COGEX

What COGEX does

COGEX is a French B2B specialist in retail shelf-animation headquartered in Fleurance, Gers (France), founded in 1979 and operating today with approximately 200 employees. The company designs, sources, and supplies finished products across five retail universes — Bricolage, Auto, Electricité, Loisirs/Outdoor, and Décoration — through a portfolio of nine proprietary brands (RHINO, TILL, OROK, Turbocar, Itense, Upfit, Vert Azur, Ruecab, Ostaria) covering 5,000+ SKUs. Its customer base of roughly 11,000 retailers spans French large-scale generalist and DIY chains (GSA/GSB), discount/bazar retailers, specialty independents, and export clients in Europe and Africa. Operations are anchored by an 80+ employee logistics depot in Fleurance, a 1,500 m² professional showroom near Paris (Gonesse), regional field-sales offices (Montpellier, Beauvais), and a wholly-owned packaging subsidiary, Cogex Conditionnement (founded 1987), which provides bespoke fardelage, label printing, thermoforming, and high-frequency welding. An internal 200 m² quality laboratory validates product safety and regulatory compliance prior to market release. The company is registered as a Société par actions simplifiée (SAS) and operates as a subsidiary of an unnamed French home-equipment group (capital €300,000; RCS B 434 129 888; Christophe BARAILHE as director of publication).

Revenue is generated primarily through one-time product sales and recurring replenishment orders to B2B retail clients (5,000+ SKUs across 9 brands), complemented by service revenue from promotional/seasonal concepts ('opérations avec services' — fully assembled ready-to-sell modules), and packaging services via Cogex Conditionnement. Go-to-market is enterprise field-sales led (a regional salesforce of 9 reps in GSA/GSB, 18 in Discount, plus dedicated export key-account management) augmented by an authenticated B2B e-commerce portal (shop.cogex.com) that supports 24/7 ordering, Excel-based mass replenishment, wishlists, and stock alerts. Pricing is negotiated contractually and not publicly disclosed; access to the portal requires verified professional credentials. The company has been recognized with an Ecovadis Gold Medal (top 5% globally across 21 ESG criteria) and reports a gender equality index of 91/100 (2023), reflecting mature corporate governance for a mid-sized private French distributor.

Name

COGEX

Legal name

COGEX

Website

https://cogex.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

COGEX is a French B2B retail shelf-animation specialist (founded 1979, ~200 employees) supplying 11,000 retailers with 5,000+ SKUs across 9 proprietary brands in tools, auto, electrical, outdoor, and décor.

Ownership category

akta.pro rank

Product category

Retail Tools and Accessories Distribution

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Cutlery, Handtools & General Hardware (3420), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Packaging, Repackaging & Co-Packing Services (TLAIAAAG)

akta.pro secondary industry

Secondary & Multipack Packaging (IMALAHAB)

Keywords

• Automotive tools wholesale
• Electrical accessories distribution
• Urban mobility accessories
• Retail merchandising solutions
• Private label hardware

Headquarters

HQ city

Fleurance

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales to Retailers: COGEX designs, sources, and supplies finished products (tools, auto, electrical, garden, outdoor, décor) to large-scale retail (GSA/GSB) and specialty retailers. Revenue is generated through one-time purchase orders and recurring replenishment. The company manages 5,000+ SKUs across 9 brands and supplies 11,000 customers.
2. Promotional/Seasonal Assortment Services: COGEX offers promotional seasonal concepts (boxed displays, themed presentoirs) and 'opérations avec services' — fully assembled ready-to-sell modules — providing retailers with incremental turnover. These are recurring seasonal programs.
3. Packaging & Conditioning Services: Via subsidiary Cogex Conditionnement (created 1987), COGEX provides bespoke packaging, fardelage, label printing, thermoforming, and high-frequency welding services to third-party clients, generating service revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

COGEX designs, sources, packages, and distributes a multi-category range of more than 5,000 SKUs across automotive tools, electrical accessories, urban mobility, lighting, gardening, leisure, barbecue, and home decoration, sold under nine proprietary brands. It supplies retailers with shelf-ready assortments, complemented by merchandising/planogram design and a dedicated packaging subsidiary (Cogex Conditionnement) offering thermoforming and high-frequency-welding packaging solutions.

Product overview

COGEX is a B2B specialist in retail shelf animation offering a portfolio of 9 proprietary brands and over 5,000 references across five universes: Bricolage (Rhino, Till, Orok Colles/Adhésifs), Auto (OROK, Turbocar), Electricité (Itense), Loisirs/Outdoor (Upfit, Vert Azur, Ruecab), and Décoration (Ostaria). The core offering combines permanent product ranges, promotional sales operations, and service-based operations with custom packaging through subsidiary COGEX Conditionnement. The B2B e-commerce platform (shop.cogex.com) enables professional customers to order and restock autonomously, while the company provides point-of-sale solutions including planograms, merchandising, and ready-to-sell displays.

Differentiator

Problem solved

Functional benefit

Brands

• RHINO: Expert hand tools and power tools range with nearly 300 references
• TILL
• OROK
• Turbocar
• Itense
• Upfit
• Vert Azur
• Ruecab
• Ostaria

Products and services

• COGEX Multi-Brand Non-Food Retail Assortment A catalogue of more than 5,000 SKUs spanning automotive tools, electrical tools and accessories, urban mobility accessories, lighting, garden and outdoor leisure, barbecue, and home decoration, sold under nine proprietary brands and supplied to mass-market, discount, and export retail clients.
• Cogex Conditionnement Custom Packaging

Quantifiable outcome

• COGEX serves 11,000 B2B clients across France
• +6 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• Engagés Solidaires (Fondation)minorOthersCOGEX is a member of the 'Engagés solidaires' foundation, which implements humanitarian and social actions. COGEX employees participate in foundation initiatives as part of the company's social responsibility commitments.
• IM-PRO (Professional Reintegration Organization)minorOthersCOGEX partners with an IM-PRO organization to offer internship and discovery programs for young people in professional reintegration, as part of its social commitment to local employment.
• Gers EquipementminorOthersPartner company featured on shop.cogex.com as part of the 'Nos sociétés partenaires' section, offering complementary product ranges (Arts de la table, Cuisine, Cuisson, Rangement) to complement COGEX's offering.
• C2S DecominorOthersPartner company featured on shop.cogex.com as part of the 'Nos sociétés partenaires' section, offering complementary ranges (Meubles, décoration, luminaires, cadres) to expand the joint offering available to COGEX clients.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KS Tools: KS Tools is a German specialist manufacturer of hand tools for automotive and industrial professionals, selling through European retail and B2B channels. KS Tools is comparable to COGEX's OROK automotive tools business in target customer, distribution, and category focus.
• Berner Group: Berner is a European B2B specialist in tools, chemicals, and consumables for the trades and retail aftermarket, with multi-country field sales coverage. Berner and COGEX share a B2B distribution model, multi-category product breadth, and proprietary brand strategy across DIY and automotive segments.
• Würth Group: Würth is a German-headquartered global leader in B2B distribution of fasteners, tools, and consumables, serving professional trades and retail with proprietary brands. Like COGEX, Würth operates a field-sales-driven B2B model supplying retail and trade customers across multiple product universes.
• Wolfcraft GmbH: Wolfcraft is a German manufacturer and B2B supplier of DIY tools, accessories, and shelving systems sold primarily through European DIY retail chains. Wolfcraft mirrors COGEX's TILL DIY assortment and B2B retail merchandising model for DIY/GSA channels.
• Triton Tools: Triton is a power tools and woodworking equipment brand sold through European retail and B2B distribution. Triton competes with COGEX's RHINO power tool line in DIY retail channels across France and the UK.

Broad incumbents

• Stanley Black & Decker: Stanley Black & Decker is a global manufacturer of hand tools, power tools, and accessories sold under brands like Stanley, DEWALT, and Craftsman. While much larger and broader, SBD competes head-on with COGEX's RHINO and OROK brands in European retail tool categories.
• Robert Bosch Power Tools: Bosch Power Tools is a global manufacturer of power tools and accessories sold across DIY and professional channels, including European DIY superstores. Bosch competes directly with RHINO and OROK power tool assortments at the higher end of COGEX's product range.
• Facom (Stanley Black & Decker): Facom is a French hand tools brand within Stanley Black & Decker serving automotive and industrial professionals across Europe. Facom competes directly with OROK in the French automotive-tool retail channel and is a comparable French-anchored B2B tool brand.

Emerging players

• Hozelock Ltd: Hozelock is a UK-based manufacturer of garden watering and equipment products sold through European DIY and garden retail. Hozelock overlaps with COGEX's Vert Azur garden brand in target channels and category positioning.
• Bernstein Tools: Bernstein is a German specialist in ESD and precision hand tools serving electronics, electrical, and industrial markets. Bernstein competes with portions of COGEX's Itense and RHINO portfolios in European B2B electrical/electronics retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cogex

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COGEX