Window Plus
Window Plus is a family-owned Passaic, NJ manufacturer and installer of vinyl windows and doors, selling directly to residential, commercial, and industrial customers at wholesale prices across Northern and Central New Jersey.
- Company typePrivate
- Founded2015
- HeadquartersPassaic, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Window Plus does
Window Plus Home Improvement Inc (d/b/a Window Plus) is a family-owned and operated manufacturer and installer of vinyl windows and doors headquartered at 207 Monroe St, Passaic, NJ. Founded by Ismael Rodriguez after more than 25 years in the window industry, the company operates a single manufacturing facility that produces vinyl windows via fusion welding and multi-chambered extrusion, with insulated glass units offering Low-E and Argon Gas options. Its product portfolio spans seven window lines (Double Hung in three series — Hybrid 700, Fully Welded 900, and New Construction 990 — plus Slider & Hopper, Picture, Casement & Awning, Bow & Bay, Garden Bay, and Custom Shapes) and three door lines (Entry, Security & Storm, and Patio & Shower).
The company sells directly to residential, commercial, and industrial customers at wholesale prices, leveraging in-house manufacturing to bypass middlemen and offer custom configurations. A non-subcontracted installation crew — OSHA-trained, EPA Lead Safety-certified, factory-trained, and fully insured — handles Northern and Central New Jersey projects. Complementary service revenue comes from in-home glass repair, hardware replacement (balancers, locks, keepers, casement operators), an online parts store carrying parts for most brands, and an 18-month no-interest revolving consumer financing program.
Operationally, Window Plus is a single-site regional business with no disclosed institutional capital, no executive leadership beyond the founder, no app or API surface, and a sales-led, phone-and-website go-to-market. Its economic model is hybrid — manufactured goods revenue plus installation professional services plus hardware/parts sales — with quote-based pricing and no published rate cards. The business has remained operational through 25+ years and qualified as an essential business during COVID-19, but it has not expanded geographically beyond the Tri-State Area or disclosed any funding, acquisitions, or partnerships.
Window Plus firmographics
Firmographics- Name
- Window Plus
- Legal name
- Window Plus Home Improvement Inc
- Website
- https://window-plus.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Window Plus is a family-owned Passaic, NJ manufacturer and installer of vinyl windows and doors, selling directly to residential, commercial, and industrial customers at wholesale prices across Northern and Central New Jersey.
- Ownership category
- akta.pro rank
Window Plus industry classification
Industry- Product category
- Window and Door Manufacturing
- NAICS
- Glass and Glass Product Manufacturing (32721), Glass and Glazing Contractors (23815)
- SIC
- Glass Products, Made Of Purchased Glass (3231), Metal Doors, Sash, Frames, Moldings & Trim (3442)
- akta.pro primary industry
- Windows (IMADAIAC)
- akta.pro secondary industries
- Window Replacement (Residential) (HSAPAJAA), Custom Window & Door Fabrication & Replacement (HSAPAJAI), Window Repair & Adjustment (Sashes, Balances, Hardware) (HSAGAEAB)
Keywords
Where Window Plus is headquartered
LocationHeadquarters
- HQ city
- Passaic
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Window Plus business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Window and Door Sales: Direct sales of manufactured vinyl windows and doors to residential, commercial, and industrial customers at wholesale prices. The company manufactures their own windows, allowing them to provide any quantity at discounted rates. Product categories include double hung, slider, hopper, picture, casement, awning, bow, bay, garden bay, and custom-shaped windows, plus entry doors, security doors, storm doors, and patio/shower doors.
- Installation Services: In-house installation services offered for an additional cost on all products sold. Installers are in-house (no subcontracting), OSHA trained for safety, EPA Lead Safety trained, factory trained on products, and fully insured.
- Glass Repair Services: In-home glass repair services with same-day in-house repair capability. Services both walk-in customers and large apartment complexes. Small service charge for home visits.
- Hardware Replacement: Replacement of broken or damaged hardware including balancers, locks, keepers, and casement operators. Parts typically found within 24 hours of being brought in.
- Window Parts Sales: Online parts store offering thousands of parts for most brands of windows. Includes trim coil, caulking, balance tension tools, and other installation supplies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Financing Option - 18 Month No Interest |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Window Plus product offering
Product offeringCore offering
Window Plus is a Passaic, NJ-based manufacturer and installer of vinyl windows and doors, producing its own frames and glass units for residential, commercial, and industrial customers across Northern and Central New Jersey. The company sells its manufactured products at wholesale prices, performs in-house professional installation using its own trained crews, and offers in-home glass repair and hardware replacement services. It also runs an online parts store and provides custom-shaped window fabrication on demand.
Product overview
Window Plus is a family owned and operated window and door manufacturer and installer serving Northern and Central New Jersey. The company operates as a single unified business offering: (1) manufactured vinyl windows in seven distinct product lines — Double Hung, Slider & Hopper, Picture, Casement & Awning, Bow & Bay, Garden Bay, and Custom Shapes; (2) doors including Entry Doors, Security & Storm Doors, and Patio & Shower Doors; and (3) complementary services spanning wholesale sales, professional installation, glass repair, hardware replacement, parts supply, installation assistance, and consumer financing. Founded by Ismael Rodriguez after 25+ years in window sales and installations, the company manufactures its own vinyl windows using a reliable extrusion supplier and in-house production team, enabling them to offer wholesale pricing directly to residential, commercial, and industrial customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Double Hung Windows
- Slider & Hopper Windows
- Picture Windows
- Casement & Awning Windows
- Bow & Bay Windows Custom-manufactured vinyl bow and bay windows produced by Window Plus for residential customers seeking expanded or angled window configurations.
- Garden Bay Windows Vinyl garden bay windows manufactured by Window Plus for residential installations requiring a greenhouse-style extension.
- Custom Window Shapes Custom-fabricated vinyl windows in non-standard shapes produced by Window Plus to meet unique residential or commercial opening requirements.
- Entry Doors Manufactured entry doors sold by Window Plus at wholesale prices for residential and commercial entryway replacement.
- Security & Storm Doors Security and storm doors manufactured and sold by Window Plus for residential and commercial entry protection.
- Patio & Shower Doors Patio doors and shower doors manufactured by Window Plus for residential installations.
- Professional Installation Services In-house professional installation of windows and doors performed by Window Plus's own trained crews (no subcontractors), serving residential, commercial, and industrial customers across Northern and Central New Jersey.
- In-Home Glass Repair In-home glass repair service provided by Window Plus for residential and commercial customers needing broken or failed glass replacement.
- Hardware Replacement Replacement of window and door hardware (locks, handles, hinges, balances) performed in-home by Window Plus technicians.
- Window Parts Replacement window parts (balances, locks, hinges, weatherstripping, and related components) sold online through Window Plus's parts store at windowplusparts.com.
Companies that use Window Plus
Customer profileSegments3 records
Ideal customer profiles2 records
Window Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Window Plus partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Window Plus competitors and assessment
Company assessmentBroad incumbents
- Window World: Largest vinyl window replacement franchise in the U.S. with 200+ locations nationwide. Competes on the same value proposition of affordable vinyl replacement windows with professional installation, though with significantly broader geographic coverage than Window Plus.
- JELD-WEN: Large multi-category window and door manufacturer selling through retail and dealer channels. Competes with Window Plus's door offerings (entry, storm, patio) and provides vinyl windows through distribution networks throughout the Northeast.
- Pella Corporation: Major national window and door manufacturer with showrooms and certified installers. Competes in the same replacement window category with both manufactured products and installation services, though with broader geographic and product reach.
- Andersen Windows & Doors: One of the largest U.S. window and door manufacturers with broad product portfolio across wood, vinyl, and composite. Indirect competitor as both a manufacturer whose products are used in the industry and a benchmark for replacement window quality.
- Champion Window: National manufacturer and installer of replacement windows, siding, and roofing. Direct competitor in the made-to-order vinyl replacement window category with in-house installation teams, operating at much larger scale across multiple U.S. markets.
- Renewal by Andersen: National replacement window and door franchise owned by Andersen Corporation. Directly comparable business model combining manufacturing with full-service in-home sales and installation, but at vastly greater scale and geographic reach than Window Plus's NJ-only operation.
Direct peers
- Zen Windows: National franchise of independently-owned vinyl replacement window companies with in-home sales and installation. Operates as a network of regional owners similar to Window Plus's regional manufacturer-dealer model.
- Home Genius Exteriors: Regional home improvement contractor offering window replacement, roofing, and siding services in the Northeast including New Jersey. Competes directly with Window Plus for residential window replacement customers in the same NJ market.
Regional players
- Thompson Creek Window Company: Mid-Atlantic regional manufacturer and installer of vinyl replacement windows serving the greater DC/Mid-Atlantic market. Closely comparable integrated manufacturing-and-installation business model focused on a regional territory, similar in operational structure to Window Plus.
- Feldco: Midwest-focused window, door, and siding manufacturer and installer. Comparable vertically integrated model with in-house manufacturing and factory-direct installation, though serving Illinois, Indiana, Wisconsin, and Iowa rather than New Jersey.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Window Plus social profiles
Digital presenceWindow Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Window Plus leadership team
Management profileNumber of profiles
Profiles1 record
Window Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Window Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Window Plus
What does Window Plus do?
Window Plus is a Passaic, NJ-based manufacturer and installer of vinyl windows and doors, producing its own frames and glass units for residential, commercial, and industrial customers across Northern and Central New Jersey. The company sells its manufactured products at wholesale prices, performs in-house professional installation using its own trained crews, and offers in-home glass repair and hardware replacement services. It also runs an online parts store and provides custom-shaped window fabrication on demand.
Is Window Plus a public or private company?
Window Plus is a private company. It is classified as family owned and is currently operating.
When was Window Plus founded?
Window Plus was founded in 2015. It employs 1 to 10 people.
Where is Window Plus based?
Window Plus is headquartered in Passaic, United States, in the North America region.
How does Window Plus make money?
Five revenue lines are on record. Window and Door Sales are the primary driver. The others are installation Services, glass Repair Services, hardware Replacement and window Parts Sales.
Who are Window Plus's main competitors?
Broad incumbents on record are Window World, JELD-WEN, Pella Corporation, Andersen Windows & Doors, Champion Window and Renewal by Andersen. Direct peers are Zen Windows and Home Genius Exteriors. Regional players are Thompson Creek Window Company and Feldco.
Does Window Plus have an API?
No public API is recorded for Window Plus.
What industry is Window Plus in?
Window Plus's product category is Window and Door Manufacturing. Its primary akta.pro industry code is IMADAIAC, Windows, with a secondary code of HSAPAJAA, Window Replacement (Residential). Its NAICS code is 32721 and its SIC code is 3231.