Rexa Design
Rexa Design is an Italian manufacturer of premium bathroom furniture, fixtures, and accessories founded in 2010, serving architects, designers, luxury hotels, and high-net-worth residential clients across 35+ countries through bespoke solutions and proprietary solid-surface materials.
- Company typePrivate
- Founded2010
- HeadquartersSan Quirino, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rexa Design does
Rexa Design S.R.L. is an Italian designer and manufacturer of premium bathroom furniture, fixtures, and accessories, founded in 2010 and headquartered in San Quirino (Pordenone) with a flagship store in Milan. The company offers a full bathroom portfolio organized into named collections (Vision, Moode, Compact Living, R1, Interlude, Esperanto, Fonte, Unico) and product categories covering furniture, bathtubs, washbasins, handbasins, countertops, shower trays and enclosures, mirrors, lighting, faucets, sanitary ware, wall/floor panelling, outdoor pieces, and accessories. Its technical core is materials engineering and artisanal finishing: it works with Corian, proprietary Korakril and Korakril Stone solid surfaces, marble, Murano glass, wood, Fenix, Eco.malta, and Concrete, using thermoforming, injection molding, and manual techniques at its integrated Pordenone facility.
The business operates a sales-led, project-based GTM targeting architects, interior designers, contractors, and high-net-worth residential clients, supplemented by a network of agents covering 35+ countries, authorized retailers, and direct engagement via the Milan flagship. Pricing is quote-based and bespoke ('su misura'), with no public price lists. Rexa monetizes through hardware sales across its collections, custom solutions for hotels and private residences, and proprietary material supply. Distribution is global via agents (Europe, Middle East, Asia, Australia, North America, South America) with direct professional sales concentrated in Italy and Western Europe.
Strategically, Rexa has positioned itself as a material-research-driven luxury bathroom brand, evidenced by the ongoing 'The Instant of Change' research partnership with Ceramiche Caesar and QuadroDesign at Mo.1950 (2021–2026), continuous Fuorisalone participation, and a steady stream of design awards (Big See 2022/2023, Grands Prix Du Design 2023, ADI Design Index 2020, Archiproducts 2019, ADCV Silver 2026). Creative direction is held by Monica Graffeo; the company remains privately held with no disclosed external funding.
Rexa Design firmographics
Firmographics- Name
- Rexa Design
- Legal name
- REXA DESIGN S.R.L.
- Website
- https://rexadesign.it
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rexa Design is an Italian manufacturer of premium bathroom furniture, fixtures, and accessories founded in 2010, serving architects, designers, luxury hotels, and high-net-worth residential clients across 35+ countries through bespoke solutions and proprietary solid-surface materials.
- Ownership category
- akta.pro rank
Rexa Design industry classification
Industry- Product category
- Bathroom Furniture
- NAICS
- Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711), Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)
- SIC
- Pottery & Related Products (3260), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)
Keywords
Where Rexa Design is headquartered
LocationHeadquarters
- HQ city
- San Quirino
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Rexa Design business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Bathroom Furniture and Fixtures: Sale of bathroom furniture including vanities, storage units, and modular systems (Vision, Moode, Compact Living, Interlude, Esperanto, Fonte, R1, Unico collections).
- Sanitary Ware and Washbasins: Sale of washbasins, bathtubs, shower trays, handbasins, and toilets in various materials including Corian, marble, Korakril, glass, and ceramics.
- Accessories and Complementi: Sale of mirrors, lighting fixtures, faucets, accessories, and wall/floor paneling.
- Bespoke/Custom Solutions: Custom-made bathroom solutions (su misura) tailored to specific project requirements, offering personalized design and manufacturing.
- Materials and Finishes: Sale of proprietary materials like Korakril and specialty finishes for bathroom applications.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Rexa Design product offering
Product offeringCore offering
Rexa Design is an Italian manufacturer that designs, produces, and sells premium bathroom furniture and fixtures, including washbasins, bathtubs, shower trays, countertops, modular storage furniture, mirrors, lighting, faucets, and accessories. The company works with proprietary solid surface materials such as Korakril and Korakril Stone, as well as Corian, marble, Murano glass, Fenix, and wood, producing both standardized collections and custom (su misura) solutions for residential and hospitality projects.
Product overview
Rexa Design is an Italian bathroom furniture company founded in 2010 in San Quirino, offering a comprehensive portfolio of bathroom products organized into collections and product categories. The core product line includes bathroom furniture (Mobili), bathtubs (Vasche), washbasins (Lavabi), handbasins (Lavamani), countertops (Top), shower trays (Piatti doccia), shower enclosures (Chiusure doccia), mirrors (Specchiere), lighting (Illuminazione), faucets (Rubinetteria), sanitary ware (Sanitari), wall & floor panelling (Rivestimenti), outdoor products, display cabinets (Vetrine), and accessories (Accessori & Complementi). The collections include Vision (award-winning modular system by Monica Graffeo with 18cm depth modules), Moode (multi-material collection with 65 finish options), Compact Living (optimized organization), R1 (functional storage), Interlude (modular with shelves), Esperanto (45° handle system), Fonte (iconic elements), and Unico (bespoke/custom solutions). The company works with premium materials including Corian, Korakril, Korakril Stone, marble (Carrara, Nero Marquinia, Grigio Carnico, Emperador, etc.), Fenix, Shark, Pureglow, Murano glass, Eco.malta, and wood finishes. Production combines industrial precision with artisanal craftsmanship, featuring internal manufacturing with thermoforming, injection molding, and manual finishing techniques.
Differentiator
Problem solved
Functional benefit
Brands
- Vision: Wall-mounted storage system collection designed by Monica Graffeo featuring modular components and integrated washbasins
- Unico
- Moode
- Compact Living
- Interlude
- Esperanto
- Fonte
- R1
Products and services
- Vision Collection Modular bathroom furniture system designed by Monica Graffeo that transforms walls into functional containers with integrated washbasins and customizable technical compartments. Features 18cm depth modules with vertical storage and push-pull opening systems. Winner of Big See Design Award 2023 and Grands Prix Du Design 2023.
- Moode Collection Multi-material bathroom furniture collection offering extensive finishes including Fenix, porcelain stoneware, glass, clay, Eco.malta, metallic effects, wood, and lacquer with 65 finish options.
- Compact Living Collection Modular bathroom furniture designed for optimized organization with 45° cuts, integrated washbasin organizers, and depth options of 36-46-53 cm.
- R1 Collection Modular bathroom furniture with functional design and high storage capacity, available in multiple depth options (36-46-53-60-70 cm) with gola (handle) or push-pull opening systems.
- Interlude Collection Modular bathroom furniture with functional shelves, multiple depth options, and various opening systems.
- Esperanto Collection Modular bathroom furniture with 45° protruding handle opening system.
- Fonte Collection Iconic and essential bathroom furniture elements with simplified forms.
- Unico Collection Custom bathroom furniture collection offering freedom in bathroom design customization with bespoke solutions tailored to project requirements.
- Bespoke / Su Misura Custom Bathroom Solutions Custom-made bathroom solutions tailored to specific project requirements, offering personalized design and manufacturing. Includes tailor-made services and project consultancy for architects, designers, and contractors.
- Freestanding Bathtubs (Vasche) Freestanding bathtubs available in various materials including Korakril, marble, and Shark. Includes Zen, Cava, Luni, and Maxi bathtub models.
- Washbasins (Lavabi) Countertop, wall-mounted, and freestanding washbasins in Corian, marble, Korakril, Shark, and Pureglow. Includes Sfera (Korakril), Ethere (Corian/marble, ADCV Silver Award winner), Pure, Duna, and Pond models.
- Handbasins (Lavamani) Compact handbasins for smaller spaces including P'tit, winner of Archiproducts Award 2019 and ADI Design Index 2020, designed by Monica Graffeo.
- O_O Freestanding Washbasin Floor-standing washbasin made from Corian or other solid surface materials, designed as a sculptural standalone piece. Winner of Big See Product Design Award 2022.
- Bathroom Mirrors (Specchiere) Bathroom mirrors including LED-lit and framed models: Brame (round with bronze/gray frame), Inside (designed by Monica Graffeo), Halo, Hammam (designed by Monica Graffeo, Corian frame), Pois, and Mado (LED-lit).
- Bathroom Lighting (Illuminazione) Bathroom lighting fixtures including wall lights, pendant lights, and integrated LED solutions.
- Bathroom Faucets (Rubinetteria) Bathroom faucets and mixers in stainless steel, brass, and Corian finishes.
- Shower Trays (Piatti Doccia) Low-profile shower trays in various materials including Korakril for floor-level installation.
- Shower Enclosures (Chiusure Doccia) Shower enclosures and glass partitions for bathroom wet areas.
- Sanitary Ware (Sanitari) Ceramic sanitary ware including toilets and bidets.
- Wall and Floor Panelling (Rivestimenti) Wall and floor coverings in Corian, Fiber, and other materials for continuous bathroom surfaces.
- Outdoor Bathroom Furniture Outdoor bathroom furniture and accessories including benches, loungers, and planters in Corian.
- Bathroom Countertops (Top) Bathroom countertops and vanity tops in Corian, Korakril, marble, and other materials.
- Bathroom Accessories and Complements Bathroom accessories including towel holders, organizers, and complementary elements.
Quantifiable outcome
- The company has received multiple international design awards including ADCV Silver Award, Big See Design Award, Grands Prix Du Design, Archiproducts Award, and inclusion in ADI Design Index.
Companies that use Rexa Design
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Rexa Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Rexa Design partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Ceramiche CaesarcoreLong-term partnership in The Instant of Change research project since 2021. Ceramiche Caesar collaborates with Rexa and QuadroDesign in an ongoing dialogue between production processes, perception, and expressive languages. The project explores material transformation through six editions.
- QuadroDesigncorePartner in The Instant of Change research project since 2021. QuadroDesign collaborates with Rexa and Ceramiche Caesar in a continuous research journey exploring material transformation, perception, and expressive languages through annual exhibitions at Fuorisalone.
- Mo.1950coreMo.1950 is the space that hosts The Instant of Change research project. It serves as an exchange platform where Rexa and partners explore material transformation annually, with Rexa presenting Corian-based projects that emphasize the material as sensitive, plastic, relational, and narrative.
- Monica Graffeo (Studio Monica Graffeo)coreMonica Graffeo is the designer of the Vision collection and creative director of Rexa. She is also credited as designer of several products including Inside mirror, Hammam mirror, and P'tit handbasin. Her collaboration represents a long-term creative partnership.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Rexa Design competitors and assessment
Company assessmentBroad incumbents
- Duravit: Large German bathroom manufacturer with a broad portfolio of ceramics, furniture, wellness, and faucets. Overlaps with Rexa in premium bathroom furniture and ceramics but operates at much greater scale and global distribution depth.
- Laufen Bathrooms: Swiss premium bathroom brand producing ceramics, bathtubs, and bathroom furniture with design collaborations. Comparable to Rexa in designer-led premium positioning but with broader geographic reach and scale.
- Villeroy & Boch: Global sanitaryware, ceramics, and bathroom furniture incumbent with strong brand recognition. Competes with Rexa in premium bathroom ceramics and furniture but spans a much wider price and product range.
- Scavolini: Large Italian kitchen and bathroom furniture manufacturer with a wide dealer network. Overlaps with Rexa in Made-in-Italy bathroom furniture but operates at mass-premium scale rather than niche luxury.
Direct peers
- Agape: Italian designer bathroom furniture brand working with leading architects, comparable to Rexa in the designer-led luxury bathroom segment, with a focus on materials, bespoke solutions, and architectural specification.
- Antoniolupi: Italian luxury bathroom furniture and washbasin specialist offering bespoke Corian, stone, and solid-surface solutions to architects and designers, overlapping directly with Rexa's product categories and customer base.
- Devon&Devon: Italian premium bathroom brand known for designer bathtubs, washbasins, and accessories with strong Made-in-Italy craftsmanship positioning, competing in the same luxury residential and hospitality segment as Rexa.
- Boffi: Italian premium bathroom and kitchen systems manufacturer, comparable to Rexa in targeting high-end residential and hospitality projects with designer-led, material-focused product lines and bespoke capabilities.
Emerging players
- Idea Group: Italian bathroom furniture manufacturer offering modular and customizable solutions, comparable to Rexa's compact living and modular collections in mid-premium residential and contract channels.
- Artceram: Italian ceramics and bathroom brand with a designer-led approach to sanitaryware and washbasins, overlapping with Rexa's ceramic sanitaryware and material-driven product philosophy at a smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rexa Design social profiles
Digital presenceRexa Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rexa Design leadership team
Management profileNumber of profiles
Profiles2 records
Rexa Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rexa Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rexa Design
What does Rexa Design do?
Rexa Design is an Italian manufacturer that designs, produces, and sells premium bathroom furniture and fixtures, including washbasins, bathtubs, shower trays, countertops, modular storage furniture, mirrors, lighting, faucets, and accessories. The company works with proprietary solid surface materials such as Korakril and Korakril Stone, as well as Corian, marble, Murano glass, Fenix, and wood, producing both standardized collections and custom (su misura) solutions for residential and hospitality projects.
Is Rexa Design a public or private company?
Rexa Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rexa Design founded?
Rexa Design was founded in 2010. It employs 11 to 50 people.
Where is Rexa Design based?
Rexa Design is headquartered in San Quirino, Italy, in the Europe region.
How does Rexa Design make money?
Five revenue lines are on record. Bathroom Furniture and Fixtures are the primary driver. The others are sanitary Ware and Washbasins, accessories and Complementi, bespoke/Custom Solutions and materials and Finishes.
Who are Rexa Design's main competitors?
Broad incumbents on record are Duravit, Laufen Bathrooms, Villeroy & Boch and Scavolini. Direct peers are Agape, Antoniolupi, Devon&Devon and Boffi. Emerging players are Idea Group and Artceram.
Does Rexa Design have an API?
No public API is recorded for Rexa Design.
What industry is Rexa Design in?
Rexa Design's product category is Bathroom Furniture. Its primary akta.pro industry code is IMADALAA, Plumbing Fixtures (Faucets, Sinks & Bath Fixtures). Its NAICS code is 32711 and its SIC code is 3260.