Burg Children's Dentistry & Orthodontics

What Burg Children's Dentistry & Orthodontics does

Burg Children's Dentistry & Orthodontics, operating under UT Specialty Dental Services, PLLC, is a multi-site pediatric dental and orthodontic practice headquartered in Salt Lake City, Utah. The practice provides comprehensive oral healthcare for children from the eruption of the first tooth through adolescence, including preventive services, restorative treatments, and surgical procedures delivered through an in-house Burg Surgical Center. Its orthodontic service line spans early childhood, adolescent, and adult patients, making the practice a "dental home" for the whole family rather than a single-age specialty. The offering is delivered through 11 physical offices across the greater Salt Lake City metro area — Stansbury Park, Bountiful, Cottonwood Heights, Murray (two), West Valley City, Lehi, West Jordan (two), Sandy, Salt Lake City (Eastgate), and South Jordan (Daybreak).

The business operates on a fee-for-service professional services model, accepting dental insurance and offering patient financing options to manage out-of-pocket costs for higher-ticket orthodontic and restorative work. Patient acquisition runs through direct-to-consumer channels — a practice website with online scheduling, dedicated per-location phone lines, and organic social media presence on Facebook, Instagram, and YouTube — supplemented by word-of-mouth referrals in the SLC market. The clinical team comprises 10+ fully licensed doctors with 100+ combined years of experience, supported by hygienists, dental assistants, and administrative staff; total headcount sits in the 11–50 range. The practice competes on convenience (11 distributed locations), a distinctive superhero-themed pediatric brand, and integrated pediatric-plus-orthodontic-plus-surgical capability under one operator, with no disclosed external investment, no parent company, and no franchises or management agreements identified in the source materials.

Name

Burg Children's Dentistry & Orthodontics

Legal name

UT Specialty Dental Services, PLLC

Website

https://dentalprosutah.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Burg Children's Dentistry & Orthodontics is a multi-site pediatric dental and orthodontic practice operating 11 offices across the greater Salt Lake City metro, serving children, adolescents, and adult orthodontic patients with preventive, restorative, surgical, and orthodontic care under a superhero-themed family brand.

Ownership category

akta.pro rank

Product category

Pediatric Dental Services

NAICS

Offices of Dentists (621210)

akta.pro industry

PRIMARYHLABAKAD

Pediatric Dentistry Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

SECONDARYHLABAKAC

Orthodontic Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

SECONDARYHLABABAB

Pediatric Orthodontics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABABAF

Early Interceptive Orthodontics (Phase I)

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABAGAB

Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy)

Healthcare & Life Sciences/Dental Care Services/Pediatric Dentistry

SECONDARYHLABAGAC

Pediatric Sedation & Anesthesia Dentistry

Healthcare & Life Sciences/Dental Care Services/Pediatric Dentistry

SECONDARYEDACAMAH

Oral Health, Dental Screening & Fluoride Programs

Education/Early Childhood Education/Health and Nutrition Programs for Young Children

Keywords

• Pediatric dental services
• Orthodontic treatment
• Children's dentistry
• Preventive dental care
• Restorative dental services

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Pediatric Dental Services: Fee-for-service dental care provided to children, with insurance billing accepted. Services include preventive and restorative treatments.
2. Orthodontic Services: Orthodontic treatments including braces for children, adolescents, and adults. Financing options available to patients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Burg Children's Dentistry & Orthodontics is a multi-location dental practice providing comprehensive pediatric dental care (from first tooth through adolescence) and orthodontic treatment (early childhood, adolescent, and adult) across 11 offices in the greater Salt Lake City area. The practice delivers preventive and restorative dental services, orthodontic care, and surgical dental procedures through a child-friendly, superhero-themed environment, supplemented with patient financing options.

Product overview

Burg Children's Dentistry & Orthodontics operates as a unified pediatric dental and orthodontic practice offering comprehensive oral healthcare services through a network of eleven locations in the Greater Salt Lake City area. The core offering consists of two main service lines: Pediatric Dentistry (covering preventive and restorative services from a child's first tooth through adolescence) and Orthodontics (providing treatments for all ages including early childhood, adolescent, and adult orthodontic care). Additional offerings include financing options and an on-site surgical center. The practice positions itself as a 'dental home' for families, emphasizing a superhero-themed child-friendly environment to make dental visits enjoyable.

Differentiator

Problem solved

Functional benefit

Brands

• Burg Surgical Center: Surgical center operated by the practice for dental procedures.

Products and services

• Pediatric Dentistry Services Comprehensive pediatric dental care for children from their first tooth through adolescence, including preventive and restorative treatments delivered in a superhero-themed, child-friendly environment across 11 locations.
• Orthodontic Services Personalized, state-of-the-art orthodontic treatments for patients of all ages including early childhood, adolescent, and adult orthodontics with options such as braces and aligners.
• Burg Surgical Center Specialized surgical dental center operated by the practice, providing surgical procedures as part of the comprehensive dental care offering.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Smile Doctors: Smile Doctors is the largest orthodontic-focused dental support organization in the U.S., operating hundreds of partner-braced orthodontic clinics. It directly parallels Burg's orthodontic service line, multi-site practice model, and pediatric/adolescent patient focus.
• US Orthodontic Partners: US Orthodontic Partners is an orthodontic-focused DSO supporting orthodontic practices across multiple states. Comparable to Burg on multi-site orthodontic delivery, doctor partnership model, and concentration on orthodontic patient outcomes.
• Children's Dental Group: Children's Dental Group is a multi-location pediatric dental practice operator in California. Directly comparable to Burg on pediatric-only focus, child-friendly environment branding, and multi-site clinic delivery model.
• Great Expressions Dental Centers: Great Expressions operates a network of multi-location dental practices offering both general and orthodontic services. Similar to Burg on multi-site dental delivery, family-focused consumer marketing, and combined general/orthodontic service lines.

Emerging players

• SmileDirectClub: SmileDirectClub pioneered direct-to-consumer clear aligner therapy, intersecting with Burg's adult orthodontic service line. Comparable on consumer-facing orthodontic delivery, though representing a fundamentally different (DTC/remote) channel.
• Affordable Dentures & Implants: Affordable Dentures & Implants operates a large network of multi-site dental practices focused on specific high-need treatments. Comparable on the multi-site, single-owner-operator DSO style but does not overlap materially with Burg's pediatric niche.

Broad incumbents

• Pacific Dental Services: Pacific Dental Services supports over 900 dental practices across the U.S. via its PDS Health model. Directly comparable as a large DSO enabling multi-site dental practice operations, though broader in scope than Burg's pediatric/orthodontic focus.
• Western Dental & Orthodontics: Western Dental is a large multi-site dental and orthodontic practice operator primarily serving California and adjacent states. Comparable as a combined general dental + orthodontic multi-site practice network targeting families, though geographically and operationally much larger than Burg.
• Aspen Dental: Aspen Dental operates a chain of multi-site dental practices nationwide. Comparable as a multi-location dental brand with strong consumer-facing marketing, but focused on general dentistry rather than Burg's pediatric specialization.
• Heartland Dental: Heartland Dental is the largest dental support organization in the U.S., supporting thousands of doctor-led dental offices. It is broadly comparable as a multi-site private dental practice operator but is far larger and more diversified than Burg's pediatric niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@burgchildrensdentistry862
• Facebookfacebook.com/BurgChildrensDentistry
• Instagraminstagram.com/burgdentalandortho
• LinkedInlinkedin.com/company/the-center-of-dental-professionals

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burg Children's Dentistry & Orthodontics