Pacrim Hospitality

Name

Pacrim Hospitality

Legal name

Pacrim Hospitality Services Inc.

Website

https://pacrimhospitality.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Hotel Management Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

Keywords

• Hotel management services
• Hospitality management
• Hotel development services
• Central reservation services
• Hotel property management

Headquarters

HQ city

Bedford

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure, Others

Revenue model

1. Hotel Management Fees: Pacrim earns management fees for operating hotels on behalf of property owners. Services include operational management, sales & marketing, accounting, human resource management, purchasing, e-commerce & reservations, and guest satisfaction management.
2. Hotel Development Services: Custom-designed development services for each client including concept development through to opening day and beyond. Coordinate development of new properties and re-development of existing properties.
3. Pre-Opening Services: Planning operations from sales, accounting, human resources and more for newly developed or re-developed properties.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pacrim Hospitality Services Inc. is a privately owned hotel management and development company that provides integrated hotel management services including operational management, sales and marketing, accounting, human resources, business planning, centralized purchasing, e-commerce and central reservation services (via its Intergy division), and guest satisfaction tracking. The company manages a portfolio of multi-branded hotels across Canada and the United States under franchises with IHG, Hilton, Wyndham, Best Western, and Radisson, and offers custom hotel development services from concept through opening day.

Product overview

Pacrim Hospitality Services Inc. is a privately owned hotel management and development company offering a comprehensive suite of hospitality management services. The company's core offering consists of integrated operational management, sales & marketing, accounting, human resource management, business planning, purchasing, and e-commerce/reservations services through its Intergy division. Pacrim currently manages a portfolio of 5 multi-branded hotels across Canada (totaling 437 rooms), with more properties under development, in partnership with globally recognized hotel brands including Hilton (Tru by Hilton, Hampton Inn & Suites), IHG (Holiday Inn Express, Crowne Plaza, Hotel Indigo), and others. The company provides the full lifecycle of hotel services from development and pre-opening through ongoing operational management, along with community engagement programs such as the Purrrfect Place to Paws pet-friendly initiative and education scholarships for Mount Saint Vincent University.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Management Services Integrated hotel management services for property owners covering operational management, sales and marketing, accounting, human resources, hotel business planning, centralized purchasing and design administration, and guest satisfaction tracking across multi-branded properties.
• Hotel Development Services Custom-designed hotel development services covering concept development through to opening day and beyond, including new construction and redevelopment of existing properties, with brand affiliation selection.
• Pre-Opening Services Operational planning services for newly developed or re-developed hotel properties covering sales, accounting, human resources, and other operational aspects prior to opening day.
• Intergy E-Commerce & Central Reservation Services Wholly owned division providing integrated e-commerce and central reservation services for the hospitality industry, with clients reporting 3-10 additional occupancy points over their own marketing efforts.

Quantifiable outcome

• Intergy clients average 3-10 additional occupancy points over their own marketing efforts
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Nova Scotia Community College (NSCC)coreStrategic or Co-development Partner · 7 February 2023MOU signed February 7, 2023 for on-site hospitality and culinary diploma programs at Digby Pines. First-of-a-kind public/private partnership in Canada with up to 30 students in first year.
• Bear River First NationcoreStrategic or Co-development Partner · 1 December 2019Bear River First Nation is lead partner in the group that purchased The Pines from the Province of Nova Scotia. Partnership in Digby Pines Golf Resort and Spa re-development and expansion.
• Red Roof InnmajorStrategic or Co-development Partner · 20 April 201520-year deal to build and brand 40 hotels across Canada. First four hotels planned for Grand Falls and Bay Roberts in Newfoundland & Labrador and Wolfville and Antigonish in Nova Scotia. Partnership with CCC Hospitality Development.
• Millbrook First NationcoreStrategic or Co-development Partner · 1 January 2015Co-investor and majority owner in Hampton Inn & Suites Truro. Multiple development partnerships including Truro Power Centre developments. Fifth investment and hotel development with Millbrook First Nation.
• Holiday Development State Park LLCmajorStrategic or Co-development Partner · 1 January 2015Multi-unit development partnership in Orange Beach, Alabama including Hotel Indigo (63 suites), Ron Jon Surf Shop retail, and two restaurants.
• Canadian Cancer SocietyminorOthers · 1 January 2011Fight Cancer campaign where participating Pacrim hotels donate $10 per room booked to the Canadian Cancer Society.
• Canadian Federation of Humane SocietiesminorOthers · 1 January 2008Purrrfect Place to Paws pet-friendly hotel program. Pacrim hotels recognized as Pet Friendly Choice, with donations to CFHS for each pet-friendly booking.
• Holloway Lodging REITcoreStrategic or Co-development Partner · 1 January 1997Pacrim is the exclusive management company for all hotels owned by Holloway Lodging Real Estate Investment Trust. Glenn Squires co-founded Holloway Lodging Real Estate Investment Inc.
• InterContinental Hotels Group (IHG)coreChannel Partner/ Reseller/ DistributorMajor brand partnership managing IHG-branded hotels including Crowne Plaza, Holiday Inn Express, and Hotel Indigo. Glenn Squires served as IHG Owner's Association (Global) Past Chair.
• HiltoncoreChannel Partner/ Reseller/ DistributorBrand management partnership for Tru by Hilton and Hampton Inn & Suites properties in Nova Scotia.
• Wyndham Hotel GroupcoreChannel Partner/ Reseller/ DistributorManagement of Super 8, Wingate by Wyndham, and Travelodge hotels across Canada. Dennis Brown Memorial Award received for developing significant number of Super 8 properties.
• Tourism Industry Association of Nova Scotia (TIANS)coreGTM or Marketing PartnerGlenn Squires elected as Chairman of TIANS. Partnership supporting tourism industry development in Nova Scotia.
• Tourism Education Alliance of the Maritimes (TEAM)minorGTM or Marketing PartnerPacrim works closely with TEAM to raise funds and offer mentorship and support for tourism industry talent development in Nova Scotia.
• Mount Saint Vincent UniversityminorGTM or Marketing PartnerTourism & Hospitality Scholarship Fund partnership. Pacrim Invitational Golf Tournament raised over $214,000 for MSVU hospitality program over six years.
• Give Kids the WorldminorOthersNon-profit supporter providing cost-free visits to Central Florida attractions for children with life-threatening illnesses and their families.

Scale indicators4 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Atlific Hotels: Canadian hotel management and ownership company operating hotels under major international brands across Canada. Directly comparable to Pacrim in its third-party management focus, multi-brand affiliations, and Canadian market concentration, with a similar mid-size operating profile.
• InnVest Hotels: Canadian hotel owner and operator with a portfolio of mid-scale and upscale hotels across Canada. Comparable to Pacrim as a Canadian-focused lodging platform with both ownership and management exposure, though InnVest's portfolio is materially larger and primarily asset-owning rather than third-party management.
• Remington Hotels: US-based hotel management, development, and consulting firm operating full-service, luxury, and resort properties. Comparable to Pacrim in its end-to-end development, pre-opening, and management service stack and multi-brand affiliation model, with a larger US-wide portfolio.
• Crescent Hotels & Resorts: US-based third-party hotel management company operating upscale, lifestyle, and resort properties under major brands. Directly comparable to Pacrim in its franchise-affiliated, third-party management model and full-service operating capabilities, though at a larger scale.
• Sage Hospitality Group: US-based hotel management, development, and investment company operating full-service, lifestyle, and resort properties. Comparable to Pacrim in its integrated management, development, and ownership-adjacent model and multi-brand affiliation approach.
• New Castle Hotels & Resorts: US-based third-party hotel manager and developer operating full-service and select-service hotels under major brands. Comparable to Pacrim in its integrated management and development services model and multi-brand franchise approach, with a similarly sized mid-market footprint.
• SilverBirch Hotels & Resorts: Canadian-based hotel management and investment company operating select-service and extended-stay hotels under major brands across Canada. Directly comparable to Pacrim in its Canadian market focus, multi-brand affiliations, and mid-size third-party management model.
• Davidson Hotels & Resorts: US-based full-service hotel management and investment company operating upper-upscale and luxury independent and branded properties. Comparable to Pacrim in its third-party management focus and full-service operating capabilities, with a larger premium-segment portfolio.

Broad incumbents

• Highgate Hotels: Major US-based hospitality management, investment, and development company operating hotels under leading international brands. Comparable to Pacrim in its third-party management and franchised operating model, though materially larger with a national US footprint and broader operational scale.
• Aimbridge Hospitality: Largest US third-party hotel management company operating over 80,000 keys across luxury, full-service, select-service, and resort segments. Comparable to Pacrim in its third-party management and multi-brand focus, but vastly larger scale represents the dominant incumbent Pacrim competes against for institutional owner mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pacrim-hospitality

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacrim Hospitality