Garage Carrosserie Moser

What Garage Carrosserie Moser does

Garage Carrosserie Moser AG is a privately held, family-owned Swiss Aktiengesellschaft headquartered in Seuzach near Winterthur, operating a multi-brand automotive dealership and full-service workshop founded in 1975 by Bruno and Meta Moser and now led by the second generation. The company holds Ford main dealer status for the Winterthur region (a partnership dating to 1982), Iveco Daily Local Dealer status since 2019, and Tesla Approved Body Shop certification since 2023; it previously held a 30-year Mazda partnership. It serves private vehicle owners, commercial fleet operators, insurance companies, and Tesla drivers in the greater Winterthur area, delivering vehicle sales, maintenance and repair, collision and hail-damage bodywork, paint refinishing, 24-hour towing, vehicle rental, and 24/7 car wash from a ~12,500 sqm facility with approximately 65 employees.

The technical core comprises a Car-O-Liner electronic 3D measurement and straightening system with sub-millimetre precision, a CSC-Tool for post-windshield ADAS camera and sensor calibration, and a Sehon paint booth capable of mixing over 120,000 colour tones using Standox products. Supporting infrastructure includes a Kärcher CW 5 Klean!Star iQ 24/7 portal car wash, 14 Zaptec 22 kW EV charging stations (accessible publicly via eCarUp), and a 182.96 kWp rooftop solar system installed in 2024. The business holds certifications with Repanet (2025–2028), Green Car Repair, Klimafreundliches Unternehmen, and all major Swiss insurers including Allianz, AXA, Helvetia, Vaudoise, and Zurich.

Revenue is generated through eight streams: new and used vehicle sales (Ford and Iveco, ~100 units in stock), workshop services for all brands, body shop collision repair via SilverDAT, paint refinishing, 24h towing (ASS pool member since 1990), vehicle rental (from CHF 65/day, ~40 mobility vehicles), B2B fleet management with Ford Pro Telematics and dedicated account management under Mike Reiser, and subscription-style access via Winti-Auto-Abo. Pricing is quote-based for sales, workshop, and fleet work; car wash programmes range from CHF 14–26 with up to 25% loyalty discounts; rental from CHF 65/day. The go-to-market is direct-to-consumer and enterprise field sales, concentrated entirely in the Winterthur region with no online vehicle sales.

Name

Garage Carrosserie Moser

Legal name

Garage Carrosserie Moser AG

Website

https://garagemoser.ch

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Garage Carrosserie Moser AG is a family-owned Swiss Ford and Iveco dealership and full-service automotive operation in Seuzach near Winterthur, offering vehicle sales, workshop, body and paint repair, 24h towing, fleet management, and a 24/7 car wash to private owners, commercial fleets, and insurance partners across the Winterthur region.

Ownership category

akta.pro rank

Headquarters

HQ city

Seuzach

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales (New and Used): Sale of new vehicles (Ford, Iveco, Mazda) and used vehicles (approximately 100 units in stock). Revenue from both retail customers and fleet buyers. Also participates in Winti-Auto-Abo subscription model as regional partner.
2. Workshop and Maintenance Services: General vehicle repair, service, and maintenance for all vehicle brands including oil changes, brake service, tire service, climate control, diagnostics, and MFK (vehicle inspection) checks.
3. Body Shop (Carrosserie) Services: Collision repair, dent removal, hail damage repair, park damage repair, windshield replacement, rust repair, and insurance claim management using SilverDAT calculation system.
4. Paint Shop (Spritzwerk) Services: Vehicle painting and refinishing for accident repairs and new parts, special vehicle lettering/wrapping, car care and polishing. Modern Sehon spray booth with over 120,000 colour tones.
5. 24h Towing and Roadside Assistance: Round-the-clock towing, accident recovery, and roadside assistance services covering the greater Winterthur area. Revenue from insurance company contracts and direct customer payments.
6. Vehicle Rental: Short- and long-term rental of passenger vehicles and commercial vehicles (vans, trucks) starting from CHF 65/day. Fleet of approximately 40 replacement/mobility vehicles available for customers during repairs.
7. Fleet Management Services: Comprehensive fleet management solutions including maintenance, repair, fleet electrification consulting, Ford Pro Telematics, custom vehicle modifications (truck bodies, tippers, school buses, lifts), and financing/leasing facilitation.
8. Car Wash Services: 24/7 automated car wash using Kärcher portal system. Customer key payment system offering up to 25% discount. Multiple programmes from CHF 14 to CHF 26.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Garage Carrosserie Moser AG is a multi-brand automotive dealership and full-service automotive facility in Seuzach near Winterthur, Switzerland. The company sells new Ford, Iveco, and used vehicles (approximately 100 in stock), and operates an integrated workshop, body shop (Carrosserie), paint shop (Spritzwerk), 24h towing service, 24/7 Kärcher car wash, vehicle rental fleet, hail damage repair centre, Tesla-approved body shop, and dedicated fleet management services under a single 12,500 sqm roof.

Product overview

Garage Carrosserie Moser AG is a multi-brand automotive dealership and full-service workshop in Seuzach near Winterthur, Switzerland, founded in 1975. It operates as a Ford and Iveco dealer (with historical Mazda and MG partnerships) and provides an integrated suite of automotive services under one roof: new/used vehicle sales, a workshop for all brands, a body shop (Carrosserie) using Car-O-Liner digital measurement, a modern paint shop (Spritzwerk) with Sehon equipment and Standox products capable of 120,000+ color tones, a dedicated Nutzfahrzeug Center for commercial vehicles, 24/7 towing, a Kärcher car wash, vehicle rental, hail damage repair, Tesla Authorized Body Shop, fleet management with Ford Pro Telematics, an online customer portal, and car subscription via Winti-Auto-Abo. The company also offers digital vehicle calibration (CSC-Tool) and has installed 14 Zaptec EV charging stations. It operates across ~12,500 square meters with approximately 65 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Ford Vehicle Sales (Passenger and Commercial) Sale of new Ford passenger vehicles (Mustang Mach-E, Kuga, Puma, Fiesta, Focus) and Ford commercial vehicles (Transit family, Transit XL with lift). Authorized Ford dealer and Ford Transit Center for the Winterthur region with full service and parts supply.
• Iveco Commercial Vehicle Sales Sale of new and used Iveco commercial vehicles (3.5 to 7.2 tonnes) including the Iveco Daily. Authorized Iveco Daily local dealer for the Winterthur region with full service and repair support.
• Used Vehicles (Occasionen) Approximately 100 used and demo vehicles from Ford, Iveco, and other brands, typically washed and detailed before handover. Includes leasing and financing facilitation.
• Workshop Services (Werkstatt) Full-service automotive workshop for all vehicle brands offering repairs, scheduled maintenance, oil changes, brake service, tire service (including tire hotel storage), climate control service, diagnostics, MFK (vehicle inspection) re-checks, and accessories.
• Body Shop Services (Carrosserie) Collision repair and bodywork services including accident repairs, paintless dent removal, hail damage repair, parking damage repair, windshield replacement, rust repair, and insurance claim management using SilverDAT calculation and Car-O-Liner 3D measurement.
• Paint Shop Services (Spritzwerk) Modern paint shop using Sehon spray booth technology and Standox paint products, capable of mixing over 120,000 colour tones including flip-flop, daylight, and 2/3-colour effects. Offers spot repairs, full repaints, and special vehicle lettering/wrapping.
• 24h Towing and Roadside Assistance Round-the-clock towing, accident recovery, and roadside assistance for the greater Winterthur region (Feuerthalen to Illnau-Effretikon, Glattfelden to Elgg). Includes weather-protected accident vehicle storage and dispatch via insurance partnerships (Allianz, AXA, Helvetia, Zurich, TCS, etc.) or direct customer call.
• Commercial Vehicle Center (Nutzfahrzeug Center) Dedicated commercial vehicle center for Ford (up to 4.7 tonnes) and Iveco (up to 7.2 tonnes) offering fleet management, maintenance, repairs, loaner vehicles, and pickup/delivery service for commercial operators.
• Car Wash Services (Autowaschstrasse) 24/7 automated Kärcher CW 5 Klean!Star iQ portal car wash with adaptive brushes and five wash programs priced from CHF 14 to CHF 26. Accepts EC-card, credit card, Postcard, TWINT, and customer key with bonus discount.
• Vehicle Rental (Mietwagen) Short- and long-term rental of passenger cars (Ford Mustang Mach-E, Focus, Kuga, Puma) and commercial vehicles (Ford Transit XL with lift, Transit Electric, Transit PHEV) starting from CHF 65/day. Pickup/delivery within 30 km available for CHF 250.
• Hail Damage Repair (Hagelschaden) Specialized hail damage repair service including free damage inspection, paintless dent repair, insurance claim management, parking damage repair, and provision of approximately 40 replacement vehicles during repair.
• Winti-Auto-Abo Car Subscription Car subscription service operated in partnership with Winti-Auto-Abo offering fixed monthly pricing that bundles insurance, registration, taxes, service, and maintenance into a single subscription. Garage Moser serves as the regional service point.
• Tesla Approved Body Shop Certified body and paint repair for all Tesla models. Staff trained on Tesla-specific requirements including paint thickness calibration, windshield/camera replacement, and OEM-only parts to preserve autopilot functionality.
• Fleet Management Services Comprehensive corporate fleet solutions including vehicle procurement, maintenance, repairs, Ford Pro Telematics for real-time fleet data and cost optimization, custom vehicle conversions (box bodies, tippers, school buses, lifts), and dedicated single-point account management per fleet customer.
• MFK Re-Check Service (Motor Vehicle Inspection) Motor vehicle inspection (MFK) re-check service for customers who fail their initial MFK; provides repair confirmation accepted by the Strassenverkehrsamt with digital notification, eliminating the need for the customer to return to the road traffic office.
• Online Customer Portal Self-serve online customer portal for booking tire/wheel and service/repair appointments, registering multiple vehicles, and managing invoices. Phone and email support available for non-registered users.

Quantifiable outcome

• Damage assessment completed within 10 minutes using Car-O-Liner 3D measurement system, enabling faster repair start and reduced customer waiting time.
• +2 more outcomes

Named customers4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

26 partnerships are on record, tiered core and minor.

• Tesla (Tesla Approved Body Shop)coreTechnology or Integration · 1 January 2023Certified Tesla Approved Body Shop authorised to perform body work and paint repairs on all Tesla models. Staff trained on Tesla-specific requirements including camera calibration for autopilot functionality and exact paint thickness specifications. Only uses original manufacturer parts for safety.
• FordcoreChannel Partner/ Reseller/ DistributorOfficial Ford dealer and Ford Transit Center for the Winterthur region since 1982 (Ford Haupthändler since 2016). Sells new Ford vehicles (Ford Mustang Mach-E, Ford Kuga, Ford Transit, Ford Fiesta, Ford Puma, etc.), used Ford vehicles, and provides full service, repair, and parts supply for Ford vehicles.
• IvecocoreChannel Partner/ Reseller/ DistributorIveco Daily local dealer (Iveco Daily Lokalhändler) since 2019 for the Winterthur region. Sells new and used Iveco commercial vehicles (3.5 to 7.2 tonnes), and provides service and repair for Iveco vehicles.
• MazdaminorChannel Partner/ Reseller/ DistributorLong-standing Mazda dealer since 1991 (30-year partnership celebrated). Sales of new and used Mazda vehicles including Mazda CX-60. Partnership ongoing but Mazda presence on website has been reduced compared to earlier years.
• AllianzcoreOthersAuthorised repair partner for Allianz insurance policyholders. Handles insurance claim processing and vehicle repairs for Allianz customers.
• AXAcoreOthersAuthorised repair partner for AXA insurance policyholders. Handles insurance claim processing and vehicle repairs for AXA customers.
• VaudoisecoreOthersAuthorised repair partner and certificate holder for Vaudoise insurance policyholders.
• ZurichcoreOthersAuthorised repair partner for Zurich insurance policyholders.
• HelvetiacoreOthersAuthorised repair partner and certificate holder for Helvetia insurance policyholders.
• TCS (Touring Club Switzerland)coreOthersAuthorised roadside assistance and towing partner for TCS (Touring Club Switzerland) in the Winterthur region.
• die MobiliarcoreOthersAuthorised repair partner for die Mobiliar insurance policyholders.
• Smile DirectminorOthersAuthorised repair partner for Smile Direct insurance customers.
• ElviaminorOthersAuthorised repair partner for Elvia insurance customers.
• Europe AssistanceminorOthersAuthorised repair and roadside assistance partner for Europe Assistance.
• RepanetcoreOthersRepanet certified repair network partner (certification 2025-2028) for standardised vehicle damage processing with insurance companies.
• Kantonspolizei ZürichminorOthersCollaboration with Kantonspolizei Zürich for vehicle recovery and accident response in the canton.
• Auto Strassenhilfe Schweiz (ASS)coreOthersMember of the Auto Strassenhilfe Schweiz (ASS) pool for towing and roadside assistance since 1990, covering the Winterthur region.
• AGVS (UPSA)minorOthersMember of the Swiss Motor Trade Association (Auto Gewerbe Verband Schweiz / UPSA).
• carrosserie suisseminorOthersMember of carrosserie suisse, the Swiss body work trade association.
• FC WinterthurminorOthersSponsorship of local football club FC Winterthur.
• EHC WinterthurminorOthersSponsorship of local ice hockey club EHC Winterthur.
• FC SeuzachminorOthersSponsorship of local football club FC Seuzach.
• ArvalminorOthersFleet leasing and management service partner listed on the fleet services page.
• Ayvens Switzerland AGminorOthersFleet leasing and management service partner listed on the fleet services page.
• CarvolutionminorOthersCar subscription service partner listed on the fleet services page.
• Ford Pro TelematicscoreTechnology or IntegrationFord Pro Telematics is a web-based fleet productivity tool promoted by Garage Moser to fleet customers for real-time vehicle data, maintenance planning, fuel/cost optimisation, and driver behaviour analysis.

Scale indicators12 records

Recent moves21 records

Expansion highlights6 records

Broad incumbents

• Emil Frey AG: One of Switzerland's largest privately held automotive dealer groups with a multi-brand portfolio spanning premium and volume franchises. Overlaps with Garage Moser across new vehicle sales, aftersales, body shop, and fleet services, but operates many sites nationally rather than as a single integrated regional hub.
• AMAG Group AG: Switzerland's largest automotive retail and import group, operating multi-brand dealerships (VW, Audi, Porsche, etc.) and service centres. Comparable to Garage Moser in that it sells new vehicles, runs workshops, body shops, and fleet services, but at a national scale with many locations rather than a single concentrated regional site.

Others

• Carvolution AG: Swiss car subscription provider listed as a partner on Garage Moser's fleet page. Comparable as a mobility ecosystem participant where Carvolution owns the subscription vehicle and Garage Moser performs servicing — an adjacent rather than competing relationship.
• TCS Touring Club Schweiz: Switzerland's largest mobility club, which operates roadside assistance and towing services and is both a contractual partner and an adjacent competitor to Garage Moser's 24h Abschleppdienst. Overlaps in towing/roadside dispatch and partner-style relationships with insurers.
• Arval Switzerland: Major Swiss fleet leasing and management provider listed on Garage Moser's fleet partner page. Comparable as a fleet ecosystem participant: Arval sources and manages fleet vehicles, while Garage Moser services and repairs them — an adjacent rather than directly competing relationship.
• Iveco Switzerland: National distributor for Iveco commercial vehicles; the OEM behind Garage Moser's Iveco Daily local dealer status. Comparable as the upstream principal governing commercial vehicle franchise and warranty work flow.
• Ford Motor Company Switzerland: National brand owner and importer for Ford in Switzerland; the OEM that grants Garage Moser its dealer and Ford Transit Center status. Comparable as the upstream principal governing franchise economics, model allocation, and service standards that drive Garage Moser's Ford business.

Direct peers

• Bosch Car Service Switzerland: Branded independent multi-brand service network in Switzerland offering workshop, diagnostics, and repair services across vehicle brands. Closely comparable to Garage Moser's workshop and diagnostics offering in serving all brands, though it is a franchise network rather than a single integrated family operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/garagemoser
• Instagraminstagram.com/garagemoser
• LinkedInlinkedin.com/company/garage-carrosserie-moser-ag

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garage Carrosserie Moser