Holex

What Holex does

Holex is a Croatian electronics components retailer and distributor operating under the trade name "Holex Elektronika" from Rijeka, Croatia. The company markets a catalog of more than 25,000 SKUs spanning measurement instruments, relays, connectors, power supplies, solar energy components, security systems, and general electronic parts, supplied through long-standing distribution arrangements with brands including UNI-T, METREL, FINDER, NEUTRIK, SUNON, HIRSCHMANN, and INDEL. Pricing is listed in EUR inclusive of VAT, with stated 1-3 day delivery on stocked items.

The business operates a hybrid go-to-market combining a physical retail location with an e-commerce site, serving both B2B customers (installers, workshops, system integrators) and B2C buyers (hobbyists, end users). Holex is registered as a Croatian limited liability company (d.o.o.), privately held with no disclosed subsidiaries, funding history, or external investors. Managing director Suad Hodžić leads the firm, which operates with 1-10 employees.

The revenue model is transactional retail and light distribution margin on catalog sales; no subscription, enterprise contract, or service revenue stream is disclosed. Operational scale is small and domestically focused — there is no evidence of cross-border fulfillment, wholesale agreements beyond the named brand partnerships, or platform/ecosystem revenue. Catalog expansion into solar and security verticals points to incremental product-led broadening of the addressable market within Croatia.

Name

Holex

Legal name

Holex d.o.o.

Website

https://holex.hr

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Holex Elektronika is a Croatian electronics components retailer and distributor based in Rijeka, selling 25,000+ SKUs across measurement, relay, connector, solar, and security categories to B2B and B2C customers via e-commerce and a physical store.

Ownership category

akta.pro rank

Headquarters

HQ city

Rijeka

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Electronics Sales: Direct sales of electronic components and tools to consumers and businesses through online storefront and physical retail location. Revenue generated from product margins on individual transactions with pricing in EUR including VAT.
2. Wholesale/Bulk Sales: Wholesale distribution of electronics components to businesses, with dedicated wholesale contact ([email protected]) and phone line (051-642-548). Volume-based sales to commercial customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Holex (Holex d.o.o. / Holex Elektronika) is an electronics components retailer and distributor selling more than 25,000 SKUs of semiconductors, passive components, connectors, switches, relays, transformers, ferrites, batteries, power supplies and converters, cables, fans, enclosures, automation devices, instruments, tools, consumables, antennas, solar energy systems, security and networking equipment, sound systems, and related accessories. The company sells these products to both individual hobbyists/DIY customers (maloprodaja) and industrial/commercial business buyers (veleprodaja) through its e-commerce site holex.hr, a physical retail store in Rijeka, and wholesale direct-sales channels, with 1-3 day domestic delivery across Croatia.

Product overview

Holex Elektronika is an electronics components e-commerce retailer established in 1994 in Rijeka, Croatia, offering over 25,000 products. The company operates as a B2B and B2C online electronics distributor with an extensive product portfolio spanning 30+ categories including semiconductors, passive components, connectors, power supplies, transformers, automation equipment, measuring instruments, tools, cables, solar energy systems, security equipment, and consumer electronics. Key product brands include UNI-T (measuring instruments), SUNON (fans), Gainta (enclosures), Hirschmann (connectors), INDEL (transformers), METREL (regulation transformers), Finder (relays), Piergiacomi (tools), and Kontakt Chemie (consumables). The company provides fast delivery within 1-3 days and maintains both retail and wholesale operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Semiconductors and Diodes (Poluvodiči i diode) Electronic components including diodes (rectifier, Schottky, Zener, bidirectional, infrared, photodiodes), Graetz bridges, diode modules and terminals, chips, chip sockets, thyristors, triacs, IGBT transistors, FET transistors, PNP and NPN transistors, semiconductor modules, and heatsinks. Sold to hobbyists, technicians, and industrial buyers for circuit design, repair, and manufacturing.
• Arduino and Hobby (Arduino i hobi) Development platforms, sensors and modules, robotics and DC motors, breadboards and connections, and DIY kits for hobbyist electronics projects. Targeted at electronics hobbyists, makers, and DIY enthusiasts.
• Passive Components (Pasivni elementi) Resistors, inductors, varistors, thermistors (PTC and NTC), potentiometers, trimmers, encoders, capacitors (electrolytic, ceramic, tantalum, SMD, super), quartz crystals, and ceramic filters and resonators. Sold for circuit design, repair, and manufacturing use.
• Optoelectronics (Optoelektronika) LED diodes, LED displays, UV diodes, diode housings, photoresistors, and phototransistors. Sold for lighting, display, and sensing applications.
• Light Sources (Izvori svjetlosti) LED strips, LED modules and chips, LED lighting panels, LED strip accessories, light bulbs, and lamp sockets. Sold to consumers and businesses for lighting installations and DIY projects.
• Connectors and Adapters (Konektori i adapteri) Coaxial, audio, video, network, telephone, voltage, current, industrial, solar, automotive, data, communication, signal, and raster connectors, cable terminals, bananas, alligators, terminals, clamps, and Schuko adapters. Sold for electronics assembly, repair, and installation across consumer and industrial uses.
• Fuses and Circuit Breakers (Osigurači i osiguranja) Cylindrical fuses, PCB fuses, automatic circuit breakers, automotive fuses, thermal fuses and bimetals, instrument fuses, and fuse holders and housings. Sold for electrical protection across consumer, automotive, and industrial applications.
• Switches and Buttons (Prekidači i tipkala) Classic switches, lever switches, limit switches, rotary and slide switches, key switches, DIP switches, industrial switches and mushrooms, pushbuttons, and microswitches. Sold for electronics assembly, control panels, and repair work.
• Relays and Contactors (Releji i sklopnici) Classic relays, automotive relays, timer and programmable relays, solid-state relays, reed and magnetic relays, contactors, and relay bases. Sold for automation, automotive, and industrial control applications.
• Transformers and Ferrites (Transformatori i feriti) Toroidal, terminal, PCB, DIN rail, regulation, pool, and audio transformers, plus ferrite cores and ferrites, including brands INDEL, FERROXCUBE, TDK, FERROCORE, BREVE, MCP, THALHEIMER, and METREL. Sold for industrial, audio, and pool/spa applications.
• Batteries and Accumulators (Baterije i akumulatori) Batteries, lead-acid accumulators, button batteries, battery housings, chargers and battery testers, battery charging regulators, and spot welding equipment for batteries. Sold for consumer electronics, automotive, and industrial use.
• Power Supplies and Converters (Napajanja i pretvarači) AC/DC rectifiers, AC/AC converters, DC/DC converters, universal power supplies, cage power supplies, DIN rail power supplies, laboratory power supplies, UPS power supplies, LED power supplies, LED drivers, laptop chargers, USB chargers and adapters, and inverters. Sold for industrial, commercial, and consumer electronics power applications.
• Conductors and Wires (Vodiči i žice) Microphone cables, speaker cables, network and telephone cables, control and signal cables, flat cables, coaxial cables, P/F and silicone cables, solar tinned cables, and lacquered copper wire. Sold for electronics, audio, networking, and solar installations.
• Connection Cables (Spojni kabeli)

Quantifiable outcome

• 25,000+ products available for rapid dispatch
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• UNI-TcoreChannel Partner/ Reseller/ DistributorUNI-T is a key brand partner for measurement instruments sold through Holex. UNI-T manufactures digital multimeters, current clamps, voltage testers, and oscilloscope probes distributed exclusively through Holex in Croatia.
• SUNONminorChannel Partner/ Reseller/ DistributorSUNON cooling solutions (fans and thermal management products) distributed through Holex catalog.
• NEUTRIKcoreChannel Partner/ Reseller/ DistributorNEUTRIK professional audio and video connectors distributed through Holex for professional audio and broadcast applications.
• FINDERcoreChannel Partner/ Reseller/ DistributorFINDER industrial relays and switching devices distributed through Holex for automation and industrial control applications.
• WEIPUminorChannel Partner/ Reseller/ DistributorWEIPU industrial connectors for reliable connections in challenging environments distributed through Holex.
• INDELcoreChannel Partner/ Reseller/ DistributorINDEL transformers including audio transformers, pool transformers, and AC/AC converters distributed through Holex.
• METRELcoreChannel Partner/ Reseller/ DistributorMETREL measurement and testing equipment including autotransformers and voltage regulators distributed through Holex.
• FERROXCUBEminorChannel Partner/ Reseller/ DistributorFERROXCUBE ferrite cores and magnetic components distributed through Holex.
• BELDENminorChannel Partner/ Reseller/ DistributorBELDEN cables and connectivity solutions distributed through Holex.
• EATONminorChannel Partner/ Reseller/ DistributorEATON electrical and power management components distributed through Holex.
• EBM-PAPSTminorChannel Partner/ Reseller/ DistributorEBM-PAPST fans and blowers for electronics cooling distributed through Holex.
• DURACELLminorChannel Partner/ Reseller/ DistributorDURACELL batteries and power solutions distributed through Holex.
• TDKminorChannel Partner/ Reseller/ DistributorTDK electronic components including ferrite cores and magnetic materials distributed through Holex.
• PIERGIACOMIminorChannel Partner/ Reseller/ DistributorPIERGIACOMI precision hand tools for electronics assembly and repair distributed through Holex.
• KONTAKT CHEMIEminorChannel Partner/ Reseller/ DistributorKONTAKT CHEMIE contact cleaners, sprays, and maintenance products for electronics distributed through Holex.
• HIRSCHMANNcoreChannel Partner/ Reseller/ DistributorHIRSCHMANN industrial connectors for automation and industrial applications distributed through Holex.

Scale indicators3 records

Expansion highlights3 records

Direct peers

• Distrelec: European (Switzerland-headquartered) electronics and industrial automation distributor; comparable B2B tilt toward automation, instrumentation, and maintenance/repair technicians — a key segment for Holex.
• Transfer Multisort Elektronik (TME): Polish-headquartered broadline electronics distributor with very similar European SMB positioning and catalog depth; directly competes with Holex for Croatian SME and institutional buyers.
• Farnell / element14: European (UK-headquartered) broadline electronics distributor serving industrial and hobbyist customers with the same product categories and a similar blend of OEM and maker audiences.
• Mouser Electronics: Global electronics components distributor (semiconductors, passives, connectors, automation, tools, test & measurement) shipping into Croatia and competing with Holex on the same hobbyist and industrial customer base. Most direct product-mix and business-model overlap.
• Conrad Electronic: German broadline electronics and components retailer with comparable hobbyist/industrial mix and active shipping into Croatia; overlaps with Holex on Arduino, automation, tools, and consumer electronics categories.
• Reichelt Elektronik: German electronics distributor specializing in semiconductors, passives, connectors, and tools — serving hobbyists and small businesses across Europe including Croatia with comparable SKUs and price positioning.
• RS Components: Major UK/EU electronics and industrial distributor with an established Serbian/Croatian-adjacent presence; directly comparable catalog (passives, automation, tools, test & measurement) and B2B/B2C mix.
• Digi-Key Electronics: Large US-based broadline electronics distributor with overlapping catalog (semiconductors, passives, connectors, power, automation) and direct shipping into Croatia; competes head-to-head on price, breadth, and next-day delivery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/holexhr/?locale=hr_HR
• Instagraminstagram.com/holex.hr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holex