Banking Finance

What Banking Finance does

Banking Finance is an Indian knowledge portal and publishing property operated by Sashi Publications Private Limited, a subsidiary of The Insurance Times Group. Founded in 1988 as the first exclusive journal on the Indian banking and finance segment and extended online in 2017 via bankingfinance.in, the company serves banking and finance professionals, regulatory watchers, and banking exam aspirants with news, articles, regulatory updates from the RBI and other authorities, industry statistics, and exam preparation materials.

The core product surface comprises the bankingfinance.in digital portal — built on a commodity WordPress content management system — alongside a companion monthly print journal, a Banking Exams module, a Statistics & Resources section, and editorial categories covering Banking News, Industry News, Insurance News, Legal News, Mutual Fund News, and RBI regulatory updates. The portal also integrates with sister properties (Insurance Times, RMA India, Smart Online Course) under The Insurance Times Group, providing cross-vertical reach across insurance, risk management, and online learning.

The business model is not publicly disclosed but is consistent with an advertising-supported niche media property, evidenced by a visible "Advertisement" portal section and print journal subscription availability. Geographic focus is exclusively India. Headcount is reported in the 11-50 band. No external investors, funding rounds, M&A activity, or AI/technology differentiation are evidenced.

Name

Banking Finance

Legal name

Sashi Publications Private Limited

Website

https://bankingfinance.in

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Banking Finance is an Indian banking and finance knowledge portal operated by Sashi Publications Private Limited under The Insurance Times Group, delivering news, regulatory updates, statistics, and exam preparation content to BFSI professionals and aspirants in India.

Ownership category

akta.pro rank

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels4 records

Core offering

Banking Finance operates as a knowledge portal for the banking and finance industry, publishing news, articles, regulatory updates from the RBI and SEBI, industry statistics, and banking exam preparation resources through its website bankingfinance.in. The portal also publishes a monthly print journal, the Banking Finance Journal, which has been in circulation since 1988. Sponsored by The Insurance Times Group and operated under Sashi Publications Private Limited, the platform is headquartered in Kolkata, India, and primarily serves the Indian market.

Product overview

Banking Finance operates as a single unified knowledge portal for the banking and finance industry, sponsored by The Insurance Times Group. The platform consists of a news portal (bankingfinance.in) delivering real-time coverage of banking developments, regulatory updates (particularly RBI policies), and industry news, along with a companion monthly print journal (Banking Finance Journal) published since 1988. The portal also integrates banking exam preparation resources, statistical databases, and industry directories to serve both professionals and aspirants in the banking sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Banking Finance Portal A comprehensive digital knowledge portal for the banking and finance industry that provides news, articles, regulatory updates from the RBI and SEBI, industry statistics, banking exam preparation resources, and magazine content. The portal publishes dedicated sections covering Banking News, Industry News, Insurance News, Legal News, Mutual Fund News, RBI Corner, and Cooperative Bank News, and is targeted at banking and finance professionals, exam aspirants, and insurance industry participants in India.
• Banking Finance Journal An exclusive monthly print journal covering the banking and finance segment, published by Sashi Publications as part of The Insurance Times Group and distributed to banking professionals, libraries, and institutions in India. The journal has been in continuous publication since 1988.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Insurance Times GroupcoreStrategic or Co-development PartnerThe portal is sponsored by The Insurance Times Group, which pioneered the first monthly journal on Insurance in India in 1981. The group expanded into banking coverage with Banking Finance journal in 1988, creating an integrated knowledge platform for both sectors.

Recent moves3 records

Expansion highlights3 records

Direct peers

• Moneycontrol: India's largest financial news portal covering markets, banking, mutual funds, and personal finance. Direct competitor for Indian banking-finance audience attention and advertising revenue.
• Business Standard: Indian business daily with strong banking and economy coverage in print and digital. Comparable established brand serving banking professionals and exam aspirants.
• BankersAdda: India-focused banking exam preparation and current affairs portal. Directly comparable for the banking exam aspirant audience that Banking Finance targets with its Banking Exams section.
• Financial Express: Indian financial daily covering banking, insurance, and markets in print and digital. Comparable in combining print journal heritage with digital news publishing.
• Insurance Times: Sister publication under the same Insurance Times Group, covering insurance industry news. Highly comparable as a niche vertical media property in the financial sector under common ownership.
• LiveMint: Business and financial news site from HT Media covering banking, economy, and markets. Competes for the same Indian banking professional and retail investor audience.
• The Economic Times (ETBFSI): ETBFSI is the dedicated banking, financial services, and insurance vertical of The Economic Times, covering RBI policy, NBFC regulation, and banking industry news — directly comparable content focus.

Broad incumbents

• Bloomberg Quint: Indian arm of Bloomberg covering markets, banking, and economy. Larger global-backed competitor with significantly more resources for digital and multimedia financial news.
• NDTV Profit: Business and financial news channel and portal covering markets, banking, and personal finance. Competes for the same Indian financial audience with broadcast and digital reach.

Others

• RBI Bulletin Online: Official publication of the Reserve Bank of India. Not a competitor but a primary source Banking Finance curates from, illustrating the regulatory aggregator positioning of the business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/bimabazaar
• Facebookfacebook.com/bankingfinancemagazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banking Finance