Benchmark Learning

Professional Training Servicesbenchmarklearning.com

Benchmark Learning, operating as Certstaffix Training, is a Minneapolis-based private training provider founded in 1972 that delivers 300+ business and computer-skills courses via live online classes, onsite private groups, and self-paced eLearning to individual professionals and corporate teams.

Company typePrivate
Founded1972
HeadquartersMinneapolis, United States
Headcount11–50
GTM typeB2B and B2C
OfferingServices

What Benchmark Learning does

Benchmark Learning is a privately held professional training company established in 1972 and headquartered in Minneapolis, United States, operating commercially as Certstaffix Training under the Certified Staffing Solutions corporate umbrella. The firm delivers business, technical, and leadership-skills instruction through three coordinated formats: instructor-led live online classes for individuals, instructor-led onsite or private online sessions for corporate teams, and self-paced eLearning course bundles. Its catalog spans more than 300 courses across Adobe & Design, Business Skills & Process, Data & Analytics (SQL, Python, Power BI, Tableau), Development (C#, Java, JavaScript, PHP), IT Pro Skills (AWS, Azure, CompTIA, Linux), Microsoft Office, and Online Marketing (Google Ads, SEO, social media).

The platform's principal technical component is a browser-based virtual software lab infrastructure that provisions required training software to attendees during instructor-led classes and select eLearning courses, removing the need for local installation and lowering the friction of participation. Underlying course delivery uses a standard live-online classroom model (instructor-led remote teaching), supplemented by an asynchronous on-demand library delivered through the eLearning system. The firm does not disclose any proprietary AI, ML, or data flywheel components, and its differentiation rests on the breadth of the course catalog, the virtual-lab convenience layer, and its multi-channel distribution capability.

Benchmark Learning / Certstaffix generates revenue through one-time course purchases across all three product lines: individual public live-online classes priced per course-day, private group training engagements (onsite or online) priced per cohort, and self-paced eLearning licenses sold individually or to teams. Pricing is not publicly disclosed and is contact-based via a phone line (888-330-6890) and online login/registration. The go-to-market is hybrid — direct-to-consumer for individual learners and a direct-sales motion for corporate groups — supported by SEO-optimized course catalog navigation and an active blog/skills-guides content marketing program.

Benchmark Learning firmographics

Firmographics

Name: Benchmark Learning
Website: https://benchmarklearning.com
Company type: Private
Founded year: 1972
Operating status: Operating
Headcount range: 11–50 employees
Short description: Benchmark Learning, operating as Certstaffix Training, is a Minneapolis-based private training provider founded in 1972 that delivers 300+ business and computer-skills courses via live online classes, onsite private groups, and self-paced eLearning to individual professionals and corporate teams.
Ownership category
akta.pro rank

Benchmark Learning industry classification

Industry

Product category: Professional Training Services
NAICS: Computer Training (611420), Professional and Management Development Training (611430), Professional and Management Development Training (61143)
SIC: Services-Educational Services (8200)
akta.pro primary industry: Technical & Digital Skills Training (BPACANAB)
akta.pro secondary industries: Productivity & Office Software Skills (EDAAAIAC), Credentialing, Certification Prep & Exam Training (BPACANAJ), Sales & Customer Service Training (EDAGANAC)

Keywords

Computer skills training
Professional development courses
Instructor-led training
ELearning courses
Corporate training services

Where Benchmark Learning is headquartered

Location

Headquarters

HQ city: Minneapolis
HQ country: United States
HQ region: North America

Markets served

Benchmark Learning business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Instructor-led Training (Individual): Live online public business and computer classes taught by an instructor for individuals, attended from a location of the individual's choice.
Instructor-led Private Group Training: Private instructor-led training delivered either onsite at a company's location or via private online sessions for teams needing the same business skills or computer training.
Self-Paced eLearning: Purchase of self-paced eLearning courses for business skills or computer training, taken on the individual's or team's schedule.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Benchmark Learning product offering

Product offering

Core offering

Benchmark Learning, operating as Certstaffix Training, provides professional computer-skills and business-skills training through three delivery formats: live online instructor-led public classes, self-paced on-demand eLearning, and instructor-led private group sessions (onsite or online) for corporate teams. The catalog spans 300+ courses covering Adobe & Design, Business Skills & Process, Data & Analytics, Development, IT Pro Skills, Microsoft Office, and Online Marketing, and is differentiated by browser-based Virtual Software Labs that supply required applications without local installation.

Product overview

Certstaffix Training is a business computer training company offering instructor-led and self-paced eLearning courses. The core offerings consist of three training delivery formats: Instructor-led Live Online (public classes with a remote instructor), Self-Paced eLearning (on-demand courses taken on the user's schedule), and Instructor-led Onsite/Private Groups (instructor sent to client location or private online sessions). The company provides over 300 courses across categories including Adobe & Design, Business Skills & Process, Data & Analytics (SQL, Python, Power BI, Tableau), Development (C#, Java, JavaScript, PHP), IT Pro Skills (AWS, Azure, CompTIA, Linux), Microsoft Office, and Online Marketing (Google Ads, SEO, Social Media). Virtual software labs are provided for technology courses requiring specific software during instructor-led classes.

Differentiator

Problem solved

Functional benefit

Products and services

Instructor-led Live Online Training Live online public business and computer classes where an instructor teaches from a remote location; attendees join from any location and access required software through browser-based virtual labs without local installation.
Self-Paced eLearning Self-paced online courses that individuals and teams can purchase to learn business skills or computer training on their own schedule, with select courses including virtual computers for software access.
Instructor-led Onsite / Private Group Training Instructor-led training delivered at the client's location or hosted as a private online session for teams needing the same business skills or computer training; intended for corporate groups.

Companies that use Benchmark Learning

Customer profile

Segments2 records

Ideal customer profiles2 records

Benchmark Learning technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Benchmark Learning partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Benchmark Learning competitors and assessment

Company assessment

Regional players

Nexacu (formerly Excel Consulting): Nexacu offers Microsoft Office, Adobe, and business skills instructor-led training in Australia and the Asia-Pacific region via public scheduled and private online sessions, mirroring Certstaffix's delivery model in a different geography.

Direct peers

Global Knowledge: Global Knowledge (now part of Skillsoft) specializes in vendor-authorized IT and professional skills training for enterprise customers, with comparable offerings across AWS, Microsoft, Cisco, and project management certifications.
Firebrand Training: Firebrand delivers accelerated instructor-led IT certification training through both in-person centers and live online formats, directly competing with Certstaffix for vendor certification prep learners.
ONLC Training Centers: ONLC offers instructor-led computer and IT training via public scheduled classes and private onsite/online sessions, with a similar virtual lab infrastructure model to Certstaffix, serving both individual and corporate customers.
Koenig Solutions: Koenig provides instructor-led and online IT and professional training with a wide catalog of vendor certifications and corporate group sessions, serving individual and enterprise learners globally.
New Horizons Computer Learning Centers: New Horizons delivers IT and business skills instructor-led training across multiple delivery formats (classroom, live online, onsite) for individuals and enterprises, with a similarly broad vendor-authorized course catalog.
ExitCertified: ExitCertified delivers vendor-authorized IT training (AWS, Microsoft, Cisco, Google Cloud) via live online and onsite private group sessions for enterprises, comparable to Certstaffix's corporate training motion.
Learning Tree International: Learning Tree provides instructor-led IT and management training via public scheduled classes and private group sessions for organizations, with overlapping course topics in Microsoft, project management, and business skills.

Broad incumbents

Udemy Business: Udemy Business provides a vast subscription-based course catalog spanning technical, business, and creative skills for enterprises and individuals, representing a scaled subscription alternative to Certstaffix's transactional model.
Pluralsight (now part of LinkedIn Learning): Pluralsight is a large-scale technology skills platform offering subscription-based self-paced courses across development, cloud, cybersecurity, and IT topics, competing with Certstaffix's self-paced eLearning library at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Benchmark Learning financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Benchmark Learning leadership team

Management profile

Number of profiles

Benchmark Learning funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Benchmark Learning M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benchmark Learning

What does Benchmark Learning do?

Is Benchmark Learning a public or private company?

Benchmark Learning is a private company. It is classified as unknown and is currently operating.

When was Benchmark Learning founded?

Benchmark Learning was founded in 1972. It employs 11 to 50 people.

Where is Benchmark Learning based?

Benchmark Learning is headquartered in Minneapolis, United States, in the North America region.

How does Benchmark Learning make money?

Three revenue lines are on record. Instructor-led Training (Individual) is the primary driver. The others are instructor-led Private Group Training and self-Paced eLearning.

Who are Benchmark Learning's main competitors?

Nexacu (formerly Excel Consulting) is listed as a regional player. Direct peers are Global Knowledge, Firebrand Training, ONLC Training Centers, Koenig Solutions, New Horizons Computer Learning Centers, ExitCertified and Learning Tree International. Broad incumbents are Udemy Business and Pluralsight (now part of LinkedIn Learning).

Does Benchmark Learning have an API?

No public API is recorded for Benchmark Learning.

What industry is Benchmark Learning in?

Benchmark Learning's product category is Professional Training Services. Its primary akta.pro industry code is BPACANAB, Technical & Digital Skills Training, with a secondary code of EDAAAIAC, Productivity & Office Software Skills. Its NAICS code is 611420 and its SIC code is 8200.