NDTV Profit

What NDTV Profit does

NDTV Profit is the business and financial news vertical of NDTV Convergence Limited, operating as a unified cross-platform media property headquartered in New Delhi, India. The company combines linear television broadcast with a responsive website (ndtvprofit.com) and native iOS and Android applications, delivering live market coverage, corporate news, economic analysis, and personal finance content primarily to Indian retail investors, business professionals, and policy audiences. Its product architecture follows a platform-plus-modules model: the foundation consists of live TV streaming, real-time Indian equity market data (NSE Nifty 50, BSE Sensex, sectoral indices, FnO, commodities, forex, crypto), and core news verticals (Markets, Business, Economy, Personal Finance, India, World, Technology). Modules layered on top include a suite of financial calculators (SIP, FD, PPF, RD, home/car/personal/education loans), five curated email newsletters, brokerage research reports, a watchlist feature, gold/silver/fuel price tracking, election coverage, and recently launched editorial franchises such as 'Crypto Minutes' (a CoinSwitch-partnered crypto education segment) and 'The Hook' (a show on advertising and the creator economy). The platform is also extended across seven social channels (Facebook, Twitter/X, Instagram, LinkedIn, YouTube, WhatsApp, Telegram) and an annual Business Leadership Awards program.

The business model is advertising-led and direct-to-consumer. Core content is free to users under a freemium structure, with revenue generated primarily through display advertising, sponsored content placements, and banner ads across the website, mobile apps, and video inventory. The high-intent audience of business and finance readers makes the platform attractive to financial product advertisers, brokers, and increasingly crypto and fintech brands (as evidenced by the CoinSwitch partnership). Distribution is handled entirely through owned channels — the website, mobile applications, and live television broadcast — supplemented by social media reach. The company is privately held within the NDTV Convergence Limited structure, with no public listing, no disclosed funding rounds, and a headcount in the 51–100 range. Leadership is headed by CEO Prakaran Tiwari. The content cadence is high (daily market and news updates) and the platform is actively operating with new product launches in 2026, indicating ongoing investment in audience growth and revenue diversification.

Name

NDTV Profit

Legal name

NDTV Convergence Limited

Website

https://ndtvprofit.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

NDTV Profit is a privately held Indian business news platform operated by NDTV Convergence Limited, delivering live TV, real-time equity market data, corporate news, and personal finance content to retail investors and business professionals across web, mobile, and broadcast channels.

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Advertising: The platform generates revenue through display advertising, sponsored content placements, and banner advertisements across its website, mobile applications, and video content. The high traffic volume from business news consumers makes it attractive to advertisers targeting finance professionals and retail investors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

NDTV Profit is a business news platform that delivers Indian and global financial news, real-time stock market data, and economic analysis across live television, a responsive website, and mobile applications. Its offering spans live TV streaming of a dedicated business news channel, comprehensive markets coverage (NSE Nifty 50, BSE Sensex, sectoral indices, IPOs, commodities, forex, FnO), personal finance tools including calculators and educational content, curated email newsletters, and video/TV programming such as 'The Hook' and 'Crypto Minutes'.

Product overview

NDTV Profit is a comprehensive business news platform offering a unified media experience across live television and digital channels. The core offering includes live TV streaming, real-time stock market coverage (NSE Nifty 50, BSE Sensex, sectoral indices), business news, and economic analysis. The platform extends through multiple modules including a Personal Finance section with calculators (SIP, FD, PPF, loans), curated newsletters (All You Need to Know, NDTV Profit Daily, The Talking Point, Joining The Dots, The Week In Whys), research reports, and specialized coverage for commodities, forex, crypto, IPOs, and elections. Recent additions include 'Crypto Minutes' (cryptocurrency education segment in partnership with CoinSwitch) and 'The Hook' (advertising/marketing culture show). The platform also tracks gold, silver, and fuel prices. The architecture is a platform-plus-modules model where the live TV and market coverage serve as the foundation, supplemented by specialized content verticals and tools for investors.

Differentiator

Problem solved

Functional benefit

Brands

• NDTV Profit: Business news platform covering markets, economy, personal finance, and corporate news
• Profit

Products and services

• NDTV Profit Live TV Live streaming of NDTV Profit's business news channel, providing real-time coverage of stock markets, financial news, and economic developments in India. Accessible via the website and mobile applications for individual investors, finance professionals, and business audiences.
• Markets & Stocks Coverage Comprehensive coverage of Indian stock markets including NSE Nifty 50, BSE Sensex, sectoral indices, stock-specific news, IPOs, commodities, forex, and derivatives markets. Targeted at retail investors, traders, and finance professionals seeking real-time market intelligence.
• Business News News coverage of corporate developments, mergers and acquisitions, sectoral analysis, and business strategy across Indian industries. Targeted at corporate executives, business professionals, and decision-makers.
• Economy Coverage Reporting on macroeconomic indicators, fiscal policy, monetary policy, trade data, and government economic decisions affecting India. Designed for economists, policy analysts, and business leaders tracking the Indian economy.
• Personal Finance Financial guidance covering credit cards, taxes, insurance, mutual funds, loans, retirement planning, property, and wealth management. Targeted at individual retail investors and consumers seeking personal financial literacy and planning content.
• Research Reports Brokerage research, market analysis, and investment recommendations from various financial institutions and analysts published on the platform. Targeted at investors and traders seeking third-party equity research and analyst views.
• Financial Calculators Suite of online calculators including SIP, Fixed Deposit, PPF, Recurring Deposit, Home Loan, Car Loan, Personal Loan, and Education Loan calculators for investment and loan planning. Targeted at individual investors and consumers planning personal finance decisions.
• NDTV Profit Newsletters Curated email newsletters including 'All You Need to Know' (daily morning briefing), 'NDTV Profit Daily' (afternoon update), 'The Talking Point' (Monday edition), 'Joining The Dots' (Saturday edition), and 'The Week In Whys' (weekly deep analysis). Targeted at retail investors and finance professionals seeking daily market insights via email.
• Crypto Minutes Daily television segment dedicated to cryptocurrency and digital assets education, launched in partnership with CoinSwitch. Features expert-led discussions, market insights, and educational content for new and experienced investors. Aired Monday to Friday on NDTV Profit.
• The Hook Fortnightly digital-first show examining advertising, marketing, brands, culture, and the creator economy. Anchored by Alex Mathew and Aayush Ailawadi. Revives NDTV's legacy of covering the advertising industry, building on its earlier program 'All About Ads'.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CoinSwitchcoreGTM or Marketing Partner · 22 June 2026NDTV Profit launched 'Crypto Minutes', a daily TV segment dedicated to cryptocurrency and digital assets education, in partnership with CoinSwitch, India's leading crypto investing and trading platform. The segment airs Monday to Friday on NDTV Profit, featuring expert-led discussions, market insights, and educational content aimed at both new and experienced investors. The partnership combines NDTV Profit's business journalism with CoinSwitch's domain expertise to provide viewers with balanced and credible information about digital assets as crypto adoption grows in India. Executive statements from both companies emphasize their goal of improving financial literacy and providing accessible information about the rapidly evolving digital asset ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Moneycontrol: India's largest financial news and market-data platform, owned by Network18. Offers live TV, real-time market data, personal finance tools, and research — the closest direct competitor to NDTV Profit on both product and audience.
• LiveMint: HT Media's premium business and financial news site covering markets, economy, and personal finance with a digital-first format. Closely comparable in audience positioning and product mix to NDTV Profit.
• Business Standard: Indian business daily with strong digital presence covering markets, economy, and corporate news. Comparable editorial product and audience, with a longer print heritage than NDTV Profit's digital-first model.
• Economic Times Markets: Business and markets vertical of The Economic Times (Times Group), one of India's longest-running business news brands. Competes directly with NDTV Profit on equity-market coverage, IPOs, and personal-finance editorial.
• Business Today: India Today Group's business magazine and digital platform, covering Indian markets, corporate news, and economy. Overlaps NDTV Profit in business-news audience and editorial verticals.
• Zee Business: Business news TV channel and digital property from Zee Media, covering Indian markets, IPOs, and personal finance. Direct competitor in both linear TV and digital ad-supported business news.

Broad incumbents

• Financial Times: Global financial news brand with growing India-focused editorial. Anchors the premium end of the international business-news audience and competes for the same cross-border financial-services advertising.
• CNBC (India / global): Global business-news network with an established Indian presence (CNBC Awaaz, CNBC TV18). Competes in the same audience and advertising market but operates a much broader international portfolio.
• Bloomberg Quint: Bloomberg's Indian business-news joint venture (with Quintillion Media), offering premium markets and policy coverage. Targets a more institutional audience than NDTV Profit but competes for the same high-value advertising pool.
• Reuters India: Global news wire with deep India coverage across markets, economy, and corporate news. Sets the underlying news baseline that NDTV Profit must differentiate against, and competes for premium B2B subscriptions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NDTVProfitIndia
• YouTubeyoutube.com/channel/UC3uJIdRFTGgLWrUziaHbzrg
• Facebookfacebook.com/NDTVProfit
• LinkedInlinkedin.com/company/ndtvprofit
• Instagraminstagram.com/ndtvprofit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NDTV Profit