Auto Forma sp. z o.o. | Tesla Approved Body Shop

What Auto Forma sp. z o.o. | Tesla Approved Body Shop does

Auto Forma sp. z o.o. (operating as Autoforma Premium Body Shop and Tesla Approved Body Shop) is a privately-held Polish automotive body and paint repair company operating two workshop locations in the Warsaw metropolitan area — Kawęczynek (Konstancin-Jeziorna) and Nadarzyn — totaling 5,500 m² with five paint booths, a 35-vehicle loaner fleet, and 24/7 roadside assistance covering a ~1,500 km radius. Founded around 2007 with ~18 years of operational history, the company specializes in premium-brand collision and paint repair (Tesla, Mercedes-Benz, BMW, Audi, Porsche, Bentley, Lamborghini, Ferrari, Volvo, Jaguar) and mass-market VW Group brands at the Nadarzyn site. Its service portfolio rests on three certified OEM pillars — Tesla Approved Body Shop (authorization obtained 2022), Mercedes-Benz Professionalization, and Volkswagen/Skoda certifications — augmented by an authorized Brabus dealer relationship and proprietary repair technologies including the Carbon Miracle panel-repair system, globally unique AluRepair aluminum-body system, and Cameleon (Celette) measurement delivering 0-1 mm factory tolerances.

The company monetizes through per-job repair fees settled predominantly cashlessly via Polish insurers (PZU, Uniqua, Warta and 15+ others under OC/AC policies), per-vehicle pricing for out-of-pocket work, Brabus bespoke customization packages, NGenco spray paint protection film applications, and paid roadside assistance/towing. Customers are acquired through OEM endorsement channels (Tesla.com #1 ranking in Poland, Brabus), insurer referrals (direct billing), an 11-partner leasing-company referral network (Arval, LeasePlan, Santander, Credit Agricole, ALPHABET, MLeasing, Bank PEKAO, Alior, PKO, Millenium, Santander Consumer Multirent), digital self-service (online damage-claim form, Google Business profile with 4.6 rating, Facebook and Instagram sub-brands), and word-of-mouth. Operations are distinguished by sustainability investments (50 kWh PV installation expandable to 150 kWh, LED lighting, water-based paints, heat recovery), independent quality validation (Dekra seal, Polska Izba Motoryzacji membership, BDO and KOBiZE compliance), a 2-year repair warranty, and a skilled workforce trained at Tesla facilities in Tilburg and Tuningen.

Note on data conflicts: firmographics lists year_founded as 2017 with 6 employees, while company history timeline and '18 years of experience' messaging indicate founding circa 2007, and operational footprint (35-vehicle loaner fleet, 5 paint booths, two workshops) is inconsistent with a 6-employee count. These discrepancies are unresolved in the source material and represent a material data gap affecting revenue and headcount triangulation.

Name

Auto Forma sp. z o.o. | Tesla Approved Body Shop

Legal name

AUTO FORMA SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ

Website

https://autoforma.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Auto Forma sp. z o.o. is a privately-held Polish premium automotive body and paint repair operator running two Warsaw-area workshops (5,500 m², 5 paint booths) certified by Tesla, Mercedes-Benz, Volkswagen/Skoda, and Brabus, serving premium and EV vehicle owners via cashless insurance settlement and OEM/endorsement-driven referrals.

Ownership category

akta.pro rank

Product category

Automotive Collision Repair Services

akta.pro primary industry

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

Keywords

• Automotive collision repair
• Premium body paint service
• Tesla approved body shop
• Aluminum body repair
• Insurance claim repair

Headquarters

HQ city

Kawęczynek (Konstancin-Jeziorna)

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Body and Paint Repair Services: Core revenue stream from collision repair, body work, painting, glass replacement, and specialized aluminum repairs for passenger and light commercial vehicles. Services are priced per job, with most repairs settled cashlessly through insurance (OC/AC). Individual customers also pay out-of-pocket.
2. Cashless Insurance Settlement Services: Autoforma handles the full insurance claim process on behalf of clients, billing directly with PZU, Uniqua, Warta, and other insurers. Revenue flows from insurance payouts for approved claim settlements under OC (at-fault party's liability) and AC (owner's comprehensive) policies.
3. Brabus Customization and Tuning: Revenue from authorized Brabus customization packages for Mercedes-Benz, Porsche, Rolls-Royce, and Land Rover vehicles. Includes visual and performance tuning using genuine Brabus parts and procedures.
4. Paint Protection Film Application (NGenco): Revenue from applying spray-on paint protection film (NGenco PPS) to vehicle exteriors as a standalone protective service. Customers pay per vehicle for the application.
5. Roadside Assistance and Towing: 24/7 roadside assistance and vehicle towing services within approximately 1,500 km of Warsaw. Revenue generated when services are not covered by the customer's insurance assistance package and paid directly, or via insurance settlement.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Auto Forma sp. z o.o. operates a Tesla Approved Body Shop providing certified collision, body, and paint repair services for premium and luxury vehicles (Tesla, Mercedes-Benz, BMW, Audi, Porsche, Volkswagen, Skoda) at two workshops near Warsaw, Poland. The company specializes in manufacturer-approved repair procedures, aluminum body work, Carbon Miracle panel repair technology, Brabus customization, and cashless insurance claim settlement with partners including PZU, Uniqua, and Warta.

Product overview

Auto Forma Premium Body Shop is a multi-location automotive body and paint repair service provider operating two facilities in Poland (Kawęczynek and Nadarzyn). The company offers a comprehensive portfolio of collision repair services anchored by its core authorized partnerships: Tesla Approved Body Shop (providing guaranteed repairs without voiding Tesla warranty), Certified Mercedes-Benz Body Shop, and Authorized Brabus Dealer. The service portfolio includes innovative Carbon Miracle panel repairs, specialized aluminum body repairs using Celette measurement systems, NGenco spray paint protection film application, and comprehensive accident damage settlement services with cashless insurance processing. Premium vehicle services are delivered with customer amenities including replacement vehicles and dedicated case managers.

Differentiator

Problem solved

Functional benefit

Products and services

• Tesla Approved Body Shop Service Authorized collision and bodywork repair service for all Tesla models using original parts and manufacturer-recommended procedures, preserving the Tesla manufacturer's warranty. Performed by staff trained at Tesla facilities in Tilburg (Netherlands) and Tuningen (Germany).
• Tesla Windshield and Glass Replacement Professional windshield and auto glass replacement for Tesla vehicles using original Tesla parts and manufacturer-approved procedures, including cashless insurance settlement through PZU AC policies.
• Certified Mercedes-Benz Body and Paint Repair Body and paint repair service holding the Mercedes-Benz Professionalization Certificate, delivering quality equivalent to authorized Mercedes-Benz dealerships using manufacturer-recommended materials and procedures with regular staff training.
• Authorized Brabus Dealer Customization and Tuning Official Brabus customization packages in Poland for Mercedes-Benz, Porsche, Rolls-Royce, and Land Rover vehicles, including visual styling and performance tuning using genuine Brabus parts and approved procedures.
• Carbon Miracle Panel Repair Service Innovative panel repair technique combining Paintless Dent Removal (PDR) for minor dents with Miracle adhesive-mounted panel pulls for larger dents, eliminating the need to cut and replace body panels and preserving original paint and vehicle value.
• Specialized Aluminum Body Repair Service Specialized repair service for aluminum-bodied vehicles using a dedicated aluminum repair zone with spark-free extraction, real-time air quality monitoring, Celette Cameleon measurement system, and Carbon Visar repair system, with two years of dedicated aluminum repair experience.
• NGenco Spray Paint Protection Film Application Professional spray-applied PPS-type paint protection film applied uniformly over the entire vehicle surface to protect against UV yellowing, stone chips, scratches, bird droppings, and road salt for multiple seasons, with no seams or risk of delamination unlike sheet films.
• Cashless Accident Damage Settlement and Claims Management Comprehensive accident damage management service handling the full insurance claim process on behalf of customers, including direct billing with PZU, Uniqua, Warta, and all major Polish insurers under OC (at-fault party) and AC (own comprehensive) policies.
• 24/7 Roadside Assistance and Towing Round-the-clock roadside assistance and vehicle towing for passenger and delivery vehicles in Warsaw and surrounding areas including Konstancin-Jeziorna, Janki, Nadarzyn, and Piaseczno, with free towing within approximately 1,500 km of Warsaw.
• Premium Brand Body and Paint Service Professional body and paint repair for premium brand vehicles including Mercedes-Benz, Tesla, BMW, Audi, Volvo, Porsche, and others, with modern paint booths, advanced repair techniques, and transparent cost disclosure.

Quantifiable outcome

• 2-year warranty on all body and paint repairs
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

19 partnerships are on record, tiered core and minor.

• TeslacoreTechnology or Integration · 1 January 2022Autoforma is an authorized Tesla Approved Body Shop, the highest tier of Tesla's body shop certification program in Poland. Staff are trained at Tesla facilities in Tilburg (Netherlands) and Tuningen (Germany), hold Tesla certifications, and have permanent access to the Tesla knowledge base. The company performs all Tesla-approved repair procedures using OEM parts, preserving manufacturer warranties.
• Mercedes-BenzcoreTechnology or IntegrationAutoforma holds the Mercedes-Benz Professionalization Certificate in body and paint repair. Staff participate in regular Mercedes-Benz training programs and use only Mercedes-Benz-recommended materials and procedures. Repairs are equivalent in quality to authorized Mercedes-Benz service centers.
• BrabuscoreOEM/ Whitelabel/ Licensing PartnerAutoforma is the official authorized Brabus dealer in Poland, authorized to perform customizations and tuning on Mercedes-Benz, Porsche, Rolls-Royce, and Land Rover vehicles using genuine Brabus parts and Brabus-approved procedures. The company creates unique Brabus configurations including styling packages and performance upgrades.
• PZUcoreGTM or Marketing PartnerPZU is the primary insurance partner for cashless claim settlements. Autoforma processes PZU AC and OC claims directly, providing customers with cashless repair services. PZU is featured as the first option in the insurance dropdown on the damage claim form.
• UniquacoreGTM or Marketing PartnerUniqua is a key insurance partner enabling direct cashless billing for Autoforma customers. Included in the partner logos section of the damage claim page.
• WartacoreGTM or Marketing PartnerWarta is a key insurance partner enabling direct cashless billing for Autoforma customers. Included in the partner logos section of the damage claim page.
• ArvalcoreChannel Partner/ Reseller/ DistributorArval is one of 11 leasing company partners that refer customers to Autoforma for collision repair and post-lease damage management. Leasing partners streamline the cashless settlement process for leased vehicles.
• LeasePlancoreChannel Partner/ Reseller/ DistributorLeasePlan is one of 11 leasing company partners. Refer customers to Autoforma for damage management and cashless repairs on leased vehicles.
• Santander LeasingcoreChannel Partner/ Reseller/ DistributorSantander Leasing is one of 11 leasing company partners. Refer customers for collision repair and damage management on leased vehicles.
• Credit Agricole LeasingminorChannel Partner/ Reseller/ DistributorCredit Agricole Leasing is one of 11 leasing company partners. Refer customers for damage management on leased vehicles.
• ALPHABET (BMW Group Leasing)minorChannel Partner/ Reseller/ DistributorALPHABET (BMW Group fleet and leasing) is one of 11 leasing company partners.
• Santander Consumer MultirentminorChannel Partner/ Reseller/ DistributorSantander Consumer Multirent is one of 11 leasing company partners.
• MLeasingminorChannel Partner/ Reseller/ DistributorMLeasing is one of 11 leasing company partners.
• Millenium LeasingminorChannel Partner/ Reseller/ DistributorMillenium Leasing is one of 11 leasing company partners.
• Bank PEKAO LeasingminorChannel Partner/ Reseller/ DistributorBank PEKAO Leasing is one of 11 leasing company partners.
• PKO LeasingminorChannel Partner/ Reseller/ DistributorPKO Leasing is one of 11 leasing company partners.
• Alior LeasingminorChannel Partner/ Reseller/ DistributorAlior Leasing is one of 11 leasing company partners.
• DekracoreStrategic or Co-development PartnerAutoforma holds the Dekra quality seal for body and paint repairs, providing independent third-party validation of repair quality and safety. Dekra is a leading international expert organization in the testing and certification sector.
• Polska Izba Motoryzacji (Polish Chamber of Motorization)minorStrategic or Co-development PartnerAutoforma is a member of the Polish Chamber of Motorization, gaining access to industry best practices, regulatory updates, and networking within the Polish automotive sector.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Service King Collision: Large U.S. collision repair chain. Comparable in delivering insured collision repair at scale across multiple locations with strong insurance partner relationships.
• Crash Champions: Major U.S. collision repair platform operating ~800 centers. Comparable business model (multi-shop collision repair with insurer integrations) and similar focus on certified, OEM-procedural repairs.
• Fix Auto: Global collision repair franchise network operating across multiple continents including Europe. Comparable franchise/affiliate body shop model targeting insurers and fleet operators.
• Gerber Collision & Glass: North American collision repair chain under Boyd Group. Comparable multi-shop body and paint operator with strong insurer relationships and OEM-aligned repair processes.
• CARSTAR: Largest North American franchise collision repair network. Comparable in franchising body shop operations, insurer billing integration, and OEM-aligned certified repairs.
• Caliber Collision: Largest U.S. collision repair chain (~1,800+ centers). Comparable as a multi-location authorized body shop operator serving insurers and fleet customers, though at vastly greater scale and broader brand mix.

Direct peers

• Bocar Group: Polish collision repair group operating body shops in Poland. Comparable as a domestic Polish multi-location body shop serving insurers and premium vehicle owners, with the most direct geographic overlap.
• NordGlass: European automotive glass repair and replacement specialist with strong Polish presence. Comparable in certified windshield/glass replacement services for premium vehicles and insurer-integrated cashless settlements.

Regional players

• ProfiAuto Serwis: Polish automotive service network including collision repair affiliates. Comparable in operating certified body repair workshops in Poland with insurer billing workflows.
• Acoat Selected: European network of selected body shops (Axalta-affiliated) operating across multiple European countries. Comparable in serving insurer-driven collision repair with OEM-procedural standards in Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/auto_forma
• LinkedInlinkedin.com/company/teslaapprovedbodyshopautoforma

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Forma sp. z o.o. | Tesla Approved Body Shop