients using Xtremepush.
- FlourishminorSpecialist CRM agency offering Optimise/Elevate/Transform services; won DMA Gold 2025 for Best use of Email; works alongside Xtremepush on customer journey design and execution.
- Hexagon IntelligenceminorDigital strategy and performance agency providing SEO, performance marketing, social media management, CRM and marketing automation, and web/analytics services alongside Xtremepush.
- Incline Gaming MarketingminoriGaming marketing agency (part of The Conexus Group) with offices in Walnut Creek, Philadelphia and London, providing CRM, user acquisition, and creative services integrated with Xtremepush.
- Income Access (Paysafe)minorDigital marketing agency specialising in affiliate marketing for sports betting, online casino, bingo, poker, sweepstakes, lottery and forex, working with Xtremepush for operator campaigns.
- Level MediaminorAmericas premier iGaming digital marketing and design agency (since 2006) holding a New Jersey Ancillary License, integrated with Xtremepush CRM.
- PraxisPointminorSpecialist consultancy guiding operators, suppliers, and investors through regulated iGaming markets with product due diligence, advisory and hands-on delivery alongside Xtremepush.
- Purple Square CXminorCustomer Experience advisory offering CX strategy, marketing automation, and CDP services; partners with Xtremepush to deliver CDP projects.
- RPM (RPM Gaming)minorSpecialist consultancy providing consult, connect, and collaborate services to betting and gaming operators across Asia, Latin America, Africa, and Europe; integrated with Xtremepush.
- Vegas KingsminorCreative and development agency for iGaming and sports betting, delivering branding, design, website creatives and custom front-end development alongside Xtremepush.
- White Label CasinominorAll-in-one casino solution provider with 7,500+ games and a team of 160+ iGaming specialists, integrated with Xtremepush CRM.
- iGaming AffiliatesminorAffiliate marketing agency providing 24/7 support to operators and brands, integrated with Xtremepush CRM workflows.
- RokkerXminorManaged Services division of Rokker empowering a global community of businesses through Xtremepush-powered engagement.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
Xtremepush competitors and assessment
Company assessmentDirect peers
- Optimove: Optimove is a direct iGaming CRM and personalisation platform offering relationship marketing, predictive modelling, and omnichannel orchestration for sportsbook and casino operators, competing head-to-head with Xtremepush for the same iGaming buyer.
- Playmaker: Playmaker (formerly Game Lounge) is a digital marketing and CRM provider focused on the iGaming affiliate and operator space, with comparable sportsbook/casino customer profiles and marketing technology offerings to Xtremepush.
- Fast Track: Fast Track is an iGaming CRM, loyalty, and real-time engagement platform for online gaming operators, overlapping with Xtremepush on player lifecycle management, gamification, and loyalty mechanics.
Broad incumbents
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is a large incumbent enterprise marketing platform with CDP, journey builder, and AI (Einstein) capabilities that competes with Xtremepush for omnichannel personalisation and CRM spend in regulated enterprises.
- Adobe Experience Cloud: Adobe Experience Cloud bundles Real-Time CDP, Adobe Campaign, and Adobe Sensei gen-AI, making it a broad incumbent alternative for enterprises evaluating Xtremepush for omnichannel engagement and personalisation.
- Braze: Braze is a public omnichannel customer engagement platform used by consumer brands and increasingly iGaming operators, providing comparable real-time messaging, personalisation, and AI-driven orchestration to Xtremepush.
- Iterable: Iterable is a cross-channel marketing platform with strong AI personalisation and workflow capabilities, often evaluated alongside Xtremepush by mid-market and enterprise consumer brands.
- MoEngage: MoEngage is an AI-driven customer engagement platform with CDP, omnichannel orchestration, and journey analytics, competing with Xtremepush for enterprise customers seeking real-time personalisation across email, mobile, and web.
- Insider: Insider is a multichannel customer experience platform combining CDP, AI personalisation, and journey orchestration, often benchmarked against Xtremepush for retail, eCommerce, and financial services engagements.
Emerging players
- Klaviyo: Klaviyo is a leading eCommerce-first CRM and CDP that Xtremepush will increasingly compete with as it expands into eCommerce and retail use cases beyond iGaming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Xtremepush social profiles
Digital presenceXtremepush compliance and trust
Trust signalCompliance3 records
Xtremepush financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xtremepush leadership team
Management profileNumber of profiles
Profiles5 records
Xtremepush subsidiaries and ownership
Company hierarchySubsidiaries1 record
Xtremepush funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xtremepush M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xtremepush
What does Xtremepush do?
Xtremepush sells a unified, AI-native customer engagement platform that combines a real-time Customer Data Platform (CDP), the InfinityAI predictive engine, the XpertOS agentic CRM operating system, the XP Loyalty engine, the XP Gamify free-to-play engine, omnichannel activation (email, SMS, web push, mobile push, in-app, microsites, onsite messages, inline content, ad retargeting, real-time sports feed), Consent Management, and a Business Intelligence layer. The platform is sold as a subscription-based SaaS to operators in iGaming, finance, eCommerce, and publishing, with quote-based multi-year enterprise contracts and seat-based pricing for InfinityAI.
Is Xtremepush a public or private company?
Xtremepush is a private company. It is classified as venture growth investor backed and is currently operating.
When was Xtremepush founded?
Xtremepush was founded in 2014. It employs 101 to 250 people.
Where is Xtremepush based?
Xtremepush is headquartered in Dublin, Ireland, in the Europe region.
How does Xtremepush make money?
Four revenue lines are on record. Enterprise SaaS Subscription is the primary driver. The others are seat-Based AI Subscription (InfinityAI), implementation and Managed Services via Partners and acquisition-Driven Growth and Vertical Expansion Revenue.
Who are Xtremepush's main competitors?
Direct peers on record are Optimove, Playmaker and Fast Track. Broad incumbents are Salesforce Marketing Cloud, Adobe Experience Cloud, Braze, Iterable, MoEngage and Insider. Klaviyo is listed as an emerging player.
Does Xtremepush have an API?
Yes. Xtremepush offers an API that customers can use to connect to various 3rd party services and enrich data in order to design highly personalised customer journeys (per the Omnichannel Orchestration page). The Xtremepush SDK is required for initial setup of features such as the XP Loyalty widget and authentication management. The platform also uses webhooks and integrations for omnichannel orchestration, and supports private cloud and on-premises deployment for operators in jurisdictions that require data residency control.
What industry is Xtremepush in?
Xtremepush's product category is Customer Engagement & Data Platform (iGaming CRM). Its primary akta.pro industry code is BPAMADAI, App Monetization & Subscription Management Platforms. Its NAICS code is 541511 and its SIC code is 7371.