What Wyndham Hotel Group does

Wyndham Hotel Group, doing business as Wyndham Hotels & Resorts, is a publicly traded (NYSE: WH), asset-light global hotel franchisor headquartered in the United States. The company operates a portfolio of 25 hotel brands spanning economy (Days Inn, Super 8, Microtel, Howard Johnson, Travelodge), midscale (La Quinta, Ramada, Baymont, Wingate, AmericInn, Wyndham Garden), upscale (Wyndham, Trademark Collection), lifestyle (TRYP, Dazzler, Esplendor, Vienna House, Wyndham Alltra), and distinctive luxury (Wyndham Grand, Dolce, Registry Collection), plus extended-stay brands (Hawthorn, WaterWalk, ECHO Suites) and vacation ownership brands (Club Wyndham, WorldMark, Shell Vacations Club, Margaritaville Vacation Club, Sports Illustrated Resorts). Across 95+ countries and 9,100+ hotels, the business is structured around licensing these brands to independent hotel owners, supplemented by Wyndham Hotel Management, Inc. for directly managed properties.

Underlying technology and distribution include the wyndhamhotels.com direct booking platform (available in English, French, Chinese, German, Turkish, Korean, Portuguese, Spanish, and Greek), iOS/Android mobile applications with a Road Trip Planner and mobile check-in/checkout, and the Wyndham Rewards loyalty program (4M+ members) that operates point earning and redemption across the full portfolio. The company monetizes primarily through recurring franchise fees (percentage of room revenue plus marketing and reservation system contributions), supplemented by hotel management fees, co-branded Wyndham Rewards Earner and Earner Plus credit card partnerships, the $95/year Wyndham Rewards Insider subscription, and Wyndham Travel Packages (bundled hotel + flight + cruise + car rental offerings). Strategic partnerships include Caesars Entertainment for cross-redemption at casino resort properties and a hotel management agreement with Exodium Signature Haeundae in Busan, South Korea.

The company serves a hybrid customer base of leisure and vacation travelers (across road trips, family, beach, national parks, and extended-stay use cases), small and mid-size businesses through Wyndham Business (corporate rates up to 15%, group and meeting tools), military personnel and families, group and meeting planners, and vacation ownership members. Following its 2018 spin-off from Wyndham Worldwide, Wyndham Hotel Group, LLC is the parent legal entity (Delaware), with wholly-owned Wyndham Hotel Management, Inc. operating the managed property portfolio.

Name

Wyndham Hotel Group

Legal name

Wyndham Hotel Group, LLC

Website

https://wyndhamhotelgroup.com

Company type

Public

Founded year

1990

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Wyndham Hotel Group (NYSE: WH) is a publicly traded, asset-light hotel franchisor operating 25 brands across 9,100+ hotels in 95+ countries, serving leisure and business travelers, SMBs, franchisees, and vacation ownership members through franchise fees, loyalty, and credit card partnerships.

Ownership category

akta.pro rank

Product category

Hotel Franchising & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Budget Hotel Chains & Franchises (THAGABAM)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Franchised/Chain Motels (THAGAFAM), Large-Scale Headquarters Convention Hotels (THAGALAH)

Keywords

• Hotel franchising
• Hospitality services
• Vacation ownership
• Loyalty program
• Hotel brand portfolio

Headquarters

HQ city

Aberdeen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees: Wyndham licenses its 25 hotel brands to independent hotel owners. Franchisees pay ongoing fees (typically a percentage of room revenue plus marketing/reservation system contributions) in exchange for brand affiliation, operational standards, marketing support, and access to Wyndham's reservation system and loyalty program. This is the primary revenue driver, consistent with Wyndham's franchisor business model.
2. Hotel Management Fees: Wyndham manages select properties directly (through Wyndham Hotel Management, Inc.), earning management fees for operating hotels on behalf of owners. Per the South Korea news source, Wyndham Group manages hotel operations for the Exodium Signature Haeundae mixed-use development in Busan.
3. Wyndham Rewards and Co-Branded Credit Cards: Partnership revenue from co-branded Wyndham Rewards credit cards (Earner and Earner Plus cards) offering sign-up bonuses of up to 120,000 bonus points and accelerated earning rates on eligible purchases. Card issuers pay interchange fees and marketing fees to Wyndham. Additional revenue from Wyndham Rewards Insider subscription ($95/year).
4. Travel Packages and Bundles: Revenue from bundled travel products including hotel + flight packages, all-inclusive resorts, cruises, car rentals, tours and activities, and airport transfers — offered through the Wyndham Travel Packages platform and powered by third-party providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels9 records

Core offering

Wyndham Hotel Group (operating as Wyndham Hotels & Resorts) is one of the world's largest hotel franchisors, licensing 25 hotel brands spanning economy to luxury to independent hotel owners across 95+ countries and 9,100+ properties. The company generates revenue primarily through franchise fees and royalty streams, while also managing select properties directly through Wyndham Hotel Management, Inc. and operating vacation ownership programs, a Wyndham Rewards loyalty platform, co-branded credit cards, and a Wyndham Business B2B corporate travel platform.

Product overview

Wyndham Hotels & Resorts is a global hotel company operating a portfolio of 25 hotel brands across 95+ countries with over 9,100 properties. The portfolio spans multiple market tiers: economy brands (Days Inn, Super 8, Microtel, Howard Johnson, Travelodge), midscale brands (La Quinta, Wyndham Garden, Ramada, Baymont, Wingate, AmericInn), upscale brands (Wyndham, Trademark Collection), and distinctive/lifestyle brands (Wyndham Grand, Dolce, Registry Collection Hotels, TRYP, Dazzler, Esplendor, Vienna House, Wyndham Alltra), plus extended-stay brands (Hawthorn, WaterWalk, ECHO Suites). The company also operates vacation ownership programs (Club Wyndham, WorldMark, Shell Vacations Club, Margaritaville Vacation Club, Sports Illustrated Resorts) and a casino loyalty partnership (Caesars Rewards). Core infrastructure includes the Wyndham Rewards loyalty program (award-winning points-based system), the Wyndham Hotels & Resorts digital platform with mobile app and Road Trip Planner, Wyndham Business for corporate travel, co-branded Wyndham Rewards Credit Cards, and Travel Bundles packaging hotel with flights, car rentals, and other travel services.

Differentiator

Problem solved

Functional benefit

Brands

• La Quinta by Wyndham: Midscale hotel brand
• Days Inn by Wyndham
• Super 8 by Wyndham
• Ramada by Wyndham
• Wyndham Grand
• Wyndham Garden
• Wyndham
• Trademark Collection by Wyndham
• Registry Collection Hotels
• Dolce Hotels & Resorts by Wyndham
• Baymont by Wyndham
• TRYP by Wyndham
• Howard Johnson by Wyndham
• Travelodge by Wyndham
• Microtel by Wyndham
• Hawthorn Extended Stay by Wyndham
• Wingate by Wyndham
• AmericInn by Wyndham
• Dazzler by Wyndham
• Esplendor by Wyndham
• Wyndham Alltra
• Vienna House by Wyndham
• ECHO Suites by Wyndham
• WaterWalk Extended Stay by Wyndham
• Club Wyndham
• WorldMark by Wyndham
• Shell Vacations Club
• Margaritaville Vacation Club by Wyndham
• Sports Illustrated Resorts
• Caesars Rewards
• Wyndham Rewards

Products and services

• Wyndham Rewards Loyalty Program
• Wyndham Hotels & Resorts Mobile App
• Direct Booking Platform (wyndhamhotels.com)
• Wyndham Business B2B Platform
• Wyndham Rewards Co-Branded Credit Cards
• Wyndham Travel Bundles
• Hotel Franchise Program
• Wyndham Hotel Management Services
• Vacation Ownership Brands
• Caesars Rewards Cross-Redemption Partnership

Quantifiable outcome

• Earn up to 120,000 Wyndham Rewards bonus points with new Wyndham Rewards Earner Card (sufficient for up to 16 free nights at participating Hotels by Wyndham)
• +5 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Exodium Signature HaeundaeminorStrategic or Co-development Partner · 22 June 2026Exodium Signature Haeundae, a private developer, is building a 324-unit mixed-use development near Songjeong Beach in Busan, South Korea. As part of this development, Wyndham Group will manage hotel operations for the mixed-use complex. The developer opened a free parking lot near Songjeong Beach on June 22, 2026, to coincide with Songjeong Beach's opening for the summer season. The parking lot serves as a promotional center for the residential complex and its associated Wyndham-managed hotel component.
• Caesars EntertainmentcoreStrategic or Co-development PartnerWyndham Hotels & Resorts and Caesars Entertainment operate a strategic loyalty partnership under which Wyndham Rewards members can earn and redeem points at Caesars Rewards casino resort properties worldwide. Wyndham Rewards members staying at participating Caesars properties receive up to 25% off their stay plus 2X Wyndham Rewards points. The partnership covers Caesars Palace Las Vegas, Harrah's, Flamingo Las Vegas, Paris Las Vegas, Planet Hollywood Resort & Casino, Nobu Hotel at Caesars Palace, The LINQ Hotel + Experience, and other Caesars-branded casino resort properties.

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Marriott International: Largest global hotel company with a similarly broad franchised/managed portfolio (Marriott Bonvoy, 30+ brands). Directly competes with Wyndham in franchise, loyalty, and corporate travel, with deeper luxury/upscale presence.
• Hyatt Hotels Corporation: Global hotel operator/franchisor with growing focused-service and extended-stay presence (Hyatt Place, Hyatt House, Caption by Hyatt, Hyatt Studios). Direct competitor in upscale and lifestyle segments where Wyndham Grand and TRYP compete.
• InterContinental Hotels Group (IHG): Global franchisor/operator (Holiday Inn, Crowne Plaza, IHG Hotels & Resorts). IHG One Rewards overlaps with Wyndham Rewards; competes in midscale (Holiday Inn) and upscale (Crowne Plaza, Hotel Indigo).
• G6 Hospitality (Motel 6 / Studio 6): Franchisor of economy/budget lodging brands (Motel 6, Studio 6, Hotel 6). Most direct franchise overlap with Wyndham's economy tier brands (Days Inn, Super 8, Microtel).
• Hilton Worldwide: Global franchisor/operator of 18 brands spanning luxury to focused-service. Hilton Honors competes directly with Wyndham Rewards and overlaps with Wyndham in midscale, upscale, and extended-stay via Home2 Suites.
• Choice Hotels International: Pure-play franchisor of economy/midscale brands (Comfort, Quality, Sleep Inn, Clarion, Econo Lodge, Cambria). Closest pure-franchise competitor to Wyndham in the budget/midscale tier where Wyndham is most concentrated.
• Best Western Hotels & Resorts: Private referral/membership-based hotel network covering midscale through upscale (Best Western, BW Premier, BW Signature, SureStay). Closely comparable franchised model in the same midscale/economy segments as Wyndham's core.

Broad incumbents

• Radisson Hotel Group: Global hotel operator/franchisor with brands spanning luxury to economy (Radisson Collection, Radisson Blu, Radisson, Park Inn, Country Inn). Broad incumbent in the same global hotel franchising space as Wyndham, with stronger European density.
• Accor SA: Global hospitality group operating 40+ brands across luxury (Raffles, Fairmont) to economy (ibis). Competes with Wyndham across multiple tiers, particularly in Europe and Asia Pacific, with a stronger lifestyle/luxury mix.

Emerging players

• Extended Stay America: U.S.-focused extended-stay operator/franchisor (Extended Stay America, Extended Stay Canada). Direct overlap with Wyndham's Hawthorn, WaterWalk, and ECHO Suites brands in the multi-week corporate relocation segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/wyndhamhotels
• Facebookfacebook.com/wyndhamhotels
• Instagraminstagram.com/wyndhamhotels
• TikToktiktok.com/@wyndhamhotels
• LinkedInlinkedin.com/company/wyndham-hotel-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wyndham Hotel Group