Window Plus

What Window Plus does

Window Plus Home Improvement Inc (d/b/a Window Plus) is a family-owned and operated manufacturer and installer of vinyl windows and doors headquartered at 207 Monroe St, Passaic, NJ. Founded by Ismael Rodriguez after more than 25 years in the window industry, the company operates a single manufacturing facility that produces vinyl windows via fusion welding and multi-chambered extrusion, with insulated glass units offering Low-E and Argon Gas options. Its product portfolio spans seven window lines (Double Hung in three series — Hybrid 700, Fully Welded 900, and New Construction 990 — plus Slider & Hopper, Picture, Casement & Awning, Bow & Bay, Garden Bay, and Custom Shapes) and three door lines (Entry, Security & Storm, and Patio & Shower).

The company sells directly to residential, commercial, and industrial customers at wholesale prices, leveraging in-house manufacturing to bypass middlemen and offer custom configurations. A non-subcontracted installation crew — OSHA-trained, EPA Lead Safety-certified, factory-trained, and fully insured — handles Northern and Central New Jersey projects. Complementary service revenue comes from in-home glass repair, hardware replacement (balancers, locks, keepers, casement operators), an online parts store carrying parts for most brands, and an 18-month no-interest revolving consumer financing program.

Operationally, Window Plus is a single-site regional business with no disclosed institutional capital, no executive leadership beyond the founder, no app or API surface, and a sales-led, phone-and-website go-to-market. Its economic model is hybrid — manufactured goods revenue plus installation professional services plus hardware/parts sales — with quote-based pricing and no published rate cards. The business has remained operational through 25+ years and qualified as an essential business during COVID-19, but it has not expanded geographically beyond the Tri-State Area or disclosed any funding, acquisitions, or partnerships.

Name

Window Plus

Legal name

Window Plus Home Improvement Inc

Website

https://window-plus.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Window Plus is a family-owned Passaic, NJ manufacturer and installer of vinyl windows and doors, selling directly to residential, commercial, and industrial customers at wholesale prices across Northern and Central New Jersey.

Ownership category

akta.pro rank

Product category

Window and Door Manufacturing

NAICS

Glass and Glass Product Manufacturing (32721), Glass and Glazing Contractors (23815)

SIC

Glass Products, Made Of Purchased Glass (3231), Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro industry

PRIMARYIMADAIAC

Windows

Industrials, Manufacturing & Construction/Building Materials & Products/Doors, Windows & Architectural Openings

SECONDARYHSAPAJAA

Window Replacement (Residential)

Home & Personal Services/Residential Renovation Services/Windows, Doors & Skylights Replacement

SECONDARYHSAPAJAI

Custom Window & Door Fabrication & Replacement

Home & Personal Services/Residential Renovation Services/Windows, Doors & Skylights Replacement

SECONDARYHSAGAEAB

Window Repair & Adjustment (Sashes, Balances, Hardware)

Home & Personal Services/Home Repair, Maintenance & Handyman/Doors, Windows & Screen Repair

Keywords

• Vinyl window manufacturing
• Door installation services
• Home improvement products
• Window replacement services
• Custom window fabrication

Headquarters

HQ city

Passaic

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Window and Door Sales: Direct sales of manufactured vinyl windows and doors to residential, commercial, and industrial customers at wholesale prices. The company manufactures their own windows, allowing them to provide any quantity at discounted rates. Product categories include double hung, slider, hopper, picture, casement, awning, bow, bay, garden bay, and custom-shaped windows, plus entry doors, security doors, storm doors, and patio/shower doors.
2. Installation Services: In-house installation services offered for an additional cost on all products sold. Installers are in-house (no subcontracting), OSHA trained for safety, EPA Lead Safety trained, factory trained on products, and fully insured.
3. Glass Repair Services: In-home glass repair services with same-day in-house repair capability. Services both walk-in customers and large apartment complexes. Small service charge for home visits.
4. Hardware Replacement: Replacement of broken or damaged hardware including balancers, locks, keepers, and casement operators. Parts typically found within 24 hours of being brought in.
5. Window Parts Sales: Online parts store offering thousands of parts for most brands of windows. Includes trim coil, caulking, balance tension tools, and other installation supplies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Window Plus is a Passaic, NJ-based manufacturer and installer of vinyl windows and doors, producing its own frames and glass units for residential, commercial, and industrial customers across Northern and Central New Jersey. The company sells its manufactured products at wholesale prices, performs in-house professional installation using its own trained crews, and offers in-home glass repair and hardware replacement services. It also runs an online parts store and provides custom-shaped window fabrication on demand.

Product overview

Window Plus is a family owned and operated window and door manufacturer and installer serving Northern and Central New Jersey. The company operates as a single unified business offering: (1) manufactured vinyl windows in seven distinct product lines — Double Hung, Slider & Hopper, Picture, Casement & Awning, Bow & Bay, Garden Bay, and Custom Shapes; (2) doors including Entry Doors, Security & Storm Doors, and Patio & Shower Doors; and (3) complementary services spanning wholesale sales, professional installation, glass repair, hardware replacement, parts supply, installation assistance, and consumer financing. Founded by Ismael Rodriguez after 25+ years in window sales and installations, the company manufactures its own vinyl windows using a reliable extrusion supplier and in-house production team, enabling them to offer wholesale pricing directly to residential, commercial, and industrial customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Double Hung Windows
• Slider & Hopper Windows
• Picture Windows
• Casement & Awning Windows
• Bow & Bay Windows Custom-manufactured vinyl bow and bay windows produced by Window Plus for residential customers seeking expanded or angled window configurations.
• Garden Bay Windows Vinyl garden bay windows manufactured by Window Plus for residential installations requiring a greenhouse-style extension.
• Custom Window Shapes Custom-fabricated vinyl windows in non-standard shapes produced by Window Plus to meet unique residential or commercial opening requirements.
• Entry Doors Manufactured entry doors sold by Window Plus at wholesale prices for residential and commercial entryway replacement.
• Security & Storm Doors Security and storm doors manufactured and sold by Window Plus for residential and commercial entry protection.
• Patio & Shower Doors Patio doors and shower doors manufactured by Window Plus for residential installations.
• Professional Installation Services In-house professional installation of windows and doors performed by Window Plus's own trained crews (no subcontractors), serving residential, commercial, and industrial customers across Northern and Central New Jersey.
• In-Home Glass Repair In-home glass repair service provided by Window Plus for residential and commercial customers needing broken or failed glass replacement.
• Hardware Replacement Replacement of window and door hardware (locks, handles, hinges, balances) performed in-home by Window Plus technicians.
• Window Parts Replacement window parts (balances, locks, hinges, weatherstripping, and related components) sold online through Window Plus's parts store at windowplusparts.com.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Window World: Largest vinyl window replacement franchise in the U.S. with 200+ locations nationwide. Competes on the same value proposition of affordable vinyl replacement windows with professional installation, though with significantly broader geographic coverage than Window Plus.
• JELD-WEN: Large multi-category window and door manufacturer selling through retail and dealer channels. Competes with Window Plus's door offerings (entry, storm, patio) and provides vinyl windows through distribution networks throughout the Northeast.
• Pella Corporation: Major national window and door manufacturer with showrooms and certified installers. Competes in the same replacement window category with both manufactured products and installation services, though with broader geographic and product reach.
• Andersen Windows & Doors: One of the largest U.S. window and door manufacturers with broad product portfolio across wood, vinyl, and composite. Indirect competitor as both a manufacturer whose products are used in the industry and a benchmark for replacement window quality.
• Champion Window: National manufacturer and installer of replacement windows, siding, and roofing. Direct competitor in the made-to-order vinyl replacement window category with in-house installation teams, operating at much larger scale across multiple U.S. markets.
• Renewal by Andersen: National replacement window and door franchise owned by Andersen Corporation. Directly comparable business model combining manufacturing with full-service in-home sales and installation, but at vastly greater scale and geographic reach than Window Plus's NJ-only operation.

Direct peers

• Zen Windows: National franchise of independently-owned vinyl replacement window companies with in-home sales and installation. Operates as a network of regional owners similar to Window Plus's regional manufacturer-dealer model.
• Home Genius Exteriors: Regional home improvement contractor offering window replacement, roofing, and siding services in the Northeast including New Jersey. Competes directly with Window Plus for residential window replacement customers in the same NJ market.

Regional players

• Thompson Creek Window Company: Mid-Atlantic regional manufacturer and installer of vinyl replacement windows serving the greater DC/Mid-Atlantic market. Closely comparable integrated manufacturing-and-installation business model focused on a regional territory, similar in operational structure to Window Plus.
• Feldco: Midwest-focused window, door, and siding manufacturer and installer. Comparable vertically integrated model with in-house manufacturing and factory-direct installation, though serving Illinois, Indiana, Wisconsin, and Iowa rather than New Jersey.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/window_plus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Window Plus