Body By Mark
Body By Mark is a New York-based, founder-led wellness company founded in 2003 that delivers in-home and virtual personal training, yoga, Pilates, online coaching subscriptions, corporate gym management, and home gym design services to affluent consumers and Class A commercial properties.
- Company typePrivate
- Founded2003
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Body By Mark does
Body By Mark is a privately held, founder-led wellness company founded in 2003 by Mark Langowski and headquartered in New York. The company operates as an in-home and virtual wellness provider, delivering personal training, yoga instruction, and Pilates (mat and reformer) to affluent individual consumers across NY, CT, FL, CA, and CO. Its consumer offering has been productized into tiered online coaching subscriptions priced at $300, $500, and $1,000 per month, providing customized workout plans, meal programs, and direct video sessions with Mark Langowski.
Beyond consumer services, Body By Mark runs a Corporate & Residential Gym/Amenity Management vertical that consults, designs, builds, and operates full fitness centers for Class A Manhattan office buildings (including locations on Park Avenue, Times Square, and 8th Avenue), and a Home Gym Design service that provides consultation, layout, and equipment sourcing with trade discounts for affluent homeowners. The business does not operate a proprietary technology platform; delivery is human-staffed and service-based, supported by Squarespace-hosted web properties and standard social media SSO integrations.
Revenue is generated through four streams: subscription-based online coaching, in-person/virtual training sessions, affiliate commissions from product recommendations, and managed-services contracts for commercial and residential gym operations. The company is founder-owned with no disclosed institutional investment, operates with 11-50 employees, and has cultivated a large social media presence of 3+ million followers driven by Mark Langowski's personal brand.
Body By Mark firmographics
Firmographics- Name
- Body By Mark
- Legal name
- Body By Mark Wellness LLC
- Website
- https://bodybymark.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Body By Mark is a New York-based, founder-led wellness company founded in 2003 that delivers in-home and virtual personal training, yoga, Pilates, online coaching subscriptions, corporate gym management, and home gym design services to affluent consumers and Class A commercial properties.
- Ownership category
- akta.pro rank
Body By Mark industry classification
Industry- Product category
- Personal Training and Wellness Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Interior Design Services (54141)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Wellness Program Design & Accountability Coaching (HSADAGAC), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
Keywords
Where Body By Mark is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Body By Mark business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain, Others
Revenue model
- Online Coaching Subscriptions: Subscription-based online coaching with three tiers ranging from $300/month to $1,000/month, providing custom meal plans, workout calendars, email checkups, and personal video sessions with Mark Langowski.
- In-Person/Virtual Personal Training, Yoga & Pilates: Hourly or session-based wellness services delivered in clients' homes or virtually, targeting affluent individual consumers in NY, CT, FL, CA, CO.
- Media & Content Monetization: Affiliate revenue from product recommendations and content creation. Mark Langowski's platform generates significant media exposure with 55M monthly reach.
- Corporate & Residential Gym Management: Full-service gym and amenity design, build, and operations management for office buildings and residential properties. Revenue derived from consulting, design fees, equipment procurement, and ongoing operational management contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Online Coaching - $300/month |
| Subscription | Monthly | Standard Online Coaching - $500/month |
| Subscription | Monthly | Premium Online Coaching - $1,000/month |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Body By Mark product offering
Product offeringCore offering
Body By Mark provides in-person and virtual personal training, yoga, and Pilates services to affluent individuals across NY, CT, FL, CA, and CO. The company supplements its core wellness practice with tiered online coaching subscriptions ($300–$1,000/month), a corporate and residential gym/amenity design-build-operate practice for premium properties, and home gym design services with equipment procurement and trade discounts.
Product overview
Body By Mark is an in-home wellness provider offering a suite of interconnected fitness services. The core offering consists of Personal Training, Yoga Instruction, and Pilates (both mat and reformer), available in-person or virtually. The company extends its reach through Online Coaching packages (three tiers: $300/month, $500/month, and $1,000/month) that provide customized workout plans and virtual sessions nationally. Additionally, Body By Mark operates a Corporate & Residential Gym/Amenity Management division handling design, operations, and staffing for commercial and residential fitness facilities, and offers a Home Gym Design service for individual clients. The company was founded in 2003 and serves clients throughout NY, CT, FL, CA, CO, and beyond.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Training Custom training programs designed to help clients achieve their fitness goals, delivered through in-person and virtual sessions with professional trainers; intended for affluent individuals seeking personalized fitness coaching.
- Yoga Instruction Private yoga instruction emphasizing safe progression and modification toward the ideal pose, offered in various styles and delivered both in-person and virtually; intended for individual clients seeking guided yoga practice.
- Pilates Total body conditioning Pilates routine building flexibility, endurance, and strength while toning muscle, with emphasis on spinal and pelvic alignment and breathing; offered as mat and reformer Pilates both in-person and virtually for individual clients.
- Online Coaching Virtual training sessions and customized workout plans available nationally, with three subscription tiers — Basic at $300/month, Standard at $500/month, and Premium at $1,000/month — including custom meal plans, workout calendars, email checkups, FaceTime/Skype sessions with Mark, or recorded custom workouts; intended for individual clients nationwide.
- Corporate & Residential Gym/Amenity Management Full-service fitness facility management including consulting, design, build, equipment selection and procurement, operations, class offerings, events, and staffing for office buildings and residential properties; customized to fit budget and member needs and intended for commercial real estate developers, condo associations, and office/residential property operators.
- Home Gym Design Custom home gym design services including consultation, layout planning, equipment sourcing, installation, and trade discounts passed through to the client; intended for high-net-worth homeowners seeking functional in-home fitness spaces within budget.
Companies that use Body By Mark
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Body By Mark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Body By Mark partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Body By Mark competitors and assessment
Company assessmentDirect peers
- Future: Future is a digital personal training subscription platform connecting users with dedicated coaches. Directly comparable to Body By Mark's online coaching offering with personalized workout plans and coach check-ins.
- SoulCycle: SoulCycle is a boutique fitness brand offering premium in-person and digital group fitness experiences. Comparable to Body By Mark's premium positioning and yoga/pilates instruction model.
- Glo: Glo is a digital yoga and pilates platform offering streaming classes and instructor-led sessions. Directly comparable to Body By Mark's yoga and pilates instruction offerings in both delivery model and content focus.
- Barry's Bootcamp: Barry's is a premium boutique fitness brand offering in-person and digital personal training. Comparable to Body By Mark's high-end personal training services and affluent consumer targeting.
- Crunch Fitness: Crunch Fitness is a fitness club operator offering personal training and group classes at multiple price points. Comparable to Body By Mark's personal training and yoga/pilates group instruction.
Broad incumbents
- Peloton: Peloton is a large-scale digital fitness platform offering connected fitness equipment and subscription content including strength, yoga, and pilates. Overlaps with Body By Mark's online coaching and yoga/pilates content segments.
- Life Time Fitness: Life Time is a national fitness club operator with premium amenities, personal training, and corporate wellness services. Comparable to Body By Mark's corporate gym management and premium training offerings.
- Equinox: Equinox is a premium fitness operator offering in-person personal training, group classes, and wellness amenities. Comparable to Body By Mark in premium positioning and high-net-worth customer targeting.
Emerging players
- FitOn: FitOn is a free digital fitness platform offering personal training, yoga, pilates, and wellness content. Comparable to Body By Mark's online coaching at the accessible price-point segment.
Regional players
- Wellable: Wellable is a corporate wellness platform offering fitness amenity management and wellness programming for employers. Comparable to Body By Mark's corporate gym management and amenity operations segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Body By Mark social profiles
Digital presenceBody By Mark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Body By Mark leadership team
Management profileNumber of profiles
Profiles1 record
Body By Mark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Body By Mark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Body By Mark
What does Body By Mark do?
Body By Mark provides in-person and virtual personal training, yoga, and Pilates services to affluent individuals across NY, CT, FL, CA, and CO. The company supplements its core wellness practice with tiered online coaching subscriptions ($300–$1,000/month), a corporate and residential gym/amenity design-build-operate practice for premium properties, and home gym design services with equipment procurement and trade discounts.
Is Body By Mark a public or private company?
Body By Mark is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Body By Mark founded?
Body By Mark was founded in 2003. It employs 11 to 50 people.
Where is Body By Mark based?
Body By Mark is headquartered in New York, United States, in the North America region.
How does Body By Mark make money?
Four revenue lines are on record. Online Coaching Subscriptions are the primary driver. The others are in-Person/Virtual Personal Training, Yoga & Pilates, media & Content Monetization and corporate & Residential Gym Management.
Who are Body By Mark's main competitors?
Direct peers on record are Future, SoulCycle, Glo, Barry's Bootcamp and Crunch Fitness. Broad incumbents are Peloton, Life Time Fitness and Equinox. FitOn is listed as an emerging player. Wellable is listed as a regional player.
Does Body By Mark have an API?
No public API is recorded for Body By Mark.
What industry is Body By Mark in?
Body By Mark's product category is Personal Training and Wellness Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADACAI, Private 1:1 Yoga/Pilates & Small-Group Sessions. Its NAICS code is 713940 and its SIC code is 7997.