Flexicar
Flexicar is an Australian, Hertz-owned car-share operator offering membership-based, on-demand vehicle access from dedicated pods via a Bluetooth-enabled mobile app, serving students, individual drivers, and corporate clients across Australian cities.
- Company typePrivate
- Founded2005
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Flexicar does
Flexicar is an Australian car-share operator operating as a subsidiary of Hertz, founded around 2004–2005 by a group of university friends. The company provides membership-based, on-demand vehicle access through dedicated parking pods, primarily in Melbourne and across Australia. It functions as Australia's second-largest car-share operator behind GoGet, distributing directly to consumers and businesses.
The platform is built around a mobile application available on iOS and Android that enables members aged 18+ (including P-plate and international license holders) to sign up online, locate pods, book vehicles, and unlock them via Bluetooth using the app as a digital key. Bookings can be made for as little as one hour or as long as five days. Flexicar also offers a customer-facing website for plan discovery and onboarding, with a real-time booking system and pod-based vehicle locations forming the core operating footprint.
The business model is usage- and subscription-based, structured through four tiers: Flexi Student (from A$13/hr, free fuel), Flexi Free (from A$15/hr, first-time users), Flexi Subscribe (A$10/month + from A$12/hr, frequent users), and Flexi Business (free membership, competitive corporate rates). Each plan charges A$0.45/km on top of hourly rates. The primary customer segments are individual consumers and corporate/Business users (e.g., the construction consultancy Donald Cant Watts Corke). Notably, fuel cards were removed from Melbourne vehicles in 2026 following a wave of thefts, requiring users to pay upfront for fuel and seek reimbursement.
Flexicar firmographics
Firmographics- Name
- Flexicar
- Legal name
- Flexicar
- Website
- https://flexicar.com.au
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Flexicar is an Australian, Hertz-owned car-share operator offering membership-based, on-demand vehicle access from dedicated pods via a Bluetooth-enabled mobile app, serving students, individual drivers, and corporate clients across Australian cities.
- Ownership category
- akta.pro rank
Flexicar industry classification
Industry- Product category
- Car Sharing Services
- NAICS
- Passenger Car Rental (532111)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Corporate Free-Floating Car Sharing (TLABALAB)
- akta.pro secondary industry
- Free-Floating Carsharing (One-Way) (TLAFAMAB)
Keywords
Where Flexicar is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Flexicar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hourly Car Sharing: Revenue generated from time-based bookings of vehicles, charged at hourly rates ranging from $12 to $15 per hour depending on the plan selected.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Free student plan with complimentary fuel included, starting at $13/hour |
| Usage-based | Monthly | Personal plan for first-time car sharers, starting at $15/hour |
| Subscription | Monthly | Subscription plan for frequent users, $10/month with reduced hourly rates from $12/hour |
| Subscription | Monthly | Business plan with free membership and corporate rates |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Flexicar product offering
Product offeringCore offering
Flexicar operates a membership-based car sharing service that gives members access to a fleet of vehicles located at dedicated Pods across Australian cities. Members book cars for as little as one hour or up to five days through the Flexicar website or mobile app, and unlock vehicles via Bluetooth using the app as a digital key. Pricing is hourly (from $12 to $15 per hour depending on plan) plus a per-kilometer charge, with monthly subscription options available.
Product overview
Flexicar is an Australian car-share platform offering on-demand vehicle access through multiple subscription tiers. The service operates through a mobile application that enables users to locate, book, and unlock vehicles using Bluetooth technology. The product portfolio consists of four distinct membership plans targeting different consumer segments: Flexi Student (discounted hourly rates for students), Flexi Free (entry-level personal plans), Flexi Subscribe (monthly subscription with reduced hourly rates for frequent users), and Flexi Business (corporate accounts). All plans provide access to the company's fleet of vehicles located at designated Pod locations, with pricing based on hourly bookings plus distance-based fees. Flexicar is a subsidiary of Hertz and operates as Australia's second-largest car-share company.
Differentiator
Problem solved
Functional benefit
Products and services
- Flexicar Car Share Platform An Australian car-share platform allowing members to locate, book, and unlock vehicles at designated Pod locations via a Bluetooth-enabled mobile app for hourly or multi-day bookings.
- Flexi Student
Companies that use Flexicar
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Flexicar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Flexicar partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Flexicar competitors and assessment
Company assessmentDirect peers
- Share Now: BMW/Daimler-backed free-floating carshare (formerly car2go) operating in major European and North American cities. Same core carsharing value proposition—app-based, hourly, no ownership—though free-floating rather than pod-based.
- Zipcar: Global carshare leader operating an hourly, station-based vehicle access model very similar to Flexicar's. Comparable in self-serve mobile app booking, membership tiers, and university/corporate targeting.
- GoGet: Australia's largest carshare operator and Flexicar's direct domestic competitor. Both operate pod-based, hourly carshare models targeting similar urban consumer and corporate segments in Australian cities.
- Sixt share: Sixt's carshare product offering hourly, app-based vehicle access in European cities. Comparable in target use case (urban mobility without ownership) and reliance on a parent rental brand for fleet supply, mirroring Flexicar's Hertz relationship.
- Enterprise CarShare: University- and city-focused carshare service from Enterprise, offering hourly self-drive rentals via app with similar membership structures. Directly comparable product mechanics and customer segments to Flexicar.
- Hertz 24/7 Car Sharing: Hertz's own carshare product in the US/Europe, leveraging the same parent fleet and brand that backs Flexicar. Useful benchmark for the global Hertz carshare playbook Flexicar is part of.
- Popcar: Australian peer-to-peer carshare platform operating in similar geographies to Flexicar. Directly comparable as another Australian carshare addressing urban mobility without ownership.
Broad incumbents
- Avis Budget Group: Owner of Zipcar and a global car rental incumbent. Compares to Hertz as a sibling strategic incumbent whose carshare arm directly parallels Flexicar's positioning within the Hertz portfolio.
Emerging players
- Turo: Peer-to-peer car rental platform offering hourly and daily vehicle access via app. Overlaps with Flexicar on the consumer mobility-without-ownership proposition, though operating model (P2P vs. owned fleet) differs.
- Uber Carshare: Peer-to-peer carshare service operated by Uber, active in Australia. Targets the same consumer segment seeking on-demand vehicle access without ownership, representing an emerging competitive threat to traditional carshare operators like Flexicar.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Flexicar social profiles
Digital presenceFlexicar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flexicar leadership team
Management profileNumber of profiles
Flexicar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flexicar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flexicar
What does Flexicar do?
Flexicar operates a membership-based car sharing service that gives members access to a fleet of vehicles located at dedicated Pods across Australian cities. Members book cars for as little as one hour or up to five days through the Flexicar website or mobile app, and unlock vehicles via Bluetooth using the app as a digital key. Pricing is hourly (from $12 to $15 per hour depending on plan) plus a per-kilometer charge, with monthly subscription options available.
Is Flexicar a public or private company?
Flexicar is a private company. It is classified as corporate owned and is currently operating.
When was Flexicar founded?
Flexicar was founded in 2005. It employs 1 to 10 people.
Where is Flexicar based?
Flexicar is headquartered in Melbourne, Australia, in the Oceania region.
How does Flexicar make money?
One revenue line is on record: hourly Car Sharing.
Who are Flexicar's main competitors?
Direct peers on record are Share Now, Zipcar, GoGet, Sixt share, Enterprise CarShare, Hertz 24/7 Car Sharing and Popcar. Avis Budget Group is listed as a broad incumbent. Emerging players are Turo and Uber Carshare.
Does Flexicar have an API?
No public API is recorded for Flexicar.
What industry is Flexicar in?
Flexicar's product category is Car Sharing Services. Its primary akta.pro industry code is TLABALAB, Corporate Free-Floating Car Sharing, with a secondary code of TLAFAMAB, Free-Floating Carsharing (One-Way). Its NAICS code is 532111 and its SIC code is 7510.