Washtenaw Health Plan

What Washtenaw Health Plan does

Washtenaw Health Project, doing business as Washtenaw Health Plan and WHP, is a 501(c)(3) nonprofit organization founded in 2002 and headquartered at 555 Towner Street in Ypsilanti, Michigan. The organization provides free, personalized healthcare coverage navigation and enrollment assistance to residents of Washtenaw County. Its service portfolio spans six program tracks: Medicaid (with sub-tracks for adults, children, pregnant people, seniors and people with disabilities, and emergencies), the Health Insurance Marketplace/Healthcare.gov, Medicare, Employer Insurance, the Washtenaw Health Plan itself (a local coverage program for residents without other options), and MIChild for uninsured children of Michigan's working families.

The organization operates a service-based, counselor-driven model with no proprietary technology product or digital self-serve channel. Services are delivered in person at its Ypsilanti office, by phone at 734-544-3030, and via email at [email protected]. It employs a multilingual staff offering English, Spanish, French, and Arabic, with access to interpreters for additional languages, and is staffed by 11–50 employees. Distribution is community-led, relying on referrals from local healthcare providers, government agencies, and community organizations, supported by an active presence on Facebook, Instagram, and LinkedIn and a content-rich website covering each coverage track.

The revenue model is consistent with a small community nonprofit: charitable donations processed through the Give Lively platform, supplemented by what appear to be government grants and program support for navigator and Medicaid-related services. There is no pricing for end users, no commercial product, and no parent-company structure. The organization is governed by a board of directors and operates as an independent entity focused exclusively on Washtenaw County.

Name

Washtenaw Health Plan

Legal name

Washtenaw Health Project

Website

https://healthcarecounts.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Washtenaw Health Project is a Ypsilanti-based 501(c)(3) nonprofit that provides free, multilingual healthcare coverage navigation and enrollment assistance across Medicaid, Marketplace, Medicare, MIChild, and its own Washtenaw Health Plan for residents of Washtenaw County, Michigan.

Ownership category

akta.pro rank

Headquarters

HQ city

Ypsilanti

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization, Washtenaw Health Project relies on charitable donations from the public. The organization accepts donations through Give Lively platform.
2. Government Grants and Program Support: Likely receives government funding to support healthcare navigation services for Medicaid, Medicare, Marketplace, and the Washtenaw Health Plan programs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Washtenaw Health Plan (legally Washtenaw Health Project) is a 501(c)(3) nonprofit that provides free, personalized healthcare coverage navigation and enrollment assistance to Washtenaw County residents. Counselors help individuals understand, apply for, and enroll in Medicaid (for adults, children, pregnant people, seniors/people with disabilities, and emergencies), Health Insurance Marketplace/Healthcare.gov plans, Medicare, Employer Insurance, the Washtenaw Health Plan (WHP) safety-net program, and MIChild, delivering services in English, Spanish, French, and Arabic with interpreter access for additional languages.

Product overview

Washtenaw Health Project is a 501(c)(3) nonprofit organization that serves as a healthcare coverage navigation and enrollment service for Washtenaw County residents. The organization offers a portfolio of healthcare programs including Medicaid (with specific tracks for adults, children, pregnant people, seniors and people with disabilities, and emergencies), Health Insurance Marketplace/Healthcare.gov enrollment assistance, Medicare guidance, Employer Insurance support, the Washtenaw Health Plan (WHP) for county residents without other coverage, and MIChild for uninsured children of working families. Rather than being a technology product, the organization provides personalized enrollment assistance and navigation services, helping community members understand and access available healthcare coverage options regardless of income level.

Differentiator

Problem solved

Functional benefit

Products and services

• Medicaid Free counseling and enrollment assistance for Medicaid healthcare plans for eligible low-income adults, children, pregnant people, seniors and people with disabilities, and people in emergencies, for Washtenaw County residents.
• Health Insurance Marketplace / Healthcare.gov Free shopping and enrollment assistance for U.S. residents seeking individual health insurance through the federal Health Insurance Marketplace (Healthcare.gov), including support during Open Enrollment and qualifying life events.
• Medicare Free counseling and enrollment assistance for Medicare coverage for people ages 65 and older and certain younger people with disabilities in Washtenaw County.
• Employer Insurance Free guidance and support for health insurance purchased by employers for employees and their dependents, helping Washtenaw County residents understand and use employer coverage options.
• Washtenaw Health Plan (WHP) Free enrollment assistance and ongoing member support for the local Washtenaw Health Plan (WHP) safety-net health coverage program for Washtenaw County residents who are not covered by employer insurance, Medicaid, Medicare, or other plans. Includes dedicated resources for members and providers.
• MIChild Free enrollment assistance for MIChild, a health coverage program for uninsured children of Michigan's working families, delivered to families in Washtenaw County.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Findhelp (formerly Aunt Bertha): Social care network that connects people to community resources including health coverage, food, and housing assistance. Closely comparable to WHP's resource-navigation function, but operates as a national technology platform rather than a single-county counselor-driven nonprofit.
• Patient Advocate Foundation: National nonprofit providing case management and healthcare access assistance to patients facing chronic, life-threatening, or debilitating illnesses. Directly comparable counseling/care-navigation model, though serving a higher-acuity national patient population rather than a county-wide coverage-navigation mission.
• Health Leads: National nonprofit that helps low-income individuals navigate health and social resources. Highly comparable to Washtenaw Health Project's mission of connecting community members to coverage and care, though Health Leads operates across multiple geographies and is embedded inside health systems.

Broad incumbents

• Maximus: Large government-services contractor that operates health insurance enrollment and eligibility services for state Medicaid agencies and federal programs. Operates broadly across healthcare administration; competes for the same government-grant funding that supports WHP's navigator work but at a vastly larger scale.

Emerging players

• GetInsured: Technology platform that powers state-based health insurance Marketplaces and enrollment experiences. Comparable to WHP because both help consumers shop and enroll in Marketplace coverage, but GetInsured is a SaaS platform competing on technology rather than a counselor-driven nonprofit.
• Be Neighborly (formerly Healthify): Social care coordination platform used by health plans and providers to connect members to community resources including coverage. Directly comparable in navigation mission but serves payers and providers rather than end-user county residents, and does so via technology rather than local offices.

Regional players

• Michigan 2-1-1: Statewide community resource helpline in Michigan that connects residents to health and human services. Comparable to WHP in mission and geographic scope, but covers the entire state via phone/online rather than focusing on a single county with in-person services.
• United Way of Washtenaw County: Local United Way chapter serving the same Washtenaw County geography. Comparable as a community-services nonprofit operating in the same service area, with overlapping funder/donor base and similar referral relationships with local health and social service providers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/healthcarecounts
• LinkedInlinkedin.com/company/washtenaw-health-plan-corporation
• Instagraminstagram.com/washtenawhealthproject
• Xx.com/coveragecounts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Washtenaw Health Plan