What FOX 35 Orlando does

FOX 35 Orlando (legal call letters WOFL) is a Fox-affiliated local television station headquartered in Lake Mary, Florida, serving the Central Florida designated market area (DMA) across Orange, Osceola, Seminole, Lake, Volusia, Brevard, Flagler, and Marion counties. Founded in 1979 and operating with a staff of 51–100, the station is owned and operated by Fox Television Stations, a division of publicly traded Fox Corporation (NASDAQ: FOXA). Its core offering is local news, weather, sports (Orlando Magic, Orlando City SC, high school athletics), traffic, and theme-park coverage for Central Florida residents and visitors.

The station's product surface is multi-platform. The flagship fox35orlando.com website carries articles, video, and live streaming. Distribution extends to over-the-air broadcast on Channel 35, the FOX Local App on iOS and Android, connected-TV platforms (Roku, Apple TV, Amazon Fire TV), and the 24/7 LiveNOW from FOX continuous news stream. Weather operations are anchored by the FOX 35 Storm Center — an interactive radar built on Mapbox tile infrastructure and integrated with FOX Weather data — supporting storm tracking, tropical cyclone updates, and severe-weather alerting in partnership with the National Hurricane Center, NOAA, and local emergency management agencies. Sub-brands include Good Day Orlando (morning show), FOX 35 Storm Team, FOX 35 Care Force, The 407 (lifestyle), and theme-park-focused editorial verticals.

FOX 35 Orlando generates revenue primarily through television advertising sold against local newscasts, weather segments, and streaming inventory to local businesses and national advertisers targeting the Central Florida market. Advertising rates are not publicly disclosed, and content is free to viewers over-the-air and via supported streaming platforms. No subscription, pay-per-view, or transactional pricing exists for standard content.

Name

FOX 35 Orlando

Legal name

Fox Television Stations, Inc.

Website

https://fox35orlando.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

FOX 35 Orlando (WOFL) is a Fox-affiliated local television station serving the Central Florida DMA with local news, weather, sports, and theme-park coverage, distributed via over-the-air broadcast, connected-TV streaming, and mobile apps under Fox Television Stations.

Ownership category

akta.pro rank

Product category

Broadcast Television

NAICS

Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local news broadcasting
• Weather forecasting
• Live news streaming
• Sports coverage
• Theme park news

Headquarters

HQ city

Lake Mary

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Television Advertising: Local broadcast advertising including news tips contact at (407) 741-5027 and email [email protected]. The station sells advertising slots during news broadcasts, weather segments, and programming content to local businesses and national advertisers targeting Central Florida viewers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

FOX 35 Orlando (WOFL) is a Fox-affiliated local broadcast television station that produces and distributes local news, weather, sports, theme-park, and entertainment content for the Central Florida market. Programming and content are delivered across over-the-air Channel 35, the fox35orlando.com website, the Storm Team Weather App, the FOX Local App on connected TV platforms (Roku, Apple TV, Amazon Fire TV), and LiveNOW from FOX streaming, supported by an interactive weather radar and severe-weather alerting capabilities.

Product overview

FOX 35 Orlando operates as a local broadcast television station offering a multi-platform news and weather service. The core offering consists of the FOX 35 Orlando website (fox35orlando.com) delivering local news, weather forecasts, and live streaming content for Central Florida. Supporting this are dedicated mobile applications including the Storm Team Weather App and the FOX Local streaming app available on connected TV platforms. The station's weather operations are anchored by the FOX 35 Storm Center featuring interactive radar and severe weather tracking, powered by integrated FOX Weather data and Mapbox mapping technology. Live news streaming is provided through LiveNOW from FOX, offering continuous 24/7 news coverage alongside regional station feeds.

Differentiator

Problem solved

Functional benefit

Brands

• FOX 35 Storm Team: Weather forecasting team providing Central Florida weather coverage, radar, and storm tracking.
• Good Day Orlando
• FOX 35 Care Force
• LiveNOW from FOX
• FOX Weather
• The 407

Products and services

• FOX 35 Orlando Website The primary digital platform providing local news, weather forecasts, live streaming, and regional coverage for Central Florida, including breaking news, sports, theme-park news, and investigative reporting, aimed at local viewers in the Orlando DMA.
• Storm Team Weather App
• FOX Local App
• LiveNOW from FOX
• FOX Weather
• FOX 35 Storm Center

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and major.

• FOX Television StationscoreOthersFOX 35 Orlando (WOFL) is owned and operated by FOX Television Stations, part of the FOX Corporation broadcast network. This relationship provides national brand recognition, shared technology platforms, and access to national news content while maintaining local editorial focus.
• FOX WeathercoreTechnology or IntegrationFOX 35 Orlando integrates FOX Weather data and branding for weather forecasting content, including storm tracking and hurricane coverage. Weather data powered by FOX Weather appears on the station website and weather segments.
• Roku, Apple TV, Amazon Fire TVmajorChannel Partner/ Reseller/ DistributorFOX 35 Orlando content is distributed through connected TV platforms including Roku, Apple TV, and Amazon Fire TV via the FOX Local App, allowing viewers to stream live news and on-demand content on smart TVs and streaming devices.
• Local Emergency Management AgenciescoreStrategic or Co-development PartnerFOX 35 Storm Team works with National Hurricane Center, NOAA, and local emergency management agencies to provide weather alerts, evacuation information, and emergency coverage during severe weather events including hurricanes.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WOGX (FOX 51 Gainesville): Another Fox Television Stations property covering the Gainesville/Ocala portion of the broader Central Florida region, with overlapping audience and weather coverage that competes for North Central Florida viewers and advertisers.
• WKMG-TV (CBS 6 Orlando): CBS affiliate serving the Orlando DMA via broadcast, website, and streaming, competing with FOX 35 for local news viewership, weather coverage, and Central Florida advertising dollars.
• WESH 2 News (NBC affiliate Orlando): Hearst-owned NBC affiliate operating in the same Orlando-Central Florida DMA, offering parallel local news, weather, and sports coverage across broadcast, web, and mobile that directly competes with FOX 35.
• WAGA-TV (FOX 5 Atlanta): Sister FOX Television Stations O&O in Atlanta, running the same owned-and-operated Fox local news and weather playbook with multi-platform distribution, providing direct operational and strategic comparison.
• WTVT (FOX 13 Tampa): Sister FOX Television Stations O&O in the adjacent Tampa Bay DMA, operating the same Fox-affiliated local news, weather, and streaming model targeting a comparable Florida market.
• WFTV (Channel 9, ABC affiliate Orlando): ABC-owned affiliate and primary local news competitor in the Orlando DMA, producing local news, weather, and sports across broadcast and digital platforms that compete directly with FOX 35 for the same Central Florida audience and advertisers.

Broad incumbents

• Sinclair Broadcast Group: Large U.S. broadcast station group operating dozens of local affiliates (ABC, CBS, NBC, FOX) across many markets; comparable business model of monetizing local broadcast and digital advertising at scale across multiple stations.
• Tegna: Major U.S. broadcast group operating local ABC, CBS, NBC, and FOX affiliates with significant digital and marketing-services revenue, providing another reference point for the multi-platform local TV station business model.
• Nexstar Media Group: Largest U.S. television broadcaster with a portfolio of local stations and a growing digital/CTV advertising business, representing the scaled multi-station, multi-platform local news model FOX 35 aspires to within a single market.

Regional players

• Spectrum News 13 (Central Florida): Charter/Spectrum-owned regional cable news channel dedicated to Central Florida, delivering 24/7 local news and weather that competes for the same geographic audience and a share of regional advertising budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fox35orlando
• YouTubeyoutube.com/fox35
• Facebookfacebook.com/FOX35Orlando
• Instagraminstagram.com/fox35orlando

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOX 35 Orlando