WFTV
- Company typePrivate
- Founded1958
- HeadquartersOrlando, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
WFTV firmographics
Firmographics- Name
- WFTV
- Legal name
- WFTV
- Website
- https://wftv.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
WFTV industry classification
Industry- Product category
- Broadcast Television
- NAICS
- Television Broadcasting Stations (51612), Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
- akta.pro secondary industries
- News OTT & Live News Streaming Channels (MPABAHAK), Local News & Weather Stations (MPABACAJ)
Keywords
Where WFTV is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WFTV business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Advertising Revenue: WFTV generates primary revenue through advertising sales, selling airtime and digital ad placements to local businesses, regional advertisers, and potentially national brands targeting the Central Florida market. The station also operates WRDQ as a companion station, likely for additional advertising inventory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Free consumer access to news content |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
WFTV product offering
Product offeringCore offering
WFTV (Channel 9) is an ABC-affiliated local television station serving Central Florida, delivering local news, weather forecasts, traffic updates, sports coverage, and investigative journalism. The station distributes content across broadcast television, a companion digital website (WFTV.com), free mobile apps for iOS and Android, 24/7 streaming channels, and social media platforms, monetizing the resulting audience primarily through advertising sales to local and regional businesses.
Product overview
WFTV (Channel 9) is an Orlando-based local television news station owned by Cox Media Group. The station operates as a broadcast television station with a companion digital platform. The core product is its broadcast television channel delivering local news, weather, sports, and investigative content. Supporting the broadcast are digital properties including WFTV.com website, mobile applications, and live streaming services. Key content modules include 9 Investigates (investigative journalism), Action 9 (consumer advocacy), Eye on the Tropics (hurricane coverage), and Live Doppler 9 HD (weather radar). The station serves Central Florida communities across Orange, Brevard, Volusia, Seminole, Osceola, Lake, Marion, Polk, Flagler, and Sumter counties.
Differentiator
Problem solved
Functional benefit
Brands
- 9 Investigates: Investigative journalism unit of WFTV focusing on accountability reporting
- Action 9
- Eye on the Tropics
- WFTV Now
Products and services
- WFTV Channel 9 Broadcast ABC-affiliated local television broadcast delivering news, weather, sports, and investigative journalism to Central Florida households.
- WFTV.com Digital News Platform Digital news website offering Orlando local news, weather updates, live streaming video, and community content for Central Florida audiences.
- WFTV Mobile Apps Free mobile applications for iOS and Android providing news, weather, and smart TV content delivery to Central Florida viewers.
- WFTV Live Streaming Channels Live video streaming services including WFTV Now, 24/7 News, Weather 24/7, Law & Crime livestream, and Gusto TV for on-demand and continuous viewing.
Companies that use WFTV
Customer profileSegments2 records
Ideal customer profiles2 records
WFTV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WFTV partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- City of Wildwood and Sumter County School DistrictminorWFTV covered the Summer BreakSpot program providing free meals to students. Coverage of community partnership between Wildwood and Sumter County School District.
- Farm Share and Hope MinistriesminorWFTV covered Farm Share food giveaway events in partnership with Hope Ministries in Bushnell, Sumter County. This represents community event coverage and promotion rather than a formal business partnership.
- Lake Nona Hospital and HCA Florida Osceola HospitalminorWFTV covered the launch of Musicians On Call program at Lake Nona Hospital and HCA Florida Osceola Hospital. The program delivers live music performances to patients. This represents community engagement and local healthcare partnership coverage rather than a formal business partnership for WFTV.
- Cox Media GroupcoreWFTV is owned and operated by Cox Media Group, a major broadcast and digital media company. CMG provides corporate resources, advertising technology, content syndication, and operational support. This is a parent-subsidiary relationship rather than a partnership.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
WFTV competitors and assessment
Company assessmentDirect peers
- WKMG-TV: WKMG is the CBS affiliate (owned by Graham Media Group) in the Orlando DMA and competes with WFTV for audience share, network programming, political advertising, and local news/weather viewership in Central Florida.
- WOFL-TV / WOGX: WOFL is the Fox-owned Orlando station, the Fox affiliate in the same DMA. It competes directly with WFTV for sports, prime-time, news, and ad revenue in the Orlando market.
- WSB-TV: WSB-TV is Cox Media Group's ABC affiliate in Atlanta, making it WFTV's closest corporate sibling. It operates the same broadcast + digital + streaming model under CMG ownership and is the most directly comparable station on cost structure, ad sales mix, and content strategy.
- WSOC-TV: WSOC is Cox Media Group's ABC affiliate in Charlotte, NC. It mirrors WFTV's ABC affiliation, local-investigative-journalism focus, and CMG operating model, making it a strong structural comparable.
- WHIO-TV: WHIO is Cox Media Group's CBS affiliate in Dayton, OH. As a CMG-owned network affiliate with a strong local news operation, it offers a useful comparison for the cost base and ad-sales mechanics that anchor WFTV's economics.
- WPXI-TV: WPXI is another Cox Media Group ABC affiliate, serving the Pittsburgh market. Comparable to WFTV in network affiliation, corporate parent, and reliance on local news/weather as the primary differentiator.
- WESH-TV: WESH is Hearst Television's NBC affiliate serving the Orlando/Daytona Beach DMA, directly competing with WFTV for the same Central Florida audience, advertisers, and news/weather coverage. It is the closest head-to-head competitor in the same market.
Broad incumbents
- Sinclair Broadcast Group: Sinclair is one of the largest U.S. broadcast station operators with a heavy local-news emphasis and aggressive digital/streaming monetization. It competes with CMG/WFTV both in adjacent markets and for ad-tech and syndicated content deals.
- Tegna: Tegna operates a large portfolio of network-affiliated local TV stations known for strong local news, mirroring WFTV's core orientation and serving as a benchmark for station-level economics and digital growth.
- Hearst Television: Hearst Television owns a large portfolio of network-affiliated stations (including WESH in Orlando) and operates in the same broad broadcast-local-news segment as WFTV. It is a broader incumbent competitor that benchmarks WFTV's revenue per market and digital strategy.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
WFTV social profiles
Digital presenceWFTV financial estimates
Financial estimateRevenue estimate
Valuation estimate
WFTV leadership team
Management profileNumber of profiles
Profiles1 record
WFTV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WFTV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WFTV
What does WFTV do?
WFTV (Channel 9) is an ABC-affiliated local television station serving Central Florida, delivering local news, weather forecasts, traffic updates, sports coverage, and investigative journalism. The station distributes content across broadcast television, a companion digital website (WFTV.com), free mobile apps for iOS and Android, 24/7 streaming channels, and social media platforms, monetizing the resulting audience primarily through advertising sales to local and regional businesses.
Is WFTV a public or private company?
WFTV is a private company. It is classified as corporate owned and is currently operating.
When was WFTV founded?
WFTV was founded in 1958. It employs 51 to 100 people.
Where is WFTV based?
WFTV is headquartered in Orlando, United States, in the North America region.
How does WFTV make money?
One revenue line is on record: advertising Revenue.
Who are WFTV's main competitors?
Direct peers on record are WKMG-TV, WOFL-TV / WOGX, WSB-TV, WSOC-TV, WHIO-TV, WPXI-TV and WESH-TV. Broad incumbents are Sinclair Broadcast Group, Tegna and Hearst Television.
Does WFTV have an API?
No public API is recorded for WFTV.
What industry is WFTV in?
WFTV's product category is Broadcast Television. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABAHAK, News OTT & Live News Streaming Channels. Its NAICS code is 51612 and its SIC code is 4833.