Eurostar Mediagroup

What Eurostar Mediagroup does

Eurostar Mediagroup, S.L. is a privately held Spanish multimedia group headquartered in Madrid (Calle de Velázquez 50) with a secondary office in Bogotá, Colombia. Founded in 2013 as a holding entity, the group traces its roots to the 1990 founding of Sigma Dos, a market research pioneer. The group operates eight wholly-owned subsidiaries covering interactive media end-to-end: Sigma Dos (market research and opinion polling, 30+ years), Alterna Marketing (SMS/IVR mobile marketing with connectivity to all Spanish operators), ZonaApp (mobile app and web development), La Cometa TV (audiovisual production including reality shows, documentaries and fiction), Eurojuego (contest management licensed under Spanish Law 13/2011), Eurostar Cultural (cultural event management), Eurostar Security (digital security and IT compliance), and Fundación Amplexus (non-profit foundation for culture and arts). The group serves B2B clients primarily in Spain, with major broadcasters (TVE, Mediaset, Atresmedia, Prisa, Canal Sur, Telemadrid), large consumer brands (IKEA, Renault, McDonald's, Eroski, Yoigo, Bankia), and government institutions (Ministerio de Asuntos Sociales, Aena, Renfe, FECYT).

The technology stack is anchored by proprietary platforms rather than licensed third-party tools. The flagship systems are Alterna Marketing's SMS/IVR communication platform (supporting 900, 901, 902, 905, and other numerations with operator-level connectivity), TV-CatchApp (audio fingerprinting for identifying live TV and radio broadcasts to build personal content libraries), and Eurojuego's contest management system (compliant with Spanish gambling regulation, distributing over €1M in prizes annually). R&D investments include the TRUSTSURVEY Big Data/NLP platform (€504,527 government grant, 2018–2019) for opinion mining and survey validation, and the BUSINESSANALYSER deep learning system (€525,680 CDTI grant, 2019) for automatic market analysis and forecasting. The group also references ISO 20252 market research certification.

Revenue is generated through a mix of usage-based mobile marketing services and project-based professional services across all divisions. Pricing is opaque and negotiated per engagement, with multi-year contracts typical for major enterprise clients. Go-to-market is enterprise field sales through a dedicated commercial department, supplemented by self-serve inquiry via the corporate website and specialized division websites (sigmados.com, alternamarketing.com, zonaapp.es, eurojuegostar.es, lacometatv.com, eurostarsecurity.com). The group employs 11–50 people, targets a horizontal segmentation across broadcasting, brands, government, and non-profits, and has no disclosed revenue figures. Ownership is privately held with no public investor backing, and the entity is registered as a Spanish private limited company (S.L.).

Name

Eurostar Mediagroup

Legal name

Eurostar Mediagroup, S.L.

Website

https://eurostar.es

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Eurostar Mediagroup is a privately held Spanish multimedia group operating eight subsidiaries that deliver interactive media, market research, mobile marketing, contest management, audiovisual production, and digital security services to major Spanish broadcasters, consumer brands, and government institutions.

Ownership category

akta.pro rank

Product category

Interactive Media Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• Mobile marketing services
• Market research polling
• Audiovisual production
• Contest management
• App development services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Mobile Marketing Services: Revenue from SMS marketing campaigns, IVR services, and mobile interactivity solutions. Includes SMS push, SMS premium, and call center services with various numeration types (900, 902, 905, etc.)
2. Contest Management and Operations: Contest creation and management for media companies, distributing over 1 million euros in prizes annually. Operates under Spanish gambling regulation license (Law 13/2011)
3. Market Research and Survey Services: Sigma Dos provides market research and opinion polling services to major media outlets, using both qualitative and quantitative methodologies
4. App Development and Digital Services: Custom mobile app development, web development, and digital consulting services through ZonaApp division
5. Audiovisual Production: TV production, documentary creation, reality shows, and branded content through La Cometa TV
6. Cultural Management: Event production, sponsorship acquisition, and cultural event management including centenary celebrations and public interest events

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Eurostar Mediagroup is a Spanish multimedia business group that provides interactive media services to broadcasters, corporate brands, and public institutions. Through its eight divisions it delivers mobile marketing (SMS, IVR, social ads), market research and opinion polling, mobile and web application development, audiovisual production for TV and radio, regulatory-compliant contest management, cultural event production, and digital security services. It sells these tailored, project-based solutions directly to enterprise clients across Spain and Latin America.

Product overview

Eurostar Mediagroup is a multimedia business group operating across mobile marketing, app development, market research, audiovisual production, contest management, communication, cultural management, and digital security. The group comprises multiple specialized divisions: Sigma Dos for market research, Alterna Marketing for mobile/SMS/IVR services, ZonaApp for app development, La Cometa TV for audiovisual production, Eurojuego for contest management, Eurostar Cultural for communication and cultural events, Eurostar Security for cybersecurity services, and Fundación Amplexus as a charitable foundation. The divisions work together to provide integrated multimedia solutions to media companies, brands, and public institutions.

Differentiator

Problem solved

Functional benefit

Brands

• Sigma Dos: Market research and opinion polling subsidiary, pioneer in Spain for 30+ years
• Alterna Marketing
• ZonaApp
• La Cometa TV
• Eurojuego
• Eurostar Cultural
• Eurostar Security
• Fundación Amplexus

Products and services

• Sigma Dos Market Research Services Market research and opinion polling services for major national and international media outlets using qualitative and quantitative methodologies, including call center operations, qualitative focus rooms with closed TV circuit, and proprietary research technology. Pion

Quantifiable outcome

• Distributes over 1 million euros in prizes annually through Eurojuego contests
• +2 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Havas: Global advertising, communications and media services network with Havas Media and Havas Creative. Comparable to Alterna Marketing and Eurostar Cultural on integrated marketing and brand communications.
• Ipsos: Global market research and opinion polling firm with a strong Iberian presence. Comparable to Sigma Dos on political polling (electoral studies), social research and consumer surveys.
• Nielsen: Global audience measurement and consumer insights firm serving broadcasters and advertisers. Overlaps with Sigma Dos on media audience research and with Alterna Marketing on advertiser-side campaign intelligence.
• GroupM: World's largest media investment group (WPP) operating media-buying and planning agencies. Comparable to Alterna Marketing on advertiser-side mobile and digital media activation, albeit at much larger scale.
• Banijay: Global content production and distribution group (owner of Endemol Shine) producing international contest formats and unscripted TV. Comparable to La Cometa TV on broadcast-format production and to Eurojuego on regulated contest operations at much greater scale.
• Kantar: World-leading market research, audience measurement and insights group. Directly comparable to Sigma Dos on quantitative and qualitative research, media audience measurement and brand-tracking studies.

Direct peers

• Mediapro: Spain's largest audiovisual production and media services group, producing TV formats, documentaries and fiction for the same broadcasters Eurostar serves (TVE, Mediaset, Atresmedia). Directly comparable on La Cometa TV's content production and Eurojuego's contest-format work.
• Llorente y Cuenca (LLYC): Leading Spanish and Latin American communications, PR and corporate affairs consultancy serving large enterprises and public institutions. Closely comparable to Eurostar Cultural and Eurostar Comunicación on stakeholder communications and public-event positioning.

Regional players

• Vocento: Spanish multimedia group operating regional newspapers, audiovisual production and digital media properties (including Trece TV). Comparable as both a customer and adjacent operator on regional broadcast contests and digital content production.

Emerging players

• Vibuk: Spain-headquartered mobile messaging and marketing platform focused on SMS, WhatsApp Business and RCS campaigns. Closely comparable to Alterna Marketing's mobile interactivity and SMS marketing stack, with a more modern messaging-channel focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EUROSTARMEDIA
• Facebookfacebook.com/94479591701
• LinkedInlinkedin.com/company/eurostar-media-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eurostar Mediagroup