Adentity

What Adentity does

Adentity is a privately held, full-service communications and advertising agency founded in 2002 in Malmö, Sweden, operating as Adentity Marketing Communication AB. It maintains a secondary creative center in Berlin's Hansaviertel district established in 2017 and employs 11-50 people. The agency serves international B2B enterprises across diverse industries including wood floor care (Bona, client since 2007), sustainable packaging (Tetra Pak, Rosti), pet supplements (Swedencare), industrial heat transfer (Alfa Laval), property development (Castellum), biotechnology (aXichem), and consumer electronics (Sony Mobile).

The agency's core product is the Adentity Communication Platform™, a proprietary three-step methodology covering Strategy (market segmentation, brand strategy, positioning), Concept (creative concept development for value-based communication), and Concept-Guided Campaign (multi-channel implementation). Service offerings span brand strategy, visual identity and logotype design, communication platform development, sustainable branding integration, integrated marketing campaign execution, event marketing, and photography/visual content creation. Go-to-market is enterprise field sales, with the agency cultivating direct client relationships, publishing case studies on its multilingual website, and gaining earned media through design industry features.

Adentity generates revenue through professional services engagements combining project-based work with long-term client partnerships. Pricing is not publicly disclosed and is tailored to engagement scope. The company is founder-managed with no disclosed venture capital, private equity, or parent company ownership. Long-tenured engagements with premium industrial brands (Tetra Pak, Alfa Laval, Sony Mobile) anchor revenue predictability, while the boutique scale caps absolute growth. Marketing channels are predominantly organic: website content, LinkedIn, Instagram, Facebook, and earned PR through industry platforms such as Packaging of the World.

Name

Adentity

Legal name

Adentity Marketing Communication AB

Website

https://adentity.se

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Adentity is a Swedish full-service communications and advertising agency headquartered in Malmö with a creative center in Berlin. It serves international B2B enterprises across industries by delivering brand strategy, visual identity, and integrated campaigns through its proprietary Adentity Communication Platform™ methodology.

Ownership category

akta.pro rank

Product category

Advertising and Brand Communications Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Brand strategy services
• Integrated marketing communication
• Visual identity design
• Sustainable branding platforms
• Advertising agency services

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing and Communication Services: Professional services revenue generated through long-term client relationships providing integrated marketing communication, branding strategy, campaign development, visual identity creation, and brand platform development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Adentity is a full-service communications and advertising agency that develops and implements marketing strategies, creative concepts, visual identities, and integrated marketing campaigns for international companies. Its flagship methodology, the Adentity Communication Platform™, is a three-step roadmap covering brand strategy, concept creation, and concept-guided campaign execution, with particular emphasis on sustainable branding platforms, packaging design, and corporate communications across the entire value chain.

Product overview

Adentity is a full-service communications and advertising agency based in Malmö, Sweden, with over 20 years of experience. The agency specializes in building strong market positions for international companies through value-based communication and integrated marketing campaigns. Their core offering is the Adentity Communication Platform™ — a strategic 3-step roadmap (Strategy, Concept, Concept-Guided Campaign) that guides clients from brand strategy through creative concept development to integrated campaign execution. Services span brand strategy, visual identity/logotype design, communication platforms, sustainable branding, corporate communications, marketing campaigns, event marketing, and photography/visual content creation. The agency works with clients across diverse industries including wood floor care (Bona), sustainable packaging (Tetra Pak, Rosti), pet supplements (Swedencare), industrial equipment (Alfa Laval), property development (Castellum), and biotechnology (aXichem).

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Development Strategic consulting that identifies key market segments, defines brand strategy, and builds strong competitive market positions for international enterprise clients.
• Creative Concept Development Development of creative concepts that support consistent value-based communication aligned with corporate brand strategy.
• Visual Identity and Logotype Design Design of visual identities, logotypes, and graphic profiles such as the new graphical identity created for Alfa Laval.
• Integrated Marketing Campaigns Concept-guided campaign execution across multiple channels, including 360° international marketing campaigns such as those developed for Bona Traffic GO and the Alfa Laval Arctigo 'Optimal Design made real' campaign.
• Sustainable Branding Platforms Development of environmental and sustainability-focused brand platforms such as Bona's 'On Track for Sustainability' and Rosti's sustainable branding platform with 'Shaping sustainable solutions for tomorrow' tagline.
• Packaging Design Packaging design services for consumer products, including the redesigned ProDen PlaqueOff® packaging range for Swedencare, featured at Packaging of the World.
• Corporate Website Development Design and launch of corporate websites and global multisite platforms, including the launch of a new global multisite for Swedencare and the new Rosti corporate website.
• Product Launch Campaigns Full campaign development supporting product launches, including the ProDen PlaqueOff® Soft Chews product launch campaign for Swedencare, Bona Traffic GO launch campaign, and the Tetra Pak Tetra Recart sustainable packaging launch communication platform.
• Event Marketing Event and project-based marketing support, including films, events, and campaigns for Castellum projects such as the Sjustj\u00e4rnan project for E.ON head office.
• POS Display Solutions Point-of-sale display solutions designed for retail channels, including POS display work for Sony Mobile supporting global Xperia product launches at Mobile World Congress.
• Corporate Market Communication Corporate-level market communication programs for B2B clients, including the corporate market communication program developed for aXichem covering aXivite and aXiphen-feed products and global website.
• Customer Case Study Content Development of B2B customer case study content, including the case studies created together with Alfa Laval highlighting sustainability, products, services, industries, and applications.
• Photography and Visual Content Creation Photography and visual content production services to support brand and campaign delivery, as referenced across the agency's case work.

Quantifiable outcome

• Clients Bona and Larsa Foods won 'Company of the Year' at Malmö Business Gala
• +1 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Great Works: Stockholm-based creative agency focused on brand strategy and integrated communications for international brands. Similar size and positioning to Adentity as a Scandinavian independent serving enterprise clients.
• INGO: Swedish creative agency focused on brand strategy and advertising for international brands. Comparable to Adentity in Nordic creative-agency positioning and cross-border client delivery.
• Jung von Matt: Hamburg-headquartered independent creative agency with international offices and a strong track record in integrated campaigns. Comparable to Adentity's Berlin-based DACH ambitions and enterprise brand-platform work.
• Åkestam Holst: Stockholm-based full-service advertising agency serving major Nordic and international brands. Comparable to Adentity in integrated brand strategy and creative campaign execution for enterprise clients.
• Scholz & Friends: Berlin- and Hamburg-based independent creative agency serving enterprise and consumer clients across DACH. Directly comparable to Adentity's German creative center and value-based brand strategy positioning.
• Forsman & Bodenfors: Stockholm-based creative agency widely regarded as one of the Nordics' most awarded independents, serving international B2B and B2C brands. Highly comparable to Adentity in Scandinavian creative pedigree and enterprise client base.

Emerging players

• Snask: Stockholm creative agency known for branding, film, and design with a strong sustainability and craftsmanship ethos. Comparable to Adentity in brand-platform development and Nordic creative-market positioning.

Broad incumbents

• BBDO Stockholm: Stockholm office of BBDO Worldwide, offering full-service advertising and brand strategy to enterprise clients across categories. Overlaps with Adentity in integrated communications work but with network scale.
• DDB Stockholm: Stockholm office of the global DDB network, serving multinational brands with integrated advertising campaigns. Comparable to Adentity in market and target clients, with the backing of a global network.
• Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich with full-service capabilities across brand, digital, and media. Overlaps with Adentity's integrated value-chain offering but operates at substantially greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Adentity-160696527316905
• LinkedInlinkedin.com/company/adentity-marketing-communication
• Instagraminstagram.com/adentitymarketing
• Xx.com/adentity_agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adentity