Metzger Rottmann Burge Partner AG

What Metzger Rottmann Burge Partner AG does

Maison Metzger (legal entity: Metzger Rottmann Burge Partner AG, operating also as Maison Metzger AG) is a privately held, family-owned full-service creative agency headquartered at Feldstrasse 40, Zürich, Switzerland, and positioned by the company as the oldest family-run creative agency in Switzerland (founded 1982). The firm operates across six integrated service modules — Strategy & Insight, Advertising & Communication, Branding & Design, Creation & Conception, Content & Community, and Implementation & Production — delivered through a small in-house team supplemented by partner specialists, with a headcount band of 11-50 employees.

Revenue is generated on a professional-services basis through project-based engagements and ongoing agency retainers with corporate, institutional, and government clients, predominantly in Switzerland. The customer base spans tourism destinations (St. Moritz, Gstaad, Engelberg Titlis, Flims Laax), retail (Musik Hug, Coop City), logistics and public-sector (Swiss Post / Post Advertising, VBZ), automotive (Suzuki), appliances (Electrolux), media (Schweizer Familie), technology (Oria), and niche manufacturing (Asorys). Pricing is quote-based per engagement and not publicly disclosed; go-to-market is sales-led, leveraging a public case-study portfolio, Instagram and LinkedIn presence, and referral flow from the Worldwide Partners Inc. global independent-agency network and the Schmid Pelli & Partner tourism-strategy alliance.

The technology stack is conventional for a creative agency, with no proprietary platform; the only disclosed technology capability is the use of generative AI and AI-Shootings within the production module for visual asset creation. The agency holds no patents or trademarks and reports no external funding, institutional investors, or subsidiaries — it is independently owned, with Silvan Metzger as CEO, Jürg Schmid as Chairman of the Board, and a Geschäftsleitung comprising Strategy, Creative, and Consulting leads.

Name

Metzger Rottmann Burge Partner AG

Legal name

Maison Metzger AG

Website

https://mrbp.ch

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Maison Metzger is a privately held, family-owned full-service Swiss creative agency (founded 1982) offering strategy, branding, advertising, content, and production services — including generative AI-powered shoots — to Swiss corporate, institutional, and public-sector clients, leveraging partnerships with Worldwide Partners Inc. and Schmid Pelli & Partner.

Ownership category

akta.pro rank

Headquarters

HQ city

Erlenbach

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Revenue generated through providing creative services including strategy, branding, advertising, communication, content creation, and production services to corporate clients and brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Maison Metzger is a full-service creative agency delivering strategy, advertising, branding, design, content, and production services to corporate clients and brands. Services span brand audits and positioning, campaign concept and media planning, corporate design and identity, copywriting and creative platforms, content and community management, and end-to-end production including generative AI-powered shoots. The agency operates primarily in Switzerland with select international reach via its Worldwide Partners Inc. membership.

Product overview

Maison Metzger is a full-service creative agency (Kreativagentur) operating as the oldest family-run creative agency in Switzerland. The agency offers an integrated portfolio of six interconnected service modules: Strategy & Insight (brand analysis and positioning), Advertising & Communication (campaign development and media planning), Branding & Design (visual identity and packaging), Creation & Conception (brand narrative and copywriting), Content & Community (content strategy and social engagement), and Implementation & Production (film/photo production including generative AI-powered shoots). These services are delivered collaboratively through an in-house team and external specialists, serving brands seeking visibility and differentiation.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Insight (Strategie & Insight)

Named customers14 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

Two partnerships are on record, tiered core.

• Worldwide Partners Inc.coreStrategic or Co-development PartnerMaison Metzger is a member of Worldwide Partners Inc., the largest global network of independent creative agencies. This partnership provides access to international capabilities while maintaining boutique agency independence.
• Schmid Pelli & PartnercoreStrategic or Co-development PartnerLeading Swiss strategy agency for tourism. Maison Metzger is a shareholder/partner of Schmid Pelli & Partner, enabling combined creative and strategic capabilities for tourism clients.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rod Kommunikation: Swiss independent creative agency offering advertising, branding and content services to Swiss and international clients. Directly comparable to Maison Metzger in geography, boutique scale, and full-service creative model.
• Jung von Matt: Leading independent creative agency group with Swiss/German roots, offering strategy, advertising, branding and digital services. Highly comparable to Maison Metzger as a similarly positioned independent European creative shop with multiple offices and a strong integrated offering.
• Wirz Communications: Long-established Swiss advertising and communications agency with strategy, creative, media and digital capabilities. Comparable as a Swiss full-service creative peer of similar heritage and corporate-client focus.
• Hotz Brand & Strategy: Swiss independent brand strategy and creative agency focused on brand positioning, identity, and integrated communications. Comparable to Maison Metzger as a boutique Swiss firm spanning strategy and creative for corporate clients.
• Ruf Lanz: Independent Swiss creative agency recognized for award-winning advertising campaigns across branding, print and digital. Comparable to Maison Metzger as a boutique Swiss creative shop competing for the same enterprise brand clients.

Broad incumbents

• TBWA Switzerland: Swiss office of TBWA\Worldwide, providing advertising, brand strategy, and media services to enterprise clients. Comparable as a Swiss-based full-service creative competitor serving overlapping corporate and tourism brand accounts.
• Serviceplan Group: Europe's largest independent agency group, headquartered in Germany, with full-service creative, media, digital and technology offerings. Comparable as a larger independent European creative house against which Maison Metzger benchmarks on capability breadth and international footprint.
• Publicis Communications Schweiz: Swiss arm of Publicis Groupe, offering advertising, media, digital and production services. Comparable as a larger Swiss-based creative and media incumbent competing for the same Swiss brand and tourism clients.
• Scholz & Friends: Independent German creative agency group with integrated strategy, branding, advertising and digital services. Comparable to Maison Metzger as a mid-sized independent European creative network with overlapping service modules.
• Farner Consulting: Leading Swiss communications, branding and public-affairs consultancy offering integrated communications strategy and creative execution. Comparable as a large Swiss-based communications competitor with overlapping brand and corporate client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/metzgerrottmannbuerge
• Instagraminstagram.com/metzgerrottmannbuerge

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metzger Rottmann Burge Partner AG