Beijing Huatian Catering Group

What Beijing Huatian Catering Group does

Beijing Huatian Catering Group (北京华天饮食控股集团有限公司) is a Beijing-based state-owned enterprise under the Xicheng District State-owned Assets Supervision and Administration Commission, operating as a holding group for 29 restaurant brands across hundreds of stores. Its portfolio is anchored by multiple China Time-honored Brands (中华老字号) including Tongheju (founded 1822, Shandong/Lu cuisine), Ma Kai Restaurant (1953, Hunan cuisine), Eryouju (1921, Beijing snacks), Tongchunyuan (1930, Jiangsu cuisine), and Qingfeng Steamed Dumpling Shop (1948, fast-food chain with 166+ stores). The group also operates newer brands spanning Korean cold noodles (Huatian Yanji), Beijing hot pot (Huifeng), handmade dumplings (Huifeng Dumpling Restaurant), beef pancakes (Huifeng Mendin Rou Bing), roast chicken fast food (Xiangfei), Sichuan cuisine (Emei), and noodles/snacks (Xinchuan, Huguosi). In December 2023, the group launched Ma Kai·1953, its first high-end dining concept with Michelin-affiliated chefs and butler-style service.

The company's revenue model is multi-stream: (1) direct-to-consumer restaurant dining across full-service, casual, and QSR formats; (2) prepared and semi-finished packaged food products including 6 self-heating meal SKUs launched September 2022, packaged cold noodles, sauce/preserved products, and 400-600 yuan gift boxes; (3) a subscription-style loyalty program (悦享卡/Huatian Members) spanning 12 brands and ~60 stores; and (4) franchise/licensed operator revenue via the 'Investment & Franchise' channel, notably for Qingfeng. Distribution combines directly-operated restaurants (concentrated in Xicheng District with Beijing-wide presence and selected Hebei locations), third-party delivery platforms (Meituan, Ele.me), a self-operated online mall (华天会员商城), WeChat mini-programs, and community group-buying networks. Marketing leverages WeChat, Douyin, Weibo, and Toutiao ecosystems, with high-profile IP collaborations including a September 2024 partnership with CCTV's 1999 Journey to the West animation and a 'Searching for Childhood Flavors' (寻找儿时味道) documentary series.

Underlying technology includes a Smart Food Safety Monitoring System (明厨亮灶) using HD cloud cameras, IoT sensors, and AI video recognition for 24/7 kitchen surveillance with customer-visible LCD displays, plus a Big Data Operations Monitoring System supporting store-level operations and marketing. The group serves ~110,000 daily breakfast customers across ~400 stores and reported group-wide YoY sales growth of 27.28% during Mid-Autumn Festival 2022, with Drum Tower Ma Kai growing 51.5%. Government and trade recognition includes China Time-honored Brand designations, Trusted Restaurant (放心餐厅) certification from the Beijing Culinary Association (2022), and a formal appreciation letter from the Beijing Municipal Commerce Bureau for COVID-19 supply assurance. Leadership is headed by Party Secretary and Chairman Jia Feiyue (贾飞跃), who also serves as General Manager.

Name

Beijing Huatian Catering Group

Legal name

北京华天饮食控股集团有限公司

Website

https://bjhuatian.cn

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Beijing Huatian Catering Group is a Beijing-based state-owned enterprise operating 29 time-honored restaurant brands across hundreds of stores, serving daily mass-market diners with traditional Chinese cuisines and packaged food products.

Ownership category

akta.pro rank

Product category

Chinese restaurant and catering services

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Asian QSR (Chinese/Thai/Japanese/Korean) (THAFAAAF)

akta.pro secondary industries

Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE), Frozen Ethnic & International Meals (CRADADAE), Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals (CRAHAJAI)

Keywords

• Chinese restaurant operations
• Time-honored culinary brands
• Catering group services
• Food safety monitoring
• Prepared packaged foods

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Restaurant Dining Services: The company's primary revenue stream comes from food and beverage sales through its network of directly operated restaurants across multiple brands and formats, including full-service restaurants, fast food outlets, and specialty dining establishments.
2. Prepared and Semi-finished Food Products: The company develops and sells packaged prepared foods and semi-finished meal kits through offline stores, online malls, e-commerce platforms (JD Daojia, Meituan e-commerce), and community group buying channels. Products include self-heating meals, pre-packaged cold noodles, sauces, and holiday gift boxes.
3. Membership and Loyalty Program: The company operates a membership program '悦享卡' (Huatian Members), spanning 12 brands and nearly 60 stores, offering preferential pricing and exclusive deals to enrolled members.
4. Franchise and Investment Partnerships: The company recruits franchise partners through its 'Investment & Franchise' channel, expanding brand presence through licensed operator model.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Beijing Huatian Catering Group operates a portfolio of nearly 30 traditional Chinese restaurant brands across hundreds of stores in Beijing, delivering dine-in, takeaway, and delivery services spanning Beijing-style snacks, steamed buns, dumplings, hot pot, Shandong/Hunan/Jiangsu/Sichuan cuisines, and Korean cold noodles, alongside pre-packaged self-heating meals, sauces, and gift boxes sold through its online mall and third-party channels.

Product overview

Beijing Huatian Catering Group (北京华天饮食控股集团有限公司) is a state-owned enterprise operating a diversified portfolio of 29 restaurant brands and nearly hundreds of stores across Beijing. The company's core business is organized into two main segments: restaurant brands and packaged/prepared foods. Restaurant brands include: 同和居 (established 1822, Lu cuisine), 马凯餐厅 (established 1953, Hunan cuisine), 二友居 (established 1921, Beijing snacks), 同春园饭庄 (established 1930, Jiangsu cuisine), 庆丰包子铺 (established 1948, steamed bun chain), 华天延吉餐厅 (established 1943, Korean-style cold noodles), 惠丰门丁肉饼 (established 1927, beef pancakes), 惠丰涮肉馆 (established 1995, Beijing hot pot), 惠丰饺子楼 (established 1992, dumplings), 香妃烤鸡 (established 1990, roast chicken fast food), 新川面馆 (Sichuan noodles), 护国寺小吃 (Beijing snacks), 峨嵋酒家 (Sichuan cuisine), and 玉华台 (Jiangsu cuisine). Newer concepts include 马凯·1953 (first high-end dining store, launched December 2023). The packaged food segment includes self-heating meals and hot pots, packaged cold noodles, and preserved products sold through online mall, third-party e-commerce platforms, and offline stores. The group also operates 京饮华天商厦 (retail department store) and the 悦享会员 loyalty program covering 12 brands across ~60 stores.

Differentiator

Problem solved

Functional benefit

Brands

• 庆丰包子铺: Steamed dumpling chain, founded 1948, known for pork and chive dumplings and fried liver soup
• 同和居
• 马凯餐厅
• 同春园饭庄
• 华天延吉餐厅
• 惠丰饺子楼
• 惠丰涮肉馆
• 惠丰门丁肉饼
• 香妃烤鸡
• 二友居
• 新川面馆
• 护国寺小吃
• 峨嵋酒家

Products and services

• Tongheju (同和居) Restaurant A National Time-Honored Brand Shandong cuisine restaurant (established 1822) known as the 'Lu Cuisine Master', serving signature dishes including Three Not Sticking, Grilled Steamed Buns, and the Drunken Salted Fish Series for traditional Chinese cuisine consumers.
• Ma Kai Restaurant (马凯餐厅) A National Time-Honored Brand Hunan cuisine restaurant (established 1953) located near Beijing's Central Axis (Bell and Drum Towers), serving signature dishes like Dong'an Chicken, Mao's Red-Braised Pork, and Spicy Pork Stomach.
• Eryouju (二友居) A National Time-Honored Brand Beijing-style snack restaurant (established 1921) specializing in meat pies, steamed buns, dry-fried meatballs, and Kung Pao Chicken.
• Tongchunyuan Restaurant (同春园饭庄) A National Time-Honored Brand Jiangsu cuisine restaurant (established 1930), known as 'the first spring in the capital' and celebrated for signature dishes including Eel Paste, Squirrel-Shaped Mandarin Fish, and Crab Powder Lion's Head.
• Qing-Feng Steamed Dumpling Shop (庆丰包子铺) A leading Chinese fast-food chain (over 166 stores including franchise) specializing in steamed buns and stir-fried liver, with centralized procurement/processing/storage/distribution from its Shunyi Distribution Center.
• Huatian Yanji Restaurant (华天延吉餐厅) A Korean-style cold noodle and dishes restaurant (established 1943) known for traditional hand-pulled noodles, beef cold noodle sauce (soup freshly made daily between 9 PM and 3 AM), pollock, and stone pot rice.
• Huifeng Dumpling Restaurant (惠丰饺子楼) A handmade dumpling restaurant (rebranded 2005, established 1992) known for over 40 dumpling varieties including signature mackerel filling, plus Peking duck and signature crispy carp.
• Huifeng Hot Pot Restaurant (惠丰涮肉馆) A Beijing-style traditional copper-pot hot pot restaurant (established 1995) using lamb from six-month-old Zhangbei lambs hand-cut thin as willow leaves, with a 20+ herb dipping sauce in seasonal formulas.
• Huifeng Beef Pancake (惠丰门丁肉饼) A Beijing-style beef pancake restaurant (rebranded/reopened November 2015) specializing in palace-style 门丁肉饼, braised pork in old broth, and Lu Zhu Fire pot.
• Xiangfei Roast Chicken (香妃烤鸡) A Chinese fast-food brand (established 1990) for roast chicken marinated with 18 herbal ingredients including codonopsis, poria, and astragalus, known for a crispy-outside, tender-inside roasting process.
• Xinchuan Noodle Restaurant (新川面馆) A Sichuan-style noodle and small dishes restaurant with multiple locations in Beijing's Xicheng District, known for spicy cold noodles and dan dan noodles.
• Huguo Temple Snacks (护国寺小吃) A traditional Beijing-style snacks and light meal restaurant known for longevity peaches (寿桃), Chongyang cakes, and various traditional Beijing snack products.
• Emei Restaurant (峨嵋酒家) A National Time-Honored Brand Sichuan cuisine restaurant under the Huaxian group, supporting the Dinggongbao food hall brand.
• Ma Kai·1953 (马凯·1953) High-End Dining Concept The first high-end fine-dining concept under Beijing Huatian, serving upgraded Ma Kai signature dishes (Steamed Chopped Pepper Fish Head, Premium Spicy Pork Stomach, 1953 Black Pork) plus fusion items like Hunan-style Steamed Tiger Grouper and Crab Roe Chopped Pepper Shark Fin, featuring immersive lighting, butler-style service, and ingredients air-flown daily.
• Self-Heating Meal Product Line (自加热饭/自加热火锅) Pre-packaged self-heating meal retail products (6 SKUs across rice dishes and hot pots) launched September 2022, distributed through offline stores, the Huatian online mall, WeChat customer groups, JD Daojia, and Meituan E-commerce.
• Packaged Cold Noodles (延吉冷面袋装) Pre-packaged Yanji-style cold noodles available for nationwide delivery; one of the most popular items on the Huatian member mall with monthly online sales exceeding 200 bags.
• Chun Yuan Xiao Lin Preserved Products (春园小邻系列酱货) Pre-packaged preserved meat and sauce products from Tongchunyuan available for e-commerce sales; gained popularity during the COVID-19 pandemic period.
• Qing Wei Feng Sauce Products (庆味丰系列酱货) Pre-packaged sauce and preserved food products from Qingfeng brand, including braised pork trotters that sold out quickly upon launch.
• Semi-Finished Meal Gift Boxes (半成品礼盒) Holiday semi-finished meal gift boxes including Tongheju '陆家幸福礼盒', Tongchunyuan '春满园八大件', Ma Kai '幸福团圆礼盒', and packages from Huifeng brands, priced 400-600 yuan with cooking videos for home preparation.
• Huatian Members Club (悦享会员 / 悦享卡) Cross-brand loyalty membership program offering discounts across 12 brands and nearly 60 stores via Hualala platform; members receive preferential pricing and exclusive promotional offers.
• Jingyin Huatian Department Store (京饮华天商厦) A department store and supermarket operated by Beijing Huatian that implemented price stability and supply security measures during COVID-19, offering diverse groceries including rice, flour, oil, condiments, meat, eggs, vegetables, and dairy.
• Huatian Investment & Franchise Program (投资加盟) Franchise and licensed operator recruitment program enabling investors to open licensed stores under Huatian brands (e.g., Qingfeng Steamed Dumpling Shop operates 166+ stores with significant franchise component).

Quantifiable outcome

• Customer traffic recovery: Over 110,000 daily breakfast customers served across nearly 400 stores
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• CCTV (中国中央电视台) - 1999 Journey to the West AnimationflagshipStrategic or Co-development Partner · 1 September 2024Huatian Group partnered with CCTV's 1999 animated version of 'Journey to the West' (西游记) to create '华天×西游记' themed dining experiences across multiple brands (同和居, 同春园, 马凯餐厅, 庆丰包子铺, 华天延吉餐厅, 二友居, etc.). The collaboration featured themed menu items, collectible blind boxes, trading cards, and interactive card battle games, creating an immersive 'food + storyline + interaction' experience for customers across all age groups. This was a continuation of the creative food market launched at the 2024 China International Trade in Services Fair (服贸会).
• Meituan Delivery (美团外卖)coreChannel Partner/ Reseller/ DistributorHuatian Group partners with Meituan Delivery for third-party food delivery services across its restaurant brands. During pandemic periods, Meituan delivery orders increased significantly, serving as a critical channel for revenue recovery.
• Ele.me (饿了么)coreChannel Partner/ Reseller/ DistributorHuatian Group partners with Ele.me for online food delivery services, providing customers with additional delivery channel options alongside Meituan.
• Hualala (华ovation/Lalasha Membership Platform)coreTechnology or IntegrationHuatian Group uses the Hualala platform for its '悦享卡' (Huatian Members) loyalty program, enabling customers to access membership benefits across 12 brands and nearly 60 stores through a unified membership system.
• JD Daojia (京东到家) and Meituan E-commercecoreChannel Partner/ Reseller/ DistributorHuatian Group expanded its pre-packaged food products onto JD Daojia and Meituan e-commerce platforms, making self-heating meals and packaged products available for online purchase and home delivery.
• Beijing Residents (Community) - 西城区 Community NetworkscoreGTM or Marketing PartnerHuatian brands established community group buying networks with '团长' (community leaders) in residential communities across Beijing, enabling direct delivery of restaurant food and pre-packaged products to neighborhood residents.
• Beijing Municipal Commerce Bureau / Beijing Culinary AssociationcoreStrategic or Co-development PartnerHuatian Group collaborates with government bodies on industry initiatives including the '放心餐厅' (Trusted Restaurant) certification program, '寻味西城' dining consumption voucher campaigns (200万元 total), and industry standards development for food safety and epidemic prevention.
• Suppliers with Negative COVID Test ReportsminorStrategic or Co-development PartnerAll ingredient suppliers must provide negative COVID nucleic acid test reports for their personnel before delivering to Huatian restaurants, ensuring supply chain food safety.
• Chaosgos Supermarket (超市发)minorChannel Partner/ Reseller/ DistributorHuatian Group cooperates with Chaosgos Supermarket for product distribution, including '名厨进店' (master chef in-store) live cooking demonstrations and semi-finished product sales at supermarket locations.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Xiabuxiabu (呷哺呷哺): Listed Hong Kong hot pot chain with hundreds of stores. Comparable as multi-brand Chinese restaurant operator scaling beyond traditional formats, though privately vs Huatian's SOE structure.
• Haidilao International Holding (海底捞): Largest hot pot chain globally with international presence. Comparable in scale and Chinese cuisine focus, though private-sector and national/international vs Huatian's Beijing-centric model.
• Yum China Holdings (百胜中国): Operates KFC, Pizza Hut, and Taco Bell in China with thousands of stores. Comparable as massive-scale Chinese QSR/restaurant operator, though multinational brands vs Huatian's heritage Chinese positioning.

Emerging players

• Xiao Niu Niu / Xiaocaiyuan (小菜园): Fast-growing Anhui cuisine restaurant chain that recently listed on HKEX. Comparable as scaling traditional Chinese cuisine restaurant chain with packaged food extensions.

Regional players

• South Beauty (俏江南): Premium Szechuan cuisine restaurant chain with Beijing presence. Comparable in upscale Chinese full-service dining positioning and Beijing market exposure.

Direct peers

• Quanjude (全聚德): Beijing Time-Honored roast duck restaurant chain, also a state-influenced heritage brand. Quanjude and Huatian share the same Beijing Time-Honored brand positioning, Chinese cuisine heritage, and tourist/dining customer base in Beijing.
• Tang Palace (唐宫中国): Hong Kong-listed multi-brand Chinese restaurant group operating fine-dining Chinese restaurants. Comparable in premium Chinese cuisine positioning and multi-brand portfolio approach.
• Bianyifang (便宜坊): 600+ year old Beijing Time-Honored roast duck brand. Direct peer in heritage Chinese cuisine positioning and Beijing-centric dine-in market.
• Jiumaojiu International (九毛九): Hong Kong-listed multi-brand Chinese restaurant operator (Tai Er 酸菜鱼, etc.). Closest comparable in business model: multi-brand Chinese cuisine group scaling modernized traditional concepts.
• Donglaishun (东来顺): Beijing Time-Honored hot pot chain under Shounong Group, comparable to Huatian's Huifeng Hot Pot Restaurant. Both operate as SOE-affiliated heritage brand restaurant groups anchored in Beijing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beijing Huatian Catering Group