Realty Plus
Realty Plus is a privately held, full-service real estate brokerage in Sacramento, California, operated by sole broker/owner Michael Gesner, offering buyer and seller representation, leasing, property management, and consulting to residential and small-commercial clients across the Sacramento and Elk Grove markets.
- Company typePrivate
- Founded2008
- HeadquartersSacramento, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Realty Plus does
Realty Plus is a privately held, full-service real estate brokerage headquartered in Sacramento, California, led by sole broker/owner Michael Gesner (DRE license #01165780, CRS designation). The firm offers buyer and seller representation, residential and commercial leasing, ongoing property management, and real estate consulting services, with a website claim of 35 years of continuous operation in the Sacramento region. Its operating model is a traditional agent-led brokerage: transactions close through direct client relationships supplemented by a self-service property search on the website, MLS distribution via Metrolist, and lead capture through contact forms and phone inquiries.
The business generates revenue through four streams: transactional real estate commissions on completed sales (the largest line), tenant placement and lease fees for residential and commercial properties, recurring property management fees, and fee-based consulting for investment decisions. Underlying technology is the Constellation1 website platform — a standard SaaS offering for independent agents that bundles a property search portal, Agent CRM, and website hosting. The firm does not disclose any proprietary technology, mobile app, or AI capability, and relies on industry-standard integrations (Metrolist MLS, Bank of America mortgage rate feeds, ShowMeTheRent rental listings, mortgagecalculator.org) for distribution and value-added content.
Customer segments are fragmented across individual home buyers, home sellers, landlords and property owners, real estate investors, and small commercial clients in the Sacramento and Elk Grove submarkets. There are no disclosed anchor customers, no institutional or enterprise relationships, and no evidence of geographic expansion beyond the Sacramento region. The firm competes on local brand longevity, personal service from the principal broker, and full-service coverage of the residential and small-commercial real estate workflow rather than on scale, technology differentiation, or pricing.
Realty Plus firmographics
Firmographics- Name
- Realty Plus
- Legal name
- Realty Plus
- Website
- https://sactorealty.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Realty Plus is a privately held, full-service real estate brokerage in Sacramento, California, operated by sole broker/owner Michael Gesner, offering buyer and seller representation, leasing, property management, and consulting to residential and small-commercial clients across the Sacramento and Elk Grove markets.
- Ownership category
- akta.pro rank
Realty Plus industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Real Estate Buyer Representation (FSAEAJAG)
Keywords
Where Realty Plus is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Realty Plus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Sales: Buyer and seller representation commissions for residential and commercial property transactions. Revenue is earned through traditional real estate commission structures on completed sales.
- Property Management: Ongoing property management services for residential and commercial properties, generating recurring management fees.
- Residential and Commercial Leasing: Tenant placement and lease management services for residential and commercial properties.
- Real Estate Consulting: Advisory services for property investment decisions, home buying, and selling strategies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based real estate services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Realty Plus product offering
Product offeringCore offering
Realty Plus is a full-service real estate brokerage providing buyer and seller representation, property management, residential and commercial leasing, and real estate consulting across the Sacramento Region. The brokerage is operated by Broker/Owner Michael Gesner (DRE# 01165780, CRS) and supports transactions through a Constellation1-powered website with MLS (Metrolist) integration, agent CRM tools, and direct agent-client relationships.
Product overview
Realty Plus is a full-service real estate company operated by Michael Gesner as Broker/Owner, serving the Sacramento region for 35 years. The company offers a unified portfolio of real estate services including Buyer and Seller representation, Property Management, Residential and Commercial Leasing, and Real Estate Consulting. These core services are supported by an online platform providing Home Value Estimation tools and Property Listing Search functionality. The company primarily serves the Sacramento and Elk Grove areas in California.
Differentiator
Problem solved
Functional benefit
Products and services
- Buyer Representation Real estate agent services representing home buyers in the Sacramento region, including property search, negotiation, and closing support.
- Seller Representation Real estate agent services representing home sellers in the Sacramento region, including listing, marketing, negotiation, and closing support.
- Property Management Management services for residential and commercial properties, including tenant management and maintenance oversight, generating recurring management fees.
- Residential and Commercial Leasing Leasing services for both residential and commercial properties in the Sacramento region, including tenant placement and lease management.
- Real Estate Consulting Professional advisory services for real estate investment decisions, including market analysis and investment strategy guidance.
Companies that use Realty Plus
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Realty Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Realty Plus partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Constellation Web Solutions, Inc.coreConstellation Web Solutions provides the website platform (Constellation1), agent CRM tools, and website hosting services that power Realty Plus's online presence and property search capabilities.
- MetrolistcoreMetrolist provides MLS (Multiple Listing Service) integration allowing Realty Plus to list properties and access comprehensive Sacramento region real estate listings.
- Bank of AmericaminorBank of America mortgage rates linked on website to provide value-added information to potential buyers researching financing options.
- ShowMeTheRentminorRental listings partner linked on website for customers looking to rent properties, expanding service offerings beyond sales.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Realty Plus competitors and assessment
Company assessmentEmerging players
- eXp Realty: eXp Realty is a cloud-based brokerage with Sacramento-area agents that competes on a low-overhead, commission-split model. It is comparable to Realty Plus on residential brokerage services but differentiates through a virtual, agent-recruitment-focused operating model.
- Redfin: Redfin is a tech-enabled discount brokerage serving Sacramento with a consumer-facing search platform and salaried-plus-bonus agent model. It directly overlaps Realty Plus on residential buyer/seller representation in the same Sacramento region but competes on technology and pricing structure.
- Compass: Compass is a tech-enabled national brokerage that has expanded into Sacramento, offering a proprietary platform, agent tools, and concierge services. It competes for the same agents and clients as Realty Plus but differentiates through in-house technology versus Realty Plus's reliance on Constellation1.
Broad incumbents
- RE/MAX: RE/MAX is a global franchise brokerage with strong Sacramento-region agent presence providing residential and commercial brokerage services. Comparable to Realty Plus on transaction-based commission revenue and Sacramento-area service territory.
- Coldwell Banker: Coldwell Banker is a national franchise brokerage with extensive Sacramento-area offices offering residential and commercial sales, property management, and luxury marketing. It overlaps Realty Plus on core buyer/seller representation and competes directly for Sacramento listings.
- Century 21: Century 21 is a globally recognized residential and commercial real estate franchise with Sacramento-area affiliates. It competes with Realty Plus on the same buyer/seller representation and leasing services in the same regional market.
- Keller Williams Realty: Keller Williams is one of the largest US real estate franchises, with significant Sacramento-area market share across residential sales, commercial, and property management. It competes for the same agent talent pool and Sacramento consumer base as Realty Plus.
- Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national franchise network with Sacramento-region offices offering residential sales, luxury marketing, and relocation services. Comparable on buyer/seller representation and franchise-supported marketing infrastructure.
Direct peers
- HomeSmart: HomeSmart is a national brokerage franchise with Sacramento-area agents offering residential sales and property management on an agent-friendly commission model. It directly competes with Realty Plus for Sacramento agents and consumers on residential representation.
- Lyon Real Estate: Lyon Real Estate is a long-standing, locally owned Sacramento-area brokerage offering residential sales, property management, and relocation services. It is the most directly comparable Sacramento-based competitor to Realty Plus in geography, service mix, and independent-ownership profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Realty Plus social profiles
Digital presenceRealty Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Realty Plus leadership team
Management profileNumber of profiles
Profiles1 record
Realty Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Realty Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Realty Plus
What does Realty Plus do?
Realty Plus is a full-service real estate brokerage providing buyer and seller representation, property management, residential and commercial leasing, and real estate consulting across the Sacramento Region. The brokerage is operated by Broker/Owner Michael Gesner (DRE# 01165780, CRS) and supports transactions through a Constellation1-powered website with MLS (Metrolist) integration, agent CRM tools, and direct agent-client relationships.
Is Realty Plus a public or private company?
Realty Plus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Realty Plus founded?
Realty Plus was founded in 2008. It employs 11 to 50 people.
Where is Realty Plus based?
Realty Plus is headquartered in Sacramento, United States, in the North America region.
How does Realty Plus make money?
Four revenue lines are on record. Real Estate Sales are the primary driver. The others are property Management, residential and Commercial Leasing and real Estate Consulting.
Who are Realty Plus's main competitors?
Emerging players on record are eXp Realty, Redfin and Compass. Broad incumbents are RE/MAX, Coldwell Banker, Century 21, Keller Williams Realty and Berkshire Hathaway HomeServices. Direct peers are HomeSmart and Lyon Real Estate.
Does Realty Plus have an API?
No public API is recorded for Realty Plus.
What industry is Realty Plus in?
Realty Plus's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 53121 and its SIC code is 6531.